Measuring Impact in B2B Marketing

Today’s B2B marketing leaders are focused on putting the right systems and technologies in place along with boosting their data analytics capabilities. In the LinkedIn Collective Studio at Cannes session, Gina Kleiner, Director of Product Marketing at LinkedIn, Sunil Naryani, Chief Product Officer of Media at Dentsu APAC and Divya Gururaj, Global Chief Client Officer at Brainlabs, will discuss the current state of measurement in marketing in B2B, what tool and skills they are using to prove value, the biggest challenges in demonstrating performance and proposed solutions.