Animating the X Logo in 9 Styles

[@BenMarriott]

Footnotes: 00:02 - $4 - $20 Billion is the latest estimate. 00:34 - Rumor has it his father got his share of that mine by trading a private jet for it. (was probably not that fancy of a jet, but still) 00:38 - This belief is purely based on the average age of learning to swim confidently in the deep end of the alphabet. 01:51 - His head and heart must be just massive to take on that burden. Poor Chap. 02:31 - If it's not clear, The Wall is a critique of Fascism, and while your here American Psycho is a satire. 02:40 - Why is twitter verification not government subsidized? 02:55 - This is a real channel & Wham Baam Teslacam is the greatest channel name in history. 03:28 - I couldn't find a way to include it in the video, but one reason for the rediculous number of safety violations is Elon's dislike for the colour yellow, so it was removed... even on the hazard markings and safety signs. 04:45 - Pantone's stranglehold on the colour market is unacceptable. It's the colour of a plant! itgrows out of the ground! 05:21 - Even softer than you'd think. 05:43 - The Namek Sage should be mandatory in all art schools. 05:59 - I was particularly proud of getting the cheeks to bounce opposite the muscles for this one. 08:14 - I'm not discounting using circles, guides or grids, I've even used circles myself in times of need. But they're not the be all and end all of good design. 08:43 - One Step Closer has aged beautifully. Even the video. 09:28 - I'm ashamed of how proud I am of this creation. 09:50 - If you don't know, they're jailbraking primates brains to presumably emulate Diddy Kong Racing. I'll be adding to this answeringmore comment, so stop by later for the extended edition!

[@Kittysuit]

pin this!!!

[@StaterNeu]

What’s the big blocky red font you use between segments?

[@animatabledotco]

You could say this comment has been elongated.

[@BenMarriott]

@@StaterNeu Fat Frank! It's on Adobe Fonts too

[@loadedx16]

Being from SA, I loved the origins joke 😂😂

[@Mogswamp]

One of my favorite videos you've done. I love how you bend genres and make me feel like I've just watched 5 different types of KZbin video wrapped into one

[@weaseled4118]

whoa crazy seeing you here

[@DccToon]

wait a minecraft youtuber in a non minecraft video???

[@thebubking1810]

NO WAY WSG

[@TJ_TDOG]

Yo mog wsg fam you are right though this video is sick

[@microwavemicofficial]

marbl

[@LimitlessDesign-t8g]

I've enjoyed every fricking second watching this show, this is a massive masterpiece!

[@BenMarriott]

You legend! you've unlocked the bonus seconds, with even more fricking :D

[@lucadipa]

what he said!!! 😌

[@brynocerouss]

This video was the trifecta of perfection: - Educational process video - Extremely entertaining and well-edited - An exceptional roast Well done!

[@motioncrutz]

How many animation techniques do you want to see? Marriot, Ben: "Yes!"

[@BenMarriott]

I learned my lesson. Next time I'm animating a single frame

[@klein.motion]

DAMN Ben, you went hard with this one hahaha. Roasting Elon with acid humor + good old Ben design and animation.... It may have become my new favorite of all your videos!

[@BenMarriott]

Thank you! I was afraid I may have gone a little too hard. My premiere file certainly thought so

[@klein.motion]

@@BenMarriott One can never go too hard on Elon Musk, my friend.

[@matiakd]

This is fucking hilarious Ben!!! Not only are the designs brilliant but the video is written and paced so well. Had me giggling throughout!

[@BenMarriott]

Thank you! but this is a serious video about a serious logo for a serious app, no giggling

[@matiakd]

x gon' give it to ya@@BenMarriott

[@tesseract9716]

''giggling''.... Man childs do tend to giggle I guess :D

[@t_clabon]

Of all the incredible roasting in this video, saying "long list of exes" and then playing the bassline to Oblivion by Grimes at 10:06... *chef's kiss*

[@leofreaking]

Fuck, I didn't pick up on that. Birlliant!

[@foz-pd4nv]

A masterclass in subtlety. You were always a clever egg

[@BenMarriott]

Why thank you, I finally upgraded my neurolink

[@DrawTimeShow]

Do you all realise how generous this man is?! Entertaining, educational and we get the project file after. You're a legend Ben

[@lrgogo1517]

Take a look at all the top comments. YES. WE ALL REALIZE.

[@Bluubuns]

This is such a fantastic video. also subtly adding Grimes' Oblivion at 9:59 is insanely funny.

[@mooncatcher_]

I expected nothing less of amazing from you and you still blew me out of the window with this one! Your storytelling and humor are a treasure, Ben.

[@BenMarriott]

Oh bless your heart, thank you. The real treasure is the friends we made along the way

[@Emkito]

I find it hilarious how people believe Elon works 24/7 meanwhile he didn't even create Tesla

[@asutin]

Your production quality is maxed out, I couldn't think of how the video could be better! I hope that it's a popular enough niche for you to keep making videos because I enjoy them a lot!

[@troyspoelma]

Favorite little Easter egg was when you where talking about Elon’s “long list of X’s” and had the song Oblivion playing in the background, aka a song made by his ex lolol. So good.

[@sdqmotion]

incredible effort, man! Entertaining and educational at the same time. We appreciate the hard work!

[@BenMarriott]

Thanks for watching :D Glad it tickled your noggin

[@Rufnokable]

This is hands down one of your best, with so much visual goodness and roasting. And ending on a miniature - the best!

[@alexplaysplaysplays]

The most anticipated video EVER is finally here!

[@BenMarriott]

The cybertruck of Ben Marriott videos!

[@carimeslockdownedtree2654]

The blue and white logo at 6:29 actually looks cute! If they'd chosen that one, i think less people would be as upset. It keeps the same whimsical vibes as the little birdie, but with the X musk wanted. It was fantastic!

[@woahmamaawoogahonkahonka]

the only problem is it directly and explicitly leans into the American flag symbolism (“the social network for freedom”) and giving that to Elon is not a very good idea

[@carimeslockdownedtree2654]

@@woahmamaawoogahonkahonka what? I'm talking about the light blue background and white X that kinda looks like the previous twitter logo. Ohhhh yeah now I see the logo you were referring to. The images move so fast that it's hard to write down the exact timings.

[@woahmamaawoogahonkahonka]

@@carimeslockdownedtree2654 ah okay I’ll take a look at the one you’re talking about. Sorry for the misunderstanding edit: Oh yeah that’s fantastic

[@RaoniLima43]

Man you are a damn psycho! Not only the (amazing) X ideas and animations, but the amount of PREP... Collecting assets, screenshots, screen recording, research, scripting, etc etc etc.... Commendable work man, you are a massive inspiration! Would love to meet you at The Nod Melbourne next month! 😍

[@BenMarriott]

See you son my friend!

[@groenpaardje]

lol, you really upped the humor slider for this video. One of your best video's so far! Love all the different styles!

[@challefd108]

8:16 Here are the details that scream "This man is a P.R.O.F.E.S.S.I.O.N.A.L."

[@SamHammie]

I used to think that Elongated Muskrat was a quirky weirdo back when he just made the car equivalent of the Nokia Brick, but when he tried and failed to name PayPal as X and got dethroned as the owner of PayPal, I thought that the nightmares would be over... But, it's never truly over until pest control can come and remove the muskrat from your office building... Sadly, pest control was too late to save Twitter, and for some reason, the old employees actually listened to the voices in their head that said they were fired, and a new group of furries took their old jobs, creating a cult that praises the elongated rodent as an overlord.

[@jacie805]

After 3 minutes into the video I knew I had to subscribe. This video is one of the most entertaining KZbin videos I have watched in a long time on this platform! Every section felt like it's own different video! The humor was excellent, and the animations were incredible! Great job!

[@agfirs_o2579]

Free project file from Ben? Thats a steal

[@InternetAnarchist]

Insane video, going to watch it again and again…

[@garretreed9709]

Loved this video. With different mediums being incorporated feels like a mashup with Jazza, as he experiments with different art style or mediums and would love more of this

[@alasad3136]

Why did Elon even change it in the first place it was a good logo.

[@Azuniite]

Genius moment 💪

[@DeRussellMasina]

He's has no qualification in marketing or trends.

[@RenanFelicianoOn]

He’s cheesy

[@samable7724]

He has a personal obsession with the letter X and saw his chance to ruin Twitter I guess... A brand that literally made it into the dictionary.

[@koy132]

It brought a tear to my eye how well crafted and executed this was! Not kidding. Keep it up man, loving this direction ! This has to be one of the greatest youtube videos I've seen this year ! ❤

[@lucyhtml]

Wow these logos are great! I especially live the dollar logo 💰 9:10 made me laugh hard because i wasnt expecting you to say that 😅

[@Guitarism4life]

Why are your videos so f-ing good? I can't believe how high-quality production and natural they feel at the same time

[@freudijpg]

Ben Marriott taking up all the salt in the sea! CHAPEU! HATS OFF! A MASTERPIECE OF A VIDEO WHICH DESERVES AN ALL CAPS COMMENT!

[@dabidabi141]

i had no idea you could make miniatures and compose music. just how skilled are youuuu!!! lots of love man. you inspire me to do better

[@dylanjones-tuba716]

loved everything about this man. great work

[@ryansteelecreative]

This rules. Not only does this video feature sumptuous animation, design, cinematography, and sound design, it genuinely made me laugh.

[@Envato_Tom]

Hands down some of your best work. 11/10, no notes! Thoroughly enjoyable from start to finish! 💪

[@michaelbenedictbenedict5958]

this is awesome, and I really appreciate the detailed explanations about how you applied these patterns/themes. Research! One thing that REALLY helps with creating meaningful work. tanx!

[@TeamTNTunicorn]

You did your research. Went above and beyond in quality of jokes, production, variety, and writing. The satirical nature here is perfect, it slowly reveals more information to those who might still be unaware Elon Stans without raising the guards. Going on my favorites playlist. I would say to keep making these but i cant fathom the work it took to create this project so successfully, so ill just say next time you feel inspired to do something like this i think yiu should!

[@mikeprice25]

The fact there's a musical cue at 10:00 I've not seen anyone comment on... a good double joke

[@joshuaspruett]

"All the way down to the top." seems like such an underrated joke

[@noonecomics]

the art deco one is pretty legit IMHO

[@motion.design]

Oh, again such a beautifully thought out and detailed video. I love the part with the circles on the logos, just today I explained a new logo of mine like that.

[@ThoseInterestingStories]

“Every horcrux was in place … I’m not 100% on the metaphor I’ve never finished the hunger games” 😂

[@abolmiamenx4]

this was an insanely creative video Ben!

[@Toot_tube]

I wish I was capable of creatively dunking on someone this hard You're a treasure as always Ben

[@khayreddinekhayro7108]

aside from your amazing animation skills, I love that you are not on that self made billionaire bullshit propaganda you are clearly educated on the matter and I respect you even more for it 💗

[@daveprice284]

amazing collection of effects, as well as some top class commentary on all things Xcessive

[@aplbep]

It’s giving everything everywhere all at once. Incredible video. Thank you!!!

[@ScratThunder]

You could make a tutorial about each logo version for about an hour and I would love to watch it. And I dig your humor.

[@lrgogo1517]

“Empathy” just feels like Ben became scared people would miss the satire…

[@twig6575]

Criminally underrated video

[@vfxjackridz]

Superb, no other words. Every second is a cinematic masterpieces, even the memes

[@evanc9064]

You are hilarious Ben! Great animations, what an incredible amount of work. The legos alone! I've been reading/practicing from elemental magic over the summer and I love how you broke down your smoke animation.

[@seoulstories753]

I like how it can go either way: get a permaban from Musky himself or a retweet with a typical 'Hmm'

[@Sankis]

he's absolutely going to steal one of these the moment he sees it

[@verycalifragilistic]

"Genesis" song intro on the part when you spoke about the eXes is GENIUS :D

[@rickywinterborn]

is this a tutorial or a MASTERPIECE?

[@MOGRAPHTUTORIALSALENA]

It was an incredible dose of inspiration only for 12 minutes! Fantastic work and I feel how much time you spent doing it! Ben, it's absolutely worth it!💖🤟

[@progressSH]

I followed the whole process on Instagram and let me tell you an unfathomable amount of effort and experimentation went into this, great work!

[@aurisbunni]

Ben Marriott is not only my favorite artist, he's also my favorite comedian. All the bits are just well-timed and hilarious, executed with such grace and cleverness!

[@footholdsituation]

The standing desk cutaway to feet had me ROLLING hahaha

[@dinnae]

Found this channel yesterday because I needed learn how to create a simple animation in After Effects. Wasn't expecting awesome content like this too 😂

This video is a GEM

[@A2-wv1xe]

i misss the bord so much and the iconic blue fucken hell elon

[@zenzull]

Ben, recently I had tough time, struggling both in life and in my job as motion designer. Then I found THIS. You can’t really imagine how inspiring everything in this video - you approach, ideas, narrative, jokes… Thank you bro, I found one more spark to reignite my seek for art) PS. Now I’m watching your videos 1 by 1. Can’t stop) Thank you for project!

[@oiganamitio]

How do you struggle as a Motion designer? There is a lot of work

[@zenzull]

@@oiganamitio it's easy to understand if you imagine that you are from Ukraine and have been working for less than 500$ per month) If you can offer me some project - I'm at your service

[@oiganamitio]

@@zenzull great! How can I contact you?

[@joenoodle6914]

@@oiganamitiolmao ghosted

[@oiganamitio]

@@joenoodle6914 classic.

[@hutnerr]

the editing on all your recents are extremely well executed! loved the subtle course plug. understand these tubers got to get their money up, but i always fly past their 3 hour long explanation on why i should buy their course.

[@GingerAnimator]

Superb video! Perfectly accomplished satire, yet also, amazingly educational. Loved it.

[@theb_roll]

A testament to your creativity! My fav was the old film version Horcrux No 7

[@shayziekaizie]

My former boss recommended me your channel so I can improve my motion graphic skills. So far, I am liking your content and hope I learn a thing or two and hopefully become a master at Motion Graphics

[@tdl_pro]

You're litteraly the best I was whether laughing my bumbum off or being overwhelmed by the coolness of those designs please marry me

[@KristianEgge]

This was incredible. It's been highly anticipated with your small teases through insta stories - but I never expected this. Brilliant and funny, as always ❤‍🔥

[@caiqueworks]

THAT VIDEOCOPILOT INTRO SOUND THO AHAHAHAHAHHA OMG YOU'RE A GENIOUS

[@welbertrindade3617]

What a video! Congrats, Ben!! This was awesome

[@kasonyt]

DBZ AND LINKIN PARK? You're speaking to my youth. Hilarious and beautiful work as always. 😂

[@EricVasquezDesign]

This was such a great video. Loved seeing all of the iterations you came up with and that there was a concept and reasoning behind each one. The Gatsby and Mars logos were top notch! 🙌

[@djcrusador]

This is an amazing video, thanks Ben!

[@iamYork_]

Your humor and design/animation style is flawless!!!

[@juanQuedo]

Thank you for the sacrifice of your KZbin feed to bring us this! Is the roast we didn't know we needed.

[@conord5043]

So many clever touches... Loved the little grimes

[@BenjiArtJedi]

Dude... the raising desk and feet coming out of the shoes had me dead. Amazing Video and I learned a lot

[@Figureight]

Lots of fun animations, and constant digs at the world's most famous charlatan. What a great video!

[@24kilobytes]

With a backpack full of emeralds 😂😂😂😭

[@EclipticalSun]

Love how you added some of Grimes’ music in there!

[@CamVeeFX]

I quietly said "holy moly" after finishing this video. One of your best, if not your best videos.

[@reshka_channel]

That was amazing literally every second is pure gold

[@AlFooteIII]

That just might be your magnum opus. And yes, I mean the ice cream bar and the penguin.

[@pablolarreategui9489]

You are amazing dude id seen your daily stories on IG and is mindblowing the amount of work you put in this video.

[@DonoVideoProductions]

Not only artistic, a masterclass of trolling! You deserve an Emmy!

[@AndreaFasani]

That's amazing! Nice tribute to the man that got rich from nothing at all and has an healthy obsession with a letter. But I sense a good ammount of love for miniatures in all of this.

[@artscotthoch]

Thank you for dunking on this clown through the power of animation

[@brockberrick2727]

insanely high quality, you made me hooked every second

[@Bibliothekaresse]

These fucking burns, man. Everything you said with such passive agressive charm just HITS

[@sskarn]

This is brilliant. My brain is full of Design Dopamine now.

[@NidhinMohammad96]

bro how are you so talented and funny???????? definitely signing up for your course. hoping to catch the same humor sense in your materials too!

[@mattgerasimov4641]

At this point you’re a film director

[@mrcwyk]

I'm impressed! The production quality has reached a new level, man. Super well-structured, full of useful information, witty and entertaining. Seriously, well done!

[@michaelpeterson4743]

I've never laughed out loud so much at a tutorial. Love where you're going with your channel.

[@KevinRiggle]

Each second of this video represents more time than Elno spent thinking this through

[@Solanaar]

I congratulate you. You actually polished the turd.

[@kylehamrickmotion]

Ben, this is absolute brilliance. Bravo. 👏👏👏

[@DragunnitumGaming]

I Discovered your channel recently and I'm in love with your content and personality! Great work! Also we can all agree to keep calling X twiiter. 😂❤