Beyond SONY & CANON: Hasselblad 907X & CFV 100C Review

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Tony & Chelea Northrup review the Hasselblad 907X & CFV 100C, a 100-megapixel medium format mirrorless camera that can be mirrorless OR can attach to Hasselblads famous 500-series camera bodies for a unique vintage experience. They discuss the unique perspective the unusual waist-down form-factor gives you and the unique look vintage lenses can bring to your photography.
0:00 Dramatic Introduction
1:17 Hasselblad 907X 100C Overview
2:32 Hasselblad User Interface Comparison
4:41 907X with V-series lenses
6:22 100 megapixel image quality
7:42 Autofocus
8:24 Phocus Mobile Wi-Fi app
8:58 Hasselblad 907X vs X2D 100C
9:45 Hasselblad vs Fujifilm GFX Medium-Format
10:36 Summary

[@BabyEleven11]

Ive been following you guys for years and I always had the impression Tony IS the type of person to memorize an 800 page manual lmao

[@TonyAndChelsea]

lol you're absolutely right, I've written lots of 600+ page books. But I STILL get lost in the menus constantly. I mean, why would battery settings be under "Timers & AE"?! And why would timers and AE even be grouped together in the first place???

[@thomasphillips5850]

REALLY.

[@josepoika5388]

❤YOU DO NOT HAVE TO FEAR DEATH IF YOU BELIEVE IN JESUS CHRIST, AND TRUST IN HIM WITH ALL YOUR HEART, BECAUSE HE ATONED FOR YOU FOR ALL YOUR INSULTS, THAT YOU WOULD OBTAIN PEACE WITH ALMIGHTY GOD, AND GO TO HEAVEN BY HIS GRACE!!!❤❤❤!

[@testtesttest6435]

​@@thomasphillips5850Poor Hasselblad who has been sleeping for years and it's thanks to the Japanese that he has evolved a little! Digital back made by Sony 😅

[@SavedbybGrace]

@@testtesttest6435And colour science perfected by Hasselblad. The files are second to none!!!

[@steveschnetzler5471]

You guys are really upgrading the fun factors of your videos, I like it. Thanks.

[@TonyAndChelsea]

Thank you! Wish it weren't so cold!!

[@josepoika5388]

❤YOU DO NOT HAVE TO FEAR DEATH IF YOU BELIEVE IN JESUS CHRIST, AND TRUST IN HIM WITH ALL YOUR HEART, BECAUSE HE ATONED FOR YOU FOR ALL YOUR INSULTS, THAT YOU WOULD OBTAIN PEACE WITH ALMIGHTY GOD, AND GO TO HEAVEN BY HIS GRACE!!!❤❤❤!

[@thomasphillips5850]

I love your videos, the enthusiasm you show is always catchy. You have me so excited to go check this camera out, thanks. You are right about slowing down and just enjoying yourself, thanks again.

[@bobbernardara8771]

Just ordered one! Can't wait! Thank you for a very thoughtful review!

[@ulyssesnathanialowen3831]

great review , well done . like the and old new contrast ... love how Tony embracing the vintage ...

[@datdudeinred]

The 1st video on any photography gear i will watch always. ❤ Love the 4k hdr 👏👏

[@josepoika5388]

❤YOU DO NOT HAVE TO FEAR DEATH IF YOU BELIEVE IN JESUS CHRIST, AND TRUST IN HIM WITH ALL YOUR HEART, BECAUSE HE ATONED FOR YOU FOR ALL YOUR INSULTS, THAT YOU WOULD OBTAIN PEACE WITH ALMIGHTY GOD, AND GO TO HEAVEN BY HIS GRACE!!!❤❤❤!

[@KyleDougherty007]

THIS. Please keep stuff like THIS coming! Love it!

[@PhiTheProducer]

I’ve been begging for this for years!!! I’m so stoked for this

[@TheHamNinja]

Chelsey looked like she was going to cry with JOY after her first look of the camera. Well done as usual.

[@BlaqViper]

Tony, you DID that intro!!!! There was a little bit of drool just looking at the 500CM and that iconic sound of the viewfinder opening…🤤

[@johnzhengphotographychannel]

As someone who has been taking photos since I was nine years old, in the past few years, I seemed to have lost my passion for taking photos because I just felt that all the pictures did not live up to the beauty that my eyes saw, until I bought it in February last year With the Hasselblad X2D, my passion for taking photos was rekindled! This is a great camera that you can't miss, unless you are financially limited, you are missing out on the world.

[@PierrePage-wj2ii]

Greetings Tony and Chelsea, to see Tony hold a good old 500/cm with a 150mm Sonnar lens brought me some memories back! One of the many things I love about Hasselblad cameras, is that they were designed for left handed people, which I am. Thanks you for your user's manual review, that should calm down many digital camera menu impaired users like me! In Peace and Friendship

[@MrFlyby34]

I'm glad my everyday 503CW doesn't have a complicated menu structure, thanks for sharing and it's a great thing that Hasselblad digital back. Cheers guys

[@richardsisk1770]

Great review! Thanks 😊

[@R0dan]

Just ordered mine. Been involved with photography for 50 years. My first Hasselblad❤️

[@cirrus1964]

I was a professional for 60 years, I worked as assistent for the late great Maria Austria. Went on to advertising photography using up to 8 x 10" view camera's.(which remains by far the highest resolution) Worked for a record company (CBS/Sony Europe) sleeve photographer over 7 years. Hasselblad was our understandable 120 and 220 format. When I started my own studio, I chose the Mamiya RZ, which I found the better choice, and it was. At 76 years of age, now I shoot great results using a Samsung NX 30. I would have gone on a world trip for the money!

[@Passajero]

@@cirrus1964 You did the world trip to places others have not been, so do not regret it. It was the wolrld trip thru yr lenses, a unique one ...😎🙏

[@cirrus1964]

@@Passajero thank you!

[@polmestra]

Wow this looks amazing 😮

[@ernestoguzman7195]

I really really really really really really love the 907x! I think by the end of the year, I’ll be able to have one.

[@robertowen-jones443]

First thing I noticed was the 911! Good comparison. I’m tempted to retire my GFX100 as I prefer the Nordic design approach

[@terryloewenberg2764]

Time to revisit the Porsche world. That’s not a 911. 😎

[@robertowen-jones443]

@@terryloewenberg2764what do you mean? It’s a 911 Carrera

[@josepoika5388]

❤YOU DO NOT HAVE TO FEAR DEATH IF YOU BELIEVE IN JESUS CHRIST, AND TRUST IN HIM WITH ALL YOUR HEART, BECAUSE HE ATONED FOR YOU FOR ALL YOUR INSULTS, THAT YOU WOULD OBTAIN PEACE WITH ALMIGHTY GOD, AND GO TO HEAVEN BY HIS GRACE!!!❤❤❤!

[@colinbilbyphotography59]

you guys get to use some of the best camera gear . I'm envious any time I watch your videos.

[@antoniusvandermeijde5054]

really a very nice camera, a piece of art

[@donstravelsandrants.]

I can see in this video, why you both have over 1. 6 million subscribers. Excellent. 👍😊

[@coffeemusic1]

Great opening! I have a 500.

[@MrMartin246]

Thanks for doing HDR looks great. Hope to see more of that.

[@PierrePage-wj2ii]

Greetings again! I just remembered that the 907X reminds me of the SWC, with its 38mm Biogon permanently attached.

[@ziggggy53ify]

I have both a Hasselblad 500C and a 500CM. My father and I used to shoot weddings with these cameras; I with my 500C and dad with his 500CM (which he left me in his will). He shot with a Planar 80mm lens and I shot with my 120mm Sonnar, which allowed a little more distance to the subjects, which came in handy during a wedding service. We both used Rollie E36RE electronic handle-bracket flashes, which were the most powerful hand-held flashes in the world, at that time. Dad usually brought one of his Rollieflex 3.5E cameras as a backup. Truly tickled that Hasselblad finally has a modern digital back to fit the 500 series bodies, also called the "V" series bodies after Victor Hasselblad, the founder. Now that I'm fully retired, after 31 years working as a corporate photographer for a large Midwest manufacturer, I'd love to modernize the 500CM body with a digital back, so if a lottery ticket pays big this would be a first purchase. 😊

[@StunnafulPhotography]

Don't let Chelsea still your thunder bro! That intro was so DOPE! 😂👍🏽

[@josepoika5388]

❤YOU DO NOT HAVE TO FEAR DEATH IF YOU BELIEVE IN JESUS CHRIST, AND TRUST IN HIM WITH ALL YOUR HEART, BECAUSE HE ATONED FOR YOU FOR ALL YOUR INSULTS, THAT YOU WOULD OBTAIN PEACE WITH ALMIGHTY GOD, AND GO TO HEAVEN BY HIS GRACE!!!❤❤❤!

[@SkywalkerPaul]

Great HDR vid !

[@andreasoberg2021]

We are probably getting this camera. I like that is different and fun. We have 3 old Hasselblad lenses but will get some of the new as well.

[@altrujillo3566]

Dream camera right there!

[@AlexWhitman-ep1sk]

Beautiful Porsche you two. I love the color.

[@szubal]

Love that intro!

[@ianhaggertyrsa6575]

Oooo that looks awesome 👌 do you think I can get them to do an underwater housing for it 🤔

[@NoahBershatsky]

Looks awesome. Got a used gfx100s for a great price a year or two ago… can also shoot from the waist. So can any tilty flippy screen camera.

[@TonyAndChelsea]

Yeah but it's different...

[@DennisBater]

I would be tempted to buy a Hasselblad X2D-100C if they had a second zoom lens. The 35-70 zoom needs a big brother 70-200 and come to think of it a little sister 14-35 maybe!

[@TonyAndChelsea]

Yeah having only a single zoom lens is a little too minimal, but I do think prime lenses better match the vibe of the system. I really want FASTER lenses, like some f/1.4 primes.

[@1noevalley]

Right Tony, with a sensor that large you can afford to crop in. But faster lenses would be huge and heavy, yes?@@TonyAndChelsea

[@darylcheshire1618]

I used to have the 500C with the crank handle knob. I had a Gossen Lunasix light meter, the ‘blads didn’t have a battery. The viewfinder had a flip up magnifying glass for that 10x focus. I had the 80mm lens which was the equivalent of the nifty-fifty. Any optional lenses cost more than a motor car so I didn’t have extra lenses. My photos were noise free. The grip could be used in a space suit.

[@Paramjeetsingh-gj2ut]

can you please tell camera is used to record this video bcoz the quality is realy amazing

[@gamebuster800]

I love the design. I don't care about the specs. I'd just buy it to use it, or to look at it.

[@chelseanorthrup8787]

It’s so much fun to use

[@marcstone5670]

Can you make a video about the top 3 medium format 100mp camera Hasselblad, Fuji, Phase one?

[@phillipmaguire4671]

I believe the reason, apart from all the amazing technical stats with the camera, is the design, form factor and harks back to the time when photography was fun, creative and experimental. Many of the cameras today are "too perfect" like mini-computers and much of the fun has been taken out. Too many menus to go through. I'd love to purchase this beautiful camera, but I doubt that will ever happen unless I get lucky in the local lottery.

[@jumpmansz]

The transfer speed on those 100mp raw files is out of this world 😮

[@dj_laundry_list]

I'm confused if I should buy from KEH or Adorama 😜

[@michael_swardh]

Hasselblad is amazing, expensive but amazing.

[@TonyAndChelsea]

Yeah true on both counts!

[@testtesttest6435]

Amazing? You are living in the past i thik. Look a little better at what exists because your hasseblade who has been sleeping for a long time in front of what the Japanese are doing thanks to whom photography has evolved! the digital back of this camera is made by Sony and Hasselblad makes you pay 5 times more for your nostalgia 😊.

[@irutgers]

What gorgeous cameras…thank you for reviewing something different ❤…now if only I had the budget 😂

[@Thevikingcam]

Holy moly HDR really pops up the image!!. 😮🎉

[@bishalbiswas6048]

Which camera ate u using for footage

[@edng4595]

I'll get one for my wife. She says it's just the right format for her IG posts. I agree. A camera made for IG posts. Brilliant.

[@goorackerelite]

this is a dream camera

[@testtesttest6435]

Dream camera? You are living in the past i thik. Look a little better at what exists because your hasseblade who has been sleeping for a long time in front of what the Japanese are doing thanks to whom photography has evolved! the digital back of this camera is made by Sony and Hasselblad makes you pay 5 times more for your nostalgia 😊

[@goorackerelite]

@@testtesttest6435 someone woke up and decided to choose violence today lol

[@LeonKolenda]

Man Oh Man, Do I love that lighting for this video!!!!! What did you use how was it set up, and maybe what filter setting in PS or LRC! I had a Fuji GFX100 and three of their lenses. I sold it. The funny thing is, I shoot still-life, studio, landscape, and some Astro. So rarely portrait, or sports or anything that requires speed. But I sold the Fuji because it just felt slow to me. I kind of knew that before I got it, but still I did not like the feeling of operation, I also mostly shoot manually, Go figure. But if I was rich, I would own that Hasse camera set up just to look at it! Your videos have come a long way! Enjoyed it!

[@TonyAndChelsea]

The lighting in the first scene? Just that softbox you see on camera. No grading or anything. The video is in HDR though, which makes a big difference on HDR displays. Thanks for the kind words!

[@aarong2374]

I love any leaf shutter systems

[@SVFresh2Salty]

Was wondering if it would work well with a swc body

[@veedriving6210]

Does this camera perform better in low light than the Sony A1?

[@RichardLarssen]

I would also like to know, the 100MP Hasselblad sensor in this camera is actually made by Sony, king of sensors.

[@GarettHarnish]

I've missed waist level finders. I've kind of replicated that kind of shooting with tilt up screens on modern cameras, but I had real ones on my Nikon F4 and Mamiya RB67.

[@DreamyBongos]

I have my grandpa's 500c and I want the digital back for it soooo bad.

[@LukeKroeker]

Neat review! *The studio audio sounds like it is clipping.

[@bimmerfan2126]

mmmmm, can't wait to try with the Spedo 4800ws pack and the Octabank for portraits ;)

[@mayank40994]

that porsche is looking damn fine.

[@costelloandsilke7321]

I own an X2D so I am very fond of Hasselblad. However, as regards a waist level viewfinder system - the Fujifilm tilting viewfinder adapter is actually much more analogous to the 500 series waist level viewfinder than the tilting screen of the CVF100C. As regards form factor, the 907X/CFV100 is the one that's traditional i.e. in the Hasselblad tradition. The X2D is more accurately termed conventional.

[@ridwanayomide3440]

My question is, why camera did you shoot this KZbin video on??

[@pauls1ngh]

That studio lighting was gorgeous. Fantastic overview. There really is something special about Hasselblad isn’t there.

[@Eye-V.]

Best intro ever ! It shows why you're a power duo 💪

[@slammermx]

I need to calculate how many hours of overtime I need to work to get this camera.

[@voodoonights1671]

I'd have one tomorrow, but alas I will need to stick to the SLR/Mirrorless.

[@PostAtariGeneration]

on one hand, I like that Hasselblad is trying something different with the form factor and look of the camera, but on the other, there is a reason we have ended up with viefinders and is not shown in this video. So, what is it like to take picture in bright day, can you see and compose well? Another thing that has not been mentioned, it is not just Hasselblad an Fuji, Phase One also makes digital MF backs, wonder if you going to take a look at those?

[@Chris-ey7zy]

This camera is heavy and off balance. It’s studio. Don’t let people fool you

[@ronanderson2130]

Chelsea Do you Love the Hasselblad 907X more then your Porsche.? I have a GT3 but I would love the Hasselblad some day and I am Swedish..

[@jeffsimbro7742]

Hey guys! I just wanted you to know I bought a small lens from KEH but your coupon code TNC didn't work :( Also, if you do decide to do a photo walk, where would you announce that? I live in SE MA and I would definitely take the ride to hang and shoot with you guys!

[@TonyAndChelsea]

OK thanks for letting me know, I'm checking on it.

[@davidvasiljevic4788]

Nikon D850 has a flip screen too : )

[@yohannsphotographyvideogra9542]

what's the difference between hasselblad 907x 100c and Hasselblad X2D 100C

[@Chris-ey7zy]

Google

[@jaboonday]

That user interface is NOICE

[@TonyAndChelsea]

Yeah it's how it should be

[@MARZILLI]

You’ve mastered the timing of these stories…❤😂

[@KNURKonesur]

Very cool camera, especially if someone wants to use full frame lenses beyond their official potential. But in my book it's lacking a bigger sensor. The 100Mpix is hyped too much and talked about too much. 50Mpix and an actually full frame medium format sensor would be a dream come true!

[@lomileage]

Probably the full frame would be too expensive and too heavy, not only for the body but the lenses too.

[@blisteringbooks2428]

The biggest problem with Hasselblad is the price, way back when I had a wedding/studio I considered it, but went for Mamiya 645 because of the cost. Also with 6x6 I think the standard lens is 80mm. Incidentally I used a Mamiya C330f with a waist level finder for motorsport, just the once! I don't know the pixel density on 6x6, probably not as high as the Sony A7rv. Medium format means buying shed loads more kit, I had at least 6 lenses for 645.

[@ovo7830]

Nice model design..

[@MewtwoExMasterMusic]

The KEH code doesn’t seem to work. System says it isn’t valid.

[@TonyAndChelsea]

Thanks for letting me know. I'm checking on it now.

[@comartse]

Wow, does this back really work with my old 500C body? That looks fun, even if I am not fully convinced. Dazzling times.

[@TonyAndChelsea]

Yeah it should totally work. There's a bit of a crop, and they give you a plastic piece to put over the focusing screen to show that crop.

[@comartse]

@@TonyAndChelsea Thank you for that info. I used such plastic pieces at the time I drew guides on Overhead transparencies to mark suitable areas for text overlays on photos for advertisements.

[@chaosinthematrix]

I laughed out loud at the intro - and the look on your face when she took the camera out of your hand! Thanks. Great review.

[@modfus]

Very cool. It would've been even more unique with a classic square format - but I guess that just isn't commercially viable for Hasselblad.

[@TonyAndChelsea]

Yeah I also would prefer the full-sized sensor, but they use a Sony Medium Format sensor and nothing bigger seems to exist :(. Maybe they could build a 500 body with a speed-booster in it.

[@MrModerate_kane]

Vintage is a thing, it will sell to those that love it and its premium price, however in todays quick society people want you to setup, get the shot and move on, people complain about 45mb about is it really needed, is 25mb not enough, is a cropped 12mb from a not enough, its all retrospective. We all love to pinch and zoom, but the reality is on a 6.9”camera phone screen most people will not see the difference in 100mb or 5mb, but the person taking the shot will, so this is about feeling something in the process, and i am all for that, so if it works and makes you happy, why the hell not spend and simply enjoy your photography, just enjoy what you love, be that sony, nikon, canon, Fuji medium format or 35, just be happy for shooting what you love and enjoy sharing it.

[@Roar.]

I think the fact it has a built-in 1TB SSD storage, is an example to all camera manufacturers.

[@amcluesent]

I appreciate Chelsea's car!

[@Brando256]

Forget the camera!!! Review the 911. Nice!!!

[@martybeyer]

Audio appears to be in sync 👍

[@TonyAndChelsea]

FWIW we only ever had a problem with the new HDMI studio setup.

[@gurugamer8632]

Which lens is that on hassleblad

[@jean-claudemuller3199]

chrome lens Zeiss Sonnar C 150mm f:4

[@Jam3s166]

I love watching you guys. ❤❤❤

[@TonyAndChelsea]

Thank you!

[@vannoz66]

Just surprised you speak about “novel” product… the form factor is basically the same as the older cfv 50c, which also offers the very same grip. I understand there is the 100 MP sensor, phase detection AF and so on. But “so novel”?!?

[@TonyAndChelsea]

Yeah we never reviewed the previous model so this is our first time seeing it.

[@marcusprime357]

Hey I'm a struggling photographer...can you guys buy an Olympus OM-D E-M1 X?

[@TonyAndChelsea]

We reviewed it: kzbin.info/www/bejne/gJ7Vm3xmYp5-gNU

[@lackoliver55]

Perhaps aim lower, save up and buy what you can afford. I just bought the 10 year old E-M1 original. It's perfectly capable.

[@marcusprime357]

@@lackoliver55 😅 Like the response. I'll do that. 🤔

[@gerhardbotha7336]

I love that form factor. To look at. Can only dream about what it feels like in the hands! Honestly what a great thing to see a digital back compatible with the old stuff again, for the mere price of a small child from a war torn country on the dark web. But underneath it all is the same sensor... still. And no actual real capability other than great image quality to be had from that significantly-smaller-than-true-MF sensor. I'll get the Fuji 100s second hand one day maybe, from the person down in the comments below! Until then (forever?), when I feel the urge to be forced into slow mode, I put my cheap Chinese 35mm F0.95 on my R7 and take amazing fully manual shots from waist level using the flippy screeny thingy. Where did I just see that? Oh and I have to ignore all the morons telling you how soft that lens is of course. You know, the ones who dont understand what DOF for F0.95 on 35mm does nor what portrait requirements call for - those damned people who shoot Leica, in stead of iPhone, because Canon is so not there when it comes to the experience...and the colour ... dont get me started...Now what will it take for H to give us a full size MF back like this I wonder. There is something to dream about.

[@petrospapaioannou2036]

what is the sensor size in mm???

[@jean-claudemuller3199]

33x44

[@louhightower4141]

What i find most frustrating about these expensive cameras is that, after spending that much money, they become obsolete after only a few years. I remember spending over 8K on a new Kodak DCS760 way back when. I sold the camera about 6 years later for a fraction of that price. I sold it because the technology was obsolete (6mp), and Kodak discontinued the camera.

[@Skidoo22]

No ibis for 100mp! Maybe they'll release a bespoke tripod to go with it 🫣💰 Fuji got it right with the gfx 100 2.

[@nathantw]

So where were the shots from the Carl Zeiss lens? Did Hasselblad nix that segment?

[@TonyAndChelsea]

They can't "nix" any part of the video because it's not sponsored, but the only V-mount lens they loaned me was pretty telephoto (I think like 150 f4) so I didn't shoot much with it. I loved the experience, it was just a real wierd focal length for that body.

[@user-rd9zh9kc6q]

Please do not just snap the back (any back) onto a Hasselblad V series body. It WILL eventually cause damage to the mechanism. Just slide the button across - it's no effort.

[@pduffy421]

Very nice car, very nice camera.

[@KarelUyttendaele]

Shoots a 100Mpix photo... posts it to Instagram.

[@JoshuaJonesPhoto]

“Honey is that’s new camera?” Oh, no it’s just a case 😏

[@looseshoulderssumali7311]

You would think Canon, NIkon, and Sony would have redesigned their UIs when they moved to mirrorless. A good opportunity to do so. They could have hired third-party design consultants to help them. But they didn't. Very strange.

[@TonyAndChelsea]

Yeah it's baffling. Nowhere else in my life do I deal with something so poorly designed.

[@looseshoulderssumali7311]

@@TonyAndChelsea I suspect the engineering teams designed the UIs

[@p.VAZ.]

That Kicked Ass Tony!!! it is needed when introducing a work of art but that was also a great entrance into the scene!!

[@RoryVincentMedia]

You’ve got a Porsche 911, I would imagine you have the budget for both of them. 😉

[@That_hasselblad_guy]

Hasselblad made a great camera yet most of us photographers are broke

[@zoonabar]

The Leica menus are simple and intuitive also, so I guess you have to pay a premium for good menus 😉

[@TonyAndChelsea]

Yeah my M10-D doesn't even have a screen so you can't get more minimal than that lol.

[@Herkulez1981]

I love that camera just wish they had a evf copying the style of the old optical one you look own to instead of that flippy screen . This is a camera you buy for the emotions it gives you when you use it and I feel like a different evf more like that would help isolate the world and give that extra joy even tough it wouldn’t do anything for the image quality

[@TonyAndChelsea]

They have a true OVF you can attach

[@Herkulez1981]

@@TonyAndChelsea oh forget about that thing . This camera is so cool , people should appreciate they trying something different