The Aim for a Name - REWORK podcast

In this podcast episode, Kimberly Rhodes talks with Jason Fried, CEO and co-founder of 37signals, about the process of naming products. He discusses practical considerations like domain availability, trademarks, and logo design.
Key Takeaways
00:28 - The process of naming a product
03:05 - Researching domain names and trademarks
07:14 - The style of a product name
10:04 - The journey from the working title to the official title
13:11 - Designing and updating branding logos
20:48 - Gathering input on the name
Links and Resources
Once. com - once.com/
Campfire - once.com/campfire
Jason Fried on Twitter/X - x.com/jasonfried
David Heinemeier Hansson on Twitter/X - x.com/dhh
Books by 37signals - 37signals.com/...
Sign up for a 30-day free trial at Basecamp.com
HEY - www.hey.com/
The REWORK podcast - 37signals.com/...
Let's be social!
Twitter: x.com/37signals
Tiktok: / 37signalshq
Instagram: / 37signalshq
Newsletter: www.basecamp.c...
Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on KZbin and X.
If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.