Behind the Sign (Episode 4)

In the midst of Lorain Avenue’s hookah parlors, nail salons and ready-made furniture outlets stands the nondescript storefront of Schindler’s Fabrics and Upholstery. Since 1938, Schindler’s has been supplying Clevelanders with quality fabrics and upholstery services. The do-it-yourself home decorator is able to browse a meticulously organized selection of over 300,000 yards of fabric or consult with their knowledgeable staff on matters of upholstery, treatments, tassels and trims.
Schindler’s world-class selection of fabrics is second only to the people who run the day-to-day operations. Judy, the daughter of Peter and Stella Schindler, carries on the family tradition of matching people with patterns with the help of a diverse team of designers, craftsmen, and fabric enthusiasts. She values her workforce and invests time in sharing her knowledge with them. Unlike box stores or the impersonal experience of online shopping, a trip to Schindler’s will introduce you to a class of people who value taste and quality over trendy low-cost disposables.
Special thanks to Judy and her wonderful staff for tolerating our intrusions on the busiest day of their work week.
Schindler’s Fabrics and Upholstery is located at 9933 Lorain Avenue in Cleveland, O.
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Behind the Sign is a documentary video series created by Cleveland SGS to highlight the unsung heroes of Cleveland’s small business community. The series focuses on people who have forged their own paths to success, contributing to the city’s identity through grit and perseverance. Their achievements aren’t measured in dollars, but in pride and longevity.