Fad? Dragons divided over jewellery candle craze! | Dragons' Den - BBC

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Watch the BBC first on iPlayer 👉 bbc.in/iPlayer... A pair of candle entrepreneurs try to convince the Dragons that their products can spark some serious profit.
Dragons’ Den is back with a positively festive feel. But seasonal goodwill is no guarantee of success for a new batch of entrepreneurs facing fiery multimillionaires Sara Davies, Touker Suleyman, Deborah Meaden, Tej Lalvani and Peter Jones.
Dragons' Den | Series 17 Episode 8 | BBC
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[@juandocuc]

Look how happy Sara is when Tej makes his offer, honestly can't remember Jenny smiling like that apart from a few times when she shattered the dreams of a struggling entrepreneur.

[@Adam-M1]

Eoin Cooke agreed! Sara is genuinely happy.

[@Writeous0ne]

@bitterman co yeah she smiled BUT she was out. pointless

[@Buckwasyaat]

Exactly, Sara is a gem of person

[@abidabi4363]

Jenny never shattered any entrepreneurs dreams. They were always relieved when she said she was out. Which was incidentally, usually in the car park when she arrived on the morning of filming.

[@lizclegg7556]

Sara is just trying really hard.

[@calum5975]

Jesus christ I'm so happy Sara is there instead of Jenny. She's actually happy to see someone get a deal, instead of finding joy in saying "i'm out".

[@TheNomad8899]

Agree, Sara is a sweetheart!

[@rowdyyates4273]

Well Jenny is a real DRAGON!!!!---get it.

[@annabellesinger3717]

blasphemy!!!

[@cherryrotella3714]

Calum Champion Sara is a breath of fresh air 😊

[@europeanpatriot8031]

12:12

[@ChimaChindaDev]

Sara Davies is a great human being. Bye Jenny.

[@bennlanglands9551]

Yeh she seems like a really nice person for a businesswoman.

[@europeanpatriot8031]

12:12

[@qataribananahamock1495]

Jenny: "A Sara Davies joining us Dragons in the Den?! I’m out "

[@melibony]

I really like Sara

[@here4music]

I guess everyone noticed here expression

[@staticdreams]

I like to think that the narrator also narrates the Dragons' actions inbetween pitches. *[Peter sips water]* Narrator: "Peter has drunk some water, but is Deborah thirsty for success?" *[Deborah sips water]* Narrator: "Deborah has also plunged in, but will Jenny splash out?" *[Jenny mournfully examines her cup]* Jenny: "Is there any more of this free water? Because I'm out."

[@bassoskat]

The lady in the pink polka dots is really kind.

[@mattatattat7132]

Such a breath of fresh air compared to sour faced, never makes an offer Jenny

[@ibrahimzain9472]

No joke, but is she no longer in the den? I mean, is she out for good?

[@GuyMulinder]

Yes she’s left the show, finally!

[@bassoskat]

Ibrahim Zain yeah she was a banker, back to the pavilion with the rest of her crook money laundering cronies. She’s out!

[@here4music]

I guess everyone noticed here expression

[@sadikmeah4057]

With Jenny gone the dragons den is now functioning on all 5 cylinders

[@RenaissanceEarCandy]

Before I clicked this I was trying to work out whether it was going to be candles with jewellery inside them, or tiny candles you can wear around your neck.

[@Fishtank33]

Same 😂

[@bibsythecottonelf7147]

Griffith Williams same 😂

[@judeaghedo2981]

I love this guy called Tuker, he always play a fatherly role to the entrepreneurs. Good luck duo

[@NoContextRDH]

“In a desperate attempt to get their business pitch going Alex offers a bath bomb with one of his crystallised kidney stones inside. Peter Jones, is less than impressed.”

[@ferdyahmed3994]

Daniel Astle 😂😂😂😂❤️

[@Writeous0ne]

@@ferdyahmed3994 "i could make my own kidney stone in 1 hour, i'm not happy about this, in fact i'm furious"

[@ferdyahmed3994]

Writeous0ne well as impressive as it is that you could make one in 1 hour, I constantly look like I’m passing kidney stones so for that reason “I’m out”

[@drivewaystar6485]

Holy shit that was funny

[@missbohochic751]

😹

[@paramdrall]

Sarah is kind of Person who makes everyone around her Bloom ! she gets really happy see others succeed. Hope to work with her someday.

[@etherealessence]

Peter: You must be worried that some point, those candles, the light's gonna go out. Narrator: And Peter quickly makes an attempt at doing my job.

[@rissi2352]

haahahahah

[@caninho1]

sara is so freaking genuinely nice. love her

[@misssocrates3442]

Sara an Peter brought me back also I met Deborah in boots she is a delight so so lovely an polite xx

[@caninho1]

@@misssocrates3442 yes debbie too:)

[@cherrybarb4651]

They have 5K in the bank and turned down half a million? Oh, dear.

[@djinnstar8123]

now theyll be worth more

[@cherrybarb4651]

@@djinnstar8123 I hope so. I liked them. Poor guy nearly fainted.

[@Chris-lj7rx]

@Cherry Barb they didn't have 5K in the bank at that time when they turned down half a million.

[@saulsavelis575]

@@cherrybarb4651 he was prepared to fail, but when got the offer it was too much for him

[@rogerivy2919]

probably the offer was made before they got to 5K...the offer was made when they were making millions.

[@cannonball9478]

Two people who we welcome to the UK. Hard working and likeable.

[@Obetv01]

This company should be on here, in this comments section, making the most of the extra and free publicity. I am surprised how so few actually use this to gain more traction.

[@yikesofficialmusic]

This got posted 2 days ago

[@obsceneryfilms1051]

what the hell are you expecting them to do, take orders through the YT comments section?? Everyone watching the video knows everything there is to know about their brand now lol

[@Obetv01]

@@obsceneryfilms1051 its like trying to explain the birds and the bees to grown up. There are simply things you should know by now.

[@obsceneryfilms1051]

@@Obetv01 How about you explain to me like a man as opposed to trying to go down the "im a comedian, please like my comment" route.

[@esuil]

@@obsceneryfilms1051 He already explained, what are you not understanding? When this video got posted on youtube they should had been here in the comments, posting first with words "Hey, X and Y here, so here is what happened after the show, if you are intersted you could Z". When people do that they easily get top comment in the section and by interacting with their audience they improve their brand awareness. Posting a commend here is free and you can easily setup notification to warn you when this channel posts dragon den video. Some people do exactly that and it adds to their publicity because they can tell things that were cut out from the show and they werent allowed to talk about. The fact that not many people do that just shows that huge amount of entrepreneurs are so engrossed in their business that they are falling behind on how to use technology for their advantage.

[@christospify]

Next day tej and touker sell the company for 500k and take their 20% lol

[@lajeandom]

christospify thats not how it works

[@christospify]

@@lajeandom woosh. clearly a joke

[@TheAntoniobibeto]

If they try to sell it they could be sued for investment fraud

[@LeadsTheFallen]

Jennys kids Dad, where's mum? Dad: She's out!

[@tcolondovich2996]

How unique, another Jenny joke. Did you run out of Tide Pods to eat?

[@LeadsTheFallen]

@@tcolondovich2996 Ok boomer!

[@davidmg1925]

leads the fallen play ground/go back to

[@personalpc7439]

She's out with 2 strapping lads....

[@personalpc7439]

Jenny jokes will never run OUT

[@kaustubhpatil201]

God bless Touker and Tej! Good luck to these genuine souls🙏🏻

[@akahn8311]

Sarah has a heart of gold. she didnt invest but she was delighted that they got a deal

[@Bekzee]

I actually love these candles. My sister and I have gotten one each Christmas for the last three years, and also a bath bomb. They're really great and the jewellery is beautiful. Most we got was my sister's ring that was almost £300.

[@jessicataylor7174]

I hadn't heard of them but I totally love the concept, the product has great reviews...and now I am waiting for a couple of candles I just ordered to arrive! It's great to find a new gift idea and I'm excited :)

[@jessicataylor7174]

@NotAPolarBear They're about £30 each. Here is the website :) www.imperialcandles.co.uk/

[@sachawilson1967]

I had so many of those and also had a ring worth about £300 that said had a diamond in and came upon hard times and went to sell it and the 3 places I took it said it wasn't in any way a diamond nor was it onyx like it stated on it too so I stopped buying. I was happy to get a cheap ring if that's what it ended up being as long as it stated the truth. They are costume jewellery even at "300"

[@maggiet644]

@@jessicataylor7174 thank you for posting this! I'm thinking about getting a few of these for gifts.

[@ambiva]

​@@jessicataylor7174 One can go to companycheck or companyhouse website to quickly find out a company's financial statistics, from the look of it this candle business is struggling :/

[@journeyintococo6996]

Jenny: Like a candle flame in a high wind...

[@sierrahhofzon3878]

I am out

[@Houseofpheromones0]

see what you did there haha

[@personalpc7439]

Damn, Jenny is kicking herself she missed those samples...

[@owen8510]

👏👏👏

[@jonathanm2690]

The smile on the polka dot lady when Tej matched the offer, it was such a joyous smile for the couple

[@same9322]

Sara?

[@here4music]

I guess everyone noticed here expression

[@MsNoPixel]

Her names Sara Davies… it’s literally in the description.

[@jonathanm2690]

@@MsNoPixel It's not.

[@luxurytravel2581]

Coming to our country and taking our jobs😂 you sure about that?! Mans got his own business done 7 million in 5 years hats off to them much respect!!

[@semirelatablesarah]

Honesty I just love Sarah, I feel like she really puts herself in the pitchers shoes and tries to comfort them cause she knows how nerve wrecking it must be.

[@mnb9162]

Lets be honest there was not many offers that these two wouldn't have accepted. It was lights out if they didnt take the money.

[@RSxLime]

Mn B Daylight robbery from the dragons lmaoo. Nobody knows how to negotiate on this show.

[@ARAVIND123KENNADY]

@@RSxLime So a business is about to go bankrupt. Then a couple of dragons jump in and suddenly the business is making huge profits. The founders are happy. But it's still a robbery because they are ready to make the business successful from where it is and for that they are asking for a sum? Yeah that makes sense mate.

[@Zephyrinus]

Take a shot every time the narrator makes a pun

[@Frostilicus123]

Bryant Koh I’ll drink to that

[@WellWisdom.]

My liver can't handle that!

[@blayne888]

I remember a woman from a previous episode who felt faint and all the dragons stood up and got water and had a chair for her. This guy feels faint and they’re like... yes, go get some water. 🤣

[@MuslimChocolatier]

'Age before beauty' 😂

[@obsceneryfilms1051]

Im really glad they got the investment, they werent full of sh*t and knew their business inside out

[@williamwoods477]

Doesn't mean they deserve an investment, no money is gonna be made back on that investment

[@obsceneryfilms1051]

@@williamwoods477 Im not saying that the 2 things i said are the only reasons they deserved investment... But since another company tried to buy them out of the market, and they actually got investment, id say youre probably wrong

[@reneeleese]

Obscenery Films yes they seemed like worthy investments, so many ppl come here with insane valuations and don’t know hit about shit. Some don’t even barely have a busienss

[@MrMakeDo]

It never went ahead.

[@blackchalksounds5278]

Sara is what you call properly aligned. What a lovely genuine person with a huge heart.. very rare with these ego driven cash giants

[@samstenner1898]

Jenny: This candle is not lit, it's out. For that reason, I'm also out.

[@tcolondovich2996]

Not only does that not make sense, it's not funny. You kids should stick to Tide Pods, at least the results were funny.

[@georginacat7667]

@@tcolondovich2996 how many times you gonna make the tide pod comment? We are also in the UK and don't have tide pods nor the tide pod challenge so your comment is pretty much defunct

[@tracyllewellyn5942]

@@georginacat7667 don't worry about the 'Tide guy' haha, he's only pissed because someone dropped a house on his sister!

[@tcolondovich2996]

@@georginacat7667 most of the (KZbin) viewers aren't in the UK, so you're logic is a bit off. Now I'll know to expect the dumbest comments on earth since you admittedly are in the U.K.

[@georginacat7667]

@@tcolondovich2996 yes we are all stooopid in the Uk. I bow to both your superior intellect and wit

[@rocketdolly69]

I love these candles, ive had two so far and the jewellery is lovely

[@bayleymassey]

Sara davies: “Is this the chair Jenny sat in all these years?” Producer: “yes” Sara: “Then for that reason, im out”

[@wjatube]

They just admitted they're paying their personal expenses with their company credit cards. Over here in the States that's an automatic call for an IRS audit and potential fines.

[@Jinxs-Journey]

Well now celebrating 9 years of business and they are making all sorts of product which I personally love. I’ve 7 candles ordered plus the anniversary box. Never gets old once u used up the candle u still have a nice piece of jewellery left to enjoy and the scents are amazing.

[@yanyanVloqs]

I just found this series a few days ago and I love Sara Davis even though she says she's out, she tries her best to encourage people. Love ya sara!

[@timallen9583]

I once called round Jenny’s house unannounced... you know the rest!

[@jonnyrocket3659]

when you called round, was she 'out' ?

[@TheWebAdict]

Even if you rang her up and told her you were coming, she'd still be out.

[@sadikmeah4057]

Was she in?

[@timallen9583]

Sadik Meah unfortunately she was “ out “

[@sadikmeah4057]

@@timallen9583 But why did you call round?

[@truthhurtsthenheals4421]

The look on Peter and Deborahs face at the end said it all, a smug slight jelous look of shock at the massive equity stake just taken by Touker and Tej lol.

[@johnsmith-wx5fb]

Tej - put a bit of grey in it. Make it believable. Wig-maker - whatever you say boss.

[@Hugomad2]

These 2 were so intelligent and Sharped… really impressive

[@europeanpatriot8031]

12:12 Oh sweet sweet Sara, you're such a joyful woman :)

[@smilessantana2049]

Can you imagine throwing out the candle and the giver is like.. so how did you like the surprise inside??

[@jonord84]

1st thought if you've not had 1 b4, but the jewelry has always been in the top 1/4 of the candles in the ones I've had.

[@lizclegg7556]

I wish people would stop making Jenny out jokes, she's like a bad memory which I want to forget, and the comments keep reminding me. Let us all just be grateful for Jexit and get on with our lives.

[@Dusty-h6m]

So you just want her to get OUT of your memory

[@modsmum]

I agree.. jenny out jokes are out dated.

[@Matt20264]

Just let it all out

[@majkstrand6332]

You wish people would stop making Jenny jokes, then make one and a half Jenny jokes. Well done.

[@lizclegg7556]

@@majkstrand6332 Are you talking to me? I haven't made any Jenny jokes. Stop reminding me about her.

[@stewartboyle4910]

Glad you've begun editing the start of the videos to jump straight into the pitch.

[@mattleuty5285]

Jenny always makes sure to put her candles out!!

[@flockofwolves]

Peter: it seems to me, you’ve lived your lives, like a candle in the wind.. Peter and dragons guffaw merrily.

[@bhonor12]

Touker and Tej make a good chemistry link and then there is Peter and Deborah with that link as well.

[@sid3549]

Touker doesn't get out of bed until he is slapped out of bed

[@TechBaffle]

Peter: How much is my jewellery worth? Claudia: £25 Jenny: How much is mine? Claudia: £2000 Jenny: Great! I'm out.

[@ChrisChanningChannel]

I only watch these if Sara's there. She's not only fresh, lively, interesting and interested, but she changes the dynamic in the room so that the other four, who are quite brilliant in their own right, are also slightly changed by reflection.

[@fionajolly5801]

I love Imperial Candles. I bought from them a couple of years ago. Made excellent xmas gifts

[@timdawn705]

I can't help but feel sorry for Jenny missing out on the free sample worth £35.

[@johnsmith-wx5fb]

I have an idea for them. Roulette candle. There may be a jewel in the candle

[@Writeous0ne]

dunno if this is a joke but actually could work. say every 1 in 5 has a real ring inside, rest are a cheap alternative. then theres a surprise elemet. obviously lower the price so it averages out.

[@johnsmith-wx5fb]

@@Writeous0ne yep thats what i thought

[@reneeleese]

john smith I don’t think that would work.... the benefit with this company is you get something nice and possibly something higher value. If it wasnpossibly cheapnfake garbage I wouldn’t be interested at all

[@joraston]

I’d say that the hype around finding jewellery in the candle is dying. We have a similar thing available here in Australia and basically it gets very disheartening when all you get is basically cheap costume jewellery.

[@scottjp31]

seems a shit idea to me.. fishing a small packet of unknown costume jewellery out of a finished candle

[@truffleshuffle009]

Ya I am not sure how old this clip is but I remember a long time ago there was this craze around here with it in the U.S where I live but it burnt out pretty fast and I have not seen it in years.

[@shelbyclark3733]

Yea now here in us its jewelry in bath bombs lol even those have begun dying

[@reneeleese]

Jo Raston that’s the difference, they put nice silver jewelry in their. Inknow id like one!

[@kaatnikaatni9012]

Jenny emailed the producers: I am OUT!

[@Mogamishu]

Are you 12 years old or do you just think and talk like you are still 12? Are you able to come up with something new and original? Or does your limited intellect only allow you to spam with repititive, idiotic, pointless, irrelevant nonsense, jokes and memes? Are you so bored that you need to fish for likes and all day in KZbin comments?

[@nancykelly9712]

They look very nice but I don't think I'd want to fish jewelry out of my candles?! 🤦‍♀️

[@geezalee1677]

Tuka Sillyman is a follower, if other dragon interested, he also jumps on bandwagon. Sara is my favourite, she is new but quickly asserted her position.

[@mikesangha907]

Jenny rings up the show and says I know I’m not in the show but I’m out...

[@Mike_5]

Strange but very suddenly all the male Dragon's went very quiet when a Prince Albert jewellery came out the hot candle ...

[@ffrrannk]

Jenny: this candle smells like Christmas dinner, and for that reason I'm sprouts.

[@isakholta751]

Jenny: I'm the protruding portion of an animal's face.... And for that reason i'm snout

[@henrybroome8255]

Jenny’s not in this one, but Jenny’s out

[@danm.9045]

Henry Broome I was gonna say that 😢

[@Mogamishu]

Are you 12 years old or do you just think and talk like you are still 12? Are you able to come up with something new and original? Or does your limited intellect only allow you to spam with repititive, idiotic, pointless, irrelevant nonsense, jokes and memes? Are you so bored that you need to fish for likes and all day in KZbin comments?

[@MariaMewett]

I am glad they are still going 👏🏼👏🏼👏🏼

[@drunkenwhiskeyeu]

A fantastic pair, highly investible, hope they are doing okay!

[@NoBody-xx6ii]

Any updates?

[@Cypher791]

The second they walked in peter was thinking of a candle joke...

[@here4music]

I like Sara Davies she makes valid points in a subtle tone and is happy to help out entrepreneurs with right advice or even when Tej made a matching offer

[@criss2842]

I'm confused. One minute I'm looking at a fetus, the next a silly man. I must be losing my mind, so for that reason I'm Jenny.

[@pkarverful]

You have to take risks, you might have to turn down half a million to succeed. Excellent attitude from this man!

[@AllenHart999]

Happy ending. Brilliant

[@kimberlyrose984]

They’re still in business and they’re a lot -A LOT- of copy cats!! However, their products look lovely and they have greats reviews. I’m definitely going to purchase some candles and because each time you purchase a candle you might get an expensive jewel, I think many will be repeat customers.

[@Jessebella1]

Im the narrator and im here to tell you every single thing you are about to hear and see, just before you hear and see it BUT thats not all, im also here to tell you what you hear and see, just after you have seen and heard it too! Thats about it really.

[@drummingspain207]

Jenny lights her scented candle, but as she places it on the table it spills onto her dress and *she catches fire!* Peter grabs the fire extinguisher and sprays her to oblivion. Gasping for air, charred and exhausted, Jenny mutters..."I'm out"

[@MotleyStew]

Historically speaking, isn't "a flash in the pan" a sign of "GO-O-O-O-OLD!!!" ? PMSL

[@jmcb0089]

Yes, and then the gold rush ended

[@adriancoe4321]

Two great determined people...I will be buying a candle...and if never bought a candle in my life!!

[@thepubquiz3198]

1:34 When Domino's tonight is suggested

[@lafkalaf6374]

Ads for those candles keep popping up all the time on my Facebook, so I guess their business is still running 👍

[@shorgiawoos2490]

Many people are doing it, it's not an original idea.

[@BilalKhan-qj4cr]

I am not in the show and thus cannot invest. So for those reasons.....I am out.

[@TaskSwitcherify]

Too greedy, 40%. How much "work" do the dragons really have to do here?! The guys worked for 5 years on this

[@AlphaCentauri24]

So? They have approached the Dragons on brink of going bankrupt. What do you think a sharky businessman will do?

[@TaskSwitcherify]

@@AlphaCentauri24 raise money from less greedy investors

[@ThirdEyeOpen123]

Anybody else cry when tej said he’d match toukers offer? Just me? Okay.

[@here4music]

Na but Sara Smiled

[@LofiTryfe]

They love telling people to talk to the wall 😂

[@liamwalton4183]

They always sip their water during or just after saying it, also

[@LofiTryfe]

@@liamwalton4183 they certainly have a routine lol

[@miknes12345]

Bless them, such a nice couple. I feel sorry for them having to give up so much of their business, but at least it means they can stay in business. I think they made the right decision, it was accept the offer or go under.

[@iamdmc]

dragons are just going to find a way to manufacture cheaper and lower overheads nothing particularly wrong with business model - they just have to diversify and constantly market the wares the pair were desperate, so they went with the offer that puts them at a disadvantage

[@franzwellhausen7237]

its 'dragons loan shark den' for a reason not the magic pony field, or as miener mutter used to say.. leiber ist kein pony hauft

[@yetikoalaace7780]

So basically it's a lootbox.

[@laurarose5614]

I'm an Ambassador for Imperial Candles and I love it! Best decision I made 🙂

[@mp5k9mm1]

Sarah knows what is to be a start up entrepeneur becuase she is one. She made her own way, and understads how hard it is to get inertia as a start up.

[@davidmg1925]

Good result. An exceptional couple.

[@Voicist]

We've been going for five years and now we're losing money ... Dragon's Den?

[@reedygypandme]

Jones jokes about there predicament. What a human being!!!

[@tbugtbug2112]

I've been buying these since the beginning and they are better than yankee "no smell, always tunnell no matter what you do" candle. Always look forward to their Halloween stuff and it gets better each year.

Great pitch by two dragons and the pair is accepting the offer. Or, it is not always about the great product but the actual situation/context plus the economy of the requesting pair, plus the international competition ;-)

[@athangghag9276]

Sarah: I will tell you where I am. I am in Jenny's place so I am out!

[@usayeed727]

I love Sara Davies and Touler Suleyman. They seem to genuinely want to throw help to entrepreneurs with struggling yet potential gems of ideas and businesses- especially when they see the people behind those are great themselves.

[@MsNoPixel]

Touker*… it’s literally in the description.

[@kumarahemantha633]

Sara is the jewel in this crown

[@thebastardgift]

Their product is very pretty even without the jewelry. But their decision making, to refuse a quarter of a million dollars when they only had five thousands, would make me question what other decisions they would make with such a mindset.

[@AdriansYouTubeChannel]

Customer buys candle to get a chance at a prize, so how is that a gift business and not a gambling business?

[@wallybeegone]

They’re bleeding money out and it seems hard to understand where the business can go from here. Yankee candle isn’t just in the U.K. it’s out in the states too. Everywhere!

[@shorgiawoos2490]

People want to be unique, but they don't realize how costly that is, when you're late to the race.

[@obsceneryfilms1051]

hence the YANKEE part of their name :)

[@daniellebanyard5909]

Those candles are great.

[@Swnsasy]

They have these candles here in the US with the chance of finding a huge expensive stone.. I bought a couple of them. I like it, it's a surprise. They have bath bombs and candles amongst other things. Very popular here

[@turkboytaylor672]

The company is still operational. Unable to find out if there doing well though. Cheers to them for being knowledgeable and humble

[@YeshuaSaves244]

It’s very popular where I live! (Surrey, England) I got one today for valentines

[@Cyena]

I don't know when they started but Charmed Aroma is already exceptionally popular. Though I'm not sure where they ship out to, so I guess Europe could use their own service.