Behind The Scenes At ClickHole: How We Create Viral Content

The second episode of our acclaimed behind-the-scenes video series! Watch this video for an EXCLUSIVE LOOK at how the staff of ClickHole engineers the viral content that everyone loves to click and share.
Thank you to Lagunitas for helping us make this once-in-a-lifetime video possible.

[@jasus3787]

None of these people could pass the Turing test

[@5gonza541]

Lmao

[@EmmaHopman]

That sounds like something a robot would say

[@tnaoro]

What's the Turing test?

[@fauxcuss]

@@tnaoro Several people and an AI talk to a person. If the person thinks the AI is another person, it passes the Turing test.

[@chinesecabbagefarmer]

Termites is a "Grand Slam"

[@Floobie2956]

When I click on a piece of world-famous viral content from Clickhole, I can feel my life force gradually draining to feed Samuel Rage, and I am finally happy.

[@DanHauer]

"What does everyone think about this? It's viral." Damn, ClickHole team, you make it look so easy!

[@Jac0bIAm]

They speak the virality into existence.

[@ryansatterfeal]

We tried our best.

[@freemovieschool1686]

Termites is a “Grand Slam”

[@synthesismusic2774]

That was in the last video, too

[@freemovieschool1686]

True because Termites is a “Grand Slam”

[@freemovieschool1686]

Wow this comment went viral, be sure to subscribe on our youtube for more viral content like this one

[@avalon5821]

Termites is a “Grand Slam”

[@thejimmydanly]

This is viral

[@Ceru02]

I swear clickhole is from another dimension

[@madmaverick]

I would let Samuel drain my life force to fuel his own immortality any day! These new uploads are a termite mound of fun.

[@resin8409]

I can’t shake the feeling these are written by AI

[@abcpea]

who is al

[@jldoubleu4993]

Isak Dahl yoooo the greatest real estate salesman in MMA?

[@smorebob2418]

I feel like they’re acted by AI too

[@nathanwiles2719]

@@abcpea Al Bundy

[@AHHHHHHHHHHHHl]

Or David Lynch

[@TheRealGuywithoutaMustache]

This is going to be a great help for content creators

[@mclilzenthepoet2331]

Why are you everywhere

[@dipie197]

Accurate portrayal of most companies’ twitter page

[@baitzadasuto]

glad to see guzmer is still there after all these years

[@cartertheunstoppablefaxmac902]

They don’t include him in the victory toast though, sad!

[@hzlink]

The curtains have been lifted, now that the magic behind the content has been revealed, the charm has been lost!

[@ninjastah]

3:00 Jeremy sleeping in 3019 while we sleeping in 2019

[@PaperTowwl]

This is unironically exactly how I imagine most silicon valley companies function

[@guytorie]

Clickhole staff, I was thinking about Clickhole a couple days ago. I hadn't checked in a while, and I was hoping y'all were doing well. Sure enough, yesterday you uploaded a video about your office. And today, there's another video about your office again? I was worried you had all died, but now I understand that you're all immortal. And to think, here I was feeling angry because I thought you WEREN'T immortal, but now I can rest easy knowing that you are all cursed to walk this Earth until it gets swallowed by the sun, at which point you will be cursed to live in the sun. Thank God!

[@gary4689]

They create viral content so they can absorb (in the toupee) and consume the youthful life-force that young people are drained of while consuming their content. They live off of all the collective years of human life are spent every time their viral click hole content is viewed. This means they die with humanity.

[@tgg1217]

i dont know what i expected when i clicked this but "termites is a grand slam" is not it

[@EmmaHopman]

Termites is a "grand slam"

[@ethanlivemere1162]

I just realized their names are Rage, Thunder and Dynamite. Now _that_ is a "Grand Slam"

[@king_crossbreed7810]

that 2 year lunch break must have been a good one huh?

[@magicmanscott40k]

I never seen anything this accurate before. You guys are the real deal

[@oceanstar70]

2 videos in 24hrs, what a comeback!!!

[@ebiosh2032]

is this what edward snowden’s doing these days? good for him!

[@JUSTINBIA2]

literally thought the exact same thing

[@thewindfarm2327]

I got this as an ad one night and thought I was having a fever dream lol. Can’t believe I found it.

[@ethanlivemere1162]

00:32 GUZMER!!!

[@stickyslapps5425]

Mr. Rage is a brave and inspiring man for allowing us to witness his true form on camera. May he live eternally.

[@Jaremaing14]

This is a comment approving of this video.

[@Sidecutt3]

Why is nobody talking about the alien at 0:32

[@muiscnight]

I wish I knew the people in this comment section because if you find this funny we would be good friends

[@bellabrodie4740]

Hi friend

[@michaelmccarthy5166]

Likewise

[@GSBarlev]

Do you all still find this funny? I know it's been a couple of years. If you still find this funny I would like to be your friend.

[@cookieintheinternet]

Why did I think this was going to be an actual behind the scenes about Clickhole

[@TheZooropaBaby]

there already are some articles about how Onion staffs and even Clickhole staffers write for the website, they probably mostly have tons of headlines/article ideas pitched and then distilled down to some number of them, then writing it.....

[@syph5646]

wow I was always wondering how clickhole made viral content

[@yams7355]

SHOUT OUT TO GUZMER @ 0:32

[@AB-bg7os]

Termites is a "grand slam"

[@Stubagful]

Why does Jeremy Grandee have to sleep on the floor? Surely you guys could get him a basket to snuggle up in?

[@ryansatterfeal]

Sometimes I use my suit jacket. It’s Polyester.

[@TheHct123]

I'm glad Guzmer is doing ok, it's been a while since we last spoke

[@2bitnerd]

This is a masterpiece.

[@seamoose9039]

Last time I was this early, they still made content for ONN.

[@joelformica8344]

What’s that?

[@TheZooropaBaby]

2011 was a good time

[@vokvovkov]

@@joelformica8344 Onion News Network

[@joelformica8344]

vokvovkov I thought they were similar

[@DevonLadd]

Its nice to see corperations opening up and making a genuine connection with their audience

[@stringstorm]

Based and Holepilled

[@bluryach]

I want to marry the CEO of clickbole

[@KittieKatStorm]

Thank god ClickHole is making videos again. I missed them so much

[@jeremywp123]

This finally makes sense!

[@ditch_magnet]

this is still one of my favorite videos on the internet

[@GensoBees]

Wow. This video is viral. Great work Clickhole.

[@tubhair]

I thought that’s how it’s done and I was right.

[@christianpetersen163]

Every body. Computer wizard.

[@MMillion]

It just keeps coming!

[@nuwa8897]

This is actually accurate for some companies' social media accounts out there

[@funsize8358]

HOLY CLICK ANOTHER VIDEO ALREADY??

[@RychisCriminal]

So insightful... I’m inspired

[@heydudeimtrying]

I think they are taking our life force

[@Hessmoney]

as ironic as its supposed to be.. its hilarious how accurate it actually is lmao.

[@RooneySparks]

This is my favorite thing.

[@averagefreedomenjoyer8209]

Baseball fan here, can confirm that termites is a grand slam

[@sadcena7204]

Man, I never knew! Amazing!

[@Joe-qm9cp]

You guys are so very smart and genius

[@jellicledry1380]

Eye opening

[@ballthatbounces626]

I love this sieries

[@poopguy6208]

thank you

[@Dorgannn]

more videos! behind the scenes!! termites is a grand slam!!

[@cornbrown338]

Is guzmer safe and sound there?

[@Jedevision]

Thank you for this video. I hope I can apply this knowledge to my own youtube channel!

[@NovaDelta]

Shoutouts to them for hiring Edward Snowden as their office guy

[@Capopoi]

Very Informative!

[@sherrysyed]

Thank you y combinator!

[@wankstain4973]

His wig makes him immortal

[@magicmanscott40k]

This was better than rewind 19

[@marshallc6885]

Thank you.

[@Croove55]

Finally, the secret of content,

[@user-eo5cf5lh7l]

Nice video see ya next year

[@stinkyratman2157]

Love this shit too much

[@lorenzocasella5007]

Awh. Jeremy Grande looks so peaceful in his sleep.

[@yarr0]

Give that image some artifacts and you got yourself a home run of a deep fried meme sure to give you dozens of updoots

[@kevinodom8708]

This is so fucking lit

[@pongotv22]

baseS got me

[@msampson3d]

Is Samuel Rage the guy that took down the gatorade video?

[@WontonSauce]

B A S E S

[@CaptainEdMercer]

5k view omfgz. Congrats on going viral clickhole! We did it. I'm going to go eat a sandwich for 6 hours. Brb

[@InfinnacageMusic]

0:30 Guzmer cameo!

[@ethan5719]

2:36 "loose" sea water

[@benherrshlim]

0:32 Oh hey, it's Guzmer.

[@Dbtclctr]

Wow

[@scottgraham6045]

Wise

[@harrisonthecarguy3734]

Termites is a "Grand Slam"

[@MamaLuigi908]

This is like a stock photo but in video form

[@zkeepah]

I think the subtle logo-forward on his beverage canister really tops off the video

[@No_Ghosts]

Samuel Rage has strong David Lynch vibes

[@ExtremelyToxic]

I can't believe they got sponsored by laguntas lol

[@benjamintajer5041]

Nobody commenting on the eyeball monster at 0:30 !?!

[@mrrobert1301]

0:31 GUZMER IS BACK!!

[@foldandfray4859]

But you aren't in the office at noon... I thought your day started at 1pm in the morning!

[@TheRakkarr]

Nobody taking about the alien in the back room at 0:33?

[@g0mmyg0mmyg0m]

That is Guzmer.

[@klassickasey]

This is viral.

[@5gonza541]

It all comes down to the font size

[@concreteriver8023]

You ever wonder what type of comment you should post when Clickhole posts a video?

[@WAMTAT]

Wow, now all my videos will be viral.

[@ellie8161]

I remember a Clickhole article about exterminators finding bug colonies to be particularly illuminating, so honestly? Not too far off the mark. Could use some more baseball content, though

[@5gonza541]

The weirdest cult:

[@javu6645]

Ah yes

[@johnnydugas1970]

David lynch in 30 years

[@bullermanjones]

Digital content

[@SAM-zn3ct]

Digital content

[@SAM-zn3ct]

Viral digital content

[@MarkKluchnik]

Six hour lunch breaks should be standard.

[@fauxvier8519]

I shall keep you alive until the last star dies out.

[@TigirlakaLaserwolf6]

I want to meet the famous nephew