“They Stopped Spending The MONEY!!!” | Erick Sermon On Why (EPMD) Never Went Platinum 💿

[@terucks]

Green Eye Bandit. Getting the Gold record in the 80s and early 90s was big at the time. EPMD was still in the infantry stage of the mainstream hip-hop era.

[@jasonturner3234]

When EPMD was rocking Gold was the standard.... They hit that on every album I believe.

[@teemoneysig]

My degrees Freeze consecutively like EPMD LPs

[@ashramsmith4952]

Facts homie!

[@insubordinatenyctv3627]

🎯

[@askia7535]

yooo I'm 49 year old n at the end of the day EPMD IZ ONE OF THE TOP FIVE GROUPS OF ALL TIME ITS SAD HOW THEY DONT GET THE CREDIT THEY DESERVE

[@Intellectually_Ignorant_brand]

Same here and I agree

[@AG-xt6ei]

Set a lot of trends Them fisherman hats still rock

[@zay1521]

A lot of rappers in that time didn’t go platinum..gold was the standard.,platinum became the goal for the 90s rappers

[@alanduff1054]

Pretty much

[@bobbyj836]

Give them their flowers now. I met EPMD once in Toronto and their really humble guys

[@alantoler8266]

People that know ...know EPMD is one of the greatest groups and duos EVER ...you had to be there in the beginning to get it...that's simple

[@samuelrux3880]

Always been an EPMD/Eric Sermon fan he really became a presence in rap in 9o's after the break up. His production was always dope He was all over the place. I bump No Pressure all the time.

[@NitecastMediaTV]

Hit Squad was that crew. EPMD, Redman, K-Solo, Das EFX.

[@tydabeneficiary7]

I'm from the south this is my favorite rap group ever

[@X-Foundation]

EPMD what up 2024

[@TimeTolaugh-vf4fx]

Imagine hearing people copy elements of your style and becoming more successful than you. That's what happened with EPMD.

[@kirbyaugustine761]

Elaborate please…

[@kevinmorgan263]

Especially after that 3rd album ,they should've been biiiig platinum after classic 2 album beginning ❤ manslaughter, rampage , gold digger were legendary

[@xavierwilliams2228]

I was born in 89. Epmd was a BET audience only I remember. Strictly rap city , video lp, video vibrations. Besides yo mtv raps they did not get play on the mtv network. Long story short they only had an urban audience. They weren’t the only ones.

[@kirbyaugustine761]

Facts

[@kirbyaugustine761]

Facts. I first saw “U gots ta Chill” on Yo MTV Raps. I’d never heard of them prior to that.

[@rashodlewis2918]

EPMD fav rap catalog. 💯

[@kaysha]

Legend for our youth

[@charlesjohnson536]

'IN DA FIELD OF RAP .. I'M SUPERB .. I'M FLY .. I SHOULD BE IN DA SKY .. WITH BIRDS' ..

[@91Definite]

😂! I honestly laugh now at this bar

[@DaveSincere]

Man... I'm LOVING this ish!!! E always keeping it a BUCK!!

[@ellisedwards4715]

EPMD was COLD!!🥶🥶

[@MediaSoundBites]

Once again, great content, I’m glad y’all brought this conversation up. I said this 20 years ago with Eric B & Rakim it took them seven years for paid in full to go platinum. Bottom line is a lot of white Caucasians didn’t buy the music at that time, but they did go to the concerts.

[@jman1562001]

Should have been around longer in the mid 90s too. I think their contract with MCA was up......plus Ra I think was seeking to go solo too. IDK Rakim produced as much as he did during their run!!!!

[@walknwander]

They was cooking the books!

[@alanduff1054]

No WAY "Strictly Business" and "The Youngest In Charge" DIDN'T go platinum.

[@91Definite]

Special Ed album should’ve went Gold 💯🤦🏾‍♂️!

[@alanduff1054]

@@91DefiniteIt DID publicly but I'm saying it actually went Platinum

[@91Definite]

@@alanduff1054oh okay! Shit if Youngest In Charge went Platinum why the hell Special Ed never got all his money smh 🤦🏾‍♂️

[@alanduff1054]

@@91Definitebecause they made it look as though he didn't go platinum so THEY would get the money

[@QueenScript404]

Queens ole skool hip hop head here - go to a party and You Gots To Chill came on - we were guaranteed to go crazy! Relax Your Mind Let Your Conscience Be Free

[@MJ-xh4fl]

One of my best friends from my childhood Kirk Gordon was a student on a football scholarship at Southern University in New Haven, Connecticut. His roommate and football teammate Southern was Parrish Smith the other side of EPMD. That's why on one of their record covers Parrish is rocking a Southern University Sweatshirt. A mutual friend of ours named Craig was a rapper. Not only was he a rapper but he was on the level of Rakim or Nas if you can believe it. Everywhere he went he blew People's minds with his rhymes. He dressed like Kayne West with the sweaters and nerd style. He was ahead of his time style wise and rap skills wise. Because I was a student at the university of Bridgeport, I was only about 30 minutes away from New Haven. Southern U was a Black college and a party school, so I would go up to New Haven on the weekends to party. My friends including Craig from Co-op City in the Bronx would drive up to Southern U on the weekends to hang out. Back then you had open miles at the party where people who were rappers would get on the mike and spit their rhymes. We would always tell Craig not to get on the mike because his rhymes were next level and we were concerned people would steal his material. Parrish to my recollection would never get on the mike at the parties. I didn't even know he was a rapper. I just knew him as my friend's football teammate and roommate. It was a suite of 3 or 4 guys. My friend Craig and other friend Fat Ralph who was the DJ went to Def Jam to try to get a rap deal. Def Jam threw their demo tape in the garbage and so they didn't get signed. And Fat Ralph was a hell of a DJ and producer so their music was great so we were all stunned when they didn't get signed. From what I hear a month or so later Parrish Smith and Erik Sermon go to Def Jam get signed and the rest is history. When EPMD's first album dropped it went Gold. From what I was told, some of my friends material was on the album. My friend Craig eventually stopped rapping and never made it in the industry. Being that I would later go on to promote parties in Manhattan in the early 90s, played basketball, had a nack for meeting famous people, and that I was also neighbors with Foxy Brown and friends with her brothers in Brooklyn. I knew a lot of rappers from Talib Kwali, Mos Def, Busta Rhymes, Guru from Gang Starr, and many others, and I would have put my money on Craig against any of them, he was that good. Craig and Fat Ralph had asked me to manage them after they were rejected by Def Jam but I declined. I look at all of the success of EPMD and I wonder how far Craig could have gone based on his talent. And EPMD is my favorite rap group of all time, I remember playing their music for my teenage daughters and telling them this story.

[@poetparagraph]

Looking forward to this full length interview. Back in the day nobody cared if something went platinum or gold...if it was dope...it was dope...it wasnt until like the late 90s and early 00s when people started bragging about how many albums they sold.

[@tanysozi]

Esso talk too much 💯💯

[@viper6782]

Thats why I couldnt stand his a$$ when he was with Math, him and Champ would never shut up

[@dandrewilson1995]

He does and because he has some experience in the industry that he’s knows everything even more than the artist that there interviewing

[@viper6782]

@dandrewilson1995 ok but we don't won't to hear him lol

[@dandrewilson1995]

@@viper6782 😂

[@Raquib25]

It’s ridiculous

[@chrisvigo4880]

Bag fuel syock about to rise. Ya better keep getting good people on and keep this shit rolling. MATH HOFFA IS OUT THE PODCAST GAME

[@haezeushawkins436]

I’m from the Midwest and I never heard of them until i got older so they wasn’t getting radio play here

[@realjcoop182]

I'm an indie artist voted in the game on Sway. He shows me love anything I see him. It's crazy that in the 90's or early 2000's I would've got a deal for that.

[@maddslander7359]

EPMD are Icons

[@YOUNGTHUGNUTHUG]

SOMEONE GET HYNAKEN KNEE PADS…THE FAKE LAUGHS ARE TOO OBVIOUS MY GUY

[@Intellectually_Ignorant_brand]

EPMD Got major Radio Play here in Chicago, EPMD is One of the Top Rap Groups all Time to this Chicago hip hop head Eric Sermon Produced music always comes off as a dope hit record to my ears I also wondered why the music didnt go Platinium or maybe it did but the record company people put a Cap on them to control them & keep from paying them. looking forward to the full interview

[@kirbyaugustine761]

“Y’all better free y’all minds and wake up” E Double

[@91Definite]

“Focus”

[@destryfrazier4705]

Eric sermon is a real regular ninja

[@everettoconnor6689]

i was making a few dollars with my mixtapes during the late golden era and even back then we could see the differences in budgets and who was getting "the push" and i wouldnt consider myself as actually in the rap game

[@2enchant]

I came to hear the guest talk, not the hosts.

[@pushbeyondaverage]

The definition of BagFuel @ 1:53

[@shermricks7340]

E jumped out the window in Paterson NJ.. They were subsidized rent apartments on Mills st.

[@Wormanatti]

I know most people slow & bias. But when you compare catalogs of any other rap duo. EPMD has to be in the top 3 ALL-TIME. They have multiple hits & multiple great albums.

[@nolaboyteroylee9794]

HipHop gots to chill EPMD is so Underrated I'm 45 and I've Could have sworn they were Platinum They are Platinum in my book 😎😎🎤🎶🌎💯

[@tsunami2447]

Das Fx was a powerful fad, that any race or culture could identify with. And they had a unique look at the time. Groups like EPMD were only appreciated by black men exclusively. And black men soley cant make anything go platinum. EPMD's era of rap, was the message to the Black man era....how could any other racial group or gender relate?

[@keirwalker304]

Wow great pop culture/race observation.....

[@NattyTurnaOfficial]

Redman went platinum on Doc’s Da Name.

[@DLOOT11]

That’s later. After the Method Man Collaboration. The timeline is what E is talking about.

[@91Definite]

It’s wild that that album sold more than Muddy Waters wtf 🤔!?

[@twooclock9458]

They were platinum in the streets tho

[@globalmogul]

GURU too

[@Wondertroy1TV]

Sometimes you have to say 🖕🏿credit where’s my check!!!

[@claudegrinnell9602]

Not for nothing those albums after the breakup were hard af. I bought like all 3

[@hispanik2085]

Because people don't know what good music is

[@dnice4145]

E-Double, EPMD.

[@stephenjones4013]

The lighting in the bottle grabbed the guy the industry over looked and let them cook

[@snoopdog44144]

Nice hip-hop talk

[@each1teach1academy43]

Gold was a major things especially late 80s early 90s. When you going platinum that means your in white america

[@91Definite]

Shit NWA went Platinum twice even they EP! How come EPMD couldn’t go Platinum?

[@each1teach1academy43]

@@91Definite shock value bruh and media attention

[@91Definite]

@@each1teach1academy43makes sense, since then made the most vulgar music

[@dugnice]

They never went platinum because consumers weren't feeling them like that. Let's just be honest about it. If it's because the label didn't spend enough then that means it ain't about the music but the marketing. 🤦🏻‍♂️

[@thebunkertv8847]

Erick Sermon jumped out that window 🤣

[@ReaperRells]

Yo….can ya please let the guest talk. We know you know the industry but highlight the guests more and allow them to just speak. Please. Thank your appreciate the platform doe

[@Raquib25]

Why do these podcasters keep talking over the artist?

[@rb1891]

There were only a gold selling group ...they didn't have that crossover appeal. Plus Eric can't talk without stuttering 😖

[@NutUp]

nas would go platinum if he decide to do HIP HOP IS DEAD PT.2

[@stevenmccaster7173]

That dude with braids talk too much

[@Koolhand85]

All I know is this is a great interview and the camera is CRISPY!! 🫡

[@joel-w3j1n]

esso talk to much let the guest say something that's why this pod never took off

[@DLOOT11]

Esso too smart for you. E even admitted Esso figured it out. How the labels and the budget dictate gold to platinum.

[@andrewbigman2374]

Omg! Will you shut up and let the legend speak?????

[@jaymula7821]

Hip hop is dead, no one cares anymore,

[@biggmixxo]

Yep, it's not hip hop.😮

[@brianherman3995]

never

[@JamesWilliams-jy7qo]

😂😂😂

[@Super29127]

Then let's dissect Garth Brooks...how can black artists do diamond status consistently...he got what 9 diamond albums.