BMW’s Head of Design facing our toughest critic

[@stevenpetersmusic]

BMW used to make cars that evoked emotion in a good way. Now you need a video to convince us to have that emotion. It doesn't work that way. Also, the sketch is a much better direction for where the M models should have gone. We'll just wait till BMW brings in a new designer to see where they can move to from here.

[@Moogle001]

BMW has already permanently lost me as a customer. I've had a multiple E36 M3's, and one of E46 M3, E90 M3, and I currently have an F80 M3CS. By the time they get their design corrected they'll be into heavier hybrid or electric technologies. At this point it's just best to move to Porsche. I will say Adro did a wonderful job of fixing the horrible G80 front, I just can't wait until the G80 becomes the 996 of the M generation and they move back to DCT's and decent looking cars. With that said, I highly doubt I'd purchase another BMW.

[@TheAwareHuman]

THANK YOUUU! EXACTLY! YOU HELPED ARTICULATE MY THOUGHT

[@keplermission4947]

@@Moogle001 BMW etc were all reformed by Cambridge University in the 1970s. The German character was erased by US-Led safety ergonomics started by Ralph Nader. The whole German car industry is just you know, European-American market led. The old German influence is history.

[@paulonapolitano2688]

Firstly, I appreciate the effort you guys took in responding to the criticism of the recent designs. With that said, I hate to say it but you guys are full of crap. Stop saying that the oversized grills are inspired by older designs. You designed them like that to appease the Chinese market, and then you used design elements from the 30s to justify it. That in itself is not a problem, the problem is the product you came up with is very, very ugly. If you want to make bigger grills to sell more cars in China, why can't you make them like the 3.0 CSL Homage? That concept was GORGEOUS. You didn't because cutting a grill into the bumper in that particular way is more expensive and it would eat up your margins. Also, regarding the angel eyes - that is the biggest load of crap of an excuse I have ever heard. Such an iconic design, part of BMW's identity and basically what you said is "we got rid of it because we can." Then there's the Hofmeister Kink, which I'm not even going to delve into. Finally, it's very easy to justify your mess of a job to a 15 year old (who btw I can already tell is more passionate about BMW than any designer at BMW today). I would LOVE to see you having the same discussion with Frank Stephenson - he made a video called 'BMW X5 designer Picks Apart The NEW 4 Series!' But you won't do that because you know you can't justify the unjustifiable.

[@flying0icarus]

PREAAAAACH my brudda !!!!

[@hyperauto1240]

I agree. The long vertical grille only works well with the shape of the ones from the 30’s. This the 21st century, the shapes have evolved to something different. You can’t just suddenly plant an feature from 90 years ago without thinking if it fits the generation or not, since the shapes have changed a lot.

[@hyperauto1240]

@Corziller Rexfranor Something also tells me, the previous generations of BMW's are relating the appearances of each series with one another to look like one big family. This generation is starting to separate each model on their looks and characteristics way too much, which loses connection between one another.

[@alenspikic4523]

dude!!!!!!! ❤️👌😎👏👍💪

[@fantasyfan9320]

True and real

[@bnadem.panormal]

Yes, old models had "large" grills but it worked with the rest of the car. Unlike recent ones

[@XOENVYXO]

i think it looks alright. doesn’t scream bmw tho that’s for sure

[@Tomogitarist]

It's nice to see who is responsible for ruining the previously best looking BMW ever.

[@dado380]

No it's not,Bangle series 5 is the best BMW ever to this day.Back in the day this car was so controversial but every time I see it on the street I just marvel how cool,modern and timeless Bangle series5 looks!!!

[@paratokat8587]

​@@dado380 e60 definitely is not the best 5 series. F90>E39>E34>E60

[@rgfromkl3594]

And with 120 passionate designers working, that awesome kid who knew when it all started can do a better job of identifying which design to finally approve!

[@jasonrs125ify]

Ja, ich glaube die meisten BMW Enthusiasten wissen um große Nieren aus alten Tagen. Diese Designs waren zum Einen funktional, ganz einfach weil sie es sein mussten aber der größte Unterscheidungspunkt zur heutigen "supersize kidney" am M4/M3 ist doch das es ins gesamte Design der Front gepasst hat. Passend in umliegende Formen und Flächen eingebettet und nicht herausstechend wie ein krummer Nagel. Beim heutigen M4/M3 entstehen beim Betrachten zu viele Fragen und das Gesamtwerk wirkt unentspannt. Schade finde ich auch das man den "größten Kritiker" nicht wirklich hat zu Wort kommen lassen. Das war eher ein Monolog des Designchefs als ein Dialog.

[@machelm2824]

I'm here just to see which person is responsible for the terrible car designs of bmw the last couple of years.

[@Z4N7]

I am not some BMW fan,but as croatian i must say that i am ashamed what this croat is doing to BMW.

[@leem0401]

I don't like this guy's design directions and I don't think I'm the only one who thinks that. I hope BMW realizes it too.

[@andley9942]

Well, thank you guys for this try to explain. I specially searched “what happened with BMW design”, because as an owner of msport F30 It worries me. Telling a lot about design language and philosophy is good but in fact you’ve missed me as your target audience. OK, may be you think for the future and younger customers who don’t need the image of a muscular hunter, but still. By my guess you’re loosing the old identity before found a solid new one.

[@theplanninglabsthlm]

Poor kid, he has disappointment on his face.

[@konactopus5418]

BMW used to be my favorite German car. Drove a pretty quick F30 for a few years and absolutely loved it. Kept looking back after i parked the car, just to admire it everyday. Ever since this guy did this to the grill, I have not thought about getting another BMW. Audi is the best now, always thought they had great design. And I cannot believe I have to say that even Mercedes is now better than BMW. BMW, if you are selling these models well so far, good for you. But I am done looking at BMW. Still cannot get used to the fact how ugly these are

[@MJT-DA]

Bro the only thing convincing me to get one is that a dealership near me put a discount on their m440i cause it won’t sell 😂😂

[@1997Banane]

They finally changed the design team. 3,5 years after that video!

[@wangwilliam5678]

Why is everybody blaming the ugly design on Chinese market preferences? As a Chinese, most Chinese people I know also hate the big grill design, and the latest 5 series also just blew our minds. The BMW sales in China, especially 4 series and the new 5 series, have been at a historical low. So I am really surprised to see people commenting this ugly design is to please the Chinese market. If this is true, then I would say the design team does a terrible job fulfilling this goal.

[@gashtikarim8169]

But please do NOT continue this design to the 5 series! I plan buying one in a few years and I dont want that dream ruined. I’d rather buy an older model or a merc than a BMW with this design.

[@Lvlaple4Ever]

Yup, my favourite sedan of all time is the 5 series (F10). Would literally take that old design but with new technology inside.

[@unowen-nh9ov]

@@Lvlaple4Ever i4, iNext BEV versions of 4er GC & X5 as they elektrify their entire range, 5er PHEV already available.

[@nottimhortons]

Like they said, not all models will have a grille like that.

[@hyperauto1240]

5 series and 8 series are pretty much the current icons of attractiveness bmw has, aside from suvs.

[@MisoElEven]

@@hyperauto1240 G20 pre-LCI looked great too..

[@razvanyke]

Tens of years of passion, design and love of driving are being thrown on the window by some people in the top floors at BMW. It all started with Bangle and then all went downhill. As a previous owner of E46, for many years .. I do not recognize this brand anymore. Big corporations did not learned anything from Nokia or SAAB Auto downfalls.

[@tobyr8555]

BMW please fire Domagoj Dukec he is ruining BMW. You’ve gone from having beautiful timeless designs to awkward mismatched looks. It seems 10 different people designed 10 different parts of the cars. It’s really sad to see a company with such a rich design heritage self sabotage their own company!

[@DavonDepp]

Cosign. Allow these comments to serve as a petition via public opinion.

[@M.L..]

Danke für das Video und die darin gezeigten Informationen. Meine persönliche Meinung zum aktuelle Fahrzeug Design fällt allerdings wenig rühmlich aus. Diese Aussage reduziere ich nicht nur auf die Marke BMW. Das gilt aktuell für alle Automobilhersteller. Sich neben großartig proportionierte klassische Automobile zu stellen und das eigene Tun zu rühmen täuscht so wenige über diese Unfähigkeit hinweg, wie der Mainstream. Noch viel unverständlicher werden die aktuellen Resultate, wenn man diese in Verbindung mit den Technischen Möglichkeiten sieht. In 30 Jahren wird man mitleidig auf die 20er zurückblicken und seufzend feststellen: "Ja, das war schlimm." Musste im letzten Jahrhundert das Äußere noch stark den technischen Erfordernissen wie Scheinwerfern, großen Antriebsaggregaten, Kühleröffnungen, usw. folgen, haben heute die Entwürfe nahezu keine Restriktionen. Alles ist möglich, umsetzbar und erlaubt. Und dann kommen diese Marshmello-Klumpen mit Rücklichtern im Hackstockdesign zustande. Es tut mir leid aber dafür habe ich kein Verständnis. Wo sind die Menschen die eine Borgward Isabelle, einen VW Karmann Ghia, einen BMW E9, einen Mercedes CLK, einen Audi B5 oder einen Alfa 156 gezeichnet haben. Wo ist das Design das keine Kompromisse hat. Nicht markant, sondern einfach nur schön ist? Einen Vorteil haben die heutigen Autos Wenn man drin sitz, muss man sie nicht von aussen ansehen. Allerdings ist das aktuelle Innenraum Design auch nicht gerade rühmlich. Oder wer steht schon auf iPad über der Mittelkonsole...

[@oktober-r8i]

Lol...aber wenn man drinnen sitzt und man erkannt wird muß man sich schämen. Ich teile Deine Beobachtungen und Gefühle zu 100%...auch wenn es schon drei Jahre her ist, es wird immer schlimmer.

[@lirumlarum8361]

Eins muss man BMW lassen: mutig im Design sind sie. Das war schon bei Bangle so. Allerdings ist man bei den Nieren übers Ziel hinausgeschossen. Die Grösse der Nieren sind garnicht das Problem, sondern die Art und Weise wie sie in die Front integriert wurden. Die wirken wie ein Fremdkörper . War das Absicht um ein Statement zu setzen? Das ganze wirkt nicht mehr wie aus einem Guss... Dabei kann BMW es doch: Der achter - insbesondere das gran coupe - ist das derzeit schönste Auto auf dem Markt. Da ist alles stimmig.

[@mx5am945]

This is so utterly rediculous...you can't gloss over horrible design and design execution with constantly saying s how "cool" your design is. Thus design team is a utter failure and will haunt BMW for years to come!

[@woodmasta22]

BMW "Neue Klasse" war das erste Auto, das´sportlich und elegant war? Was ist mit Borgward Isabella? Oder Alfa Romeo Giulia? Dem Designer fehlt es offensichtlich an Objektivität.

[@ravirajyaguru6849]

Step 1: Create 2 separate designs for the front part of the car, 1 (the loud and ugly design) for the Chinese market and the second one (classy and subtle) for the rest of the world. Step 2: ????? Step 3: Profit Step 4: Everyone is happy, everyone wins.

[@Maximius38]

BMW... it's time to fire all those clowns (Designers + Marketing teams)!! Your idea of thinking like Korean Hyundai to please Chinese market is idiotic, because a Chinese WILL ALWAYS BUY A BMW even if he doesn't like it, because of the prestige that BMW deliver. We understand that China now is your biggest market, BUT don't loose the rest of the world because of some Chinese pleasing ideas. Changing the CEO isn't the solution, YOUR ARE IN AN IDENTITY CRISES TIME AS A STAGNATED INNOVATION, You really need a new designers team that can goes to a super aggressive innovation level, not the grill team that you have now!!!

[@Frank930]

The fact that BMW made a video explaining why the new kidney grille isn't bad or wrong to a child says it all. As a current owner/customer, I am considering other cars/brands for my next car. Thanks BMW

[@unowen-nh9ov]

BMW haven't been expanding for 60 years by appealing to the past, e.g., most i3 buyers neu to brand.

[@akashi283]

This man will lead to downfall of bmw

[@Foiiiii1]

The fact that you have to make such a video to respond to the criticism of your cars' designs PROVES that your designs are a failure. You don't need to make up such words and story to explain design. Design speaks for itself. The unnecessarily huge grills are so bad that you even had to justify it by pulling out designs from the 1930's, which was when the grill design flowed with the rest of the car which doesn't translate to the design of your recent cars. It's just a huge grill for grill's sake slapped on a car which completely speaks a different design language. The lines and surfaces on the front, side and rear all speak a different language. It's as though they were all designed by different people. There is no uniformity within and each angle makes them look as though they're totally different cars. Overall, your recent designs are messy, unrefined, vulgar and unprovoking. As a former BMW fan, I hope to see this trend changes soon.

[@tophypes1180]

Somebody fire the grill designer for the new M3 & M4

[@unowen-nh9ov]

Actually engineer, houses autonomous drive tech. sensors.

[@Alexx_5303]

I think the problem in BMW could be the board management, not exactly the design team.... Maybe the board management want the design of BMW to be like that, maybe to appease the chinese market or something, one or other, theyr strategy is wrong because they are destroyng the brand image of BMW.

[@aserta]

Quite frankly they should all be fired and the old team brought back from retirement with the express memento to never let this kind of garbage happen again. This "designer" hack fraud should be banned from the industry. His idea of design, makes the Fiat Multipla look like a proper car.

[@amz7062]

Astonishing how he can stand in front of that iX and call it beautiful.

[@herrsan]

ich denke, in dem Moment, wo man sich genötigt fühlt Design zu erklären, hat das betreffende Design schon offensichtliche Schwächen. Musste BMW etwa bei den vorherigen Designs erklären, was sie sich dabei gedacht haben? Ich meine nicht, die Leute haben es verstanden und auch liebend angenommen....

[@LimitlessDomain]

BMW knows what it's clients want, they just don't care and I think that's arrogant of you guys to think you can make us love something else. If we wanted radically different we would've gone to other brands

[@rossenham]

I think the problem it is related to "color materials" Talking about the structural elements around the iX grill... when the lower structure doesn't connect with the entire body (lower area it's black and the car it's whatever color) color makes you feel Grill it is isolated and it's huge, because the lower part doesn't make you recognize a proper relation...

[@JanRog]

And what about the Hofmeister-Knick? And these blue details on your electric vehicles, why?

[@unowen-nh9ov]

You answered your own question, blue is German Green. Kink actually Lancia & GM long before '60's BMW.

[@JanRog]

@@unowen-nh9ov , Yeah, I've noticed the automakers think it's cool with blue details to show the world it is an electric car. It's not cool. It's ugly. A car is a car. Make it elegant, stylish, cool, practical, or whatever, but blue details to show; "Look at us/me! I'm better than you, much more environmentally friendly, because I have ugly blue details on my car!" That's rubbish.

[@joeyandres]

I think it is just the human brain not liking anything outragously departure from current. I love my BMW iX. The looks. The edgy lines. It is a welcomed departure of all flowing lines, all following the wind tunnel. Almost like a rebelion to the whole trend. BMW iX and other related car design is a good looking car in a different way.

[@mario2967]

Lucky you, I tried for a year to like the design of the iX, but still working on it.

[@paratokat8587]

You have to get your eyes checked my boy. Or you're a member of the lgbt community, one or the other idk.

[@capo5840]

@BMW Group: Ist es auch möglich die Niere am normalen 4er der des M4 anzupassen (ohne Chrome Rahmen) oder gar die ganze M4 Front an den normalen 4er um zu rüsten?

[@Hustler9909]

Ist aber auch etwas traurig, das man ein Design so verteidigen muss als Firma. Für mich persönlich hat es damit sein Ziel verfehlt und sollte wieder dezent an die heutige Zeit angepasst werden. Ich verstehe das man sich am alten orientiert hat und neu interpretieren möchte aber so richtig geht die Formel für mich nicht auf. Aber natürlich wünsche ich jedem Käufer*in eine knitterfreie Fahrt und viel Freude am fahren.

[@samidesigner8889]

Yes, if the world knows that BMW cars are far from other cars. The first in the world without a dispute

[@kejorafall]

if you have to make a clarification video, you know there is something wrong already to begin with

[@MforLife]

Super cooles Video! 👍 Bin gespannt, ob es nächstes Jahr einen richtigen M-Elektro Sportwagen geben wird zum 50ten Jubiläum! 😉

[@rgfromkl3594]

What an effort to justify that monstrosity 🤣

[@aserta]

They know it's sh!t, so they're doing stunts to justify it. Didn't work. This just exposes how much of a hack fraud the dude is. Not a single designer bone in his body.

[@woolrich020]

Dukec trying to convince a 14-year old why his choices have been abysmal sinds 2019. Sad sight, really. Also sad is when you have to act like the E36 was initially found to be hideous (it wasn't) yet has proven to be gorgeous. (it hasn't) Those 60's BMW are cool but nobody refers to them, except for the 2002. Where did BMW really find its groove, design-wise? E30, E39, E46, Z4, Z8, most modern 3er and 5er with the previous 2 series as a pinnacle that could rival the E46 CSL. A design chief that has to defend himself rather then letting the design speak should be on his way out. Dukec talks a big game about design making the audience 'feel' something - and that is exactly what they should be doing. However, this is not modern art, where disgust could be seen as a desirable result. This is a proposition where the only emotion you should be trying to evoke is positive enough to spend 100.000 Euro on a car.

[@Surga_myth_dewa_real]

Waw,,perfect content,,really touchy consumer association,,thanks,,hhe

[@Lasztmichdurch]

Das Video finde ich sympathisch... Trotzdem kommt leider sowas Ikonisches wie der 3.0 CSL, M1 oder der E30 M3 schon lange nicht mehr zustande...

[@danduntz2539]

None, absolutely none of the large kidneys on BMW’s of old, took over the design of the front fascia. The kidneys on the older models were integrated perfectly, they weren’t the primary focal point to design the rest of the car around. I’ve watched storied designer after designer state that bmw has lost the plot, and isn’t following any design perspectives that are tried and true, that creates a seemless vehicle, back to front. I’ll buy an older model, instead of a newer one. Not even something I have to think about.

[@gurrypreet7327]

He ruined everything, bmw died in 2019 with beautiful kidneys grills, here is the advice change the company name and logo if you wanna continue this. Ok bommer.

[@RWoody1995]

Kinda easy shot to say "it is change, maybe you don't like the change but people will like it in time etc" but yeah nah... there have been plenty of cars in the past that were ugly when released but a few years later it grows on you but it's about proportions here. old BMWs had "large" grilles but they didn't look oversized for the car, in some even the kidney is the only grille so it's not surprise they are tall to cool more components with a single grille but the new grilles take up too much of the front and feel like they are sized up for the sake of it especially when half of the grille is blanked off anyway.

[@MisoElEven]

Yeah I didnt like the E90 when it came out..after a year or 2 it looked normal, it looked like a BMW. The "new" M3 and M4 still look like crap and will look like that, most likely forever..

[@MismanagedFutures]

If you have to “explain” the design that’s a pretty good sign that it’s terrible. Good designs speak for themselves. So sad to see BMW destroy their brand, I am moving elsewhere after 15 years of driving BMW. Dukec needs to leave now.

[@unowen-nh9ov]

Have never known designer, architect or engineer who can verbalize what they do.

[@hwyfools]

Also leaving the brand. Current F82 will be my last with this absolute design fail. Car looks is part of the equation of loving the car and this front end is a terrible design. Thanks BMW it was fun while it lasted.

[@fuzzifikation]

I'm also leaving the brand,after my 5th BMW.

[@Luddenburger]

I wonder why brands must make such drastic changes to their designs as time goes on. Why change something if it looks good already? And to add on to that, electric cars are generally considered more efficient and less costly when compared to ICE vehicles. Couldn't brands then take more liberties when designing their cars, since aerodynamic fuel efficiency isn't such a big factor anymore? Maybe something less egg shaped.

[@621jihoonkim]

i ended up buying Audi.

[@Payozo]

Why have this conversation with a child who doesn't even can afford a bike. Talk to the young professionals or people who are owning a BMW......

[@michalsvihla1403]

Because a 14 year old is too unsure to really question their answers.

[@schnaufschnief5791]

Wie der Designchef es selbst gesagt hat: BMW steht für elegante Sportlichkeit und damit auch für eine gewisse Leichtigkeit im Design aber auch im Fahrverhalten. Mir gefällt der aktuelle 3er, 5er, sowie der X3 und X5 gut. Das sind einfach klassische BMW Designs. Wobei besonders die großen Baureihen schon sehr „hier komme ich, alle aus dem Weg“ schreien, doch das ist von vielen Kunden gewünscht. Doch besonders bei der Zukunft, den elektrischen Modellen läuft es mir kalt den Rücken runter. Warum diese Protzigkeit? Für was ist dieser überdimensionierte schwarze Fleck an der Front? Gutes Design ist auch immer funktional. Bei BMW trauert die Front der neuen i Modelle nur der Vergangenheit hinterher. Abgesehen davon sind iX und i4 absolute Schwergewichte. 2,4 bis 2,7 Tonnen Gewicht… da ist es mit der eleganten Sportlichkeit schnell vorbei! Ich hoffe BMW schaut sich die Konkurrenz à la Porsche Taycan, Rivian R1T oder den Fiat 500e genau an und wie diese Marken klassisches Design fit für die Zukunft machen. Die sogenannte „Neue Klasse“ der Elektromodelle auf einer neuen Plattform muss ein großer Wurf werden, sowohl technisch als auch optisch.

[@dor1tomcswagger69]

How does this guy have a job 😂

[@adama8570]

Hopefully not for long! Is he undercover for Mercedes?

[@dor1tomcswagger69]

@@adama8570 I think so 😂

[@anwarabdullah8581]

@@adama8570 and our wish comes true🖐

[@Normanroberts]

Die alten, länglichen, eleganten Nieren in den Kontext mit den aktuellen, grotesken Arschbacken zu setzen die das Gesicht eines modernen BMWs verunstalten ist grotesk! BMW hat es in der Vergangenheit immer verstanden, maskulines Design durch Eleganz attraktiv zu machen. Die Eleganz hat BMW in zwischen leider in die Tonne getreten für Halbstarkes Design, das wohl hauptsächlich die Käufer in den neuen Märkten wie Russland, Arabien oder China ansprechen soll.

[@oktober-r8i]

Alles nur noch sportlich aggressiv oder aggressiv sportlich.

[@smokinHawkjh]

I will probably only purchased older BMW's. my 2017 340I xdrive, will be the latest year. its good to see they kept the manual on some, but no AWD manuals anymore. :( biggest issue with their styling is why are they getting so big? An M2 is the size of a M3, but the M3 is much more spacious. Why are the 3 series the size of a 5 series?

[@unowen-nh9ov]

There's not a Lotus or Civic that weighs under 3,000 lbs. now, Model S twice that. 3er size of classic E39 while 5er has also grown. Both have more power & tech. than cars they have outgrown.

[@MisoElEven]

Yeah the G20 looks like a tank compared to my E39.. other than length the 2 series coupe is pretty much as big (and heavier) as my old 5er for some reason.

[@psijas73]

Este video deja en claro varias cosas, cuando el jefe de diseño señala que trabaja con 120 personas más, le creo totalmente, ya que las últimas abominaciones de BMW (M3, M4, 2 series, iX) parecen diseñadas por un comité. Lo segundo, ojalá el único problema fueran los riñones gigantes (que ya de por si son un Gran problema), hay también problemas en la coherencia de los diseños, la integración de los distintos elementos, las erroneas proporciones de algunos diseños, etc. En fin, es un insulto para los diseñadores del BMW del pasado lo que los actuales diseñadores están haciendo, ojalá se corrija pronto, antes de que sea demasiado tarde.

[@daffa4073]

Look how they just butchered the look the new 7 series

[@KC-andTheSunshineBand]

BMW is in a free fall as far as an automobile brand is concerned. Big fat FAILURE

[@nessuno5403]

*WHAT A COWARD* - blaming the whole team!

[@markuslehmann2186]

Interessant mit welcher Akribie man sich an einem Design aufhalten kann. Für mich eine Illusion menschlicher Bedürfnisse, die nicht von tieferer persönlicher Bedeutung sind. Es passt aber sicher gut ins gegenwärtige System zur stetigen Schaffung von Bedürfnissen für die individuelle Befriedigung im Äußeren. So ist man erfolgreich am Markt aber der Mensch verliert sich im materialistischen Denken und nur die Wenigsten durchschauen diese Mechanismen.

[@VegaVermouth]

Just admit it, it's ugly as hell. Today is 2022 and still, ugly. We don't need to be convinced.

[@Svetlana_kovar]

auch wenn das schon eine zeit her ist, aber ich kann mich noch gut an die zeit erinnern als die ersten Clay Modelle da gestanden sind. wer angri borts kennt, wird in dieser front auch diese erkennen. Sie wirken schlicht zu groß, Früher hatten sie ja eine Funktion aber heute schaut man eher auf Plastik dahinter. Ich würde mir mehr Mut wünschen, ein zurück an die Zeit wo BMW erfolgreich wurde eben wie den E36 oder E39 mit den verbreiteten Kotflügel! Gott das waren Details die einfach jeden Jungspund an die decke gehen lies!

[@andrewjoveM]

Maybe instead of looking at history to justify why the team is releasing ugly cars, like the 1st bmws (yes the models with disproportionate large grills were also ugly, that's one of the reasons why later bmws are more sought after), maybe try and look at the best looking cars bmw has made during it's history like the 507, E9 3.0 csl, 635 csi, E39 M5, i8, M2, F13 M6 etc....and try to understand the fundamentals of why they're considered by enthusiasts even after 80+ years, like in the 507 case, a masterpiece and also why they're getting so valuable. Coincidence? Don't think so...

[@brian4855]

Schön, dass sich Anne Forschner und Herr Dukec die Zeit für den Nachwuschs genommen haben...weiter so! Ex Alias modeler für BMW :)

[@TheOnidnova]

For me the big kidneys are a good concept but unfortunately very very badly executed

[@DavonDepp]

The kidneys are signature. They have gotten bigger but damn… at least attempt to make the car design around it look good.

[@richierich6981]

Der letzte große Wurf im Design war der F10 LCI neben dem Z3 LCI. Ab da nur noch Plastaerodynamic und Blendwerk. die übergroßen Nieren, selbst ein Kennzeichen stört, gehen gar nicht.

[@kairikkola]

I've grown with BMWs. My late dad had only Beemers from '70s. Last his car was E39 18 years. I still have in my garage E36 coupe and Z3. Now daily drivers are Hyundai Ionic electric and Mazda CX-5. They are beautiful to look at. And quality is great. You lost me as customer, BMW.

[@alfistidude]

BMW sold its soul to the Chinese, who are the only ones who really like this guy's designs, horrendous. Goodbye BMW I'm off to Porsche, Mercedes and even Audi.

[@michael4591]

Liebe BMW Group, es ist einem Käufer egal wie "Design entsteht". Die neuen Nieren sehen einfach Kacke aus, und ich werde DESWEGEN nicht den 5. BMW in Folge kaufen. Grüße, ein Ex-Fan

[@ailrasyid1029]

FYI, BMW sales down almost 20 percent thanks to these awful design. So, what is the point of design explanation.

[@vendalix]

So we don't need round headlights anymore thanks to new technology but let's have big grilles again even though electric cars don't need huge intakes...

[@nikephorosmostropus4606]

How is design innovation means copying other manufacturer design? like the iX the rear end is similar with the chinese car wuling almaz. Where's the bmw i was familiar with? the distinctive design and wide fender? those days are gone now. Ok i know your design team consisted of many enthusiast but what about the feeling of enthusiast out there? Do you guys really consider us while designing the car or not.

[@kriskross63]

Grundsätzlich schöne Idee. Aber Kameraführung und Schnitt waren leider eine Katastrophe… wenn Scheffe von Nieren spricht, will man nicht Scheffe, Malmedie oder Seitenansichten sehen, sondern das, worauf er zeigt und worüber er spricht: Die Nieren nämlich! Auch die Bleistiftzeichnungen am Schluss sind überhaupt nicht zu erkennen. Von der Regie und den Filmproduzenten ganz schlecht gemacht… Vielleicht sollte BMW wieder jemanden wie Frank Stephenson konsultieren, der ja den ersten X, den X5, geprägt hat? Er macht auch tolle Videos auf KZbin übrigens…

[@Mayank_Maximum]

Could you take my designe and it does not have tall grill it is like old m3 and also make a up to speed of bmw

[@frankschroth1919]

Wow, jetzt muss BMW schon ein Video machen um uns von Hässlichkeit zu überzeugen!!! Tut mir ja leid , BMW , aber auch nach dem Video ist das " Ding " immer noch hässlich!!!! Ich wette ein Monatsgehalt dass dieses Nieren Design nen Flop wird!!!! HÄSSLICH!!!!

[@dancestacydance]

The fact they had to make this video or could look at the F80 and then justify the direction of the G. Just wow, you have really lost your way. I'm an F82 owner and I will be moving on to other brands. This design is atrocious.

[@skullft7731]

M3 and M4 very ugly. Fire the head of design.

[@MH_59]

Thanks for the video BMW!

[@shashankjamwal3673]

This guy should be in jail

[@mario2967]

At 14:29 you can see, who may be responsible for the huge ugly foreign body diffuser block on the back of the 2024 M5 (at least partial, because this car looks also like a incoherent draft from many designers, who didn't spoke together to align their "work". Very unfortunate (and in those last BMW design cases it is not, because our eyes haven't gotten used to it yet). A design generation, most existing BMW customer can't live with and will move towards other competitors. And the sales numbers from China does not proof, that they like this designs ether (see the weak iX sales there). This design crew should move to Chinese car vendors to protect BMW, otherwise we'll lose this beloved brand quickly.

[@Nemex12]

I think "Zeno" was paid to stage a representation of the critics without actually representing them and giving the idea that if critics would listen they would be convinced

[@ViruX93]

They came up with this whole idea to talk to us people who don't like the new design like little inexperienced kids.

[@Surga_myth_dewa_real]

Hopely 10 million unit for 2023,,thanks,,hhe

[@TheChristeu]

Trotzdem sehen die Nieren furchtbar aus!

[@odiesback]

Why title in English when video is in German? Bait

[@Beretta980]

the new designs are still ugly. you guys lost your way.

[@unowen-nh9ov]

They have doubled volume this century by going into segments they have never competed in before, about to repeat history with 25 neu EV, fwd. & hydrogen.

[@akshaymohanakshay6390]

I am a arc,mig,tig welder any chance

[@edmundfilzer9312]

Schade, dass Herr Dukec nicht mehr selbst zeichnet. Vielleicht geht er zu früh nach Hause? Der Junge darf bei euch nicht ein Praktikum, sondern eine Designführungstelle ausprobieren. BMW, bleibt länger in der Arbeit, zeichnet die Autos fertig, plannt die Motoren und testet sie auch fertig....

[@adama8570]

Wann gibt es frontal hinter Airbags? Es geht ja um Leute zu schützen!

[@RickSanchez__642]

BMW i4 already at BMW Welt. Can't wait for them to open the doors again ;)

[@capo5840]

Sehr geile Aktion! :D

[@ashotmeloyan8240]

kzbin.info/www/bejne/fHOllap_qbR1nqM

[@guzmansalvador]

First time I noticed a Head of design need to explain critical changes.. And with a 14 year old boy. Not a great work imho. S4/i4 should have the S8 grill and hofmeister curve, of course.

[@unowen-nh9ov]

Guess you weren't around for Bangle years, he talked to the press all the time, how many car designers profiled in NYTimes? Now it's all just online troll hate.

[@dermunchner7713]

spannend wie der bmw head of design die background infos erzählt! super gemacht mein gott ich flippe aus!! das video ist soo krass geil!!!!!! danke BMW für diese tiefen tiefen einblicke!!!

[@DuduOhsson]

Stop design by committee. Stop making Kia look alikes.

[@rch1216]

errr ugly means ugly, explaining design process, don't correct ugliness. Even Chinese contacts think designs are ugly (don't "blame" the Chinese market for self created ugly big grills, pls). Having a big ugly grill and not a nice big grill, is still 100% ugly...very simple. Not buying new BMW cars anytime soon, shake head. Hope they survive impending global recession.

[@ramatgan1]

This company has lost the plot. It is finished.

[@Cane306]

You have a team of 120 designers and you can't manage to produce nice design?

[@eri_xxon]

Mega video ❗️❗️❗️❗️❗️❗️

[@Surga_myth_dewa_real]

New idea on light,optical light to reach low energy and high lumen point,,thanks,,hhe

[@marcjoelkoenig]

Viel geld zeit und mühe um den leuten zu erklären warumm man hässliche autos baut 😂

[@ariq94]

cheap plubicity stunt, listen to your customers come on. Merc and Audi are doing a way better job

[@unowen-nh9ov]

Yes, why BMW keep accruing more customers.

[@helianthus2739]

@@unowen-nh9ov Who gave you this information!! BMW constantly loosing It's market share to Mercedes and Audi for the past few years. Just look at the news.

[@hyperauto1240]

Let’s face it, bmw is almost finished

[@laufferfabian6030]

Coole Aktion - macht die Marke gleich noch sympathischer - Domagoj Hut ab vor dieser Aktion - Kapa do poda ;-) - Somit klar, Bleibt Meine Wagenmarke (BMW) - und jetzt müssen nur noch die Toren öffnen zur BMW Welt, damit wir den i4 begutachten können - Danke

[@susancorgi]

He should be fired. Most BMW since 2000 have been so ugly in and outside. Everything looks over complicated for no good reason.

[@mw6717]

Was hat Zeno gemacht? Er schaut zu wie die Dame ein verträgliches - von vielen gewünschtes - Design auf das Blatt skizziert. Benennt die die Kritikpunkte, welche in dieser Skizze „verbessert“ wurden (Niere, Angle-Eyes, durchgehende Linien auf der Seite). Und nun? Die meisten finden das Design deutlich besser. Und nun? Matthias war auch dabei. Und nun? Was genau ist der Sinn dieses YT-Videos?