Behind the scenes of Jeremy Renner's Super Bowl commercial

With Super Bowl commercials almost as eagerly awaited as the game itself, brands are investing up to $7 million for 30 seconds of airtime, aiming for memorable impact and viral success. CBS News’ Jo Ling Kent has more.
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[@Punisher6791]

im glad he's still here with us.

[@brendah.6366]

I ❤Jeremy. This ad made me cry to see him looking so great!!!

[@Jamesroppel]

Thanks for your support. I really appreciate your efforts ❤❤❤❤❤

[@bunkertons]

Im so happy hes feeling better!!!

[@debkunkel5840]

So glad Jeremy is doing so well. And that he was able to do all his own stunts is a testament to how far he's come since the accident.

[@Jamesroppel]

Thanks for your support. I really appreciate your efforts ❤❤❤❤❤

[@IngridTanner-n6o]

The ad that came out was so sweet with his daughter Ava. Was so nice to see Jeremy and Ava together like this, and the love between them.😀

[@mikehalpern384]

i didnt know it was his real daughter in the commercial ... nice touch. it was good that they were together there and it wasn't another girl acting as his daughter in the ad. good commercial too, i liked it ! :)

[@donnaleeflournoy-mancuso5675]

Titanium Man had me laughing in that commercial... Ava has talent like her Dad...😏😂❤🐻🎶

[@JohnnyCatFitz]

Im so happy for Jeremy Renner-s recovery. And its personally awesome to see him do a commercial for Silk! Soy milk, is my jam

[@primmoore6232]

*Jeremy Renner,* full of "LOVE & TITANIUM" - he's back and better! His new album proves it! Thanks to Ava.💞

[@TBMODB]

So happy Jeremy is doing good!

[@DailyGamingClipz]

Thanks... oh wait your talking about the other Jeremy

[@joannewootton8328]

So pleased that Mr. Renner is much much better now ❤❤❤❤

[@denyselake9893]

LOVE the Jeremy parts!

[@KimDongWookfan]

Im here for Renner

[@jeffs6090]

I'm so glad he's getting back to pre accident demeanor and fitness and working again! Maybe we can look forward to a new season of Mayor of Kingstown!

[@veganandhealthy]

I'm so happy to see Jeremy Renner doing well!

[@shirleymattingly5137]

This is amazing. I saw an ad on one of my games and it was the second time I saw it... I said OMG that's Jeremy Renner 😅 and was so thrilled that he's feeling that good. And with his daughter too. How precious 💕

[@Jamesroppel]

Thanks for your support. I really appreciate your efforts ❤❤❤❤❤

[@maryd253]

Happy to see him doing so well!

[@pointlessedits]

He crushed it.

[@melodywilson4170]

Jeremy Renner awesome !!

[@nikkirichards4952]

Gee what are odds 😮 as I'm watching this, Jeremy's ad comes on the tv....a true miracle that he lived and his doing so awesome... so much heart, hard work, determination and such he has put in to heal up so well! ❤ 🇺🇸

[@anellawrites]

He looked great.

[@Jamesroppel]

Thanks for your support. I really appreciate your efforts ❤❤❤❤❤

[@IngridTanner]

So happy for him and his family that he is still here and doing so well 😂

[@denisedey588]

So glad he's doing so well ! ❤

[@adeleguy909]

#Jeremyrenner ❤....weeeell...sooo well❤🎉😊

[@Super_Bowl_Ads_2025]

Can't wait for Super Bowl LVIII ❤ THIS Jeremuy ad could be nice. Can't wait 🎉

[@Jay-xr4vm]

Let's go Hawkeye!!! Back in business!

[@tiffanycurtis4794]

Jeremy was the best commercial to me👏🏾

[@deleymolina3398]

God care you ALWAYS JEREMY!

[@rosemartinez1116]

Way to go Jeremy!!

[@Jamesroppel]

Thanks for your support. I really appreciate your efforts ❤❤❤❤❤

[@FactBuffet]

Jeremy Renner was the most-Googled actor in the world in 2023!

[@robr177]

So, it has nothing to do with enticing viewers to actually watch your ads, instead of muting or fast-forwarding? If ads were always entertaining, maybe people would watch them.

[@timetraveler9218]

None of the ads made me want to buy any of their products

[@DorisSigel-rr4pe]

Incredible

[@sidekick96734]

Bud Light hasn't gone bankrupt yet?!? 🤣

[@PhoenixHinds]

How could they with all the attention conservatives gave them.😂

[@sidekick96734]

@@PhoenixHinds haha! That's very true! 🤣

[@Geeksmithing]

They kind of buried the lead with this click bait-y title.

[@spiderwolfecobra1985]

God I hope he comes back as Hawkeye in some capacity. At the very least in the next ensemble Avengers Secret Wars movie.

[@hankterreros223]

No ads here on the Mexicali t.v. channel. Just photos of the fans. Like the one I sent of my grand-daughter in K.C., having Thanksgiving dinner with the "Domi - Rican", Isaiah Pacheco. His mom cooked everything. Her dad, my ex-son-in-law works for him and his family. 2 games back in K. C. they sent photos when they shared the Pachecos heated family"box" at Arrowhead Stadium. Go Chiefs!

[@robludwigsen7831]

Good stuff!

[@zuhourali]

❤️❤️💙💙

[@sharonbaca487]

Anheiser-Busch owns lots of brands.

[@lassooftruth5964]

I love Jeremy Renner, so glad he’s back to his wonderful old self again. As for LeBron James and Dylan Mulvaney, literally no one wants to see those 2 dudes.

[@Jay-cp9kd]

“It’s a dream come true” to have Taylor Swift go to the superbowl??! Ehhhhh… Not so much

[@SoulVision1111]

Silk #GOVEGAN You're not a baby cow

[@VoteForBukele]

Is that a commercial for cocaine?

[@SilenceWillNotBeTolerated]

Who knew Hawkeye was a goof

[@zkhan2633]

❤❤

[@christines.2047]

❤

[@fvingerhoed]

10.5% revenue drop.. hilarious

[@VincentMcmanus.]

Hawkeye movie, when?

[@bunkertons]

Yea, what a SHOCK that budlight overcorrected. 🤮

[@PhoenixHinds]

What exactly did bud light have to "correct", anyway?

[@tomcole4736]

I wanted to watch behind the scenes of Jeremy Renner, see how he is doing, not all that other BS, especially the Bud Light trivial Crap and other Super Bowl Commercials, I thought this would be about him. You put this out under false pretenses but that is what CBS is known for I guess, lying to us

[@rose.parvathi175]

I see so sorrrry

[@WatchList-xf8ic]

Well, it's nice to know that so many black Super Bowl commercial directors were given a chance NOT because of their skin color.

[@MrMjolnir69]

Family support ok. What happened with the ex Wifey?

[@xlargetophat]

WWWWAAAAZZZZUUUPPPPP

[@jameswallace3963]

Seriously ? Bud Lite ? Is NOT Beer. It's SICK. German Beer Is BIER !!!❤❤❤❤❤ BUD LITE IS SICKENING

[@williwilliams5238]

Guess the actors aren’t making enuf money in the movies anymore. No surprise.

[@Sharpe1502]

Dude almost died and probably had medical bills.

[@SparkShift365]

Bud light still sucks Dylan Mulvaneys hoo hoo

[@ChasenShirley]

Jeremy renner is overrated