The NEW WAY To Get Instagram Followers with Ads

[@BenHeath]

Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-newwayIGfollowers1023-ment Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-newwayIGfollowers1023-fbdfy

[@sivaguru6318]

This is so interesting and expected video from you, Ben. Thank you so much!

[@ChristianLavey]

That's the 3th video I watch from you and just wanted to thank you for all the information you provide!

[@sahanabanerjee7240]

Amazing work, have been searching & brainstorming this from a million years.. And finally landed upon your videos. Thanks you so much.

[@smileynoreally]

I am a musical artist and I am releasing a new song next month, I want to grow my instagram so that I can have more credibility when presenting myself to festival curators. I have an idea of how I will use facebook ads to promote my song once it is released but have been looking for a tutorial like this so that I can run an ad that will allow me to present myself to potential fans of my new music. Thank you for this breakdown.

[@nickpetkanov]

Thank you Ben! Amazing work! Please continue to teach us. Your content is so easy to consume and very applicable. Thank you once more time.

[@BenHeath]

Thank you, will do :)

[@RAPSTAR7LLC]

Thanks That was a great video or a great Class. Again thanks to this video walk through that help me understand the concept and set up : custom audience, lookalike audience and opentargeting.

[@BenHeath]

Glad it was helpful :)

[@fredza4051]

Hey Ben, is the new conversion location more effective than using the manual targeting via website location and choosing the instagram profile url?

[@BenHeath]

Good question and yes it is

[@jarrodmurrell2313]

Hey Ben! Amazing video as always. Quick question - I don't have the option to add the business Instagram as a conversation location, does it work if you direct them to instagram in the messaging apps option? Or does this only get them to message you?

[@MadreamPl1]

Have the same problem. Please advise.

[@mehridealekundenbyclaus]

me too

[@michaelandrews6262]

I have the exact same issue. The only options it gives are website, messaging app and calls

[@NareAvetisyan-i2u]

same problem here

[@MINORCIRCUIT]

Same problem here, phased rollout possibly?

[@marcelolopes4943]

Thank you! You're my go-to channel to learn about Ads anytime I have questions.

[@BenHeath]

Happy to help :)

[@maevalover]

Really great content! Excited to create my first ad campaign. You talk sooo fast though, its hard to digest everything you're saying haha

[@Fatima_Dynasty]

This is really good! Thank you

[@Caspervanderree]

what columns do you use to best track followers gained and important related metrics to this?

[@diyeutunhien]

Thank you so much! Very detailed, that's exactly what I'm looking for. Thank you for sharing.

[@communityconnet3654]

Can't wait to implement this! Thank you,man!

[@clayberish6986]

Did this work? Were your follower results posted under the Follower KPI report columns in the FB ads interface?

[@Nugethopkins]

Great video Ben! Answered a lot of question I had around this subject. What kind of cost per follower should we aim for, for the higher buying power countries, and for the lower cost countries? I understand this would vary by industry and suchlike, but a ballpark would be nice to know. Thanks!

[@clayberish6986]

Did this work? Were your follower results posted under the Follower KPI report columns in the FB ads interface?

[@jamesrobinson330]

After watching this video I want to do my first IG ad. What dimensions should my ad be? Do you suggest a video ad, image ad, or carousel ad?

[@evangay6803]

This is such a well made video. Thank you so much for simplifying this

[@sotirismaronou7394]

I have 2 questions: 1) At the ad set level isn't it better to exclude the existing followers? 2) When you have many followers is better to do open targeting because Meta's algorithm knows the audience that is more likely to follow. But the problem is that we ask Meta to bring profile visits. Does the algorithm optimizes for profile visits that will also follow? Thanks for the tutorial :)

[@kubs0nk]

These are good questions, hope he will answer :)

[@Michael_Francis629]

for the first question: for the existing followers, this ad would play as a "reminder" role to let existing followers to visit ins again. for the second question: thats the odds to play

[@eduardonavedo6309]

Hi Ben, thanks for the video. For some reason when I get to the ad set level, it doesn't have the Instagram Profile option. Why is that? I've linked my business account with my Instagram page.

[@liezelbotha4939]

Same problem here

[@abdullahbilwani]

Yup same problem

[@rollingvibes]

Me too

[@bangerpickleball]

Yea but this is just to get people to "message" you. I dont have the send to insta page either...@@MarceloSouzadeAraujo

[@relaxingsensorysounds]

Same problem

[@PawełPaśnik-v2m]

Hi Ben, could you create a tutorial on how to create a campaign for a wedding photographer on Instagram.

[@byroneziechinam7673]

great video earned youself a sub!!!

[@yusion9]

Very detailed and useful for running the Instagram ads to increase followers, thanks for the tips for different business sizes

[@clayberish6986]

Did this work? Were your follower results posted under the Follower KPI report columns in the FB ads interface?

[@IcenWong]

Hi ben, your tutorials are awesome. Do you have a complete course where i can learn more in depth on starting my fb and insta advertising journey?

[@iamdigitalusama]

This is the video I was waiting for. Thanks

[@BenHeath]

Hope you enjoyed it :)

[@abbyallwood5824]

Thank you for your videos! What about Auction vs reservation 'buying type' when you first create the ad? Which is better and why?

[@WhoIsAlexElliott]

I cant believe that I received all this information for free. Defo subbed

[@User333777999]

lets say you have more than 10.000 followers and you already have a campaign that target warm audiences (such as omnipresent retargeting campaing or leads campaing). do you still go with open targeting or do you choose cold audience as targeting suggestion (such as look a like audience) (or exclude warm audiences from audience control). because if two audiences overlap from two different campaings, ads may overlap in ad auction. (auction overlap may happen) (or does it?)

[@simrangupta7993]

Hi Ben, thanks for sharing the whole process of setting up an Ad in detail. I'm facing an issue, I do not see the 'Instagram Profile' option when I have to select the conversion (2:44mins into your video) though my Instagram and Facebook business pages are connected.

[@alex0087]

Thanks Ben, in my traffic campaign "instagram Profile" is not available in the adset level. should I put "Website" & then put the url of my insta profile? thanks

[@spidermale3121]

And of course not a single response to this comment. I have the same problem and I couldn't find the solution. There is a way to connect your IG profile trough leads campaign objective but there is only contact trough chat. Let me know if you find the anwser.

[@Ercanxxx596]

I have the exact same issue, please let me know if you find a solution

[@stephyyyxx]

Is instagram profile not automatically shown as an option for some people yet? It’s not coming up for me under traffic

[@BenHeath]

Like all new Meta features, it's not available for everyone yet I'm afraid. Hopefully you'll get it soon.

[@leopiccioli]

Same here.

[@TheSilawi]

Shows for me on an account with high spend, doesn’t show on an account with lower spend

[@qiumingzheng7867]

Same

[@zaidmansuri8438]

Same here problem

[@busingyepatricia4457]

Thanks for the video. I want to know about the placement. In the preview, it also shows Facebook placement, does it mean the ad will run on Facebook as well?

[@mariannediaz7456]

Wow. This really works 👏🏻👏🏻👏🏻

[@APCen_lola]

It is.real ❤

[@clayberish6986]

Were your follower results posted under the Follower KPI report columns in the FB ads interface?

[@pototo1]

Excellent video. Explains topic concisely without meandering or pandering to short attention spam audiences.

[@velvelshteynberg8682]

Hi @benheath Great video. I'm wondering how you can measure your cost per follow when the conversion is just sending traffic to your profile. How do you get an accurate Cost per follow if you are sending to you profile?

[@timorud221]

Hi, great video, thank you! Just a quick question: what should the conversion rate be from profile views -> followers?

[@BenHeath]

Thanks :) That really depends on the industry so I don't have a benchmark I'm afraid.

[@CodingPhase]

i don't have that option for instagram profiles

[@BenHeath]

Not everyone does yet I'm afraid. Hopefully you'll get it soon.

[@alex-paris]

Thanks Ben. I am only getting post likes with this methods. Lots of post likes but almost no profil followers…

[@Usmannadeemm]

Same happened with me only got 2,3 followers in 3-4 days campaign then i closed it

[@riyankayastha5060]

Learnt new thing today, Thank you

[@ElkinRodriguez7]

Wow! Thanks Ben!!!

[@BenHeath]

Happy to help :)

[@jessicasantossilva4207]

amazing video. soooooo much valeu. Thank you so much

[@lifebooksio]

Hey Ben! Love your videos. Quick question, if they no longer have that listed as a conversion location. What would you do in this current update?

[@pixelboxmedia1601]

trying this now. Thanks for the video!

[@BenHeath]

Happy to help :)

[@Joe-sh6cv]

how many followers did you get?

[@Ben_Squibb]

I'm 30 minutes away from Cheltenham 😂Awesome video, super helpful and informative. Nice name too ;)

[@BenHeath]

Haha awesome. Thanks a lot :)

[@SolomonSmith-ola]

Hello there, it is nice to meet you. Are you into dropshipping or are you planning to get started. Just wondering if you will be interested in skyrocketing your business more than you think. I would be willing to guide you. Are you interested?

[@jordambee]

I did exactly what you did, but I only get a ton of engagement, but only a very low percentage of followers. How long does it take until this switches? My profile is clean and looks good, also the posts are nice. Or does it make sense to run a prospecting engagement campaign and retarget the engagers with the profil-visit campaign? Please help!

[@krajonathan4325]

Thanks Man. I'd like to know more about the special ad category. Should i choose housing even if i promoting a hotel or furnished apparemments ? Thansk

[@arjunsoehawan192]

I don't have the 'instagram profile' option. I'm living in The Netherlands tho, could that be the reason? I do see the other options (website, app, messaging apps and calls)

[@simonelewis5885]

same but I live Canada

[@jamese1598]

Same. Please advise

[@timeccles9693]

Me too - in South Africa

[@ilancse]

Same I live in Malaysia

[@christopherwilson]

Same here in Australia. My Instagram doesn't have 100 followers too

[@soulnourishingpilates]

Excellent! Thanks so much this is super helpful

[@roohifida]

Great detailed video....one day i would like to shoot content like you for my community 😊

[@BenHeath]

Thanks a lot :)

[@Nellie-yi1qv]

Love this video thank you! I've started a campaign to generate page follows, but I'm just getting likes on the reel itself. Is that the creative CTA not being clear? How long until you tweak creative?

[@Penn_Family_Reviews]

Great information!

[@gregoryharalambous8784]

question, if you are going with the broader route you mentioned such as adding countries like India etc. Is it not better to just target "worldwide"? Thanks :)

[@SteveJohnson-w9q]

How do you swap out the 1:1 creative for 9:16 creative for the appropriate placements? It looks like it only lets me select a single video. When running a conversion campaign, it seems to let me swap out videos per placement but doesn't seem to work for traffic campaign.

[@nwilbur83]

Help! I followed instructions and selected traffic but when I went to the ad set level, I do not have 'Instagram profile' as an option. Any suggestions?

[@BenHeath]

Not everyone has this feature I'm afraid. Hopefully you'll get it soon.

[@AndreaCeccotti-Onearth]

Hi Ben, I'm just starting out so I'll start with a campaign that targets some significant interest. When my followers are more than 200 and I want to switch to a lookalike audience, do you recommend modifying that same campaign by removing interests and adding the lookalike audience or is it better to stop it and create a new one?

[@veroniqueb.7484]

Question: when I try to create a lookalike audience it gives me a message saying "Audience can't be created, your lookalike source needs to include at least 100 people in the same country in your audience location. Please choose a different audience location or lookalike source." I selected Canada & USA so what would do differently?

[@karth1kvenkat]

Hello Ben. I am not able to see this option in my Ad Set. Please help me out.

[@902pacific]

dear kind readers: this txt will post as a reply 2 ur @benheathmarketing comments . . most of ur comments came soon after Ben posted . . my visit and Ben’s answer came 3wks post post . . . Ben understands some ppl don’t have the instagram profile option 2 drive traffic and Ben x plains it’s a Meta roll out . . eye may not have quoted him perfectly . . his reply is visible in the comments . . eye had the Instagram profile option in New Jersey USA and it vanished . . so eye have 3 campaigns running w similar metrics and 1 reports instagram profile visits and the other 2 campaigns report website . . some of u probably found a work around and others have not . . while some returned 2 read Ben’s comments and others did not . . my txt might fill some gaps . . ciao Tom Doody middle-age American living in New Jersey near the Lincoln Tunnel

[@tyhpk]

Have you got any case studies of this providing a measurable ROI? I could see this potentially working for some businesses.

[@therealanashassan]

I am currently growing my Instagram organically and with paid both. How would I know if a certain follower I gained is due to the ad doing well vs having come through organically?

[@MarkLadson]

Top content as always. Much better than shouty mania style hype Ben 😅

[@BenHeath]

Thanks :)

[@wavformation]

Have you happened to do an A/B test with boost posts vs this way? From some colleagues I was told when they tried doing it this way they didn't get followers like when they boosted? I'm running both ways right now and in the ads manager it's not tracking my follower count so i can't see the metric and don't know if it's working... Thanks!

[@jhardworkpaysoff474]

Brilliant 👏

[@SpelaHribernik]

Hay Ben! So far I learned a loooot from you. Thanks!! 😊 Is it okay if I use same strategy for no English country?

[@BenHeath]

Thanks a lot. And yes, go for it :)

[@KatyMiller1981]

Thanks for sharing Ben. Was wondering, from where are you taking the cool reaction video inserts ?

[@chaNo121]

amazing content Ben! Would you recommend to create a custom audience from a followers campaing for a sales campaign?

[@marielalday4923]

How come it doesnt show me that the source is the IG followers on 13:44?

[@mahshidsoufi1357]

Hello and thank you for the great video. one question; on using the "look a like audience", I created the look alike audience but it doesnt show it in the drop down menue. it just show the instagram followers option not the lokk alike one. what do you think the problem is?

[@sarunkumar6396]

Hi Ben, I dont see the option "send traffic to your instagram profile" ..could see only the messaging aps option.

[@HarisAnsari-if7fu]

same here then whats the solution? any idea buddy?

[@mnml8940]

I don't have option "Instagram profile" In conversion settings ... help

[@ooprala]

Still not able to see "Instagram profile" option in the ad manager :(

[@elsenderodelelegido204]

I am in the same situation...I can't do it with some accounts and I can with others

[@ooprala]

@michoumeijer2416 I will talk to meta pro support to see if they can add it into my ad manager.

[@MilesLambos-ef1nt]

Switch your account from Person to Business

[@GoodGuyDavid1]

THANKS FOR THIS!!!!!!

[@kunalarya1834]

Hey Ben, is this an organic way to gain followers or does it require a budget.

[@NastyAvo1990]

Thanks, Ben for the video. But I don't have the Instagram Profile Visits option.

[@curtis604]

Same.. I do not have instagram profile as an option under conversion location

[@902pacific]

dear kind readers: this txt will post as a reply 2 ur @benheathmarketing comments . . most of ur comments came soon after Ben posted . . my visit and Ben’s answer came 3wks post post . . . Ben understands some ppl don’t have the instagram profile option 2 drive traffic and Ben x plains it’s a Meta roll out . . eye may not have quoted him perfectly . . his reply is visible in the comments . . eye had the Instagram profile option in New Jersey USA and it vanished . . so eye have 3 campaigns running w similar metrics and 1 reports instagram profile visits and the other 2 campaigns report website . . some of u probably found a work around and others have not . . while some returned 2 read Ben’s comments and others did not . . my txt might fill some gaps . . ciao Tom Doody middle-age American living in New Jersey near the Lincoln Tunnel

[@GOAT-MUZIC]

Thanks for all you do Mr heath I had a quick question my ad is only showing up for instagram Stories and reels not as Facebook mobile feed .. any way to change that ?

[@BenHeath]

Have you checked which placement options you have selected? That's where you determine where your ads aer shown

[@amandagareis7876]

For some reason my client's ad account doesn't have "Instagram profile" as an option in the traffic campaign objective, even though we often run engagement campaigns to their Instagram posts. Any idea why this might be or if there's anything I'm missing?

[@youquizyt]

They removed it

[@spainweddingphotography]

Sorry if I missed this, but how much is it expected spent per follower?

[@Content1332]

Hi Ben, great vid. What is a good visits to followers conversion rate? I brought 26k people to my profile through ads, but during that time only grew by 2k followers, is that suggesting something is wrong with my profile?

[@BenHeath]

That's a bit on the low side but not terrible. You might want to try and create some epic posts and pin them to the top of your profile to up that ratio.

[@Content1332]

@@BenHeath Thank you, I will try that.

[@vipinmedia7864]

Hi geeks, Instagram profile option is not available for me in ad set page. how can i enable it! please help!

[@harunaabdulkadair1028]

On Instagram...... Page

[@KilleyVision]

I don't seem to have this option, unless I'm doing it wrong? This is a traffic campaign right?

[@BenHeath]

Yes it is a traffic campaign. Not everyone has it yet I’m afraid. You should get it soon

[@ramishhaseeb1995]

such a great and knowledgeable lecture for the newbies in the market ...One day I'm gonna give you a shoutout Ben!...Of course when I become famous ;)

[@BenHeath]

Haha thanks a lot :)

[@kathemeraconcept]

Hi Ben, thank you for this master class. I connected facebook and IG, but the option for conversion location of Instagram profile doesn't show up. How could I fix it?

[@BenHeath]

Not everyone has this feature I'm afraid. Hopefully you'll get it soon.

[@kathemeraconcept]

@@BenHeath Thank you for taking the time to respond to me! I appreciate it

[@jaifernandes]

Hey Ben! Love the content! I, like many, do not have the Instagram Profile conversion destination yet. Until this is rolled out to me, is there another option / another video by you or another creator that you would recommend me looking at that would give the same / similar results? Thanks :)

[@HM-ho7pg]

Me to... :/

[@katayundr.nazari2935]

Me too😢

[@freedomofspeechlb]

does my instagram account have to be personal or professional / Business account to be able to do ads throughs ads manager?

[@PolinaPutsato]

Thank you. Is there a way to attract followers who engage with content? I get new followers but number of likes or comments don’t increase

[@adiostanowko3958]

Hi Ben, great video but I have a problem. I don't have the option to drive traffic to Instagram in my ad set. I only have website, app, messagin app and calls. Can you help me? In Business Suite, I have full control over my Instagram account.

[@danicaperunicic59]

I am having the same issue. I'd love to hear Ben's input on this one.

[@adiostanowko3958]

@@danicaperunicic59 I have read the comments. We're not the only ones with this problem.

[@BenHeath]

Not everyone has this option yet I'm afraid. Meta rolls out new features in stages. Hopefully you'll get it soon.

[@carouttley7699]

@@BenHeath Ohhhhhhh - finally found this result, after trying & trying to reconnect etc etc. Thanks. We don't have it in NZ yet I don't believe.

[@jessicadickson5323]

Hey Ben, I don't get this option showing up for sending to instagram. I am an in Aus so unsure if this is different

[@tomaskosco3510]

So there is not an option to lead followers to the FB page anymore ?

[@ashley_theunissen]

I do not get the option in the ad set to send them to my ig profile. What should I do?

[@chadgtr34]

follow other non fraudulent guru. 😅

[@malikdigiweapons]

07:37 Please use an alternative phrase instead of cheaper( e.g. less expensive) location for India

[@BenHeath]

Yeah good point. I didn’t mean anything by it, just that it’s less expensive to advertise in India than the US for example. India’s my second largest market :)

[@thetamparealty]

This is great but I cannot get past the part where instagram is disabled (greyed out with minus in the box). Any suggestions?

[@BenHeath]

Have you connected your IG profile and your ad account?

[@XLR8Mentorship]

My audience size is around 68k-80k, is this too small for paid traffic?

[@myaitube]

Hey, really appreciate the content. On the traffic campaign settings there's no longer the option to select Instagram Profile. What would be the best alternative option please. As the Performance Goals options when selecting Messaging Apps doesn't have the Maximize the number of profile visits. Would selecting Website be an option and entering the Instagram profile url for the destination. Thanks Update: I transferred the ad account to business page account - still not working. But then i tried to do from personal ad account again and the option was there.From searching online other have same problem, especially when running ads for clients. Is there a mix up with which account the instagram account is connected? Thanks again.

[@SharawyFit]

thank you

[@bennettschwartz3187]

Thanks so much Ben! I tried following step by step, but for some reason I don't have the option of "conversion location" and it doesn't take me to my instagram page? Any insight?

[@BenHeath]

Not everyone has it yet I'm afraid. Hopefully you'll get it soon.

[@philipprauscher]

Same here. I do not have this option yet 😞

[@UnlockingYou]

@@philipprauscher i'm in Phillym think it's an American thing?

[@philipprauscher]

@@UnlockingYou funny thing: I have 2 ad accounts. As I have seen today, in my second, not used ad account I already have this function :-) Will try it during the next days on a lower budget.

[@alexdetodt4971]

I cant choose IG profile as location too but I´m in Germany. Any idea why that is or if they will change it? @@BenHeath

[@harshagarwal4274]

Hey Ben, thanks for this video. Currently in india, & I dont have this feature for instagram profile visits through Facebook ads. I dont know if it's a region thing or what that might be! Could you help me out?

[@yuri_prisco]

Hello ben! What app do you use to record your videos?

[@ma_faqih2466]

Instagram profile is not showing for me in conversation location, why is that. I have selected traffic

[@matiassalinas2924]

Have you connected your Instagram profile in ads manager?

[@m4d1x11]

Ben Heath I swear you are The Best 🙌🙌

[@nicholaspavlides5765]

Hello Ben , quick question. Why do i not have the Instagram profile visits option in the Traffic campaign? is there by any chance available in specific countries?

[@BenHeath]

Not everyone has it yet I'm afraid. It's still in roll out and Meta are really taking their time with this one.

[@nicholaspavlides5765]

@@BenHeath Thank you very much for your reply. Keep it up

[@nnaybout4412]

What's a good cost range per Instagram follow to expect ?