The economics of the Paris Olympics

Journalist Hannah Wise is joined by sports business journalist Matthew Leighton to discuss the economics behind the big events coming to Europe this summer, most notably the Paris Olympics, and including Taylor Swift's the Eras tour and the UEFA Euro Championships. Is it economically worth it for the host cities to have these events? Who funds the bill and what happens after?
Watch the video as we take a closer look at the economics behind these events.
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CHAPTERS
1:19 What does it take to put on the Olympics?
1:56 How Paris became the host of the Olympics
3:42 The value of hosting the Olympics
4:50 The price of the Paris Olympics
8:20 Sponsorship tiers and revenue
11:15 Taylor Swift's Eras tour
12:37 How the European Championships business model differs
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Julius Baer is the international reference in wealth management, based on a solid Swiss heritage.
The story of Julius Baer began over 135 years ago with the vision of one man. In the 1890s the company’s founder and namesake, Julius Bär, established himself as a young and promising banker on Zurich’s famous Bahnhofstrasse.