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Bajaj Freedom 125 CNG: Rajiv Bajaj's Insight & Market Disruption!
Rajiv Bajaj shares his insights on the potential market disruption with the new Bajaj Freedom 125 CNG. Could this be another milestone moment for Bajaj Auto? Let's dive into the details!
Rajiv Bajaj's Insight: “Sometimes a particular event takes place, as it did in 1993, when fuel prices went through the roof and Hero Honda was present to take advantage of the situation with the four-stroke motorcycle. In the same way, ten years later, the Supreme Court mandated CNG in Delhi for commercial vehicles and Bajaj was present and we have taken advantage of that. The question is whether that is about to happen again with people being hurt by very high fuel prices. This bike can halve the running costs, so the question remains whether this is another milestone moment. Maybe we have a real opportunity for change. We are very confident and hopeful that we are at the right place at the right time with the right product.”
Price: Rs 95,000-1.10 lakh (ex-showroom)
Engine: New sloper mill making 9.5hp and 9.7Nm of torque
Weight: 149kg, on the heavier end for 125cc commuters
Seat Height: 825mm, on the taller side
Historical Context: Rajiv Bajaj reminisced about how, three to four decades ago, 70% of the Indian two-wheeler market was dominated by scooters, with Bajaj holding a significant share. This changed with the advent of more fuel-efficient four-stroke Japanese motorcycles. He explained, “In the late 80s and early 90s people went from a 40kpl scooter to an 80kpl motorcycle. That means the fuel bill was halved. The proposition today is exactly the same, that we will halve your fuel bill. Now we are not saying that this bike is only about that; as we have shown, the Freedom is a very good looking motorcycle, and it has a lot of environmental benefits as well. There are many good things about it. So the favor that Hero Honda did to us in the 80s and 90s, we would like to return that favor 30 years later.”
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