BBC Radio Stoke - The Red Haired Stokie

I spoke to Stuart George today on BBC Radio Stoke about our heritage, and how living near heritage sites can improve your quality of life. Stoke-on-Trent has been voted one of the top 10 places in the country for heritage.
However, there is this lingering stale negativity in Stoke-on-Trent. We love our history and want to see it saved, restored and improved.
But how do we get the population out of this negative state?
What are your thoughts?
www.theredhairedstokie.co.uk