How Did Lego Build an Empire? | Full Documentary

Lego has become across generations one of the most profitable companies in the world. How was the Lego empire created?
Directors: Rémy Vincent and Jessica Lapize

[@biotopi1309]

Kiddicraft was a company founded by Hilary Fisher Page in 1932, in the United Kingdom. Among the many toys the company released was the "Kiddicraft Self-Locking Building Brick", originally patented in 1940. The bricks were hollow rectangular plastic bricks with 4 round studs on top. The sides of the blocks could fit between the studs of another block allowing children to build up structures such as walls. Page patented several improvements to the basic design and the final form, developed in 1945, included slits down the side of the brick allowing flat panel-like windows or doors to be added to constructions. After LEGO adopted the same style of bricks as Kiddicraft, they made many improvements such as adding tubes inside of the bricks to make them stick together.

[@shane864]

A documentary about a company that you have to censor ever logo out of. That.s super weird

[@Benlovescheese]

What's weirder is that they censor some logos and keep others.

[@swisstoni2913]

'How Did Lego Build an Empire?' ... one block at a time 👀

[@g.m3399]

Lol 😂❤🎉best

[@mini4x]

That it stole from someone else.. Typical 'big business'

[@bricksbeersbeards9368]

brick?

[@iso-didact789]

@@g.m3399 So tragic that lego has suffered the same fate as literally every single other company. Like them, the funding it gets from its globalist overlords accounts for 100% of its profits. Those 🏳️‍🌈🏳️‍⚧️ duplo sets don’t sell jackshit. Fucking galidor was more profitable than that. Were it not for ✡️ 💰, lego and every other company would collapse overnight cuz the wages of woke is broke. So why do they allow themselves to get woke in the first place? Because they have no choice. You can’t survive in the west as an independent company. You’re either with the New World Order or against them, and folks who are against them don’t last long.😡

[@VeggieRice]

do you like it? you won't have to tell mom, we'll just have to take off the price tag

[@alixyarrow5821]

The voice dubs are hilarious!

[@bienenvie]

Super chouette documentaire

[@yaka3599]

40 ans..... et toujours fan !!

[@barendbotha4442]

LEGO did not independently invent the brick. The company was introduced to the concept through an injection molding machine manufacturer, Köber & Co., which had supplied machines to both Kiddicraft and LEGO. It’s believed that Köber & Co. provided the LEGO team with samples and blueprints of the Kiddicraft bricks, which Hilary Page had already been producing in the UK. Whether this was done knowingly or inadvertently, it allowed LEGO to develop a product that was almost identical to Kiddicraft’s design. In today's time there is no way LEGO would have gotten away with using Kiddicraft's proprietary brick design given to them by Köber.

[@niksn022]

Why is the logo censored?

[@gerry343]

Exactly my thoughts too, we all know the film is about Lego- it is mentioned numerous times in the voice-over.

[@chan3ce450]

Sex slaves

[@ericwright1840]

Do the Lego police department put you in a Lego jail made from Lego bricks❓

[@xolanimiel616]

No employees but robots 🤔🤨I enjoyed playing with Lego when I was a kid at the attic 🤗

[@Phreno_Xeno]

How to make a video about Lego, yet censoring all (Lego) logos.

[@mini4x]

That cracked me up too, whats up with that, they went TO the lego factory, and they have to Blur out the Leo logo on the box?

[@sandrobertte]

Lembrança da infância.

[@Welshboy1981]

That’s Cardiff not Bristol

[@BaubelePreux]

J'espère qu'ils ont un bon service maintenance à l'usine, parce que les presses "Battenfeld", ce sont un peu des bouses !

[@FalconX79]

Censoring the logo?? Hahaha damn!

[@fishingwithfilitsa]

😘😘👍👍

[@Diamond4403]

Need to get a better job so I can visit does places.

[@Ben.Elvin.Shervin]

Merci pour ta list , je suis Iranien mais j'habite aujourd'hui au Japon, en Iran y avait pas de films de Noël comme ont est musulman ou Zoroastrien, le seul film de Noël que j'avais vu enfant c'était Maman j'ai raté l'avion mon père nous avait ramené 1 vhs je devais avoir 7/8 ans, je me rappelle que je trouve sa tellement génial, mais aujourd'hui je suis papa et en couple avec un chrétien, du ont fête Noël, ma fille a 5 ans elle veut des film de Noël du coup je doit m'intéresser aux sujet ^^, j'ai acheté le coffrets bluray Maman J'ai raté l'avion 1 et 2, c'est sûrement mon préférée j'adore les 2 films, l'ambiance ect... je vais regardé ce de ta listes jai vu que certains été sur Disney+, tu devrais dire dans tes vidéos ou ont peut regarder les films ou les acheter.

[@jackfrost3573]

How? one brick at a time... duh.

[@rositacherrez3166]

👍

[@distantearth]

It's a decent documentary, obviously originally in French. But sadly narrated here into English by some pathetic AI voice - hence the lifeless delivery and weird pronunciation of numerous words. Why couldn't an English-speaking human have done the narration?

[@alfredonrs_]

🤤

[@calvincampbell64]

Who was the idiot that decided to make an entire documentary about Lego and mention the name Lego every other minute, but then blurs the name Lego on all products and TT-shirts, can someone please make that make sense and explain the idiot logic behind that? unbelievable

[@luispernia784]

En español por favor..

[@zaratustraishere]

​@@humorboys9969 Or better yet: learn English (I'm a native spanish speaker)

[@iso-didact789]

@@zaratustraishere 👍🏻

[@saltycreole2673]

Que the Dylan Mulvaney Lego Action Figure. It's super power is bending over.

[@SAGAWISIW30]

The green countries 😂😂🤑🤑🤑🤑🤑 for the sake of billions they produce plastic tiny plastic

[@mithulahiri4105]

Is the narration done by some AI? Doesn't sound totally like a human being... Many of the proper nouns and names of objects aren't pronounced correctly or seem programmed to follow pronunciation rules of American English, like Ole Christiansen's name. Even saying "dear wooden animals" the way it was said was off, like "dear" was not meant to describe the wooden animals (when it was). Or even the pronunciation of "Mattel" and referring to both Mattel and LEGO as him, etc. There are many incorrect pronunciations throughout the documentary.. The voice inflection is very weird and it sounds like AI. It's rather unappealing. The only good parts of the video are when real people are speaking and communicating information because I'm not sure I trust the information by the author who wrote the narrative part.

[@barrybeck6809]

Why is the Lego censored why is it been blurred over why it’s a story about Lego

[@g.m3399]

Lol how are they going to combat the trans customers lmao

[@iso-didact789]

So tragic that lego has suffered the same fate as literally every single other company. Like them, the funding it gets from its globalist overlords accounts for 100% of its profits. Those 🏳️‍🌈🏳️‍⚧️ duplo sets don’t sell jackshit. Fucking galidor was more profitable than that. Were it not for ✡️ 💰, lego and every other company would collapse overnight cuz the wages of woke is broke. So why do they allow themselves to get woke in the first place? Because they have no choice. You can’t survive in the west as an independent company. You’re either with the New World Order or against them, and folks who are against them don’t last long.😡

[@luispernia784]

En español por favor..