Barb Briefing - Chapter 1: Navigating the complex AV marketplace

The latest Barb Briefing session explored how Barb data supports the wider industry to measure TV advertising effectiveness.
A panel of advertisers and media agencies including Gayle Noah, Global Media Director at L’Oreal alongside Vicky Fox, Chief Planning Officer at OMG UK and Nicola Westwood, Head of AV Planning at UM discussed the requirements of advertisers and media agencies as they navigate the complex AV marketplace.