BMW Vision Neue Klasse X: A Holistic Design Experience

With the BMW Vision Neue Klasse X, the BMW Group provides a glimpse into the future of Sports Activity Vehicles. This vision car embodies the philosophy and technology of the Neue Klasse: electric, digital and circular.
The X models maintain their strong character:
monolithic, clean and with a very distinctive vertical interpretation of the BMW light signature. At the same time, they provide a holistic digital experience while serving as a living space on four wheels.
00:00 Intro
00:31 The Neue Klasse
01:05 Exterior Design
01:54 Interior Design
02:17 New BMW iDrive
02:48 Personalised User Experience
03:05 Personal Mode
03:36 Ambient Art Mode
04:03 The Neue Klasse from 2025 onwards
#BMWGroup #BMW #THEVisionNeueKlasseX #NeueKlasse #emobility
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[@aayushrathod4123]

The front diffuser really said 🙏 and I can’t unsee it

[@avigator]

Beaver or Miss Piggy? How do you classify it? 🦫? 🐷?

[@unowen-nh9ov]

Further unnecessary proof BMW havev20X morevtrolls>driver$, why did u both 🐌 here?

[@colinrenfrew48]

Please bring back the four round headlights

[@unowen-nh9ov]

Wrong century, you couldn't have trolled them then.

[@DPCcars]

The grill looks like the old 2002 cars. I like it.😀

[@AstonVantage8]

I saw the resemblance to the 2002 too. This is much better than the ix.

[@samtheman643]

I don’t.

[@unowen-nh9ov]

Horizontals date back to multi-million $ '50's 507 V8, Elvis owned 2.

[@wahabtang7989]

no idrive controller , and hate those captivity button on steering wheels , and what is wrong with having normal physical button for climate controls. absolutely loving the customization panoramic vision , next level design.

[@unowen-nh9ov]

iDrive 10, BMW have evolved in 20 years, try it.

[@wahabtang7989]

@@unowen-nh9ov still loving the idrive 7 for now.. Not a fan of the all touch screen thingy for now

[@vladimirb.9538]

What’s the design logic behind a non-rectangular central screen? I would not want to have a tetrahedral IPad Pro, frankly, to work on

[@danielnettesheim155]

The iPad is directly in front of you. The CID is left/right of you. And the hand would cover the lower part of the display, so you can bring the CID nearer into the line of sight. I guess there are more reasons .. e.g. looks special/unique

[@guijazz7068]

It's for ergonomical reasons

[@astartus2]

Future Knick

[@unowen-nh9ov]

Facilitates full windshield HUD.

[@leonardodamigo9167]

touch controls on the steering wheel, genius

[@Frallemagne]

I really appreciate the new BMW design language. Clean, modern and yet immediately recognizable as a BMW. Well done! I hope that we'll see a lot of the new design elements in the final production version. And I hope that the portfolio will be completed soon by a classical touring version of the Neue Klasse sedan 😉

[@hammmodjabeer7278]

The most beautiful electric car I have seen so far

[@BMWGroup]

💯

[@unowen-nh9ov]

i8, a decade ago.

[@ivonnikolova503]

@@BMWGroup I used to think that a BMW with huge kidneys was the most disgusting thing the Bavarians ever made. I lied to myself. Even with the huge kidneys,these cars from the last five years were real BMW. They were athletic, aggressive, brutal, which is what BMW is all about. Today we stand and watch this humanoid claiming to be a designer, which tells us that the BMW was beautiful but not aggressive. I don't know how many people realize, but it's like castrating a man, taking away his masculinity and saying he's beautiful even though he's no longer masculine. This is the ugliest, ugliest BMW ever built. What comes out of 2025 has forever made me a fan of Audi and Mercedes - Benz. BMW'S dead to me.

[@rickk532]

Stunning, just stunning. I can't wait to get my hands on one.

[@ary7097]

Now this called a cool car

[@oleksandrtsygichko2956]

Top design👍

[@florinvid]

The future looks bright!

[@dgveiga]

Honestly, if the commercial model gets as close as this than I’m stoked!

[@uwewalter2416]

Breath taking. Congrats, Adrian and the whole Designers of BMW.

[@BMWGroup]

Thank you - we’ll make sure to pass on your positive feedback!

[@ivonnikolova503]

@@BMWGroup I used to think that a BMW with huge kidneys was the most disgusting thing the Bavarians ever made. I lied to myself. Even with the huge kidneys,these cars from the last five years were real BMW. They were athletic, aggressive, brutal, which is what BMW is all about. Today we stand and watch this humanoid claiming to be a designer, which tells us that the BMW was beautiful but not aggressive. I don't know how many people realize, but it's like castrating a man, taking away his masculinity and saying he's beautiful even though he's no longer masculine. This is the ugliest, ugliest BMW ever built. What comes out of 2025 has forever made me a fan of Audi and Mercedes - Benz. BMW'S dead to me.

[@giovannivattuone290]

FINALLY a very good design! I like all the car. Bright future if the production car looks like this.

[@yeetcob-o7]

my thoughts on the interior a) sustainable materials as standard are great b) having the sides of the central screen tilted might look cool, but watching videos or creating apps for it will be painful c) the panoramic vision display could actually show important information, such as pedestrians or animals that the car has detected (especially at night) instead of just the regular stuff you have shown here

[@aidenp5768]

Facelift the IX to look like this instead.

[@kamalAli0203]

Home run in my opinion!

[@krz9000]

I stopped caring for cardesign after the merc w124... it was the pinacle of modernity for me as a kid. Everything after felt like some rounded retro mess....im happy that we get the cleaner modern lines back. Had to wait way too long for it.

[@unowen-nh9ov]

How old r u & do u even know what century this is?

[@Eric_Milt]

Finally a bmw that is beautiful, the last they look great was the E90. If someone thinks this uglier then the current 7 or XM you need to get your eyes checked 😂

[@gurugamer8632]

How big is the battery and real world mileage?

[@melsayed8852]

Good BMW Group BMW Vision Neue Klasse X A Holistic Design Experience Good BMW Good BMW

[@Deveshhh448]

They are making it too futuristic no neee of that now I want old BMW technologies and looks back those were superb

[@simasimic4946]

I'd be very much interested in range, charging speed, price and especially will Ionity (or some other charger company) be controlled how diligently they keep chargers in good condition so they are close to 100% reliable and we can drive as low as 5% (or less) like with Tesla's.

[@BMWGroup]

Thank you for your interest in the BMW Vision Neue Klasse X, a vision vehicle that outlines our ambitious goals for the future of electric mobility. Here's what we're aiming for with this innovative concept: - Range and Charging: the BMW Neue Klasse X is designed to significantly improve the driving range, aiming for an increase of up to 30%. With the adoption of new round lithium-ion battery cells that boost energy density by more than 20% and an 800-volt charging system, charging times could be reduced by up to 30%, enhancing convenience and reducing downtime. - Partnerships and Charger Maintenance: our goal is to always ensure that our customers have access to a reliable and extensive charging infrastructure. We understand the importance of charger availability and reliability for electric vehicle owners and are committed to advocating for high standards and reliability in charging infrastructure to support our electric vehicles. Our vision is to provide an electric mobility solution that combines sustainability, efficiency, and driving pleasure, ensuring that drivers can rely on the charging network for long and short journeys alike. Stay tuned for further details as they become available.

[@istvan368]

What happened to the display? 😢

[@unowen-nh9ov]

21st century.

[@MarsorryIckuatuna]

Love it! The new X5 should be like this. Also, just let me have the new Apple CarPlay as an option too. I’m not playing - do it!!! 😅

[@scottkempton6085]

Love the new design language, love the fact that it's an EV, hate all the electronic "foo-foo" crap/light-show entertainment going on inside. If I was designing an EV right now, it'd be a station wagon (NOT an SUV), have 400 horsepower, all wheel drive and a manual transmission.

[@alinalmajan]

Magnificent and stunning Design. I LOVE IT Looking forward for release by the end of 25

[@xmindk]

Best design from Bmw in the last years!Chapeau...

[@AtillaLifeson]

Finally futuristic cars from Germany! This looks incredible and I‘m all in for it! Cars were never really important to me but this might change with THIS car! Marvellous work, BMW!

[@unowen-nh9ov]

Their 1st EV prototype was 50 years ago, guess you missed i3 & i8 a decade ago.

[@AtillaLifeson]

@@unowen-nh9ovSilly me, right?

[@IbHansen-ic9yr]

Die 2 neuen Modelle sind wunderschön, ich denke, man sollte auf 2 Modelle setzen, wenn es das M-Modell ist, sollte es robust und wild aussehen, ansonsten einfach nur stylisch

[@gurugamer8632]

How much will it cost?

[@geraldb.2245]

No touch controls on the steering wheel! Please implement buttons!

[@NomadJedi]

Very cool. I love the approach of less, but purposeful lines. Can't come soon enough.

[@siitan83]

the rhomboidal screen is so over the top.. and now i see that icons on the screen are also rhomboidal.... the thing i always hated about merc-s the most is that the font is always in cursiv. WHY?

[@thistoob]

Now this is a modern BMW.

[@BMWGroup]

Absolutely!

[@unowen-nh9ov]

That was CFRP i3 a decade ago. Or 1st European production turbo, 2002, half a century ago.

[@lemansbc]

Starting in January 2026, every new car sold in the European Union will need to feature a physical button or switch for the turn signals, the hazard lights, the horn, the windshield wiper, and the eCall function to earn the highest-possible crash test rating

[@depechemodecovers]

Meet the Flintstones!

[@chris_panda]

Wow! So futuristic! Incredible! ❤

[@ivesdeblieck]

Fantastic new design language!

[@BMWofFW]

Can’t Wait!!!!!!!

[@aaronwiegard1421]

I love it

[@AstonVantage8]

I passed on the IX because of its look. This, while not exactly a head turning design, it’s definitely an improvement over the IX. I would get an IX if it looks like this.

[@unowen-nh9ov]

Your name is defunct.

[@AstonVantage8]

What a weird and negative comment. Did my comment set u off?

[@xastephen03]

Beautiful design. Don't get rid of buttons. It's at best inconvenient not to have dedicated buttons, at worst dangerous.

[@rodriguezahr]

This is really something to wait for. BMW is back on track with clever yet distinguishable and beautiful design. This is how the IX should look like.

[@dominicr4740]

😂

[@xyonix5193]

🤣

[@Omid01]

Turn the grill horizontal. Everything else is great.

[@geraldb.2245]

I like it, especially the sedan. I'm looking forward to the Touring. Maybe my next BMW in 2 years.

[@kemokem6396]

how much would it be? probably fortune! I am not buying iPhone or Galaxy phone, I want to buy a car that drives well!

[@davidstone408]

Ok BMW kind of like where your are going with this. the Vision display if we have different driving modes will can the Vision display adapt to the mode? Also wing mirrors - I suppose these are now cameras integrated into the same display - of course the interesting thing will be pricing as always

[@everonproducties]

Might be a stupid question but what would differentiate Neue Klasse to your avarage ev? I get the new design language and idrive functions, but what makes it truly different?

[@hitmaninblood]

I guess they built it completely new from the ground up leaving all the past of combustion engines behind.

[@motoseba7919]

Almost all the bmw’s evs today are build on a structure designed for combustion engine cars (the i4 is a 4 series grand coupe with and electric engine adapted). Neue Klasse architecture is designed and built for evs (for example, no tunnel for the transmission).

[@unowen-nh9ov]

Century+ old German engineering firm sole manufacturer offering ICE, PHEV, BEV, Diesel & hydrogen on shared platforms and assembly lines. Bavarian MOTOR Works!

[@bioloungetech3654]

Clean, modern and super pricey 90k.

[@danielbiederman5408]

Car looks great except for the vertical kidney grill. Design on the neue klasse sedan is much more attractive.

[@doubleclutchonline5811]

Massive improvement. The headlights need work, but this is worlds better than the SAV's in showrooms today.

[@sonicht6693]

The Design is good, but I am not sure about this 3D-Lighteffect in the Kidney especially at the sedan. I think it looks cooler and cleaner with only the two lightstripes acitivated on each site. Hope you will be able to turn the 3D-Effect off. Also I think the sedan looks better than the SUV with the huge but slim kidney which integrats the light. Still it is missing some contours on the front lip, but with that fixed the sedan could be the best looking ev in its class. Also the Interieur concept is great.

[@muscleshark6497]

The display design of the central control copy Tesla，not good,the name is X too.Tesla Model X

[@beetle25890]

So its.the next gen x3/ix3

[@jozsefkalman3637]

BMW ♥️🇩🇪

[@miguelgonzalez3109]

Profile gives me Dacia Duster vibes

[@unowen-nh9ov]

Really? On SUV? As close as you'll come 2 1.

[@MatthiasmDe]

please keep the multilayered lights!

[@wyw201]

Does the interior come in black?

[@unowen-nh9ov]

It's not a Model T. Or a Model 3.

[@wyw201]

@@unowen-nh9ov What do you mean?

[@marionico915]

Ich weiß ja nicht wer eure neue Käuferschafft sein soll aber ich bin es nicht mehr. Schade, es war schön mit euch.

[@bavariaflorian1842]

Ansichtssache, der Bick in den Seitenspiegel und der Wagen wechselt alleine unglaublich trágt viel für Sicherheit bei. Tesla und BMW Nr. 1 Elektrik.

[@JuanFelipeCadavidjfcr]

While everything looks outstanding, I can’t subscribe yet to screen interactions while driving, I need tactility not a flat surface. But overall, exciting change!

[@stefanvanvuuren3931]

Love the Neue Klasse design language. It is very unique, striking and yet sophisticated.

[@BMWGroup]

🙌

[@robertoestebandiaz3610]

Desarrollen un diesel híbrido

[@santossilva]

its kinda nice... but I would tone it down a notch. - for example the display - I think the cur corners are a bit much... Very nice overall though :) - A step in the good direction

[@nils96]

Please bring back iDrive controller and stop touch buttons on steering wheel.

[@IsaacGbornor_gv]

Beautiful especially the Interior, Luxury

[@tflashtube]

Absolutely stunning!

[@evitoonbundit2453]

That grill is becoming an obsession. It is a relic anaway. Since the cybertruck this implementation of sturdy look by BMW is sturdy nor elegant. That interface will definitely require a lot more work. The main question hasn't been answered: Is this finally a software defined car?

[@unowen-nh9ov]

80 years & $25 BILLION brand valuation.

[@unowen-nh9ov]

Grill is BBQ.

[@parzival92]

At this point they are just throwing dice to decide on the front cooler form

[@BenEngel1961]

Nice one! Hope for something similar in i3 dimensions (length up to 4.2, width 1.8 and hight 1.6 meter)

[@unowen-nh9ov]

iX1.

[@BenEngel1961]

@@unowen-nh9ov Too big: 4.5 meter long 😳

[@milanstokrp9387]

Side look Like Dacia Duster 😂

[@ericying]

Good design shouldn’t need so much explanation. In any case it’s definitely a better direction than the iX and XM.

[@tebogoramolefo7954]

Clean stuff. Better than the XM, better than the Benz EQ designs but has competition when it comes to the Audi etron designs. I like it

[@unowen-nh9ov]

Dieselgate VW.

[@johnnyairplane2896]

Cant wait to buy this in my dreams

[@vadim3031]

where is Hans Zimmer!

[@agkissel]

The car has a huge glass roof. The heat inside the car would be unbearable unless... there's some technology that will stop the heat from entering the car. Does BMW have a solution to this problem? If YES, what is it?

[@bgdn1979]

Where are those sporty BMW exterior lines that have defined the brand itself for decades?

[@unowen-nh9ov]

U mean 20 year old X3?

[@bgdn1979]

@@unowen-nh9ov it’s a general remark for the new bmw models released in the last few years, and those which are planned to come, eg bmw 3 series, etc.

[@christopheperret7196]

Nice design but I prefer to use the Touch Contoller (kzbin.info/www/bejne/jXzQqaWsedqjeas), Gesture Recognition (kzbin.info/www/bejne/Z53bqZ6vlNt9fpY) & Voice Recognition systems in the car allowing navigation in HMI without having to touch any screen (which prevents fingerprints and also increases safety). I don't want my future BMW to have the same user experience as a Tesla Model 3 which requires most of the time to touch the central display !

[@sazingayerampa]

It's beautiful ❤❤❤ Bmw are going to another level, putting value in sustainability and efficiency ❤❤

[@BMWGroup]

💯

[@SolyMG]

I like it because the elements of being a BMW have been observed in the design according to the bad taste! In fact, you need a clean design in other classes, something that is really BMW! What's wrong with BMW's design room?

[@BondiBeache]

INTERIOR PERFECT, REAR VIEW PERFECT, SIDE VIEW PERFECT, FRONT VIEW.....HMMM..... In my opinion, it looks much better if the kidney grille is integrated with the headlight area like the NEUS KLASSE SEDAN CONCEPT. If you want to inherit the 2002, make the headlights circular like 328 HOMMAGE CONCEPT... This really looks like a beaver.

[@leeanucha]

This is more like it. and looking like software inteface friendliness is improved too, before the menus were just so confusing even in all latest models. That's why i bought tesla instead.

[@TheBrilliantSpoy]

The headlights plus grill design look like two side by side uhhh peni5es with the grill being the base and headlights being the rest…

[@unowen-nh9ov]

U wish, perv.

[@Lorenzo_biker]

having the new models which exceed 100k. bmw has become unaffordable...

[@onepunchknockdown]

It's look like my scotish car nose =D

[@marekkoky6542]

I just hope that the panoramic display would be an option and would not come as a standard because it's too distracting in my opinion. I would not be able to determine whether to look at the centre display or on that panoramic one.

[@justinp1982]

Hurry up BMW and take my money already!!!

[@PalashHolkar_]

Sedan front looks much better, they should remove small vertical kidney grill from SAV/SUV. It would be much cleaner

[@Thatsmantas]

the main screen is disorientating

[@unowen-nh9ov]

Obviously.

[@CarlosAlmeidaJr]

There are so many elements in the new design. Although it looks clear and pleasing, the overall user experience does not convince me. I feel that the panoramic display is excessive, with too much information spread across the front panel. The right information in the right place is important, but I have doubts that having so much information is the best approach. Additionally, I dislike touch buttons because they require more attention to use and can take time to get used to.

[@USUG0]

more like A Fugly Holistic Design Experience

[@unowen-nh9ov]

That u will never drive or afford.

[@USUG0]

@@unowen-nh9ov and perfectly happy, with that

[@dmtk10-xm6tq]

The classic grille looks nice, but the headlights doesn't work well with it. I think this car would have a much better face/personality with round headlights. This concept is better than the previous, but still missing something in the front.

[@heftyman9261]

Exterior looks good. Not sold on interior..

[@kfx3907]

Exterior looks horrible.

[@georgiaguardian4696]

Looks good and clean from 90s. But no nostril like vertical grills!

[@chrtsi6912]

WTF is this?? It looks like a new age Yugo ... Germans have gone full sovietism! 😱 Better keep our M5's (and M2/3) as treasures for future classics!

[@eugenschneider5679]

But how much 💶 bro?

[@unowen-nh9ov]

2 much.

[@zaaap0]

Chinese market is the most important one and we need to djust lets go bmw!

[@unowen-nh9ov]

No, just 1 of them.

[@zaaap0]

@@unowen-nh9ov biggest one ;)

[@Kwint.]

Idc how good the car is, if it looks ugly i aint gonna buy it

[@unowen-nh9ov]

Just troll it 🐌.

[@kilianmauchle3329]

I think the new bmw looks good, but the video and advertise is not good, and doesn‘t suit to the new approach, with the less agressive design i think

[@motoseba7919]

This is a concept car. Later this year the new x3 will come out