Рет қаралды 290,188
경기장 명명권은 경기장 명칭을 정할 수 있는 권리입니다.
짧게는 10년 길게는 30년간 계약이 이루어지면
그 금액은 수백 억 원을 훌쩍 넘기는데요
한 예로 2019년 캐나다 소재의 스코샤뱅크는
NBA 토론토 랩터스, NHL 토론토 메이플 리프스의 경기장과
20년 9,600억 원 명명권 계약을 맺습니다
다른 기업들도 경기장 간판이 비어있는 경기장들을 노리며
스코샤뱅크 못지않은 금액을 제안하고 있습니다.
경기장 간판에 기업 이름을 올리는 거뿐인데
천문학적인 금액을 지불하는 게 이해가 안 되는데요.
전문가들은 경기장 명명권 계약이
탁월한 마케팅 전략이라며 그 값어치를 충실히 이행한다고 주장합니다.
이번 비욘드 스포츠에서는
경기장 명명권 계약은 맺은 구장들을 살펴보고
그 구체적인 효과가 무엇이 있는지 알아보았습니다.
시청해주셔서 감사합니다!
#명명권 #스타디움 #신세계
📰주요 참고 자료(제목/출처)
A Brief History of Stadium Naming Rights / mentalfloss.com
The Changing Landscape Of Stadium Naming Rights Deals / forbes.com
What Are Naming Rights Deals In Major League Baseball Really Worth? / forbes.com
New NFL Stadium In Inglewood Reportedly Lands Naming Rights Deal With Social Finance / forbes.com
Anticipating New Sponsor For Superdome, New Orleans Saints Expect Same Successful Experiences / forbes.com
"What's Really in the Package of a Naming Rights Deal?" Service Mark Rights and the Naming Rights of Professional Sports Stadiums / University of Georgia School of Law
Are Football Stadium Naming Rights Undervalued? / duffandphelps.com
New Research: Stadium Naming Rights / gmrmarketing.com
Stadium Naming Rights Take Flight for Airlines / sportstravelmagazine.com
Why Do So Many Banks Put Their Names On Stadiums? / businessinsider.com.au
🎥유튜브 영상 출처(제목/채널)
*글자수 제한까지 기록했습니다.
Best Of Zion Williamson _ 2019-20 NBA Season
NBA
The Smoothie King Vision
Smoothie King
#5 Michael Thomas (WR, Saints) _ Top 100 NFL Players of 2020
NFL
Mercedes-Benz dropping name from Superdome, new sponsor search underway
WWLTV
Mercedes-Benz Superdome_ Longest Display Boards in the NFL Engaging Fans and Sponsors
Panasonic North America
Los Angeles Clippers to Los Angeles Lakers Conversion - January 8, 2017
STAPLES Center
WMCT Magazine - TD Garden Change Over
WMCT News
Guide to Gillette Stadium _ Gillette World Sport
World Sport
AT&T Stadium _ Sign Installation
FSG
Make Connecting Possible
Rogers Canada
Rogers Centre Roof Opening
New Electric
Target Stores Internship
Target
Tour the Renovated Target Center and Mayo Clinic Square - Home of the Timberwolves and Lynx
Association of Luxury Suite
SOMETHING MORE THAN BEER' 1943 ANHEUSE
PeriscopeFilm
Stan Musial Hall of Fame Induction Anniversary
St. Louis Cardinals
Budweiser Beer Commercial #2 1960
MrAtomichunter
1970s ANHEUSER-BUSCH SALESMEN TRAINING F
PeriscopeFilm
Busch Beer Ad - April 1978
morrisonAV
Vintage Old 1970's Anheuser Busch Michelob Be
Vintage Fanatic
Aerial Met Life Stadium
All Island Aerial
Ford Field Tour _ Detroit Lions _ Google Earth Studio Flyover
SportLeagueMaps
Go Inside Ford Field, Home of the Detroit Lions, After Its $100 Million Renovation
Association of Luxury Suite
Superb 4K Citi Field Aerial Footage
All City Aerial
Best Of LeBron James _ 2019-20 NBA Season
NBA
Back to School Funny Staples Commercial
candihanks
Vince Carter Ultimate Toronto Raptors Mixtape! (1)
NBA
Scotiabank _ Everyone's Different
Scotiabank
Air Canada Centre sign comes down ahead of name change
CityNews Toronto
Best of the Golden State Warriors! _ NBA Finals 2015-2018
NBA
Warriors Ground_ Chase Center
Golden State Warriors
Day in the Life of a Corporate Banker _ J.P. Morgan
jpmorgan
The New Warriors Ground_ A Tour of the Chase Center in San Francisco
NBC Bay Area
Giants plate 10 runs in win vs. the Angels _ Angels-Giants Game Highlights 8_20_20
MLB
Oracle Park' Is The New Name Of The SF Giants' Stadium
KPIX CBS SF Bay Area
Coors Light Never Stops Commercial
Hurlbut Academy
Welcome back to Heinz Field! Everything to know, before you go.
Heinz Field
Ed's Heinz Ad
Heinz Ketchup
#1_ Tom Brady (QB, Patriots) _ Top 100 Players of 2018 _ NFL
NFL
최상의 저자극 면도, 플렉스볼 기술이 더해진 스킨텍 _ 질레트코리아
Gillette Korea 질레트코리아
Inside The $5 Billion SoFi Stadium
Tech Vision
Behind the Scenes of MASSIVE Double-Sided Videoboard at SoFi Stadium _ Los Angeles Rams
Los Angeles Rams
S&P 500 Chart Check _ Trading Nation _ CNBC
CNBC
2019-20 NBA Brooklyn Nets broadcast intro_theme
The Intros
2019-20 NBA Detroit Pistons broadcast intro_theme
The Intros
From The Ground Up_ Welcome to the Death Star (Ep. 12) _ Allegiant Stadium _ Las Vegas Raiders
Raiders
Raiders get keys to Allegiant Stadium. July 2020
Ron Futrell, Vegas Strong Sports
Best Super Bowl ads _ CNBC International
CNBC International
Get Your Money Right® 2020 (_30) _ SoFi
SoFi
LA's $5BN Super Stadium
The B1M
SoFi's Anthony Noto_ Stadium naming rights will drive brand awareness
CNBC Television
Best Plays From Week 1 of Chargers 2020 Training Camp
Los Angeles Chargers
First Scrimmage Game at SoFi Stadium! _ Rams Training Days
Los Angeles Rams
Hollywood Begins Its Biggest Production_ The 2028 Olympics
CBS Los Angeles
Together _ Official Olympic Campaign _ Rio 2016 Olympic Games
Olympic
Sweatworking with Stephen Curry and Angela Davis, Presented by J.P. Morgan
ChaseCenter
Tailgate Fan_ Pittsburgh Steelers
CBS Local Sports
...