Become A Google Ads Lead Generation Jedi Master (2024 Training)

In this video I share an in-depth 2024 tutorial on how we setup Google Ads for lead gen campaigns. (If you run campaigns for local businesses, home services or home improvement then you may find this VERY relevant to you!)
Whether you are fairly new to Google or are a seasoned expert you should find some helpful nuggets that you can take onboard into your own campaigns.
Everything we share is based on REAL campaign data and experience from our own agency clients. There are many different ways to setup and manage Google Ads, we're just sharing what has worked for us.
If you're ready to go from Padawn to a Google Ads Lead Gen Jedi Master this video is for you!
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If you have a Google Ads budget of $2k per month or more, we'd love to speak with you and discuss how we can help deliver a healthy profit for your business.
You can find out more about our services, check out our case studies and book a free 30-minute strategy session with us here:
👉 www.atomicmark...
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[@elfsmelf]

Yo I bought a $997 google ads course and this already better. I also can't wait for the community.

[@atomic-marketing]

That means a lot thank you! Really thrilled you are getting value from it. Hope to see you in the community!

[@brothersoflegacy1207]

You mind me asking what course you got?

[@ollietempleton]

Great video sam! Looking forward to the community, I've joined the waiting list.

[@atomic-marketing]

Appreciate that Ollie! Look forward to seeing you in there.

[@klickbeastppc]

This is awesome Sam, thanks for sharing. Looking forward to learning more about your new community.

[@atomic-marketing]

Appreciate you! Absolutley, hope to see you in there!

[@AiSteve3]

At 13:58 your structure with Adgroups. Now, maybe you will go in on this in the video but currently paused here. If KW are more expensive in the London area, is it "wise" to group them into the same campaign? Or better to split them up OR maybe even just focus on one area? :) Since the budget will prob be directed towards more expensive adgroup KW than the lower tier!

[@atomic-marketing]

This is an EXCELLENT question and very good to preempt this! If we find a certain Ad Group with more expensive keywords is consuming the budget we will often segment it into it’s own campaign with a dedicated budget or pause them in favour for getting more clicks from other keywords in other Ad Groups. In the video I mention, budget dictates your strategy and ultimately your account build as well. So if we’re working with a limited budget we may only keep certain Ad Groups active to ensure we’re not getting clicks spread across loads of different Ad Groups and keywords. A bit like trying to butter a slice of toast with only a small amount of butter - it can only go so far! Hope that makes sense and good question!

[@ThomasOGrady-kd9hh]

Great info as always sam 👌

[@atomic-marketing]

Hugely appreciate it! Thanks for watching

[@christianbragg22]

Let’s go 💪

[@atomic-marketing]

🫡

[@user-uq5bo5oo9l]

Your king😇😇. Best google Ads course out there.

[@atomic-marketing]

Thanks so much for watching! I've learned from people far more knowledgable than I am!

[@user-uq5bo5oo9l]

@@atomic-marketing Can you please make one tutorial about optimisation of campaigns.

[@atomic-marketing]

@@user-uq5bo5oo9l I'll do my best to get that video done!

[@user-uq5bo5oo9l]

@@atomic-marketing thanks alot

[@charlienea1640]

This is great, what I’ve been looking for for some time

[@atomic-marketing]

Appreciate the comment and thanks for watching!

[@charlienea1640]

Anytime, do you think we could have a video about landing pages, best processes to follow, softwares to use etc?

[@charlienea1640]

I have also implemented a lot of this in my campaigns and seen great results

[@atomic-marketing]

I do plan on creating a full training video specifically on landing page best practice and structure! Stay tuned…

[@atomic-marketing]

Really thrilled to hear that and thanks for sharing that. Glad to see our content making a different out here :)

[@ADHDOCD]

Wow, insane gems dropped in video! With location why not use geotargeting with zip codes? Also, what are your primary (final sale, appointment, quote, form fill) & secondary conversion actions that you're optimizing for here?

[@atomic-marketing]

Thanks really appreciate it! For a lot of campaigns we do use geotargeting with Zip codes. Primary conversion actions depend on the campaign, most common ones we use are form fills and phone calls. We then often progress our primary conversion actions to be qualified leads (form submits and calls) However we need 100% commitment from clients to be updating and sharing the status of their leads.

[@ADHDOCD]

@@atomic-marketing Thanks! Are you opening enrollment in your community this month?

[@atomic-marketing]

@@ADHDOCD I believe it will likely be in the next 2-3 weeks! You may have already, but drop your deets in on this page to stay up to date! get.atomicmarketing.com/community/

[@GroeiGericht]

Again, amazing value, thanks Sam. Question: What is your experience with the leadform asset within Google Ads? Are you using this feature? - Dieuwe

[@atomic-marketing]

Hey Dieuwe, thanks for coming back and watching! We've only really used the leadform asset a while ago, it did actually produce a handful leads (I was surprised)! We haven't really rolled it out for the majority of our clients, at the time it required a fair bit of technical setup and Zapier integrations to make work. But this may have changed since then. What I find with Google Ads is that we try a feature it may not work, then try it again a few months down the line and it works really well! So you've peaked my interest to give it another go.

[@emilionoriega2730]

When using a lead tracking software when do you change your conversion goal? For example when you turn on automatic bidding the campaign goal might be "Leads" but at what point do you start optimizing for "Quoatable Leads"? Or do you assign a conversion value of lets say 1 for a lead and 5 for a quoatable lead and you optimize for maximum conversion value?

[@atomic-marketing]

So we’ll typically require clients to be hot on updating the leads quotable status in the lead tracking platform. If they can consistently do that and there is 25+ quotable leads per month then we consider switching to only sending quotable leads back into Google Ads. However as a starting point we will send all leads as conversions to give google some data to work with. I hope that answers your question.

[@emilionoriega2730]

@@atomic-marketing Interesting, and once you have those 25+ quotable leads per month and start optimizing for quotable leads, do you see a big an increase in the total number of quotable leads vs optimizing for conversions? In other words is it really worth it to optimice for quotable leads assuming you have the volume.

[@atomic-marketing]

@@emilionoriega2730 honestly it's really hard to say with certainty whether Google "learns" from this data to optimize for more quotable leads. In theory it makes sense, and sounds cool but in full transparency we find the best use of importing quotable leads just keeps our conversion data honest. So removes any inflated conversion metrics that may have come from irrelevant leads.

[@sub7evenftw956]

Thanks for the awesome insights. ❤ follow for knowledge

[@atomic-marketing]

Thanks for watching!

[@Justinjunia]

Great Value

[@atomic-marketing]

Appreciate it!

[@seank2793]

*Hey Sam this is exciting! would you also add contents how to make good landing pages like your last videos and maybe templates? this would be helpful along with your new program PS: how to get clients too*

[@atomic-marketing]

Hey Sean, 100% doing more on the landing page side of things. Templates to come…

[@taintedseal]

Amazing video bro ❤❤

[@atomic-marketing]

Thank you so much 😀

[@oseboz]

If we have multiple services and are setting up campaigns in different languages for multiple countries, should we create separate campaigns for each service? Otherwise, we would have 6-7 ad sets within a single campaign targeting one country in one language. How can we cover this? Creating separate campaigns for each country and language would result in a difficult-to-manage process also separating keywords across two ad sets based on both location and cost by using negative keywords to ensure data segmentation? In other words, how do you distribute keywords that share both location and other intents? Thank u.

[@atomic-marketing]

Create a structure that is logical and easy for you to manage. Our approach is always to consolidate where possible. When it comes to multi language we don’t have too much experience with that but that would definitely make things trickier!

[@ollien18]

What sort of fee do you guys charge when doing this for clients?

[@atomic-marketing]

Totally depends on the client and their goals.

[@hamzaabdelfattah]

Question would it make sense or would it be fine to make two campaigns with the same ad group structure but one campaign for phrase match and exact match or just put it all in one campaign? thanks ahead

[@atomic-marketing]

My preference would be to use 1 single campaign. I'd even include the phrase and exact match keywords in the same Ad Group to start with. Then decide from there if it makes sense to further segment it.

[@KynAbbott]

Amazing Sam, thank you! I have a question... Does 'near me' actually get you conversions? When I type in '(service) near me' it says my location is newquay. Newquay is an 1 hour 20 mins away from me. My device location is never correct, and I doubt it's just me as it never has been, so I can't imagine 'near me' works. Obviously you can target locations, but considering I see Ads that are popping up for location X when I type in 'near me', I can't imagine that that keyword brings much conversions....

[@atomic-marketing]

Hey man, thanks for coming back and watching the latest vid! Not many people think to ask this question. We only really use the “near me” keyword if we can make it relevant. Someone’s perception of near me can differ based on so many different factors. In London anything outside of a 2-3 mile radius for a physio is not near them, and they won’t be prepared to travel that far for a clinic. Industry and campaign type play a big role in this. In short, yes the keyword “near me” does work - however your location targeting, landing page needs to reflect that you are indeed actually near them!

[@KynAbbott]

@@atomic-marketing Of course man! I see, but my device location is for Newquay and I see Ads where these companies serve Newquay, and I live an hour away. That tells me that the device location plays a huge role and can make your Ads irrelevant, location wise, because the device location is wrong, which in my experience it always has been. I fear my campaigns will get clicks from people who aren't in the right location, simply due to the fact that the users device location being incorrect would cause my Ads to show for the wrong locations wether or not if I we're to use the keyword 'near me'. Maybe I'm tripping because it works for you haha.