Best practices for the analysis and visualisation of Google Trends data

Studies using Google Trends data have increased exponentially since 2009, but many studies lack rigour and reflect a poor understanding of the nature of the data. This session will address key aspects of best practice methodology for Google Trends research, focusing on the distinction between data obtained from the Google Trends website vs data obtained via the Google Trends extended for health API, the necessity of adequate sampling of data, appropriate methods for keyword selection, and visualisation and analysis of the data.
Speakers:
Jacques Raubenheimer, The University of Sydney
Akshaya Srikanth Bhagavathula, North Dakota State University
Daniel Archambault, Newcastle University
Herman Myburgh, University of Johannesburg