B2B Marketing Foundations and Future Trends

Watch this LinkedIn Collective Studio at Cannes session for a balanced conversation of what’s new in B2B, and what will always be important, with a special focus on brand building, AI, and marketing skills.
Hosted by Danny Wright, Founder of AIXLIVE, and featuring Paolo Provinciali, VP, Marketing Growth, Performance and Operations at LinkedIn and Michael Carr, Head of Global Media at Microsoft.