Best Driver Engagement Platform: the Human Element

It’s startling but true: over 90% of accidents are caused by driver error. This means that to reduce accidents and business risk, the right place to focus is improving driver behavior.
“Obviously technology inside vehicles has advanced at a rapid level, with various gizmos. But you’ve still got that human element. If you get the driver behavioural bit correct, there’s a direct correlation between a safer driver and a fuel-efficient driver.” Mr. Rory Morgan, Head of Logistics Support, Iron Mountain.
Creating a safe driving culture is the key to dramatic improvements in fleet accidents, fuel consumption and risk - and GreenRoad makes it easy with tools that motivate and empower safe driving. That’s why our platform has been chosen by some of the world’s largest and most safety-minded bus & coach, logistics, hauling and service fleets, including leaders such as Metroline, Stagecoach, Iron Mountain, Securitas, Philip Morris, Schlumberger, Chevron Canada,
First Group, KMB, CoachUSA/ShortLine, Transdev, Big Bus, Tower Transit, Go Ahead Singapore and many others.
GreenRoad understands the power of fun, gamification and smart psychology to impact safety performance. Our driver engagement tools turn your drivers into your safety partners, helping you create a strong safety culture. Our primary driver engagement tool is the GreenRoad Driver Safety Score, which fleets use as the basis for “friendly competition” and recognition programmes. GreenRoad’s prestigious Fleet Elite driving excellence program ramps up the competition, setting an inspiring international standard that motivates even higher safety achievements. Our special Safety Challenges keep raising the safety bar - and everyone wins!
The reactions we receive are inspiring:
• From Robert Andrew, Regional Director South of the Stagecoach Group: “Drivers really value it…they take great pride and care in how they drive.
• From Andrew Edwards, Managing Director of GoAhead Singapore, “The local cultural desire to succeed has helped: our bus captains don’t want to be seen with a poor Safety Score. They welcome the opportunity to self-correct and improve.”
• From TowerTransit: “The company introduced a rewards scheme for drivers, and accidents caused by bus drivers plunged by nearly 70%.”
• From Newel Scoon, General Manager & VP of CoachUSA’s ShortLine: “To help sustain the change, we ‘gamified’ the safety initiative, establishing competitions with recognition and cash prizes.”
• From Mike Lees, Manager, Big Bus Middle East: “I said, ‘Come on, you can beat Dubai.’ So they got inspired, and the culture changed immediately. It was actually a shock: we didn’t expect such a dramatic change so fast.”
• From Gordon Irvine, Engineering Director, Transdev Blazefield: “Our drivers are fully engaged. They take pride in their Risk Scores - and especially their Fleet Elite pin badges, which make them fell part of a select global safe-driving club.”
• From Phil Pannell, Service Delivery Director & Owner-Partner of Yellow Buses: “After the first year, about 10% of our drivers achieved GreenRoad Fleet Elite pins, and a healthy peer pressure dynamic set in…”
• From Rhodri Evans, Managing Director, Ffoshelig Coaches: “The idea was so simple. We offered drivers 50p for each hour that they drove in the ‘green’ - and watched the magic begin.”
• From H&E: “Our drivers love it. Competition is fierce: they are fighting to be top dog.”
As driver behaviour improves, fleets achieve a ripple effect of tangible benefits, ranging from reduced accidents and related costs to reduced fuel consumption and maintenance costs, increased driver productivity - and even reduced insurance reserves/premiums.