Behind the Scenes with a Million Dollar Whatnot Seller | Daily Refinement

Behind the Scenes with Million Dollar Whatnot Seller Daily Refinement.
Spend a day behind the scenes with Chris from Daily Refinement and watch how he runs his whatnot business selling 500-1000 items per day while live streaming. Is this the future of reselling?
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Hi! My name is Mel (aka) Back from Burnout! And if you’re a reseller wanting to learn how to sell on eBay and how I run a successful eBay business selling second hand items from the thrift store then this is DEFINITELY the place for YOU! On this channel, I upload 2-3 videos a week surrounding topics such as tips for selling on eBay and how to make money selling stuff on eBay. I help you get a better understanding of what it's like being a full time eBay reseller and I'll show you what I do all day as a eBay reseller in my weekly reselling vlogs. And I basically answer any and all questions any eBay resellers may have who are looking to grow their eBay business!

[@dailyrefinement]

Thanks so much for visiting the shop! Come back soon!

[@Mrs-Resell]

thanks for allowing Mel to video this Chris! So wonderful to see you doing even better than before!

[@dailyrefinement]

@@Mrs-Resellit’s very cool bc I don’t really have the capacity to film behind the scenes

[@morningchoresllcahobbyfarm2916]

That was an awesome visual reselling experience to witness. I’ve been trying to figure out how people actually do what not in a feasible, profitable and attainable way. I’m a visual learner and this was the most informative learning experience I’ve had in whatnot. Thanks Chris for allowing Mel to video the behind the scenes. 👏🏻 Bravo

[@stevedavenport1202]

Very cool way to sell

[@DaveRepairs]

I am impressed with your change, well done

[@lindajones5584]

So glad to see how Chris has rebounded after eBay. He is one smart dude.

[@backfromburnout]

It’s amazing how he was able to pivot so smoothly and the new business that’s been created in just over a year is amazing to watch.

[@EShopHero]

Now that was an absolutely fantastic episode Mel. Seeing everything and the mechanics behind the machine is invaluable. Again great episode! I love your work.

[@backfromburnout]

I was blown away!

[@RobinGKT]

Crazy stuff!! I recently found you through Paul and now I’m re-finding Chris through you. I had no idea he was on Whatnot. I thought he had gone out of business a while back. I have mad respect for Chris and his work ethic. Thank you for sharing this with us. …..Robin

[@ianjresells]

This warehouse tour walk through is phenomenal. Amazing to see how Chris has turned around his business and has made this style of reselling into a successful money making machine! His team are doing a great job too, interact, sell and package the items as you go, all in an alternating fashion, a well thought out method, the whole setup runs well !! A very good put together video Mel, thanks for the insight and producing it for us !!

[@backfromburnout]

Thanks Ian! It was fascinating to watch and it takes a real skill to be able to multitask and sell online like the girls do all while engaging with their audience. I hope WhatNot comes to Australia! I’d love to try it!

[@ianjresells]

Yes I'm sure it will arrive sooner rather than later, perhaps now you need to allocate more space and start squirrelling away for your WhatNot stock pile Lol 🐿😂@@backfromburnout

[@Glorious_Yell0w]

So is this the Chris that some dude made a video about saying he will burry Chris if he comes for him. God I just love KZbin drama no matter what it is muhahahaha. popcorn time

[@countrylivingoz]

Fabulous insight! Thank you so much for sharing Mel and Chris. So enjoyed it. Really want to know how the plush went now lol😅

[@ShellResells]

This was such a great video!!! Great to see how the pros do it! We need a updated warehouse tour from Chris!!! 🎉

[@dailyrefinement]

Coming soon!

[@catwhisperer968]

Mel you produce great content! You need to branch out in your state Do not shy away from outside of selling. Go to specialty stores and ask them to video process. LOTS OF ORIGINAL COMPANIES IN THE OUTBACK!!

[@backfromburnout]

Thank you for the feedback, I really appreciate it and I’m glad you like them. :)

[@gayenapier]

That was such a great video and wow....so much admiration for those girls and what they do each day. I'm loving these latest videos Mel..can't wait to see more!

[@backfromburnout]

It’s such a skill to be able to multitask, while selling and engaging with the buyers. It’s much harder than it looks to both sell and read a chat while engaging all at once.

[@a-khanation5279]

Crap not good audio sound here. Do you not watch back your videos at all . Latest video I'm in a reselling dilemma very good sound , back to old ways .

[@mossy8273]

Great insight Mel into Chris operation ,You are a natural star and Chris what a champion guy ,keep up the great work .

[@cherylmoore4133]

Hello, I need help. Why does WhatNot require sellers to supply a $200 Apple Pay card?

[@dennisferguson9129]

I don't quite get what's going on here

[@heathercox5801]

This is so cool! Thank you for sharing the behind the scenes.

[@keithgrahl3904]

Greetings from Minnesota mel another awesome video I love the videos on your channel I've been looking for your Ebay store I want to buy some books from you God bless you and you have a blessed day your friend Keith from Minnesota

[@beverlyb5144]

VERY INFORMATIVE!!! THANK YOU!!

[@DaviesIyiegbu]

This was such a great video!!! Great to see how the pros do it! We need a updated warehouse tour from Chris!!! 🎉

[@Scorcher62]

Whatnot really appeals to the US market Mel. I'm not sure how it would go in Australia, as there would be few big hitters that would have the ready made audience. Perhaps a "hub" set up like Chris is testing could work, with a shared consignment model. "Mel's Hub".... I can see it now !

[@backfromburnout]

Aussies have a different vibe and I’m also not sure how it will go. I think Aussies like Matt, Judda and Mitchell & Erin will dominate when it comes. They have all the key factors it needs for a show to run well. I’m not sure how books would go selling. Maybe I’ll need to sell all the items I go squirrel buying 🤣But it’s an exciting platform and I love that you can pop up live anytime to make some quick cash or clear some space. That’s amazing.

[@recommercedave]

Brilliant video Mel - you're a real natural with these interviews. Also thanks to Chris & the staff for the behind the scenes insights to their What Not operation. It will be interesting to see how What Not operates when it comes to Australia - I hope it does not follow the Sendle shipping path as that is what hurt Poshmark.

[@backfromburnout]

Oh yes that would be a huge mistake if they use sendle. I’m excited for it to come here. We desperately need another good strong platform in AU to give us options from eBay.

[@J0hnnyTheKid]

That was awesome. Congratulations on your first whatnot sale. 😊chris is a good guy. Great job.

[@backfromburnout]

He is :)

[@KTTreasures]

Been so busy getting ready for a trip to TN and having surgery on shoulder on the 20th so just watching now. Been waiting for this!

[@backfromburnout]

Hope you’re ok Kristie (or Tim). Thank you for watching!

[@tamarahcharter2822]

WOWWWWW….I’m watching this Ep now on the telly & I’m BLOWN AWAY by Chris’ set up….Watching his Employees rotating through the auctions & packing sold items straight away is AMAZING….!!!!!😮🙌🏻❤️❤️❤️ 27:14

[@backfromburnout]

The system worked so smoothly!

[@meganjordon]

Another amazing video Mel :)

[@backfromburnout]

Thank you!! 😊

[@emusaurus]

They must be loving that big warehouse.

[@backfromburnout]

It’s a great warehouse!

[@eleanoragnelli4741]

What a wonderful video with Chris , super good business man thanks

[@backfromburnout]

Glad you enjoyed it

[@paullawrie]

Another banger of a video!

[@backfromburnout]

Thanks Paul! Can’t wait until we get WhatNot in Australia!

[@sorcererstan]

Interesting from a seller point of view, but I just don't get Whatnot. The few times I've tried it as a buyer, everything seemed to go for overpriced bids and just wasted my time.

[@backfromburnout]

Chris was selling shoes for so cheap! Brand new in the box echos selling for $9 each! Crazy!! I would jump on those in a flash! I think maybe it depends on what streams your in. There are heaps of resellers sourcing cheap products on WhatNot to resell.

[@andeebee2530]

Really interesting

[@aloneinthedark2024]

Chris ain't playing. 😮

[@kitchengardeningofficial]

Good video

[@countrabricksbuildcraze8916]

If good on cam. And have a good sale pitch on cam and bubly attitude help s. Talk to the cam .audience an just go along with them. I love doing live stream .😊. If I was saleing my. Stencel art. .I would know what. To do and say. It s just. The. Computer side of it. On how to. Make it. Come up on the screen .sold and on screen. Info .I wouldent know. What. Need to do. Is my issue problem but if had some one. That know it would. Tottaly help ...Mell you would. Be a natrual at it. 😊

[@backfromburnout]

I can’t wait until it comes to Australia

[@countrabricksbuildcraze8916]

@@backfromburnout yeah true I think I be giveing it a go. Face book sale s page kill s me. I know the Lego stuff I got will sale strait away. An not left. Wondering if people s are ceeing what I got or not. On face book. Sale page. Hoping people s are. Add their s a think that let you know how Manny looked at a item I just for get to check it ..have you Awesome week Mell.

[@cbadcali]

What a fun video, curious how well the plushes sold. And did the 50/50% arrangement work out for both.

[@dailyrefinement]

Show ended at around $1500ish, so the seller received $750, and the fees, etc came out of my end.

[@backfromburnout]

Thanks Chris.

[@backfromburnout]

Glad Chris could answer this as we had gone out while the plush show was running but I do know the seller was very happy and what he learnt from the experience was invaluable. The sellers name on Instagram is thegoathoarder but he’s not very active on socials yet.

[@sarahbrown1929]

Did all the plush go ? Great and interesting video. The tag team works great with a sprinkling of Chris

[@dailyrefinement]

@@sarahbrown1929yeah; that is one benefit of doing consignment in this format, all items will sell since I start at $1

[@junkstorejunky8394]

Awesome video!! Are the whatnot people paying instantly, since you are shipping instantly? Does everything start at a certain price? I didnt hear them say a starting bid.

[@dailyrefinement]

They pay instantly and at a certain point, you get instant payouts if you generate the label, so since we ship same day, I can get the bank deposit next day also

[@junkstorejunky8394]

@@dailyrefinement Awesome!! Thanks for the quick reply! 😁

[@boldfinds]

Two of my favourite people in the same room! Love it 🎉

[@tamichaffee932]

Amazing! Loved this behind the scenes video...

[@backfromburnout]

Glad you liked it! Thank you!

[@kimramsdale5088]

Chris is so smart, I am glad he is doing so well since his eBay days 😊❤

[@AimenINC]

We had the opportunity to visit Chris on 9/8/2023 - He gave us a full tour and break down from top to bottom This guy is the real deal and it was such a mind blowing experience!

[@backfromburnout]

He’s so giving and amazing! What a wonderful reseller who was able to pivot his entire business and rebuild from scratch. Inspiring!

[@wendyt23]

Awesome episode Mel. Great to see behind the scenes of a big what not seller like Daily Refinement. You will be great when what not makes it to Aus.

[@backfromburnout]

Can't wait! Bring WhatNot to Australia! I’m ready!

[@OlgaTsang]

Mel OMG ! you are so clever, you have the right questions and you are so fun to be around!!

[@outbackchick5111]

Hopefully Whatnot comes to Australia soon. Good way of getting rid of the rubbish

[@violaanthony7325]

I like that Good Will Philosophy. Keep it up Guys. I Like Whatnot. Staff and Vendors seem so helpful.

[@jonchan.meaningful]

I love Chris' approach of do and work out if it's fair or not later on. So often we just need to do, even just once, to assess for real. So many resellers want to collaborate but are too afraid to do unless they are absolute SURE. They end up not collaborating at all and not growing. Also this dude's beard is the missing piece to my mohawk set. I soOoOoo want that beard haha.

[@backfromburnout]

All plush sold for $1750. He learnt so much from the experience and walked away with cash and a lot of storage space at home! Great collaboration as an experiment!

[@sandrabentley8111]

What not is basically selling cheap. Did he make $1,750 or is it 50% of that for Chris's share? That makes it about $4.50 each item or $2.25 after split! Yes volume but hardly a big money maker. Lots of overhead too. Not for me😊

[@VersatileRaps]

Who pays for shipping on whatnot ?

[@backfromburnout]

The Buyer

[@mariemcdonald6917]

Mel your opening up the world to us Aussies and its amazing, keep doing You, your great.

[@backfromburnout]

Can’t wait until the Aussies get WhatNot! What an exciting new platform! Thank you so much, I’m glad you’re enjoying my content. I have so much to share.

[@mariemcdonald6917]

How long before a developer will do a Australian What Not do you all think? I have been buying since July, the aussie dollar is kiling me with shipping ect. But I can get items you just cant get here, like Disney, with the personal shoppers on whatNot its so addictive, fun and so intetesting even if you don't buy at every show, you watch and learn. I think it won't be long and Ausyralia will have this too, surely?

[@backfromburnout]

It’s coming, I’m sure! It’s exciting for us and if you’re already watching them in the US then you will be ahead of the game! It takes great skill to be able to sell something on a live auction. You need to be able to multitask, work fast, read a chat while talking, have personality and be able to engage with the crowd while selling. It’s way harder then it looks to be a good host. Chris’s girls do an amazing job.

[@bible-james4277]

Any time I have a question about something one I go to is Chris , and 99 % of time a video pops up on KZbin on the topic I was wondering about ..pro seller

[@jdmderick]

Mel, microphone placement please. You are extremely loud and everyone is so soft.

[@backfromburnout]

Yes working on it. Just got these ones while I was away and I’m definitely aware of audio issues while editing and trying to lower and increase where possible.

[@sandy-sagerabbitvintage2681]

That was amazing! Those girls are so professional and fun. I really appreciate you and Dailyrefinement for sharing this information.

[@backfromburnout]

You are so welcome!

[@plantlove4me]

Can you repeat and explain more what you said about going the $1 starts. You said don’t be afraid to do them. I am afraid. I usually lose money on them.

[@Odessarose6]

Very interesting. Great information. It inspires me to up my game as a writer and book seller. 😊😊

[@backfromburnout]

Let’s go!!!!

[@LauraCast.]

Great video as always

[@valerierucker4345]

Another excellent video, Mel.

[@christylou28]

this is pretty cool. I don't think whatnot would work very well here in Aus, we don't have the population for it to be viable, especially when you take into account the cost of postage. shame cos it looks like fun!

[@backfromburnout]

I think it will come and it will be interesting to see! Poshmark hasn’t been great here in Australia but I think this online selling could be the future!

[@sandrabentley8111]

Good way to buy stuff cheap. Profit must be low for sellers. Sorry, as a seller I dislike What not as a good reselling model. Better to do like a QVC or HSN. Where they make real money.

[@judyfairles-ch9xt]

Excellent selling technique on the Whatnot show Mel!

[@anitahaviland3036]

Mel, this is such a good video! It's you, it's Chris, it's whatnot! And, it's a toy seller! I am fascinated by how Chris has recovered from eBay!

[@emusaurus]

He's a smart man

[@backfromburnout]

A good reseller can pivot and he pivoted like without hesitation. He should be very proud.

[@mariemax3129]

Wow - thank you so much for making this episode. I'm glad we got a snippet of 'fly on the wall' insight...though with that fast pace, I'm still wondering "whaaaaat not just happened? Heehee

[@farmlifethrifter5732]

Awesome information! Awesome video! Thanks for all your hard work!

[@backfromburnout]

My pleasure! Thank you for watching!

[@judyfairles-ch9xt]

Another great video Mel!

[@claire2d268]

❤❤❤

[@grabowskycountry]

Wow Mel talk about fast pace. Yet after watching so many tutes on WN this one answered all my questions. Hope you start one in Australia. Thanx for sharing

[@backfromburnout]

We don’t have WhatNot in Australia yet but after watching it I’m so excited for it to come here!

[@aflentertainment]

You're a natural interviewer, flowing and interesting questions, well done you!

[@backfromburnout]

Thanks so much! I have more interviews coming.

[@richardstarling2408]

Loved this. Thank you so much for the content. Your Awesome!!

[@grayciesmom5807]

He is such a hard worker.

[@backfromburnout]

He really is.

[@grayciesmom5807]

@@backfromburnout You as well

[@wiseowl3386]

Damn! I wish we had "What not" here, those shoes were so cheap 😲well done Mel, you were fab for your first try!

[@backfromburnout]

Crazy cheap, I was almost dying at the prices! I wanted to send a pallet load home and go squirrel selling shoes 🤣🤣🤣

[@liannehill748]

Brilliant video - are we going to find out how the Plush 50/50 sale went?

[@backfromburnout]

They sold about $1750 in plush and the seller was happy and learnt a lot from his experience.

[@backfromburnout]

All plush sold.

[@WorldMoneyWins]

Looks like a blast!! So much fun. :-)

[@auroramech]

Thank you Mel! This was so interesting to see some of the behind the scenes as Chris always has such great processes!

[@jeannieakana808]

That is so true!! I spend lots more when Chris is on! 😂😂 ❤ PJM

[@Nana_Tink]

Wow, I never wanted to think about doing WhatNot until now. That's so awesome. Fast and easy. But definitely need a large following.

[@backfromburnout]

I’m not sure. There must be others doing it successfully without a large following though. I think as Chris says it’s down to the personality of the seller.

[@Jessy.shops23]

This was so fun to watch. ❤

[@mabelhavlin715]

Very cool to watch. Thank you for sharing!!

[@michelleblackie1404]

Mel have you ever thought about do a whatnot with some of your books to clear your lower costs books

[@backfromburnout]

We don’t have WhatNot yet in Australia but I’m excited at it coming and will definitely be selling on it!

[@dshrank911]

Thank you for another great video, Mel!!

[@DragonFlyCorner]

This was one of my favorite videos. Loved the behind the scenes view. I'm confused about the shipping. Maybe the process has changed since I last did a show about a year ago. Each buyers purchases were combined and shipping was done together in one package. Seems like Chris' method would cost the buyers more in shipping if they are making more than one purchase? Thank you both for the great content.

[@dailyrefinement]

I ship in 5lb bundles and make use of the flat rate, rather than at the end. Ends up being cheaper bc of the weight of my lots. For singles, end of the show shipping is cheaper.

[@backfromburnout]

Thanks Chris!

[@DragonFlyCorner]

Got it. Thanks for the explanation. I may venture back into doing some shows for Q4. They are fun!

[@nickythethriftygramma]

@@dailyrefinement Hi Chris, thanks for answering this. I was wondering the same thing. I'm getting back on Whatnot soon and I love the bundle they feature they have, so I think I'll stick with selling bundles. It was fun watching you and Mel.

[@pufles65]

Great video Mel! Love the behind the scenes of Chris’ operation 😊💐👍

[@backfromburnout]

Glad you enjoyed it

[@TheNinjaPicker]

Very interesting process, thanks for sharing

[@backfromburnout]

Thank you! Cheers!

[@flipperj394]

Really enjoyed this video. Great to see how What not works. I hope we get it here.

[@backfromburnout]

I hope so too!

[@BKVendingFlipping]

Very interesting, thanks for sharing that.

[@imjody]

This was awesome!!

[@backfromburnout]

Thank you, Chris has built an amazing business

[@jeffdorris5321]

😎🙏

[@backfromburnout]

🩷

[@sincerelysakura8071]

What an incredible system he has going. So cool to see the behind the scenes.

[@FlcomputersFranklin]

What is Chris’s channel on whatnot

[@regalseagullGA]

Did a whatnot show Friday morning and a dude was driving while watching and bidding and it was stressing me out bad. Also he was pretty aggressive in his haggling. But I conceded in it cause he couldn't hear well due to driving and I didn't want to distract him anymore more than necessary. Afterwards I wondered if maybe it was a tactic to get better deals.🤷‍♀️

[@backfromburnout]

I think selling on whatnot takes a real skill. It’s not easy to sell so fast with personality at the same time and engaging with a live audience. Very fascinating to watch. I can’t wait until it comes to Australia b

[@regalseagullGA]

@@backfromburnout 100% agree! I never thought I'd ever do live selling. But been doing it for over a year. In the beginning I tried selling a little bit of everything. It was tough to source all that for a decent deal. In January I niched down to just Yugioh! Cards and I love it! I've really grown in that WN community and have repeat buyers every stream. I do plan on doing different themed shows but probably only once a month or so.

[@badjamie1]

Need help messed up my first show 😪

[@Englishman-in-America]

Best Video yet. Well Done.

[@backfromburnout]

Wow, thanks!

[@DesignsByKayla]

thank you for all the great info!

[@PSJFamBam]

I had to google what is that platform of selling. Not here yet in Australia. But it looks so interesting i’ll be keeping an eye out for it. Wow you have open my eye from viruses in your own work place to alternative selling😀. So very helpful!

[@mrststreasures9628]

@dailyrefinement so you don't use the eBay platform at all now?

[@tracygarrett3952]

I think ebay shut him down about one year ago.

[@backfromburnout]

No he uses Poshmark and whatnot and does wholesale boxes to other resellers who sell on eBay.

[@Mrs-Resell]

Oh I loved this Mel! You were an expert immediately! Thank you to Chris too for allowing this video..can't wait until WhatNot comes to Australia now..looks like fun!

[@Panzer-xi5uj]

Great video Mel 😮 on Another Level 😮 EBay’s Loss

[@backfromburnout]

I know right!!! In so many ways!

[@sandrabentley8111]

Ebay has 1.5 billion sellers. What we need are buyers!

[@IglesiaWillmar56201]

Are we gonna see a video of the plush

[@backfromburnout]

The plush live was run after the girls did the morning clothes live and we weren’t in the warehouse while it ran. The plush all sold for $1750 and the seller was very happy with his learning experience.

[@annhittner1909]

Very interesting content!

[@lesleyeastman1374]

After Rockstar Flipper threatening Chris from Daily Refinement and yourself and technsports and others distancing your friend so quickly I have been waiting for the fallout of all of this but seems like nothing has happened. Rockstar himself has a dodgy past so I was surprised how quickly people bailed on Chris by what he said. Is there an update on the situation

[@backfromburnout]

Rockstar flipper never threatened me that I am aware of. Please link me if he did. I had nothing to do with any of it. From my stand, the original group split into two and I don’t have the time capacity to host calls in both groups. I host the Australian call and 95% of the Aussies moved to techs group. I also co host the KZbin zoom and the other host was also moving to techs group. Tech had been mentoring me more individually so it made sense for me to continue to work with him. I still 100% will support Chris, I think very highly of him. I have no idea if anything ever happened with it. Chris was seeking legal advice about Casey’s accusations and following the legal advice.

[@lesleyeastman1374]

@backfromburnout i didnt say he threatened you but did Chris. It seemed a lot of people bailed on chris very quickly after the video rockstar did but nothing seems to have come of it

[@ksmith46]

Great video. Learned a lot.

[@backfromburnout]

Glad to hear it! Thank you!

[@puppydogdiary596]

Wowww ❤🎉 so fun to watch. 😊

[@jinxie47]

So on the plush , are they cleaned in anyway before going up for bid? I know that would take time but just wondering

[@zelmabyrn2115]

Awesome episode Mel!

[@quintoncarroll4828]

How well did the plushies sell?

[@backfromburnout]

They all sold!

[@quintoncarroll4828]

@@backfromburnout Thanks for the update.

[@cole2404]

Awesome video

[@backfromburnout]

Thanks for watching I have more to come!