The NEW WAY To Get Instagram Followers with Ads

Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el...
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you...
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk/?el=YTLong-n... a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.
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[@BenHeath]

Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-newwayIGfollowers1023-ment Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-newwayIGfollowers1023-fbdfy

[@sivaguru6318]

This is so interesting and expected video from you, Ben. Thank you so much!

[@ChristianLavey]

That's the 3th video I watch from you and just wanted to thank you for all the information you provide!

[@sahanabanerjee7240]

Amazing work, have been searching & brainstorming this from a million years.. And finally landed upon your videos. Thanks you so much.

[@nickpetkanov]

Thank you Ben! Amazing work! Please continue to teach us. Your content is so easy to consume and very applicable. Thank you once more time.

[@BenHeath]

Thank you, will do :)

[@marcelolopes4943]

Thank you! You're my go-to channel to learn about Ads anytime I have questions.

[@BenHeath]

Happy to help :)

[@jamesrobinson330]

After watching this video I want to do my first IG ad. What dimensions should my ad be? Do you suggest a video ad, image ad, or carousel ad?

[@soulnourishingpilates]

Excellent! Thanks so much this is super helpful

[@Fatima_Dynasty]

This is really good! Thank you

[@communityconnet3654]

Can't wait to implement this! Thank you,man!

[@clayberish6986]

Did this work? Were your follower results posted under the Follower KPI report columns in the FB ads interface?

[@Nugethopkins]

Great video Ben! Answered a lot of question I had around this subject. What kind of cost per follower should we aim for, for the higher buying power countries, and for the lower cost countries? I understand this would vary by industry and suchlike, but a ballpark would be nice to know. Thanks!

[@clayberish6986]

Did this work? Were your follower results posted under the Follower KPI report columns in the FB ads interface?

[@riyankayastha5060]

Learnt new thing today, Thank you

[@chaNo121]

amazing content Ben! Would you recommend to create a custom audience from a followers campaing for a sales campaign?

[@Caspervanderree]

what columns do you use to best track followers gained and important related metrics to this?

[@WhoIsAlexElliott]

I cant believe that I received all this information for free. Defo subbed

[@maevalover]

Really great content! Excited to create my first ad campaign. You talk sooo fast though, its hard to digest everything you're saying haha

[@krajonathan4325]

Thanks Man. I'd like to know more about the special ad category. Should i choose housing even if i promoting a hotel or furnished apparemments ? Thansk

[@fredza4051]

Hey Ben, is the new conversion location more effective than using the manual targeting via website location and choosing the instagram profile url?

[@BenHeath]

Good question and yes it is

[@lifebooksio]

Hey Ben! Love your videos. Quick question, if they no longer have that listed as a conversion location. What would you do in this current update?

[@GoodGuyDavid1]

THANKS FOR THIS!!!!!!

[@IcenWong]

Hi ben, your tutorials are awesome. Do you have a complete course where i can learn more in depth on starting my fb and insta advertising journey?

[@tyhpk]

Have you got any case studies of this providing a measurable ROI? I could see this potentially working for some businesses.

[@digitalusama]

This is the video I was waiting for. Thanks

[@BenHeath]

Hope you enjoyed it :)

[@ElkinRodriguez7]

Wow! Thanks Ben!!!

[@BenHeath]

Happy to help :)

[@jhardworkpaysoff474]

Brilliant 👏

[@Penn_Family_Reviews]

Great information!

[@user-uv8th8oj6h]

Hi Ben, could you create a tutorial on how to create a campaign for a wedding photographer on Instagram.

[@roohifida]

Great detailed video....one day i would like to shoot content like you for my community 😊

[@BenHeath]

Thanks a lot :)

[@smileynoreally]

I am a musical artist and I am releasing a new song next month, I want to grow my instagram so that I can have more credibility when presenting myself to festival curators. I have an idea of how I will use facebook ads to promote my song once it is released but have been looking for a tutorial like this so that I can run an ad that will allow me to present myself to potential fans of my new music. Thank you for this breakdown.

[@pixelboxmedia1601]

trying this now. Thanks for the video!

[@BenHeath]

Happy to help :)

[@Joe-sh6cv]

how many followers did you get?

[@mahshidsoufi1357]

Hello and thank you for the great video. one question; on using the "look a like audience", I created the look alike audience but it doesnt show it in the drop down menue. it just show the instagram followers option not the lokk alike one. what do you think the problem is?

[@yusion9]

Very detailed and useful for running the Instagram ads to increase followers, thanks for the tips for different business sizes

[@clayberish6986]

Did this work? Were your follower results posted under the Follower KPI report columns in the FB ads interface?

[@KlaasVictor]

Thank you very much!

[@m4d1x11]

Ben Heath I swear you are The Best 🙌🙌

[@alex-paris]

Thanks Ben. I am only getting post likes with this methods. Lots of post likes but almost no profil followers…

[@milosstojadinov1438]

Dear Ben i was wondering, if i set up a campaign with 2 ad sets and in each ad sets 2 different ads , do fb charge lets say if i put 10$ on campaign level he splits into 5$ for adset and 5$ second adset? He doesnt charge for each ad itself?

[@simrangupta7993]

Hi Ben, thanks for sharing the whole process of setting up an Ad in detail. I'm facing an issue, I do not see the 'Instagram Profile' option when I have to select the conversion (2:44mins into your video) though my Instagram and Facebook business pages are connected.

[@sotirismaronou7394]

I have 2 questions: 1) At the ad set level isn't it better to exclude the existing followers? 2) When you have many followers is better to do open targeting because Meta's algorithm knows the audience that is more likely to follow. But the problem is that we ask Meta to bring profile visits. Does the algorithm optimizes for profile visits that will also follow? Thanks for the tutorial :)

[@kubs0nk]

These are good questions, hope he will answer :)

[@Michael_Francis629]

for the first question: for the existing followers, this ad would play as a "reminder" role to let existing followers to visit ins again. for the second question: thats the odds to play

[@MatthewCoast]

Good one, thanks!

[@Nellie-yi1qv]

Love this video thank you! I've started a campaign to generate page follows, but I'm just getting likes on the reel itself. Is that the creative CTA not being clear? How long until you tweak creative?

[@nnaybout4412]

What's a good cost range per Instagram follow to expect ?

[@timorud221]

Hi, great video, thank you! Just a quick question: what should the conversion rate be from profile views -> followers?

[@BenHeath]

Thanks :) That really depends on the industry so I don't have a benchmark I'm afraid.

[@SharawyFit]

thank you

[@clientsfromscratch]

Hi Ben, Paul from Cheltenham here. Great video thanks, 1 question please: If you use the strategy of targeting an Asian audience to begin with (new account with a small following) , will that negatively impact the other strategy you share about using a lookalike audience later on? Or do you have a strategy to deal with this?

[@BenHeath]

Happy to help :) It depends what you are creating lookalike audiences from. If you do so from website visitors for example, then it won't make a difference.

[@IsaiahAlleyne]

Thank you bro

[@MarkLadson]

Top content as always. Much better than shouty mania style hype Ben 😅

[@BenHeath]

Thanks :)

[@salsasquad]

Thank you Ben, from a fellow Cheltonian!

[@BenHeath]

Happy to help :)

[@deepasen14]

Such a clear explanation but still couldn’t fix it up

[@wavformation]

Have you happened to do an A/B test with boost posts vs this way? From some colleagues I was told when they tried doing it this way they didn't get followers like when they boosted? I'm running both ways right now and in the ads manager it's not tracking my follower count so i can't see the metric and don't know if it's working... Thanks!

[@gregoryharalambous8784]

question, if you are going with the broader route you mentioned such as adding countries like India etc. Is it not better to just target "worldwide"? Thanks :)

[@brwa.hussein]

thank you master ben

[@davilabryand]

Great video, thanks for the tutorial! If you're just starting out (less than 100 followers) and you're using this method, what would you benchmark as a month to month follower growth rate that indicates it's working? I imagine this will depend heavily on how much budget you've assigned but, since we'll start with a small budget before we scale, what should I look for as an indicator that it's time to increase our budget?

[@ggamr10]

i have the same question

[@jarrodmurrell2313]

Hey Ben! Amazing video as always. Quick question - I don't have the option to add the business Instagram as a conversation location, does it work if you direct them to instagram in the messaging apps option? Or does this only get them to message you?

[@MadreamPl1]

Have the same problem. Please advise.

[@mehridealekundenbyclauszer9298]

me too

[@michaelandrews6262]

I have the exact same issue. The only options it gives are website, messaging app and calls

[@user-kv2jb2xc3h]

same problem here

[@MINORCIRCUIT]

Same problem here, phased rollout possibly?

[@ramishhaseeb1995]

such a great and knowledgeable lecture for the newbies in the market ...One day I'm gonna give you a shoutout Ben!...Of course when I become famous ;)

[@BenHeath]

Haha thanks a lot :)

[@pototo1]

Excellent video. Explains topic concisely without meandering or pandering to short attention spam audiences.

[@casasolde8816]

hi ben i have a question "i want to sell a product using whatssap " which one is best ? Campaign objective 1 SALES or 2 engagement? Performance goal 1 CONVERSIONS OR 2 LINK CLICKS? can u answer please m on a hurry thank you

[@mariannediaz7456]

Wow. This really works 👏🏻👏🏻👏🏻

[@APCen_lola]

It is.real ❤

[@clayberish6986]

Were your follower results posted under the Follower KPI report columns in the FB ads interface?

[@Natacha.z.labonte]

Thank you for sharing this, excited to try it. I’m curious, why do you choose a trafic camping for this kind of video? Could you do the same but using a Brand Awareness campaign? What is the advantage of using trafic?

[@BenHeath]

Good question. It's the only campaign objective that gives you the Instagram Profile option as a location.

[@Natacha.z.labonte]

@@BenHeath that makes sense. I’m in Canada so I do not have the Instagram option in my conversion location. Hopefully that will change soon. I guess my best option to increase followed for now would be to use a brand awareness or an engament ad?

[@alexdetodt4971]

For some reason me and many other people have the issue that this option is not showing even tho IG is connected. Any idea why that is? @@BenHeath

[@spainweddingphotography]

Sorry if I missed this, but how much is it expected spent per follower?

[@mnml8940]

I don't have option "Instagram profile" In conversion settings ... help

[@BenjaminSquibb]

I'm 30 minutes away from Cheltenham 😂Awesome video, super helpful and informative. Nice name too ;)

[@BenHeath]

Haha awesome. Thanks a lot :)

[@SolomonSmith-ola]

Hello there, it is nice to meet you. Are you into dropshipping or are you planning to get started. Just wondering if you will be interested in skyrocketing your business more than you think. I would be willing to guide you. Are you interested?

[@jessicadickson5323]

Hey Ben, I don't get this option showing up for sending to instagram. I am an in Aus so unsure if this is different

[@eduardonavedo6309]

Hi Ben, thanks for the video. For some reason when I get to the ad set level, it doesn't have the Instagram Profile option. Why is that? I've linked my business account with my Instagram page.

[@liezelbotha4939]

Same problem here

[@abdullahbilwani]

Yup same problem

[@rollingvibes]

Me too

[@bangerpickleball]

Yea but this is just to get people to "message" you. I dont have the send to insta page either...@@MarceloSouzadeAraujo

[@relaxingsensorysounds]

Same problem

[@harshagarwal4274]

Hey Ben, thanks for this video. Currently in india, & I dont have this feature for instagram profile visits through Facebook ads. I dont know if it's a region thing or what that might be! Could you help me out?

[@jaifernandes]

Hey Ben! Love the content! I, like many, do not have the Instagram Profile conversion destination yet. Until this is rolled out to me, is there another option / another video by you or another creator that you would recommend me looking at that would give the same / similar results? Thanks :)

[@HM-ho7pg]

Me to... :/

[@katayundr.nazari2935]

Me too😢

[@GOAT-MUZIC]

Thanks for all you do Mr heath I had a quick question my ad is only showing up for instagram Stories and reels not as Facebook mobile feed .. any way to change that ?

[@BenHeath]

Have you checked which placement options you have selected? That's where you determine where your ads aer shown

[@CodingPhase]

i don't have that option for instagram profiles

[@BenHeath]

Not everyone does yet I'm afraid. Hopefully you'll get it soon.

[@NastyAvo1990]

Thanks, Ben for the video. But I don't have the Instagram Profile Visits option.

[@curtis604]

Same.. I do not have instagram profile as an option under conversion location

[@902pacific]

dear kind readers: this txt will post as a reply 2 ur @benheathmarketing comments . . most of ur comments came soon after Ben posted . . my visit and Ben’s answer came 3wks post post . . . Ben understands some ppl don’t have the instagram profile option 2 drive traffic and Ben x plains it’s a Meta roll out . . eye may not have quoted him perfectly . . his reply is visible in the comments . . eye had the Instagram profile option in New Jersey USA and it vanished . . so eye have 3 campaigns running w similar metrics and 1 reports instagram profile visits and the other 2 campaigns report website . . some of u probably found a work around and others have not . . while some returned 2 read Ben’s comments and others did not . . my txt might fill some gaps . . ciao Tom Doody middle-age American living in New Jersey near the Lincoln Tunnel

[@alex0087]

Thanks Ben, in my traffic campaign "instagram Profile" is not available in the adset level. should I put "Website" & then put the url of my insta profile? thanks

[@spidermale3121]

And of course not a single response to this comment. I have the same problem and I couldn't find the solution. There is a way to connect your IG profile trough leads campaign objective but there is only contact trough chat. Let me know if you find the anwser.

[@Ercanxxx596]

I have the exact same issue, please let me know if you find a solution

[@violatethedresscode]

We do not have the Instagram Profile Option in the ad set level under the conversion options. Was this rolled out everywhere?

[@BenHeath]

Not yet to all ad accounts. Meta always rolls things out in stages.

[@firmaevents9594]

does my instagram account have to be personal or professional / Business account to be able to do ads throughs ads manager?

[@user-ep6cc3ig8v]

Thank you. Is there a way to attract followers who engage with content? I get new followers but number of likes or comments don’t increase

[@Caspervanderree]

how can we unlock traffic - follower campaign? it doesn't show up in my meta..

[@saykuus2676]

Hey Ben. Thank you like always for producing the most up to date content. Question. What you think is a good daily budget to get 10k followers?

[@myaitube]

Hey, really appreciate the content. On the traffic campaign settings there's no longer the option to select Instagram Profile. What would be the best alternative option please. As the Performance Goals options when selecting Messaging Apps doesn't have the Maximize the number of profile visits. Would selecting Website be an option and entering the Instagram profile url for the destination. Thanks Update: I transferred the ad account to business page account - still not working. But then i tried to do from personal ad account again and the option was there.From searching online other have same problem, especially when running ads for clients. Is there a mix up with which account the instagram account is connected? Thanks again.

[@stephyyyxx]

Is instagram profile not automatically shown as an option for some people yet? It’s not coming up for me under traffic

[@BenHeath]

Like all new Meta features, it's not available for everyone yet I'm afraid. Hopefully you'll get it soon.

[@leopiccioli]

Same here.

[@TheSilawi]

Shows for me on an account with high spend, doesn’t show on an account with lower spend

[@qiumingzheng7867]

Same

[@zaidmansuri8438]

Same here problem

[@zionsremedy6460]

What would roughly be the average cost per follower? I'd love to know how much $$ it would cost to gain 10,000 new followers for example. Thanks Ben!

[@RahmanHatim]

if $0.23 1 follower...you can count yourself if 10,000...create best creative & audience to get low cost & quality for 1 follower..bcoz, I've done it before..

[@BenHeath]

It massively depends on your industry and where you are advertising. It could be $0.05 or $3

[@davidgruty]

I don't see the option of Instagram Profile in the Conversion location. Does anybody know why?

[@mwktalks4170]

Same issue with one ad account

[@BeingKarthik]

Hello Ben. I am not able to see this option in my Ad Set. Please help me out.

[@902pacific]

dear kind readers: this txt will post as a reply 2 ur @benheathmarketing comments . . most of ur comments came soon after Ben posted . . my visit and Ben’s answer came 3wks post post . . . Ben understands some ppl don’t have the instagram profile option 2 drive traffic and Ben x plains it’s a Meta roll out . . eye may not have quoted him perfectly . . his reply is visible in the comments . . eye had the Instagram profile option in New Jersey USA and it vanished . . so eye have 3 campaigns running w similar metrics and 1 reports instagram profile visits and the other 2 campaigns report website . . some of u probably found a work around and others have not . . while some returned 2 read Ben’s comments and others did not . . my txt might fill some gaps . . ciao Tom Doody middle-age American living in New Jersey near the Lincoln Tunnel

[@Povilaswildlife]

Hey I want to ask why I can't promote Instagram when post have 2 ore more pictures thanks?

[@bennettschwartz3187]

Thanks so much Ben! I tried following step by step, but for some reason I don't have the option of "conversion location" and it doesn't take me to my instagram page? Any insight?

[@BenHeath]

Not everyone has it yet I'm afraid. Hopefully you'll get it soon.

[@philipprauscher]

Same here. I do not have this option yet 😞

[@UnlockingYou]

@@philipprauscher i'm in Phillym think it's an American thing?

[@philipprauscher]

@@UnlockingYou funny thing: I have 2 ad accounts. As I have seen today, in my second, not used ad account I already have this function :-) Will try it during the next days on a lower budget.

[@alexdetodt4971]

I cant choose IG profile as location too but I´m in Germany. Any idea why that is or if they will change it? @@BenHeath

[@belenladd5923]

Please be patient with all my questions lol. So why would one have to create an audience for an ad that are already your followers? Does one have to do this cause instagram algos don't enable your followers to see your content all the time when you post? Is this the same for FB?

[@a.k9621]

What should I expect to spend on average? What should I base these costs on?

[@nedaghr]

Hi, Thanks for the video, I tried to follow the steps and I noticed if I select Traffic as Objective , then I won't have Instagram as a Conversion location option, whereas it shows by selecting Leads as the Objective, could you please help with this? thanks!

[@aamcgarr]

Yes me 2.. No Instagram option

[@user-zc5gw9iv7k]

why can't see the instagram profile option in my account. It's a new account. I can see all the 4 options except the Instagram profile option. Please help

[@user-mu7pl9wy3v]

Hi Ben, is this new conversion location only available to specific regions?

[@BenHeath]

No but it hasn't been rolled out to all ad accounts yet I'm afraid.

[@belenladd5923]

I have a question. Can you retarget an audience based off one of your organic posts or does it have to be an ad? Would you happen to know? Thanks Ben

[@BenHeath]

Yes you can retarget based off either if it's video content. You want to create a video view custom audience.

[@MontgomeryDigital]

Hey Ben, thank you for such a great breakdown! Quick question, when running ads like these everything is working perfectly results-wise, but in the 'Breakdown' reporting the Countries & Placements report-out as "not applicable". I've scoured the internet & can't figure out why this is happening; all of the pixel tracking stuff is set up correctly & things like Age breakdown are reporting out normally. Any recommendations on how to fix, or why this is happening?

[@BenHeath]

Happy to help :) That could just be a time delay for the data to come through?

[@MontgomeryDigital]

@@BenHeath interesting... what would you say the standard time delay is? the ads have been running for about a week now and all are showing under 'not applicable' for the country Breakdown. The spend and other engagement data does show per country, just the results and CPR aren't attributing per country

[@tabeabussmann]

Is it possible to have look alike followers from similar people in the niche? Cause I want people who aren’t like my existing followers cause it’s the wrong target group

[@ooprala]

Still not able to see "Instagram profile" option in the ad manager :(

[@joaquinlabriola-ws2yl]

I am in the same situation...I can't do it with some accounts and I can with others

[@michoumeijer2416]

omg me too. how do we fix this???

[@ooprala]

@@michoumeijer2416 I will talk to meta pro support to see if they can add it into my ad manager.

[@MilesLambos-ef1nt]

Switch your account from Person to Business

[@marielalday4923]

How come it doesnt show me that the source is the IG followers on 13:44?

[@MrKilley]

I don't seem to have this option, unless I'm doing it wrong? This is a traffic campaign right?

[@BenHeath]

Yes it is a traffic campaign. Not everyone has it yet I’m afraid. You should get it soon

[@kathemeraconcept]

Hi Ben, thank you for this master class. I connected facebook and IG, but the option for conversion location of Instagram profile doesn't show up. How could I fix it?

[@BenHeath]

Not everyone has this feature I'm afraid. Hopefully you'll get it soon.

[@kathemeraconcept]

@@BenHeath Thank you for taking the time to respond to me! I appreciate it

[@jordambee]

I did exactly what you did, but I only get a ton of engagement, but only a very low percentage of followers. How long does it take until this switches? My profile is clean and looks good, also the posts are nice. Or does it make sense to run a prospecting engagement campaign and retarget the engagers with the profil-visit campaign? Please help!

[@Thedailydog]

I got interaction from running ads but they are all from other states, how does that happen????

[@riah3877]

Thanks Ben! How could someone do this for a Facebook page?

[@BenHeath]

I've got a video on that. You use the engagement objective and select Facebook Page as the location.

[@riah3877]

@@BenHeath gotcha. Thanks so much! Will check out the video for sure.

[@SolomonSmith-ola]

​@@riah3877Hello there, it is nice to meet you. Are you into dropshipping or are you planning to get started. Just wondering if you will be interested in skyrocketing your business more than you think. I would be willing to guide you. Are you interested?

[@GermainPoinsignon]

Nice video ! Facebook doesn't show me the number of followers obtained via my campaigns. How can I track this data correctly?

[@BenHeath]

Thanks. We don’t have that metric yet I’m afraid. Hopefully soon!

[@runextduh]

Hey Ben I’m using the business suite app and mine doesn’t display like yours is there a reason ?😊

[@BenHeath]

Yes you want to follow what is show here in Ads Manage as opposed to Business Suite. It’s easier to work with in my opinion.

[@user-mv5uj1wd9k]

How to check how many followers we have gained? I don't think the target shows this data.

[@ZeraCoCreativeStudio]

Hi Ben, my Meta does not give this option (Conversion location) is there any other way I can use ads to gain more instagram followers

[@Recipes_by_Angie]

I have the same problem.... Did you solve the problem ? :-)