Behavioral Research in Business Lab | Noldus Customer Success Story

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From portable and stationary labs for observation and analysis of human behavior to high-tech turn-key usability labs: Noldus can deliver it.
The Behavioral Research in Business Laboratory at Hofstra University is powered by cutting-edge software and tools geared toward analyzing behavior for business-focused research. Noldus visited the lab at the Frank G. Zarb School of Business in Hempstead, NY, USA. In this video Dr. Anil Mathur, director of the Behavioral Research in Business Lab, tells about his research and how he designed this lab for the future, together with Noldus.
0:09 Introduction Anil Mathur
0:31 Elements of consumer behavior
0:43 Noldus helped out
0:56 The objective of this lab was threefold
1:24 Different phenomena
2:00 Collect data using multiple technologies
2:41 Great deal of flexibility
2:55 Noldus design
3:37 Noldus tools
3:56 Noldus FaceReader XT
4:16 Noldus Viso
4:42 Advice from Anil Mathur
5:13 Future research questions
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Software, labs, and services for behavioral research. Our product range includes The Observer XT, EthoVision XT, FaceReader, DanioVision, and more. For a full overview, please visit www.noldus.com.
Noldus is a leading developer of software and integrated solutions for animal and human behavior research. What started out as a one-man company, has grown into a worldwide network of offices and distributors, with over 50,000 satisfied users. Noldus develops products in close collaboration with scientists, for application areas such as neuroscience, psychology, human factors, zoology, and entomology.
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