BMW's Design Philosophy - With Chris Bangle

In this clip we meet designer Chris Bangle of BMW who reveals their philosophy on how their cars are designed and manufactured.

[@jpminetos]

In the wake of the G80 buck tooth grill, I yearn for bangle design.

[@Nemex12]

Exactly my reason to look for Bangle videos...

[@TheOfficialTTGMedia]

YES PEOPLE WERE TOO QUICK TO JUDGE HIS DESIGN...

[@aoncars]

Totally!

[@peterpenhk]

think about it his emphasis on consistency across BMW's lineup is exactly what every major manufacturers doing today in 2018!

[@pascutia]

I happen to think that while the E60 pre LCI looks drab, the lci variant is beautiful. The LED taillights are some of the prettiest I’ve seen, and there were big improvements to the interior.

[@hellocar123]

the thing is he designed so many good looking cars but people just hate him because of the bangle butt 7 series

[@davidorama6690]

Chris Bangles time at BMW is now classic BMW. The E90 before mid life update is perhaps the greatest Bangle contribution to BMW.

[@BPoweredLove]

Yep. Because he didn't slightly miss the mark, he is responsible for an atrocity. People don't remember Dahmer for the people he didn't kill and eat, know what I'm saying? lol. Sorry. I shall not edit that.

[@MybeautifulandamazingPrincess]

I think both the E65 and the E60 5 series look great, they have aged realize well too. People hate on stuff without a good reason... And I think the E53 X5 is one of the best modern looking cars, I love that car design

[@hellocar123]

@@MybeautifulandamazingPrincess very true

[@vdimusicgaming]

I heard he did even create the back!!

[@CandyHam]

He is so young in this video. And what a 90s necktie.

[@strohhalm1326]

David Topchiev not just the 7 series lol

[@baron_xd4633]

now i know where the inspiration for saul goodman comes from. such a legendary designer

[@DylanCannon]

The E60 looks better than any car designed in 2019.

[@kabirthepunjabi]

It was bangles best design imo

[@jpminetos]

I’m not surprised we ended up here, Dylan. (BTW anyone wondering Dylan (e60) and I (f83) are good friends IRL, just coincidentally found each other on a bangle video)

[@DylanCannon]

JP M We went to high school together!

[@hellocar123]

agree

[@Kensoftinfotech]

Totally!

[@milanhakaj7250]

BMW e46 series designed 20 years ahead of time.

[@saren6538]

But very dated looking now tho although I see what you mean

[@andrei-jg6gd]

The E39 timeless

[@ferfire9]

The e46 looks very dated, unlike the e92 from Bangle

[@IAP_mkt]

@@ferfire9 doesn't look dated if you put good rims and front bumper

[@mode7scaling3]

the GOLDEN RATIO! the car matches the 1 to .618 really closely!

[@TasteTheRambo]

When people ask why I bought an E46, I tell them it was for the 1.5 additional inches of legroom.

[@TasteTheRambo]

5:02 you gotta love how he doesn't abbreviate aesthetic just to prove that he can spell it. 😂

[@Divine_Serpent_Geh]

I like how every BMW enthusiast hates this man, and flames his work. Everybody thinks of the E65 7 series. And other "Bangle Butt" cars. No one ever thinks that this man designed the cars that those "enthusiasts" praise so much! E46, E39, E38 etc... People destroy this man for doing something daring, he was way ahead of his time, at least 20 years in my opinion in terms of design. Bottom line is people are never happy. If a brand is doing well with designs and there are only slight variations throughout the models (Audi, pre '00 BMW) the cars are deemed, dull and boring. "They all look the same! Blah blah" And when you do something daring like Chris Bangle, and revolutionize, "You ruined the brand! Blah blah" Those people are all full of shit. If bangle would have simply kept slightly progressing the models, he'd get bad rep for that too. So, I for one, praise Chris Bangle's work. I think he did I a fantastic job at BMW.

[@cockshield]

If Bangles designs were ahead of their time, why has his design philosophy all but been abandoned by BMW? The E90/E60/E65 will go down in history like the Aston Martin Lagonda - a temporary deviation of their heritage and design language, but ultimately a mistake. Agreed though on people who criticise German cars that look the same though, in fact I always use the E90/E60/E65 as a reference for why making all your core models too different from each other is a bad idea.

[@SlowJoe76]

The Man his designs are still being copied. By Toyota, Honda, Mercury, BENZ....wait... every car company

[@strohhalm1326]

And Hitler ended Germany's great depression, saving millions of people from starving to death. He funded government programs which developed technologies that still benefit us today. You still don't praise him for that, don't you?

[@definitelyfunatparties]

Have any of you looked at an E65 recently? I used to hate that car and now I like it so much i actually went and bought one. Whenever I see my car or another E65 I'm left in awe by how much this car looks like it could be a brand new model right now and not look dated. He really was ahead of his time, and every car he designed or helped design at BMW looks great and like it could've just rolled out of a dealership (if properly taken care of until now).

[@Shift4g]

And yet the models he and his teams (everyone likes to forget car design isn't a one man show) designed had the highest productions numbers for their respective generations. Everyone trumpets how ugly they are, yet so many people bought and so many other companies copied like never before up to that point. Is the proof really in the pudding?

[@skillsscouting]

BMW fan miss you a lot my man

[@mheger8]

I'm watching this in November 2023 and i still think the E46 Coupe is one of the most beautiful cars ever

[@matthewking5612]

38 years old, genius.

[@samsondelighted]

4:30 anyone know who?

[@k0walsk]

Great speaker, unapologetic in a fun way.

[@GamezGames19]

4:33 That's what every American, Asian, French brand does, among with Opel. Can't tell any of those cars apart, they all just go for a trendy modern design.

[@thatoneweirdkid7385]

4:34 I could practically hear him say ford.

[@valoancia802]

chrysler

[@aerbus]

and then he gone completely bonkers....

[@alvojnikovic2171]

BMW have the best designs of any cars ever made. They’re always way way way ahead of their times.

[@zox1000]

someone nedded to do it... 2020?

[@YourTypicalAverageAsianGuy]

Here 😂

[@aniki937]

He must be laughing at BMW current design seeing the new 4 Series and ugliest grille ever and the new iX that is beyond ugly

[@viperatech]

The E60 could be sold new, TODAY, and not look out of place. I can't say the same about the lauded E39. The E60 is hansomely proportioned, the lines are not offensive, and place it next to the E class and A6 of the same era and those just look tired. The Bangle haters of the 2000s have AGAIN reared their heads against the new M3/4 series front end. Advanced design is about taking risks, bucking the trend and establishing identity. BMW needed to break the mold that's been plaguing their designs for over a decade now. To be fair, the Bangle 7 is a hideous mess (the LCI a little less so). I just don't understand the same dude that could conceive of the E46 could also pump out that dumpster fire. Wonder if he was having marital problems or something when hitting the clay block.

[@oscarericsson8300]

What are you on about? E39 is the best looking BMW ever made besides the 507.

[@MisoElEven]

Yeah, the E39 was designed in 1993 of course it looks a bit outdated...still its one of the best looking BMWs ever made. Has the aggression, simple lines, representative look. The difference between then is almost 10 years and Im sorry but the E60 looked out of place when new, let alone now. E90 with a bit of tweaking would look pretty modern though. Bangle fixed the 7 series with a facelift so I dont really see the need for hating him either.. The only thing missing in BMW history for me would be the 6 series that was supposed to be based on the E39.

[@michelle_0891]

okay the bangle butt 7 series looked wayyyyy much better than the 2023 BMW 7 series😂 I regret what I said 6 years back. I thought I've seen it all till we got this 2023"740e" and what not weird BMW design .

[@MisoElEven]

iX joins the chat :DDDD BMW have gone crazy with trying to pander to the Chinese market..hopefully it backfires on them with shit sales in both west and east.

[@ip2networkz81]

Ok Chris the e46 has aged (okay) and still looks good - now explain the rear end on the e65 7 series . What happened?!

[@TheBasher-_-]

I find it gorgeous

[@geejee1255]

@@TheBasher-_- bulky yet elegant overlaping shapes with that straight stripe of rear light..ooweee, thats something unique i like it too

[@geejee1255]

you can see a true artist by that necktie haha

[@111mmgg]

what a God

[@lukinis16]

Most people are just blind.

[@mode7scaling3]

this guy made the new FUGLY as hell (actually hell is prettier) oversized grilles in the new cars from 2021 and up?

[@Tobeit]

When the chief designer of a $billion company sketches like a 3 year old

[@mylinks4529]

пох

many people won't buy it because of the lack of emotion in the design..u missed the point.

[@zoranmisic6766]

Bangle, responsible for some of the BEST designs ever, like E46, E39 and for some of the WORST ever, like E60, E63, E90, E65 So, in practice, it is hit and miss, unlike his nice theory in video.

[@simasm.7132]

I guess taste has no friends. I my view E60 is the one of the most beautiful mainstream cars to this day at every angle, it's just there are so many of them and they have been for so long, we got used to them. E65 is a weak one, although it looks ok after facelift. Better than the S class anyway, let alone A8. E63 is a car ahead of it's time. It looked odd at the time, but it looks modern today, which is something not many manufacturers can and do achieve. E90 is a bit faceless and dull, but that (conservative) approach was after radical E60 design and polarizing opinions about it to save cash cow from harsh critics. And even "dull" E90 while parked along side competitors of the time looks better, not as outdated and by looking at it for a bit longer you start to appreciate the harmony of it.

[@moonphase7105]

@@simasm.7132 I agree with your last part only” the more you look at E90 the more you appreciate the harmony of the lines, you actually realise how beautiful the car is. P.S I like the harmony of the rear part of E60. Really nice, so much ahead of it’s time.

[@MybeautifulandamazingPrincess]

E60, E63, E90 and E65 aren't horrible designs. Pretty arrogant of you claiming that shit when you know it's just your opinion

[@TheBasher-_-]

No. The worst BMW design has just dropped. Who ever designed that crap needs a punch 👊

[@MisoElEven]

E90 looks good now.. it managed to stay looking relatively modern, just like the facelifted E39. With a bit of tweaking (mostly read headlights) and interior redesign the E90 could pretty much sell today no problem. The E39 and E46 I always considered timeless are starting to age now unfortunately.

[@carlo9524]

The beginning of the BMW nightmare.

no sense of style..

[@jereisluke]

Seriously, no sense of style in hair color, ties, or cars. Fruitcake.

[@miracleyacht__1538]

This guy can talk his ass off but can’t design good BMWs

[@MybeautifulandamazingPrincess]

🤡

[@ohm5180]

this criminal hates bmw soul , he is the responsable for the horrible freak look

[@MybeautifulandamazingPrincess]

Here's your clown certificate 📋🤡

[@lancraft]

Worst thing to happen to bmw after the bombings during wwii

[@BPoweredLove]

What?

[@ip2networkz81]

LOLLL

[@B501R]

Bangle design was butt UGLY. really. Total failure. All motorsport journalist despise BMW e60 design, no wonder BMW kicked him.

[@IAP_mkt]

the e60 looks great, if you don't like it you don't like bmw. Journalists are total idiots anyways

[@FriendsofBen]

Agree, the E60 is a well designed car