Google Ads for SaaS companies

[@robinvandelft9881]

wow so much value, i dont understand why it only got 350 views. Thanks for the masterclass

[@solutionseight]

Glad it was helpful! Thanks for watching, Robin!

[@jorgeberbena]

It was a fantastic master class, but I believe there is a flaw. Using any good CRM, it would be great to obtain the entire customer journey and compare campaign costs per customer acquisition (rather than just free signups).

[@AngelFernandezDigital]

Is cost/(conv. by time) a custom colum ?

[@solutionseight]

It is! But it's an easy one to create. It's just Cost / Conversions (by conv. time).

[@how2diy7]

So is their a course that Solutions 8 offers?

[@cityfinances6587]

Why did you choose attribution model - first click?

[@johnmoran5680]

Yes, we found that first click was the best approach as people return quite often through the brand or remarketing so I wanted to see what was the scalable, interest drivers.

[@cityfinances6587]

@@johnmoran5680 So then Search campaigns with products keywords are not the ones who convert or still 80% of people converts with one click? As I know then most of agencies prefer to use first click attribution model because there are better results comparing to another models.

[@johnmoran5680]

@@cityfinances6587 It depends on time lag (days to conversion) and inter-campaign activity for that specific account. If you are running a brand campaign, and most of the traffic comes back through the brand campaign and converts, then, you will not want to use time-decay, linear, position based, etc as it is giving false conversions to the brand, so, I favor first click. If you review the attribution measurement report and see that there is very little inter-campaign activity, then, last click would do just fine. It really is dependant upon the actual account and less of a hard-fast rule.

[@solutionseight]

Thanks for watching!

[@outdooradventures7228]

Google's Smart Bidding policies incorporate conversion cycle length when attempting to hit a Target ROAS or CPA - there is no need to manually account for this when setting the target.

[@RadenkoZec12]

My friend you have cost per conversion like 422$-760$ . Not sure how you expect that SaaS companies with smaller subscription plans like 49$ utilize this strategy?

[@WeLoveWave]

Well your CPC's may be a lot lower depending on the industry. The math needs to work out - it's not going to work for all businesses.

[@nikolasalexiadis5622]

Great video guys, thanks!! Would love to know if today you would integrate a PMAX campaign into this B2B SaaS strategy?

[@joeybidner]

lets bring back this series! industry deep dives.

[@solutionseight]

Thanks for the feedback! We are currently working to improve our KZbin membership tiers with some new offerings, including a regular Ask the Strategist video focusing on some of our top technical questions from subscribers. Stay tuned for details!

[@mohamedelsherbiny234]

Great Info guys I was wandering if you can talk about IOS app-based businesses ؟ and the use cases for google ads with them? I fact I discovered a way to utilize offline conversion to track iOS in-app events but i want to know your thoughts on that.

[@troyscott6580]

Guys... again, killing it. Thank you so much for the information that you shared. Of course, I'm biased. However the tips about the SAAS CPA > brilliant. Tomorrow I'll forward an email that showcases how you guys cut our CPA costs by 50% > PS: I know Marcus LOL. Chat soon.

[@solutionseight]

Nice!! Can't wait to see it :-)

[@maheerbatra4317]

amazing stuff. Can you guys do one about the mortgage leads industry via search and gdn?

[@solutionseight]

Yes! I'll add that to the list :-)

[@dogasavas264]

Great Content! Can't wait to watch Real Estate or Charter businesses.

[@solutionseight]

We're on it!

[@dogasavas264]

@@solutionseight I learnt so much from this channel compare to paid classes in Udemy. Thanks guys :)

[@BrianJensen]

Awesome guys. Speak soon.

[@solutionseight]

Thanks Brian!

[@driward7165]

Wow, so good content there ! Thanks a lot !

[@solutionseight]

Glad you liked it!