Beyond Traditional Selling: Leveraging Modern Channels For Growth Today

Following a traditional sales playbook isn’t enough anymore.
With the majority of B2B leaders turning to digital and social for making decisions, the game has changed.
Shaheem Alam, CEO at FiveRings Marketing, shares innovative channels dominating B2B sales and specific strategies for engaging prospects on modern platforms.
Key moments during the session:
0:00 - Intro
2:00 - The way we sell in the B2B space has changed
2:44 - Challenges with traditional selling
5:13 - Types of Buyers
7:54 - LinkedIn as a sales tool
18:32 - Do’s and Dont’s for LinkedIn outreach
24:03 - Cold emails in 2024
30:49 - Is cold calling dead?
36:06 - Do it yourself or outsource your sales
36:18 - What do lead generation agencies do?
37:04 - What do you gain from partnering with a lead gen agency?
38:34 - Get your FREE market analysis
About Shaheem:
Shaheem is CEO and Co-Founder of FiveRings Marketing, a full-service agency helping B2B companies grow revenue. He has spent the last 10 years building high-performing sales teams and growing his business. At any given time, Shaheem and his team are helping 40+ B2B companies grow their sales through outbound and inbound strategies.
Follow Shaheem on LinkedIn: / shaheem-alam
Connect with FiveRings: fiveringsmarketing.com/
FiveRings Marketing, your go-to revenue partner for B2B companies