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Blockchain, the data storage technology enabling crypto-currencies such as Bitcoin, is having an impact on the way companies are thinking about data in their supply chain. One of the most promising areas for this new technology is the fresh food supply chain with its emphasis on food safety and traceability. But with all the hype, how do you separate the real potential of blockchain from overly optimistic press releases? This webinar, led by ASCM 2019 speaker Eric Peters, president and CEO of Procurant, addresses the realistic ways blockchain can impact the food supply chain.