Billion Dollar Flower Market | ENDEVR Documentary

Billion Dollar Flower Market | Business Documentary from 2016
The Flower industry is a billionaire global business. The Netherlands is the world’s most advanced flower producer and controls the market. Nearly all of the flowers that the United Kingdom buy are from abroad and it’s the Dutch. But there’s a chink in the Dutch armour and the Brits are fighting back. This documentary follows florist Geoff, who learned Dutch and buys directly at the flower auctions in Holland, passing on savings to his loyal customers back home. We meet a new generation of British florists including 21-year-old Jay, whose new business is booming because of a dedication to using quirky homegrown British buds for her luscious event displays. Florists like Jay are even helping keep the world famous flower market Covent Garden in cheeky rude health. And it’s not only them. Our high street supermarket giants have realized growing business opportunities, spotting how to encourage shoppers to fill their trollies with homegrown Sweet Williams sourced from local super grower Mark. And we reveal just how florist Rob did it to create his huge flower display outside London’s National Portrait Gallery. Our own humble British flowers and enterprising British florists are on a roll, the Dutch aren’t having it all their own way.
▬▬▬▬▬▬▬▬▬
Subscribe ENDEVR for free: bit.ly/3e9YRRG
Join the club and become a Patron: / freedocumentary
Facebook: bit.ly/2QfRxbG
Instagram: / endevrdocs
▬▬▬▬▬▬▬▬▬
#FreeDocumentary #ENDEVR #BillionDollarFlowerMarket
▬▬▬▬▬▬▬▬▬
ENDEVR explains the world we live in through high-class documentaries, special investigations, explainer videos and animations. We cover topics related to business, economics, geopolitics, social issues and everything in between that we think are interesting.

[@soomvolme4021]

i can live forever just watching flower,i love them

[@donandsandra8492]

Am admire of it

[@Zero-gh9lp]

That Holland flower market process is genius

[@m.frances965]

So amazing !!! Thank you for this documentary 🌹🌹🌹❤

[@saraken9718]

What a treat, just beautiful

[@amberxv4777]

Nothing is more beautiful than flowers

[@lydiarowe491]

The Dutch have the historical link with the tulip as being a highly prized commodity..but the competitive streak between the Brits and Holland keeps everyone on their toes..it is very stressful but the beauty of flowers and the emotional gasp of the amazing installation at the British art gallery took the cake for me..totally incredible..well done..thankyou for this doco..❤

[@yourfuneraldirector6432]

Aren't flowers amazing? Beautiful colors and wonderful smells. I work in a field where there's always flowers and I truly love the different smells.

[@miriamring1082]

Visited Aalsmeer during the Floriade in June '92------mind was absolutely blown with the amount of flowers I saw plus the Auction...in the floral industry for 5 decades....

[@hanssolos3699]

yeah beautiful until humans cut them to display in their homes where the flowers die in 24hrs ....

[@spideywhiplash]

Those Dark Purple Calla lily's at the end are absolutely gorgeous!

[@ravinp371]

In Los Angeles there's a place called the flower market. It's a beautiful place. I had called in advance and asked for light blue flowers. Roses, daisy's whatever else they could do. Instead of a bachelorette party we did a bridesmaids make your own bouquet and help the flower girls with their baskets. Then they all chose a flower and contributed it to my bouquet. It was such an amazing experience with all of them. It was my second wedding so I wasn't gonna go nuts. I spent about $200 on flowers for 10 bridesmaids, 4 flower girls, my bouquet and the bouquet toss. Such an amazing day.

[@winonastowell1229]

What a lovely idea and memory for your dear ones!

[@evangpramono5943]

I like trade and i like flowers, this documentary just filled me 😊

[@floraluxla]

Fantastic documentary! Thanks for creating it and sharing.

[@ted1091]

I thought this was going to be a documentary about the global flower trade. Turned out to be a gripe session by brits about why brits aren't in control of it. Bait and switch.

[@Hleagh]

Thank you for the feedback!!

[@knosje]

it's the most british thing there is. every program is about "great british" this "great british" that. it's a coping mechanism for their decline

[@leono7380]

@@knosje thanks, I think that is repulsive.

[@gildedpeahen876]

Her wedding was beautiful! The natural kind of wildflower vibe with the vintagey light bulbs. the herbs placed around for scent. Jay is obviously a very gifted creative. Love her designs and that she stands up for what she believes in

[@abikumar5442]

This video gonna make me more encourage to do this business... Love flower business... ♥️🥀

[@kathywedzik4905]

I love flowers especially roses. I am a homegrower in Florida. This is so fascinating. NOW I know why some roses are scented while others are not. Great video. Would love more videos on the topic.

[@sreykimsear]

Flowers are not just for beauty for our eyes but our senses also go with it. What do all people do when they have a flower in hand, sniff. So I can't imagine roses with no scent to them.

[@lesfleurs9781]

As a floral professional, I don’t understand why people think that all flowers have a scent because they don’t. I don’t understand where this came from. Like everything in nature, nothing is alike. Next time when you are around wildflowers growing naturally, smell them and you will see there is no scent. Also in landscapes the same holds true. One flower that has become extremely popular in landscaping are different types of daylilies. You see them everywhere in commercial spaces such as shopping areas. Try smelling them because they have no scent.

[@sreykimsear]

@@lesfleurs9781 all flowers have a scent...just sniff

[@lesfleurs9781]

@@sreykimsear I think you are the one that needs to smell many types of flowers. I have been in the floral industry for over 35 years and have walked both growing fields, wild Fields, green houses and much more. For instance , a daylily has no scent neither does an Asiatic Lilly, however an oriental lily does have a scent. As a result, I have had many weddings where the brides do not want scented flowers because it interferes with the dinner that is being served on the table. I know what I’m talking about.

[@sreykimsear]

@@lesfleurs9781 seems to me you are taking it personal. I happen to have lived in jungles and woodlands and city life...each and every plant has a smell. Some are really faint you need to wrinkle it to smell. You may think differently and that is OK. I am not looking for someone to argue with or to take my comments personally.

[@lesfleurs9781]

@@sreykimsear I am taking it personally, because I feel that my floral livelihood and extensive knowledge is being attacked. I too have been in many different parts of the world and believe me I can make you a huge list of flowers that have no scent. The flowers that have scent are for insects, but not all flowers are used by insects many are used by birds who have no sense of smell but have a sense of sight. All for pollination purposes. Sorry but almost 40 years in the floral business is being challenged and I can only take it personally.

[@KusumaWijaya]

refreshing topic for me,, bisa melihat bagaiman dutch flower is suporior but still have hidden challenge, and how british local flower must love by local to, seperti cintai produk dalam negeri indonesia

[@gardencali-arkansasstyle6995]

A lot of work and devoted workers. Beautiful flowers🌷

[@svraj6073]

What an amazing documentary ♥️♥️♥️♥️♥️👌👌

[@donandsandra8492]

Wow

[@AdamBechtol]

Neat to see unknown places and a scale of industry you hardly knew existed. Quite the flower market.

[@donandsandra8492]

Love

[@Delirex1]

Likewise

[@tjintahao1288]

Amazing grace, beautiful flower gallery, it is the dreaming life about. !

[@Lady3541]

Aalsmeer. Flower auction is the worlds largest inHolland. Can see flowers as far as it meets the eye. Amazing

[@thanyabattaglia6377]

Adorable Documental para mirar! :) Lovely!

[@patobrien6364]

Jay is just incredible She's the future, so committed and with a positive creative vision.

[@user-wc6pn9ds2t]

7+11👤

[@paolosantiago3163]

I really love Netherlands 🇳🇱🇳🇱 as a whole country I hope I can visit and live there someday coming from the Philippines.

[@dennisdejonge1629]

Just like any country the Netherlands has it's own troubles, as a vacation any country is very different then living there. Also prices for everything went up alot(food, gas, electricity and more) while income is still the same. Another annoyance is that school degrees/study have to be European, or they most likely are not acknowledged and have to be earned again. I am saying this as very low income Dutch person, I don't know about mid or high end income.

[@supernova11491]

This is a VERY well done documentary! 😁I love the personal touch in conversation too (20:04).

[@umamurali7872]

Magnanimous ❤️

[@daintyflygirl4va]

So beautiful.I love flowers so much

[@ENDEVRDocs]

They are amazing indeed 😀

[@lianehunting6871]

Spectacular!

[@touchofclassfloraldesign578]

US can’t compete they are good with flowers 💐 I’m learning a lot from this documentary as floral business owner. Flowers 🌺 are so pretty

[@nmatthew7469]

US flower business in West Michigan is controlled by whom? The Dutch Americans, lol, this is a Dutch business. 😂

[@rishabv6820]

I just love it

[@annetteconole4481]

I could go mad in that place Amazing

[@concepcionramos]

That's really beautiful flowers for all occasions.and wedding.

[@irmalair1]

42:43 So beautiful! Omg

[@deplorable2767]

They showed so much the process, yet not 1 clean long shot with the final product to take it all in. Even this shot has the workers in it

[@nikko__5850]

It’s an amazing computerized process. Ive never seen anything alike. All other countries including United States is still picking flowers manually with back breaking labor and low wages.

[@donandsandra8492]

You're got everything

[@donandsandra8492]

I wanna talk to you more

[@waso778]

You know? Most flowers sold in US are from Holland

[@genli5603]

@@waso778 And South America....

[@gildedpeahen876]

They were only able to upgrade due to heavy government investment. Who knows if this high level of computerization is actually profitable or realistic. Plus, people need jobs. It is a hard job yes, but we shouldn't use automation to the point that it takes every job just because it's easier if a robot does it. Not everyone can be a scientist or engineer, there has to be jobs for everyone.

[@anobamjelishsana8939]

I wish to visit this place one day

[@misssissi1903]

You cen😁 we have open days. Its a lot of fun to walk there.

[@kpct94]

Nice documentary. I love flowers so much and I want to become a florist maybe someday 😉 Now I know why some flowers don't have scent.

[@lielaiqbal9258]

Great video 😍😍😍♥️love flowers 💐

[@bill1047]

We enjoyed this. Thank you.

[@planetlondon6145]

Silent trade war of flowers between Dutch and British ! Very interesting documentary.

[@silviaalexandrecordeiro8400]

🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸💮💮 Parabéns pelo seu trabalho incrível e sem Guerras. 💮💮💮💮💮💮💮💮💮💮💮🏵️🏵️🏵️🏵️🏵️🏵️🏵️🏵️🏵️🏵️🏵️🏵️🏵️🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌷🌷🌷🌷🌷🌷🌷🌷🌷🌷🌷🌷🌷🌻🌻🌻🌻🌻🌻🌻🌻🌻🌻🌻🌻🌻🌼🌼🌼🌼🌼🌼🌼🌼🌼🌼🌼🌼🌼🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹

[@theresagreen9855]

To see all these beautiful flower and just make money and not give the creator credit for all this beauty is a shame I thank him everyday. Love him

[@KitKingmusic]

"A rose by any other name, would smell as sweet" W. Shakespeare - Romeo & Juliet. English Roses for the win 🌹

[@garrett3883]

how do you not have more views. This is so good.

[@ENDEVRDocs]

thanks 😀

[@josiemanang6692]

This is very beauteful flower

[@jannaparks6132]

I can’t get over how many commercials!

[@celsonascimento5235]

Are there technical books on cut flowers? Thank you from Brazil.

[@montyshinn8704]

Amazing

[@jilllawrence5174]

Would love to look around the Dutch warehouse! ❤️

[@freedom_ATA]

Whoa man this is tripped out👀 I had no idea...it’s amazing the things one just never thinks about, super cool tho🙃

[@rosecharmflowers]

very informative video on the total size of the flower industry. Please also send us few new trends in this industry around the world.

[@portia1221]

I love the flower industry in Zim please l want to start mine ,can you help me get different seedlings.What a great job ,flowers relieve our minds

[@ponglookchinpla]

สวัสดีครับ ดอกไม้สวยมากๆเลยครับ

[@DannyBoy-vs3gd]

Love it 🌷🌼🌸

[@adrijanamatic276]

The most beautiful place in the world!, 😍

[@bunnylady6758]

Beautiful flowers...i like roses😍

[@sandramarsh8869]

Neat to see unknown places

[@conchitinabernardo4370]

OMG THAT FLORAL MURAL of the Dutch Master! Awesome !!’

[@lydiarowe491]

Agree completely..WOW❤

[@jeneiciac1509]

Horticulturist loving this documentary.........

[@rok1475]

7:05 “back in Britain our growers have been SLIGHTLY slower which means we are actually YEARS behind now“ 👏👏👏

[@IsasCreationZ]

Respect ✊

[@HoneyLovesKnowledge]

Learn something new everyday 🌹

[@robertboender5816]

The British don't seem to understand that a country makes money by exporting goods not by producing for their internal market. That's only pomping money around.

[@shanimajumdar6848]

Who have enough looted money from around the world, for them making money by doing business is a luxury.

[@NazriB]

Lies again? Grab Flowers USD SGD

[@Prometheus4096]

The British aren't even close to exporting stuff other people want. At this point, they are about catching up so their own market wants to buy their cheaper domestic stuff in the first place. Why would we in the EU pay more for lower quality stuff coming from outside of our single market? And if not the EU, who else will buy British exports?

[@user-vi5vy3kr2w]

BREXIT IS A DISASTER!! and still is in terms of Economic miles

[@mortarandpestletshuajkhibt7791]

I LOVE FLOWERS!

[@supernova11491]

14:51 😯 Lol. I guess I can live with that! Omg. 😂

[@AnnieHyams]

Unfortunately There Are A Lot Of These Beautiful Flowers 🌺🌹🌷👍👍❤️❤️ That One Does Nit See Si Much. so Often In South Africa Anymore Because Of Many Many Droughts And Very Dry Autumn And Winter Season Withiout Any Rain Or Any Snow Thank You So Much For Sharing Your Beautiful Video With Many Beautiful Flowers That I RememberSeeing Overseas And Here In Siuth Africa Many Years Ago 🌺🌺🌹🌷🌷🌷👍👍❤️❤️

[@cphthegeek1921]

I never realised the flower industry was so profitable. But to be honest I don't know the last time I bought flowers. Long time ago. Can't imagine a wedding or funeral without flowers. 10,000 growers in Holland is large amount of tulips!

[@waso778]

In roses is the big money not tulips 200 roses 1 m2 a year.

[@JasperKlijndijk]

10 000 is all growers combined, not only tulips. I work in hanging baskets and kitchen herbs and am pretty sure I'm included in the number. The thing is with 10 000 growers there is specialisation in supply. There are speacail companies for greenhouse building, destruction, floor equalization, water management, ferterlizer, transport, anything. Won't happen with 500 growers

[@ar-mans-diary]

Amazing!!!

[@leafgreen5390]

美颜！美色！👍！！

[@metromed5911]

3:11 "every time I see you get better looking" LMAO

[@saraaaaa9803]

The world just cannot compete with dutch if its about flowers. I am korean, and i can admit this.

[@danevanadrichem604]

Thnxx from the dutch

[@csanton3946]

Yes because their greatest incentive to farm these flowers is the guaranteed market they can get from these auction and big flower market places

[@csanton3946]

British are living as if they still rule the world, they are simply a land of high land prices, agriculture and farmers, and center of forex and commodity trade. They aint value creators as US and China, they rely on their heritage to push their product of tea and milk

[@lesfleurs9781]

This is not true. While the dutch are definitely an incredible flower power house, Ecuador and Colombia are the two biggest exporters after them. The roses from Ecuador are the best in the world and I have been in the floral industry for 35 years.

[@MargaritaMagdalena]

@@lesfleurs9781 So the Netherlands is nr. 1 then?

[@arnorrian1]

Geoff's business was likely killed off by Brexit. Before he could just drive to England. Now he would have to prepare the documentation for every type of flower he has in his van. Plus the waiting at the customs.

[@normasouthwood3182]

Poor Geoff!

[@afrojaarif3563]

It’s very Interesting market place and so large controlling technology.

[@elsafischer3247]

Great information

[@gauriblomeyer1835]

I am speechless about the wonders of flowers and that all people live with it in the UK whereas in Spain this is really rare. If you come across the secret meaning of flowers as presented by the Mother of the Sri Aurobindo Ashram, in: „ The Spiritual Significance of Flowers“ then all days of your life will enjoy the unique happiness flowers will give.

[@lydiarowe491]

The joy of flowers in the garden or a vase always uplifts my senses to a place that nothing else can ..❤

[@user-mq5rs9dn9k]

Офигеть сколько красоты в одном месте!!!!

[@user-gv9wp3wi6u]

И наверное всё без запаха. Такие цветы не пахнут. Либо еле уловимый аромат.

[@timothywiley6334]

YES

[@GirishVenkatachalam]

Wonderful. Flowers are fun

[@Populiervogel]

Even the African roses are Dutch, a lot of Dutch growers started a business in Africa to reduce costs.

[@lightpunch00]

Its a bit misleading they way they said that dutch growers left Netherlands, they just moved location but still all Netherlands company.

[@annacichocka7734]

Who knew flowers are worth so much😁🥰

[@diverable]

Wow wonderful 👍👍👍

[@SideWalkAstronomyNetherlands]

Netherlands farmers were not subsidized, they got EDUCATED, they sell rational, they sell QUALITY... can't handle it?? Tough...

[@sudhirchopde3334]

Drink French wine...the French get rich. Buy Dutch flowers...the Dutch get rich. Where is the fine English wool? .....in the House of Commons!!

[@lydiarowe491]

You cannot fall asleep at the wheel being ahead of the game is what counts..but it has become so highly mechanised en masse..I must say I like to see flowers growing more naturally..but it seems that the $ speaks volumes..

[@rolmaguiland21]

❤ beautiful 🥰😍❤️❤️

[@firda2000]

❤️❤️❤️❤️❤️amazing😍😍😍😍😍

[@magezibashir4120]

Background Music is too High

[@seanconnery1277]

30.5.2023.Very good and best.

[@Nhuhando33]

Flowers love❤

[@AyeAye-nx3db]

မိုက်တယ်

[@jekku4688]

This is amazing. I never thought about how the flower industry works. I just know I recently bought some grocery store tulips that went from nearly closed, to open for a day, to wilted and dead within about 3 days. Very disappointed. As well, I've purchased flowers for my mom (long distance) and what arrived vs what was shown on line was _dismally_ and maddeningly different! >:-( Wonder how this industry did during covid?

[@dolly447]

im a florist in the UK! it hit us quite hard. I know of so many shops that closed and friends in the industry being made redundant. there was a point when the world 'opened back up' there was a huge supply issue with high demand. prices got hiked and we really struggled getting flowers in to sell and the growers couldn't keep up with the demand after having to themselves cut down on staff and generally the amount they were growing. there was a point where the industry basically stopped specially with events being put on hold and hotels cutting budgets to keep their staff on... first thing they stopped was weekly flower contracts and a lot of florists rely on that business to pay their staff and keep the business open. it was a huge domino effect. I imagine growers had a lot of overstock being basically thrown away because nobody was buying it, they then would have cut back on the amount they were producing and that then caused the shortage for shops! I worked for an events florist that just did weddings and hotel work. i was there for about 3 years and had no choice but to leave because of covid as we had no work therefor I couldn't go to work to get a wage. it was tough but its bouncing back now thankfully :)

[@miriamring1082]

Dear Jekku, I 'm a veteran of the floral industry for 50 yrs......you ALWAYS HAVE RECOURSE WITH A FLORIST...Call AND COMPLAIN, PERIOD...DO NOT ACCEPT ANYTHING THAT IS NOT TO YOUR LIKING....if sending flowers out of town, call the florist directly in that town!!! DO NOT CALL ANY 800. #s period.... Palm Springs Miriam

[@suzehillo7844]

Jij heb de tulp niet goed verzorgd. Een tulp heeft een buiten blad die je weg moet halen .en dan moet je hem schuin afsnijden. En in koud water zetten, Dan staan wel 2 weken lang en het water verschonen.😂😂😂

[@frazermurray8605]

Absolutely fascinating. Has Brexit affected Jeff's journeys to the Netherlands, I wonder?

hay quá

[@Karim-en9on]

Very fantastic all our wayar I see frist time in this video lover lover lovely flowers 🌹🌺🌹 definitely shape colors and beautiful gifts styles decoration methods computer system planting fantastic all are you this system going to create Paradise involvement

[@colorsofflowers9957]

woooow NIce colors.....! 🌺🌺✌

[@loisraymcinnis6006]

We should be eating flowers. You are what you eat. Beauty and color sounds good.

[@bibirojan4117]

Amazing flowers is a billions dollars industry why not flowers most beautifully plants with out what the world would be like no beauty and the smell is used to make the best perfumed it so wonderfull peoples are growing flowers years round that the market never run out of beautiful flowers ,

[@esonqulovagozal7252]

Mashaolloh olloh ning mujzalari bu.great...😊

[@AntonioCostaRealEstate]

Let me guess.. the Latin American secret producer might be Colombia. Although, at the Brazilian State of São Paulo, by the town of Holambra, a Dutch descendant community is wholeheartedly engaged in the production of flowers. Once a year, they sponsor a state fair on flowers.

[@donandsandra8492]

You're amazing me here

[@lesfleurs9781]

The two largest producers are Columbia and Ecuador after the Netherlands. Their roses are 10 times better than Dutch roses or English roses. I’ve been in the industry my entire life so I know what I’m talking about.

[@doris821]

@@lesfleurs9781 Yes, agreed. In the floral trade here as well.

[@phillipsantose5607]

nice

[@00kayaa]

❤❤

[@ernestoraices4158]

Awesomene video. England being invaded. Something you don't hear often.

[@donandsandra8492]

You're gonna have this

[@sonjajane4426]

Flowers. More flower power Poets. More romantic words Bankers. More food adventure

[@saraaaaa9803]

Thank you! I love this documentary. No need to hate guys whats with the negative reaction ? Your life must be suck