BADBADNOTGOOD - Love Proceeding

Taken from the album, Talk Memory. Out now on XL Recordings and Innovative Leisure.
badbadnotgood....
Many thanks to all our friends and the fabulous people who came together for this film.
Written and Directed by Jamal Burger
Assistant Director and Director of Photography: Sylvain Chausée
Executive Producer: Julian Nieva
Set Design: David Dennis
Producer: Christian Epistola and Jamar Martin
Cinematography: James Arthur
Editor: Red Barbaza
Starring:
Helton
Joseph
Devontay
Chelsea
Elvis
Tayyib
Nanaael
Neter
Amru
Princess
Betsael
Maindi
Nicholas
Diondre
Yonathan
Antonio
Mac

[@Mr.9]

The cinematography is immaculate And the music of course

[@MannyVideosCZ]

can you explain the narrative please?

[@MM-vs2et]

@@MannyVideosCZ It's open to interpretation, but there is a central theme of childhood vices and virtues.

[@hafyrrochagm7471]

The message is pretty clear. Even in a disfunctional place, the love will proceed. At the end of the day, this brothers love each other, no matter how hard the days may become.

[@vincedejulius9539]

This is my absolute favorite song of all time. All of the instruments come together beautifully. So much emotion.

[@Christian-97]

One of my all time favorites, love how it takes you for such a ride

[@Kevin-hf7xg]

That's the magic of the legendary Arthur Verocai

[@daconor91]

It’s definitely up there for me. Only discovered it earlier this year and it was my number 1 most played song for my 2023 Spotify wrapped. Despite how much I’ve listened, I still love it just as much as the first time I heard it. Everything about this song is perfect. The hook is beautiful. The production is incredibly tight. The sax solo on top of those snare drums are fucking spine tingling. Then when it culminates and the main hook comes back at the end… man.

[@xanaxddu71]

lol ok may i ask among what other song music you consider it? From what year you consider the beginning for music you like ? Thanks

[@heitorcornelius]

@@xanaxddu71 lol! your attempt to discredit someone over their personal taste is kinda a new level of being a pathetic human being, you got it man!

[@ricksanson5459]

The part where the little brother trashes the big ones room, big bro gets pissed and lectures him, but then still make him food and lets off a little grin. This made me cry, me and my older been through alot of shit similar but he always cared for me at the end of the day, and now we both grew so much apart and this video made me remember how much i love and miss him no matter the bullshit that happened throughout childhood. What a strong and very real lesson on how life can be for many families, just remember that you are family and you are the only ones who will be there for one another, this applies to people not blood related too its OUR FAMILY.

[@guru6393]

Nailed it spot on. 5 months later, I hope you were able to reconnect with your older brother. As an older brother, I couldn't imagine my life without my young bro.

[@SimPlee-s9b]

Why don't u fucking remember it instead of lecturing on KZbin. How's ure bro. Still not talking? That's what I thought

[@smryder]

Wow. I just went through a roller coaster of emotions. These visuals got me shook. The aesthetic of the film stock and exposure had my jaw on the floor the entire time. Then add this incredible song overtop a powerful tale of poor choices and unconditional love. Shit had me thinking about my own family's struggles and my childhood growing up, always fighting with my brother but ultimately finding time to connect each and every day. Now as adults we are closer than ever even tho we live in different cities. This music video was entirely GOODGOODNOTBAD.

[@michaellampe3080]

So relatable. Every watch is teary lol

[@spamspaz]

As a former Regent Park resident this was very nostalgic for me.

[@darkjusticemedia5621]

Is it Toronto or somewhere in the states

[@rebeccag6747]

@@darkjusticemedia5621 Toronto

[@nk9966]

My favourite band showcased my favorite neighbourhood. ❤️

[@RicoBanani]

id love for someone to make a hommage like this to my neighbourhood

[@desert_holly]

@@RicoBanani same.. but in a way they did for my hometown, especially my neck of the woods. Good grief, I appreciate GGNB with my whole soul 💚 I'm so happy others do too.

[@jocelynmuwadzuri4779]

The drums on this are insane

[@robfrancois281]

The drums are fight the whole way. The horns pick a fight the drums over power then the strings come in and try to fight the drums again. Then that Sax wants some also, the drums go south paw. One on one pvp then the keys come in for the assist. But the drums keeps on fending for itself. And the drum gets in the last blow.

[@MilKill]

Does anyone knows who played the drum?

[@supersakurafan1]

@@MilKill Al Sowinski

[@jerbear97]

@@MilKill alex sowinski

[@kevinmathewson4272]

@@MilKill The band is BadBadNotGood, and their drummer is Alexander Sowinski

[@liviarfreire3]

I really can't explain how I feel when I listen to this song. It elevates my soul, my frequencies... It's pure love and tears of joy

[@speakersr-lyefaudio6830]

It feels like childhood memories

[@robfrancois281]

Yes , you can sense the passion. The drums are battling the horns then the strings and the drums gets in the last blow ! That’s what I see when I hear this.

[@professionalloser207]

Had a small cry at work listening to this one today.

[@the2ndcoming135]

Already know😎

[@kylenewsome8439]

I know, i feel it too. Deep within its wants to come out. I wanna cry it out, but i think i need to hold onto it.

[@teraillesane4368]

This is a very compelling video. It depicts the innocence of kids being young at heart. It brings back memories of my childhood. Very powerful and emotionally charging music video. BadBadNotGood is one of my favorite bands. These Jokers are brilliantly talented.

[@sisiyacallate16]

Imagine if someone take this tune in a sampler, or maybe in its pure form, to rap...could be an interesting shit right there...

[@the2ndcoming135]

Young bul was like, got them soups on deck bro. Where you at?😏

[@tommyvizzle]

Ahh yes, the innocent nostalgia of robbing the corner store, sigh...

[@the2ndcoming135]

@@tommyvizzle nobody steals fruits and vegetables anymore, bro. Unless you’re Robin of Locksley and perfect with bow and arrow.

[@mrmike616]

@@tommyvizzle hahaha right! LOL

[@jermainesomerville9163]

This could've been a 70's Film Score. The amount of Soul in this joint is deep

[@MortalStudies_]

I almost gave up. Walking down the street carrying groceries, watching all the cars drive by. Feeling like Ive run out of time to achieve my dreams. Then this song came on and it brings me to tears. Whatever success I achieve, I will owe it to this song. Thank you for giving me hope again.

[@hafyrrochagm7471]

Be brave, be strong. You have to prove nothing to anyone, except to yourself.

[@hw2664]

May God guide you & keep you well. He put you here for a purpose, nobody else can bring what u can - even if you don't believe in Him, believe in you!! Blessings

[@0xC47P1C3]

This song feels like it embodies the resilience of the human spirit

[@jacovawernett3077]

Mortal Studies. Wow, you are a deep soul and great writer. A gift from God. I'm a Jew born March 11th in Bethlehem 51 years ago. My Hebrew name Jacova is the female form of Jacob. My son is right now in Jerusalem, and your words are very touching and hopeful. They gave me hope. That's how God works thru you. In Aramaic Khubba means love. Khubba to you and yours.❤❤

[@bas_ee]

Ive never clicked on a set reminder button more quickly Edit: What a good vibe

[@quentonhorton1053]

Yo the respect for culture and craft elevates the storytelling to a class of its own. Art House short with a beautiful humanitarian voice to people lives. Thank you for being you.

[@b10buzz]

That is strange how “average amateur sounding sloppy jazz-cats-wannabes” grew into one of the most exciting modern bands

[@cmathews5909]

Yo, they were like 20 years old tops in the beginning. What really REALLY makes them special is the eclectic old Jazz they listen to and internalize.

[@enricomiceli8704]

That's how all bands start tbh, so not really strange

[@japas]

Personally, I was hooked from day one

[@LfunkeyA]

they never sounded amateur, sloppy, or wannabe on any of their releases imo. don't know what you're on, other than the pretentious twat regimen.

[@cmathews5909]

@@LfunkeyA Bruh, comparedn to what they been putting out the last six or seven years, their first album in sept 2011 was ROUGH. I actually bought a few tracks back then mainly for the MF DOOM tracks and had no idea it was band; the cover only had BBNG. I thought it was compilation tape. Lfunk, if the average person listened to the 2011, and then their latest album, no way they'd think they were the same band. Yo, those dudes have grown.

[@yayinhard]

badbadnotgood can tell a story with no words better than other with them

[@Den3productions]

I love how cinematic their music is!

[@thaigo_tigas_tigo]

o amor aqui na seção de comentários reflete o amor que esses caras tem pela música e pelos fãs. Muito lindo ver como a música une a todos nós.

[@robfrancois281]

Thanks Goggle for the translation. I agree with your statement.

[@alxleiva]

Judging by the comments it's interesting to see BADBADNOTGOOD is liked cross culturally.

[@SebastianTinajero]

I’m so glad to see Verocai collaborating with some of my favorite artist, Hiatus kaiyote new record this year and now yours!

[@Tannerislegend]

oh snap thanks for letting me know they have a new album too

[@RiperSnifle]

It’s really cool and everything BBNG have put out so far has been amazing! I was rather underwhelmed with Hiatus Kaiyote’s new album unfortunately.

[@SebastianTinajero]

@@RiperSnifle really I really enjoyed it, a lot of people said it took them a couple repeated listened to fully digest it and appreciate it. Choose your weapon will always be my favorite of them tho!

[@neithernor4630]

Hahahaha love that! Where are you from?

[@CibeleVargas]

Simmmm! 🇧🇷

[@MrBobby1963]

Omg. Just found u guys by accident and I really can’t stop listening to ur music. U guys made my love of jazz more enjoyable 🎉

[@cadallac420]

First time ever hearing this band, KZbin just randomly suggested it to me. What an incredibly beautiful piece of art this is. I was literally bobbing my head and crying real tears the entire song. Thank you for this. Just gave me huge inspiration and hope for the future. Much love from a new fan 🤘💯🔥

[@victoriavelascot]

Sameee

[@05W41]

That's the Badbadnotgood effect, you will not regret to go deeper into their music!

[@chimedemon]

Shit man…. BADBADNOTGOOD is so… god, it’s incredible bittersweet master music.

[@Alex_Mac_]

This is a song you just need to close your eyes too, put your head back, and let it into your soul. It feels so good.

[@Gelo_Tin]

cant appreciate the visuals with that

[@kylenewsome8439]

I agrree

[@andrenavarroII]

This is fucking beautiful. Thank you!

[@EricEustace]

The crate digging King is here! 🙌😎

[@xcalciferx]

Not sure if my comment ever made it or was removed but this means the world to me The cinematography. The instruments being killed by the whole group All time greats right here for a lifetime

[@TEALWEATHERFNG]

I cried watching this, I love my older brother man that dudes like my role model. growing up it'd be like that, fighting then making up no matter what. beautiful film and the music is surreal I'm two years late but this made my day

[@jacovawernett3077]

Amen, I was the eldest of 5. I fought with my sisters.

[@DavidHamto]

Finally, some good fucking music

[@NeonEstrella]

Beautiful... all of it Cried silently throughout, but I really lost it at 4:33... This one's a gem

[@scapegoat079]

badbadnotgood really capturing the feeling of running and flight through song and image. Killin it. Absolutely stunnin

[@m-tetsuo]

The last album was so good, this one could only disappoint. But it's not! First listen and very happy. Back again with the Soft Machine sound!

[@sauloramirez7616]

Valió cada maldito segundo de espera este bendito álbum. Cada álbum es una carta de amor al jazz contemporaneo. Gracias por existir BBNG. Su música salvo mi vida en varias ocasiones.

[@torkaerius]

Verdad que si? Agradezco que existan.

[@kukuliduenas]

Tambien salvaron la mia. Son muy especiales !!

[@forgotten-1]

Been listening to the new record, it is amazing. Can't believe Verocai is on it. Looking forward to this now.

[@raghavsharma3211]

like Arthur Verocai is on it ?

[@julioosmano]

@@raghavsharma3211 yeah, on most of the songs

[@staytuned.263]

Holy shit did not know that?

[@alexandresabarros1998]

so happy to see Verocai on this project, with that team again, thats mindblowing, muito orgulho de ver um músico brasileiro tão foda trabalhando com artistas que eu gosto.

[@ricky.robert1196]

We live in a world where BBNG and Arthur Verocai make a masterpiece together... It's a thing of beauty

[@swayb9448]

This actually brought me to tears because that was me and my brother when we were younger and we don't even have relationship now.

[@carlangas2009GT]

Same here, some of us have don't know how to show emotions or shows it in different ways, but I'll be there standing for my brothers, even if the younger feel I don't get along with him.

[@JesseTD]

When the kids are pointing and laughing i tear up for some reason...idk...it's unexplainable

[@GilLAwAy]

Só sei que quero um feat ao vivo hiatus kaiyote, bbng e o mestre Verocai.

[@teraillesane4368]

That would be colossal!

[@Merlincat007]

Oh hell yeah

[@Merlincat007]

I love doubled-up talented drummers behind drumsets!

[@Doctor_Primo]

Magic does exist.

[@Gbillx3]

Por mais que eu seja brasileiro, essa música e clipe traz memórias da minha infância. Uma mistura de inocência com nostalgia

[@HarveyJackson1967]

More like GOODGOODNOTBAD heheh am I right fellas? Fellas?

[@malitantrasthemo]

The atmosphere of this music video is so authentic. I could totally see myself and my big brother in it. Love it.

[@kay1720]

totally, made me miss my brother!

[@pepsiman9688]

Me fascina cómo es que esta banda, sin necesidad de cantar o agregar una letra a la canción, puede representar tan bien emociones de alegría, crecimiento y nostalgia al mismo tiempo. Me encanta que se siga haciendo jazz tan chingón en 2021. Gracias badbadnotgood.

[@MetallicaFan5591]

This made me cry to tears. Reminded me of the things my Brothers and I would do to each other, and yet we always have our backs for each other at the end of the day. You guys are the best. Thank you so much keep up the amazing work.

[@kinhamid9665]

I'm only 18 but I can tell when I listen to this as an older man it will make me ache with nostalgia. And so it is encouraging me to live every second to the fullest. Thank you.

[@ricomaggs2721]

Do you consider this music as "old"?

[@jacovawernett3077]

You are a gift from God. L'chaim. My son is 25 years old. He is in Jerusalem. My Hebrew name Jacova is the female form of Jacob. I worry as a mother. You are a deep soul who loves God and Jesus and finds wisdom in your heart and soul. L'chaim to life..

[@harbarycarbary]

this was so nice i immediately had to watch it twice. really took me back to my childhood. love you guys cant wait to see you on tour

[@GilLAwAy]

O dna brasileiro é sempre o melhor tempero na música thx for this guys 🙏🏾

[@thallesleon3513]

samplearam o Verocai? sabe qual música?

[@gustavocastilho3509]

@@thallesleon3513 Ele colaborou na maior parte das musicas do album, arranjos novos feitos por ele

[@thallesleon3513]

@@gustavocastilho3509 pô q massa, valeu pela ideia. bom demais.

[@florianedlinger636]

This reminds me of an old Spike Lee movie. Video plus music is very dope!

[@docbizzler]

Am I the only one that hears a little bit of the MF DOOM Special Herbs Valerian Root bassline in this at some parts?

[@MvsG18]

Such a great track and video, 1:41 am today in Chile I heard the full record. Just amazing I love this band with my soul.

[@felipenico]

Buena ql

[@soygonzalezmati]

Que vengan al Lolla o a donde sea, por favor.

[@MvsG18]

@@soygonzalezmati si taria de pana

[@thebox2278]

I was having a shit day and this makes me feel better . Like dark clouds parting to reveal the sun shine.

[@F5542]

They influenced me with Pharrell Williams, Tyler The Creator, Mac Miller, Benjamin Epps, Thundercat, The Internet, Mia, Common, Oxmo Puccino, Kaytranada, Gorillaz, Norah Jones, Lana Del Rey, Barbara Carlotti, Miel de Montagne, Robert Glasper, Kali Uchis, Beastie Boys, Joji, Channel Tres, Frédéric Chopin, Sizzla, Arlo Parks, Kid Cudi, Justice, The Killers and Nirvana

[@mo.3594]

this song takes me somewhere with every single listen !!!

[@cbslima]

obrigado por me fazer chorar de alegria

[@teraillesane4368]

I thought I was the only one who cried.

[@liviarfreire3]

Está no repeat desde que lançou a msucia. Pensei que só eu me emocionava tanto assim...

[@metanoiabanda]

É isso.

[@crave2875]

ainda mais com esse clipe.. ficou maravilhoso

[@ebmar5060]

You guys serious with this? It sounds amazing. Can't believe it came out in 2021, at least. Glad to be alive to hear this.

[@rayitodelunaaa]

[@marco_cee_]

Possibly their best tune. This and City of Mirrors is excellent. Love their new stuff.

[@ONETAKETovar]

La Haine, Do The Right Thing, City of God, even a bit of Good Time... yet truly its own masterful film, I adore this video as a counterpart to this incredible track

[@siryogi1563]

This band I’m certain are interstellar extraterrestrials sharing their galactic sounds with us human beings on earth!

[@eyeconicboykins]

Nall man this was beautiful , Brought tears to my eyes. Love the message , love the emotion and every single second of the shot selection. Keep killing it bro !!

[@hendrixluis9175]

Man those drums sound incredible🥲

[@snoozieboi]

Thanks for coming back guys, listening to the first song on the entire album now. The two singles are waaaay above what I even hoped for, and those hopes were hiiigh.

[@kylenewsome8439]

This song reaches out for my hand, and knows it needs to be held and not hi-fived.

[@uolfeelc3555]

Arthur Verocai é brabo demais

[@princesskenya235]

this song reminds me of john legend’s another again (production by kanye), was it a sample ?

[@MeloneFanboy]

This band born with me, and it is my favorite ❤❤

[@Drjimathy]

GoodGoodRealGood

[@bbng1819]

since 2022, this has become my all time favorite seriously

[@Snuredrams]

Good good not bad

[@Andesouras-Rex]

the drums on this track are absolutely insane

[@giri.goyo_yt]

Touching. Great tune. Now, is that a gold record on the wall at the end? Please explain.

[@brumsy.official]

I was wondering about that too. What's the story behind that ?

[@HamzaAbdulFattah]

I love our cities culture when it comes to the people, films and music. Such a familiar, nostalgic, goosebump chilled sound I would always be excited to take the subway for an hour just to hear in person at a bar with some close friends.

[@flahoo2807]

I cannot stop returning to this its everything to me man.

[@lucascastro4664]

that's one of the greatest things I've ever heard. pure love. thanks!

[@miyakexkuro]

I am gratefull right now cause why not. Life is not easy, enjoy a great song and lives on. Not saying that i’m satify with life but with all the awareness i am enjoy my life even if it’s difficult, share all the blessing yall 😌.

[@prodbymerk3006]

any explanation for the music video? from my interpretation those two were brothers and the younger one destroyed the older brothers stuff, after the older brother comes home after robbing a convenience store they fight and make up?.

[@Lurkai]

not a bad one, i thought the same after a few watchings. going forth with the title of the song and how the video plays....the older brother takes the younger ones bike in order to travel to get lunch for both of them...likely because money is tight, the older brother steals the food and uses the bike to get home...while this is happening the younger brother trashes his older brother room out of spite...the older brother comes home with lunch and the younger brother didnt know this and tries to stop the older from entering the room, though after he does enter, they get into a small fight....though because the older brother "loves" his brother, he "proceeds" to make them lunch anyways and they both somewhat make-up after as you can tell from their expressions. And of course the mom coming home is the cherry on top seeing them both together after her day.

[@masapell]

That sax solo is genius………

[@lilliantookey9241]

Reminds me of "Sonny's Blues," a short story by James Baldwin, between an older and younger brother. The themes covered in this piece are a bit different, but the brotherly nature, the jazz, dark tones, and multiple meanings remind me of the story. It's an excellent short piece that explores youth, salvation, relief

[@marksoria6487]

A five minute beautiful symphony . . .

[@jonathanpereira6618]

Arthur Verocai its THE GUY!

[@IWitnessDnB]

magnificent

[@barstia7847]

This is LSD for the ears and the eyes!!!

[@a_ghost710]

That's a powerful visual to accompany this track. So many things said without words.

[@zackmcleod3008]

This is sick, i loved it heaps, funny and quirky and so different to my neighbourhood. Respect bbng and more importantly the crew involved... :P

[@kay1720]

This video just made me weep. Thank you bbng for reminding me to call my brother

[@EricGray1936]

One of my favorite tracks of the year

[@floop4370]

yes yes yes yes

[@Youngboyproblem]

This is beautiful. Keep up the great work. Poetry in motion.

[@wvccradio208]

Played this for the 1st time on Thanksgiving Morning and gave thanks that I have someone in my life that I can share this with, with full confidence that they will be as amazed as I am by it. It is one of the many reasons she amazes me. #TheEndlessOfSummerOf87 #StillPippingHotInDec2021

[@msmokarokz9530]

I am thankful everyday being a part of the poetry in motion. Forever… ✨#theendlesssummerof87

[@inkaststudio]

Well done. The essence was beautifully captured.

[@amans2806]

This made me tear up a lot at the end.

[@ym6294]

God I love these guys this music explodes emotions and feelings and youth. they are the pioneers of something new in jazz what's great did it in our city Toronto there home and ours. Big love to you guys.

[@tjbo6523]

ABSOLUTELY BEAUTIFUL! Words can’t explain how this touches my soul, I’m in tears; AMAZING!

[@ym6294]

This is the GOODGOODNOTBAD.

[@Caspur189]

Cant even explain the emotion this song and vid bring, thank you ❤

[@_HeebeJeebe_]

Absolutely LOVE seeing parts Toronto!!! Even if you're not directly from Toronto, like myself, the city is magnetic!

[@gabrielmarteaga._]

The fact that this was filmed in Toronto makes me so happy

[@CristinaOliveira-rx6xj]

Love the music and love the vídeo

[@totalcontrol666]

welcome back guys

[@pistoleropfmadest3851]

Badbadfuckingoodgood! Bless this music!

[@jaidrius]

GOODGOODNOTBAD

[@compellingpeople]

Stop making me cry

[@ioannaatsikatsou6610]

This is what childhood nostalgia sounds like in my head