Mark Chou, Swiftwick CEO | The Drop Podcast E312

[@mc-swiftwick]

Thanks for having me, Thomas and Robbe! See you in Austin!

[@Believeintherun]

That was fun. Thanks for coming to Baltimore!

[@LucasH567]

I would totally buy swiftwick x BITR collab socks!!

[@john-tomlinson]

I remember when DeFeet appeared on the performance sports sock scene in the early 90s. Maybe created that space in cycling. Huge props to them. Swiftwick is newer and so good. Darn Tough is great too, though to me more in the hiking/winter sports space. I love smallish brands that are true to themselves and to quality. Huge props to all three.

[@mc-swiftwick]

Appreciate the kind words, John!

[@spankye7]

Agreed. I was in bicycle retail at the time and they blew up the scene. They still make an amazing product in my opinion. Love SW as well!

[@rileymaynor]

Very informative and notes have been taken!

[@henryw9258]

Interesting convo. I think getting into the clothing space is rough, as there's always going to be someone else who is going to come up and becoming the "it" brand and to be able to sustain and continually being a brand consumers go back to is very challenging. Best of luck Mark!

[@rda0013]

I like how BITR showcases lesser-known companies. Very good interview. In true Robbie style: How about a 10% off discount code?

[@john-tomlinson]

Try a pair. The Aspire quarter crew/mid crew in black or white are basically the archetype of a performance sock. Quality very high.