B2B SaaS pricing: How to stop guessing - ClassroomX at Web Summit

B2B SaaS pricing: How to stop guessing
Speaker: Ulrik Lehrskov-Schmidt | Behavioural Strategy
A good pricing model can be the secret sauce to establishing product-market fit. It lowers acquisition cost and churn while increasing both initial ARPU and growth.In this session, Ulrik shows how to use pricing design to create B2B SaaS pricing models to fit your market.
About Ulrik: As the Managing Partner of Willingnesstopay.com, Ulrik helps B2B SaaS companies with pricing and is the author of several books on the topic of pricing design. He holds an MA in finance from Harvard University.

[@whenICUiseeyou]

Thanks for sharing, these principles are exactly what I needed.

[@syedhamidhasan]

This presentation cleared a lot of doubts. Now I can plan my pricing for my B2B SaaS product.

[@QuanTran-un2jl]

Just watched this in 2023! Still relevant! Thanks mate!

[@luisaliste6407]

i enjoy your presentation, very useful

[@jonathansilva3364]

Great clarifying presentation. .

[@cantimbandoi]

So helpful! Thank you very much

[@pjdbruin99]

Great presentation!

[@BalamuruganRathinavel]

Very much useful..Thanks for sharing

[@madusankadasanayaka6813]

this is a graet presentation .thanks

[@abhishekganguly12]

Awesome insights

[@Artem-jm9xd]

Brilliant

[@denizasr]

drink every time he says sort of

[@SaaSPricing]

Thank you. I sort of needed that 😉

[@denizasr]

@@SaaSPricing hahaha ily

[@mosespierre-paul4690]

H by

[@addtyu6176]

What's wrong with his voice? Anybody notice??

[@diamondgeezertunes]

It’s called having an ‘ Accent ‘ .. Do some research before you post some lame ass comment ... he’s not from an English country, a bit like you not being from a place with brains ffs

[@armada70]

@@diamondgeezertunes Thanks for standing up against bullies