BEHIND THE SUCCESS OF URBAN NECESSITIES AND TWO JS KICKS *$35,000,000 Sneaker Store Tour*

BEHIND THE SUCCESS OF URBAN NECESSITIES AND TWO JS KICKS $35,000,000 Sneaker Store Tour | Private Selection S2E56
While in Las Vegas we made it a point to spend a day at Urban Necessities, the world’s largest resell store, to give y’all a glimpse at what it takes to run a sneaker business on such a giant scale. Jaysse Lopez AKA Two Js Kicks walks you through some of his pivotal business models and strategies that helped him turn a $40 investment in to one of the most successful enterprises in the game.
Who inspires you in the sneaker industry and who should we talk to next? Let us know in the comments below ↓
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#twojskicks #privateselection #urbannecessities
Thank you for watching our video: BEHIND THE SUCCESS OF URBAN NECESSITIES AND TWO JS KICKS $35,000,000 Sneaker Store Tour
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[@wildcustoms1969]

I just can’t take the man seriously sporting a yellow purse…😂😂😂

[@09msapon]

💯

[@onthat07]

Dont forget his sisters shorts 😂

[@09msapon]

@@onthat07 damnnn

[@DeeSnutts]

The more richer you are the more weirder your fashion sense gets

[@onthat07]

Seems like they forget they were men lmao

[@tonydan7749]

This man is the reason why people started cashing out heavy at sneakercons and opening stores. 💪💪

[@terrymacdad8742]

Nonsense, been as long before

[@tonydan7749]

@@terrymacdad8742 nah where's the evidence

[@pokecartel4806]

Two J’s is one of the most humble men that is in the sneaker community I’m proud of him and I don’t even know him he just gives awesome vibes ! Good video 🔥🔥

[@curleybrown5884]

Right he is nothing like common hype

[@johhnyred5g]

That mf ain’t humble

[@phono8324]

Humble? You must be special ed lol

[@phono8324]

@Factual 1 literally even off the start of the video starting w the fit check he’s already being cocky 😂 “ light $70k” lmfao i liked him at first but he just grew to become into a cocky lame no bap

[@phono8324]

@Factual 1 True & Then he saying yeah this is the biggest selection/store in the industry “ like why do you have to add that in there 😂 if he gets the chance to extend/brag any little thing he’s def gonna do it LOL

[@Dj_rueboi]

I got mad respect for Two Js. Only issue I have was I bought a Jordan 12 Dark Grey in 2020 sz11 and it was labeled as new hence the Price... When I got the shoe, the laces were dirty, the sock liner had lint, the soles had pebbles and dirt in between the lines. The experience made me never buy another shoe and I've bought 140 Jordan's since 2020. Partly is my fault since I never tried to contact him and let him know since he was going through those problems with a non name KZbinr. But I have yet to buy a second shoe from his Web store.....Again nothing but respect and love for what this man did!

[@thebozfam]

The knowledge that two J’s and y’all bring to the culture is mad love !!! 🤙🏻

[@simplyd8972]

Twojs on a different level so inspiring and constantly dropping knowledge and gems gotta respect it

[@simplyd8972]

@Factual 1 clearly a lot went over ur head

[@simplyd8972]

@@gzdaboss443 yeh a man who went from homeless to having one of the biggest sneaker stores is “anything”

[@PeoplesMarket714]

It’s almost 1 am. UN hit 8 years at midnight my time. Congratulations J. Those NB shoe of the year. Hope Joanie is doing great. Proud of y’all. Definitely deserve the world after opening your doors and helping open doors for soo many. Early bird boyz! Thank you for bringing this vid. Y’all are legends. Idols of mine. Sorry if I’ve been lagging I try to keep up. Been working on building my brand. And more so content than selling tbh. But gotta separate and be different.

[@Poseoptional01]

Amazing guy… great content… kids generations from now are going to watch KZbin videos of you guys talking to 2J’s showing you the store this is history!!! 👏👏👏

[@andrewhebert8232]

2:37 hilarious "BRAVO" DRIP DON'T GET U INTO HEAVEN bac to the video

[@isaacherrera-martinez6745]

I love the content boys ! My appreciation for shoes grows every video

[@hutthd3762]

I was just thinking y’all haven’t uploaded in a min so i type in your name and there’s one 20 min ago. Glad we back!!

[@thombolah09]

Thank you prvt selection family for this piece of history right here im inspired by this man every day even more I appreciate this right here a lot , I certainly now know why my cosingment stuff takes a bit of time to process lol😅😂

[@TimeToGoo]

Genuinely humbled man. Somebody I could definitely support 💯

[@diegorivera4445]

The collab the culture needed for real thank you for this!

[@Poetc]

BEST talk I’ve heard from TWO JS … FANTASTIC put together PS-GRATITUDE! Cheers to all future success & growth! 🙏🏽 ✊🏽

[@sullytx8120]

Every time Larry has a blank stare.. I swear he's just thinking about full fits in his closet 😂

[@sterlonb.digital777]

INSTANT CLASSIC EPISODE! ALL GOATS OF THE CULTURE!

[@huengling313]

Jaysee is levels ahead of the game, and him just talking is mindblowing sometimes with the visions and planes the guy make And tjat he dosent stop he keeps on grinding no matter what Salute to jaysee one of the gems in the culture we gotta protect and respect And i wish you and jonie all the best and hope she gets well Sorry if i missspelled her name no disrespect brother

[@thomassolis6754]

Very entertaining and knowledgeable… great job fellas !

[@TheJrs8705]

UN needs to invest in those acordian storage cabinets like the huge college sports program use to keep equipment and gear organize and stored. That stock room is SCARY. lol

[@bronchayfrank9547]

Game on game in this episode real legend at work watch yall change the game forever this was a goated episode fr

[@brianorick126]

Love the video y’all the goat and urban necessities keep up the good work y’all

[@tryhardgamerthg5663]

Thanks for the video was a great watch. Very well executed 🎉

[@marcyrobles9782]

finallyyyyy miss watching y'all 🥹🥹!!

[@PeoplesMarket714]

Thank you guys again. Big take away. Don’t stop doing what you’re doing cause things aren’t moving fast or not as fast as you would like it to cause your following may be small. And your art merch or kicks may not be selling as quick as one would like em to cause of it. Just work in those areas and push on how you can add and gain that following to push your brand and scale it. How you can be different, but relatable to gain that fan that really doesn’t mess with what you are selling or doing but because you maybe branched out n dabbed doing something that they mess with you gained their trust n attention. At the same time not focus on personal stuff like chains etc until you made it. Put it all back in. I got some new personals cause stuff is low rn and after seeing em in hand and also seeing how much I paid and also knowing how much more I can scale by that flip vs put it to the toe. The flip is a higher priority. I got two pairs I wear new castles and neutral grey lows. Lows from UN and those lows are literally separating a year later, I’ll probably super glue n duct tape them suckers cause the sentimental aspect. NewCastles came with some separation for a steal. Anyways big thank you to all of you. I am collecting for the toe used pairs that I’m flipping. Cause I do love shoes I have a passion for em as much as making money is dope money will come and go. Life happens right. So I’m able to show that in content, and show my respect and or put my own story to them, that peeps can relate to. I failed Pe cause ya boy didn’t want to get his g unit mids dirty. Piggy back ride on that mile they made me run. Or walk across the field and cut it in half to the finish. My pops straight out to the teach was like well wouldn’t you do the same. They all said yeah but Lol ❤

[@onthat07]

Mf really wrote his life story for none to give a fuck 😂

[@tone7127]

They're geeking over the food more then the shoes and store. You guys should be judges on top chef lol.

[@joshuahoops9430]

That funko pop was awesome I want one! But also that was just a damn good video

[@zu23]

Pioneers of the game. Real legends dropping knowledge 🦅🦅🦅

[@1vandel]

Twojs is the only pioneer at most, not even if that. He just took over in this past decade compared to anyone else. Private selection is a joke 😭 overpriced shoes proves it.

[@1vandel]

Twojs is the only pioneer at most, not even if that. He just took over in this past decade compared to anyone else. Private selection is a joke 😭 overpriced shoes proves it.

[@vintageboi2145]

My boy said pioneers wtf two jays ain’t even

[@DestroylonIey]

U gotta be a newgen

[@tbuddy3372]

Most definitely one of the BIGGEST shoes stores in the world 💯 salute

[@jaycee320]

Goat knows goat 🐐..sharing the knowledge is key 🔑 blessed up 🙏🏻🙏🏻❤

[@angelocean365]

What an incredible all-encompassing episode. Fat Shout to the Private Selection team and TwoJ's for the hospitality. WOW!

[@amitbootzsinghsohal9957]

God level video cant wait to visit the UN Las Vegas store and meet one of the GOATS of the sneaker game @twojskicks.

[@odgy1986]

This was instant Epic! Great Vid Guys!

[@tommys_reviews_on_shoes]

such a great video you boys never miss

[@stevenmadamba8250]

Good people beautiful store and the most inspiring part was all the good advice 👏🏽

[@GTfromAG]

Damn near 1hr of greatness 💯🔥

[@jeffdye7176]

Private selection is the best that there is right now the best that there ever ever was ever and most important the best that there ever ever will be everrrrr! ....

[@muphmangler5673]

The store is fire, 2 js and Scotty are awesome, and this video is perfect bro. I gots to get to Vegas asap 😮‍💨

[@Queenofsole100]

Shout out to FFLarry, good dude, 👍🏿 Jay, we love you for your wisdom. 💯💪🏾

[@ephraimskinner]

Early BIRD GANGGGGG!!! Love these guys!!! Mighty Men Of God! 🦅🦅🦅🦅🦅🦅

[@jonahahumada1257]

Yo blessing to the whole flock and shout out to the goat jay…. But damn come on chef them foams lil well DIRTY my guy…. We set the example come in

[@Reagor22]

Scotty the shorts to short😂❤️

[@Jake-zw2jq]

Let’s gooo 🔥

[@LaneBandit]

J should open a sneaker / apparel / accessories mall. There is so much heat out there. And he is the goat

[@kendizon4823]

Wow this vlogg is very inspiring, im so motivated to build my dreams. Thanks for sharing. You fan from the Philippines

[@vincenttyler4667]

great video twoj's is a living legend

[@rwarnink1384]

love love loved it!!!!! #wow #thefanfromamsterdam!

[@Real_Art_Manifest]

Gimme some ice cream 🍨 and a Pair of Jordan 1’s .!!!! Good stuff

[@GillGully]

Ur the very few KZbinrs that actually watch the entire video all the way thru

[@ErlingEra]

So close to 250k!👀 Insane growth! Been here since 45k🙌🏼

[@6ganglife319]

Dang one of the dopest vids

[@Doc74]

Crazy crazy crazy !! Salutes

[@levitrammell5029]

Straight knowledge!!!! Thank you!!!

[@levitrammell5029]

Favorite episode yet!!!

[@AjaxClipz]

Mans with the yellow purpose reminds of the kids in high school that wore drip just to say that have drip. Regardless of how well it all looks together.

[@TheBoyz305]

Two Js is so articulate Aweosme video so cool to watch

[@iiMotiive]

Absolutely amazing video guys! Jaysee is one of the most respectable dudes out there. I’m so glad that I’ve had the chance to follow his growth over the years and meet him multiple times in the earlier days of Sneakercon.

[@anelize_hendrikz]

Larry’s fit is by far the most FIRE 🔥

[@taelew]

This video is North of 🔥This store is massive, I was just out there a couple weeks ago.

[@vitvit13]

This episode is bussin

[@honorable_sensei]

So nice I saw this twice 🔥

[@chadhughes5219]

The 🐐!!!!

[@kingkaardo8217]

🐐 talk! 💯

[@angelmolina4907]

this mans system is freaking amazing

[@robgizzle30]

Great Vid!

[@moatasemmohyie7168]

Insane 🔥

[@jaye2351]

the business mindset these guys have along with the actual love and passion for culture, it just makes it a perfect combo and not everyone can do this because you need a good mix of everything but some snkrheads or store/business put either too much passion and not enough business or vice versa

[@darkblack7352]

Amazing, very inspiring video

[@Ansonwyh]

Finally🥳

[@bigacustoms9849]

Love seeing my brothers 🙏🙏

[@mnmaddict37532]

Their storage room/inventory is insane. I don't feel so bad about the shoes I have stored at my home now.

[@jnk562]

GOALS!!!

[@HanSoleLo_]

Jaycee is way above everyone else in the sneaker store game

[@juliansutare935]

Awesome 💪🦅

[@AlectheH]

Love y’all boys but I could tell the akwardness when he was talking about “pricing ur shoes within market reason” they were like uhhhhhhh lol

[@ianhauschild8938]

How u scan the qr code with the shoes on the top shelf

[@anthonyf545]

Before I even watch the video I just wanna say, Private Selection x UN 🔥LEGENDARY 🔥

[@KNOT1COD]

🙌🏼🙌🏼🙌🏼🙌🏼🙌🏼🔥🔥🔥🔥🔥🔥🦅

[@itsmattmatias]

Matching hats that’s cute

[@theeogtriple6589]

@23:28 the guy had reverse Nike dunk check dope !!!

[@Joe-oj4rh]

You guys are my urban necessity baby

[@brotherkenwin7159]

Dope 🔥

[@FrescoVids]

🔥🔥🔥

[@chynaman04]

Dope ass episode 🦾🦾

[@demetriomorales88]

🔥🔥🔥🔥

[@shonhartvigsen4698]

JC is 🐐

[@cellalegendsdad723]

Talk that talk two J's💯

[@rogerbgom]

It's a vault. 😍😎

[@TrueStory1388]

💪🏼😎

[@R0SiiN]

Where tf yall been??!! Welcome back lol

[@Leekyleo]

As a reseller who is pretty new to the game this was pretty overwhelming. Everyone wants to be on the top but little put the effort

[@the_great_trees_303jolly6]

it was good seeing chef Ian and scottie and Larry in Denver international airport 3 weeks ago and j keep up the amazing work love watching your guys content and how you guys inspire so many people hopefully I can make it to the next sneaker con in denver next year

[@prvt.selection]

Was a pleasuring meeting you and your Family. - Scotty 🤞🏼🦅

[@naththorpe7857]

🤞🏽🤞🏽🤞🏽🦅

[@GamesOverMovies]

I love that dude

[@CantStopSwamp]

I remember saying hi to him when I was walking to astroworld 2020 I was kinda star struck lmao he was pushing a whole cart of merchandise or shoes but I def cool guy

[@yaboymisa23]

Who Else Has Notifications On Private Selection ?

[@DJExcal]

on my bucketlist...meet two J's

[@user-dd6fn1um9k]

🦅🦅🦅

[@geniogarcia3720]

Big boy needs to clean his foams! Lol

[@the_5_footer]

I contribute a few thousand of the $300 million in inventory 😂

[@worldwidereek]

He really walk out the crib thinking he fresh too lol 😂