BMW Vision Neue Klasse X (2025) - Explained by Designer

Here is an exclusive first look at the BMW Vision Neue Klasse X. In this video, we are joined by Kai Langer, Head of BMW i Design, and the man responsible for the Neue Klasse vehicles. Langer explains the design of the Vision Neue Klasse X, the ideas behind some of the styling choices and, of course, we hop inside the car to see what's new.
There is no one to better explain the BMW Neue Klasse vehicles than Langer, so this video is quite interesting!
Intro 0:00
Front-end 0:30
Side Design 05:45
Rear-End 10:50
Interior Design 14:20
Conclusion 20:00
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#bmw #bmwvision #neueklasse #bmwvisionx #bmwvisionneueklassex

[@jakeacim]

Really love their new retro-futuristic designs. So hope it stays to production.

[@bmwblog]

It will

[@tflashtube]

Finally BMW's identity is back! Really cool design. Takes you back to the classic E21/E30 series of the early 80's

[@bmwblog]

Couldn't agree more!

[@unowen-nh9ov]

BMW didn't actually make SAVs then.

[@tflashtube]

@@unowen-nh9ov Yes I know, but the styling elements remind the design from then: large windows, small grill, sober lines!

[@erasmusboham2962]

Wow this looks bold🤤, I love it

[@bmwblog]

So good

[@madmax1631]

when is it coming out? and Whats the percentage it will look like this in production@@bmwblog

[@bmwblog]

Late 2025. Not sure what percentage

[@madmax1631]

what about power figures im hoping to hear high numbers@@bmwblog

[@Remigijus86]

Love it! Looks very simplistic, and minimal but at the same time very memorable presence. Hope that in production version they won't fill it with unnecessary details, corners. This design is too good to be true.

[@bmwblog]

I hope so too!

[@chrisbradley3224]

Your content has reached such a high level of quality over the years. You also ask the most thoughtful questions of all the automotive journalists when you interview BMW engineers and designers.

[@bmwblog]

That's really nice of you to say, Chris. I appreciate it. These comments go to my heart. I always love talking to these experts because they truly know the product better than anyone else. And as long as you lead them, they will give you some great explanations.

[@giovannivattuone290]

I love it! Finally a very good design. Perfect grill, perfect front and rear. Congratulations BMW.

[@duedpa3898]

Hammer Wagen vor allem das Interior ist einfach der Wahnsinn. Die Bezüge und die Lichter einfach wow!

[@dermunchner7713]

finally hot stuff / love the conversation with the designer!!

[@thatguynico]

Great video Horatio. I would say your interviewing and conversation videos have gotten more and more improved. That’s not to say they weren’t great before, but you are great at getting the interviewee to engage more in-depth. Keep it up!

[@bmwblog]

Thank you. There is room for better. Working on it :) gotta throw in more humor once in a while

[@Sagoir]

Looks very good, great job this time 👍 Nice mix of new and classic

[@loicjordan6283]

beautiful car, great exterior n interior design, and a great review guys.

[@kevinn1158]

Great interview! Thanks. I love hearing about all of the details

[@bmwblog]

Glad you enjoyed it! I knew everyone will do their own kinda review, so we wanted to do it differently and get proper design explanations.

[@kevinn1158]

@@bmwblog Good call. When I first saw the car I thought hummmm, not sure I like that, but it's starting to grow on me, and that means it's challenged my design sense which is a good thing. I wonder what the cost will be though and when it will arrive in NA.

[@BMWMEnthusiast]

Best looking BMW Concept car in years!

[@bmwblog]

Agreed

[@namechecksout6300]

Stunning! I would have loved to see an ICE interpretation of this design.

[@bmwblog]

You and me both! But some ICE cars will have some Neue Klasse design features

[@seansiew5629]

@@bmwblog yes according to the designer, the Neue Klasse design will only stay at the lower class of the model spectrum, all the way up to 5 series, the 7 series onwards will keep the bold face for distinctiveness

[@martinodendaal1703]

Love the small kidney grille - it actually looks like a BMW..... Wonderful design.

[@yungpeaz05]

Now this is what I’m talking about

[@bmwblog]

Agreed

[@RbNetEngr]

I really like the design of this Neue Klasse X, as well as the Neue Klasse sedan. I’m looking forward to seeing them make it to production in 2025-2026. Great video! Horatiu did a great job of asking the right questions about design, and asking questions about things that many of us SEE in a design, but don’t really have the words to verbalize it and praise or criticize specific aspects of the design.

[@bmwblog]

Glad it was a useful interview.

[@mahar2706]

OMG, i extremely love it ❤

[@thomasstrewe859]

Love it ❤

[@michaell663]

What about the rear lights? It is not the IX solution from what I gather but I can't see any gap? What happens to the tail lights when it opens?

[@bmwblog]

This is just a concept, hence why the trunk does not open now

[@michaell663]

@@bmwblog I came to the conclusion after a few other videos that it actually did not open 🙂 Will be interesting to see what it looks like closer to release which I guess is almost two years away.

[@philNullFunf]

I like it. Especially from inside and the back. Hopefully the will use a lot of fabrics and not cheap plastics.

[@javierjimenez3627]

i juat want a M3 with this exact front desing wow, it would be astonishing, anyway, let see how it works, the M5 G90. LCI wil have this panoramic thing

[@OlivierVanhamme]

What about making the front kidney in 3D, so it becomes a protective front bumper that sticks out? It would add to the Vision Neue Klasse's elementary design language, like the aero bumpers we have seen on their beautiful sedan (my favourite).

[@publicsectordirect982]

Love the front, very bmw in both a futuristic and retro way. Unsure about the rear lights, i feel as if they are too long coming towards the centre of the rear, a bit like the current x6. Overall very impressed. Would like to see this specific design language, especially the front, on a saloon. It would have serious e30 vibes (the vision neue klasse saloon misses the mark for me)

[@user-lq4pm8wm1b]

the good days of BMW Design is OVER. the designer really said he thinks "the grill fits"..... where sir??

[@mmb1253]

I absolutely love BMW cars , I own a BMW and I will never own any other brand . German Power

[@user-my4xu4gf1z]

Def futuristic. I still love the normal designs rn alot more. This will take time to grow on me. Only reason i dont completely hate it is becuase companies like tesla have super ugly blobs of a car and are selling well. Comparing a tesla to this EV makes them look prehistoric

[@GhostPrime21]

way better than the ix design

[@bmwblog]

:) In some ways, yes

[@dermunchner7713]

the rear has a lot of similarity with the IX!!

[@bmwblog]

You think? I dunno

[@theanonymousone9668]

They're steady coming up wirh new "visions," meanwhile the refresh of the M8 still hasn't happened. It is LITERALLY the only car in their entire lineup that doesn't have idrive 8 when, as one of BMW's most expensive cars, it should have been the first.

[@bmwblog]

Does it need iDrive 8? Because if you get that, you're losing valuable buttons

[@seansiew5629]

well the next gen of the 8 series would have a similar face to that of the 7 series, albeit more lower and shorter grille, it seems that the next gen car allegedly would based on the 7 series this time, to give Maserati GranTurismo and Bentley Continental GT a serious nightmare

[@bmwblog]

The next Gen 8 series is not designed yet. It's not out until 2030 and it will not be Neue Klasse but rather CLAR. So whoever said it's a Bentley GT, they just don't know

[@theanonymousone9668]

@bmwblog Well I wasn't talking about the "next gen" version, all I want is the freakin' refresh

[@daflipbizkit]

Glad they went back, but I think the 20 teens grill size was ideal. The horizontal kidney grill worked well. Here, I understand why they did it, but the first iterations of this type of grill, the kidney height was about even with the height of the lights. The T shape it makes is akin to the iX, which makes the front look like an animal with big nostrils or big buck teeth.

[@bmwblog]

Which first iteration?

[@skfunk4550]

Mr Kai, please re-design the M2. If this new gen of BMW is what will be coming in production then i'm all in. No growing on me needed, just love at first sight. Stick a petrol guzzling engine for me 😁😁

[@bmwblog]

He's in charge of i cars. M2 will be around for a while

[@skfunk4550]

@@bmwblog so, are all the Neue Klasse electric?

[@javierjimenez3627]

Yes and no ​@@skfunk4550

[@bmwblog]

All Neue Klasse are electric. There is no ICE M2 planned so far

[@bmwblog]

Only yes. All Neue Klasse cars are EVs

[@SimoneMogul]

Looks great but I’m waiting for a sub compact SUV. In the city don’t need a big car

[@bmwblog]

What would be one example of such car?

[@SimoneMogul]

X1 or a Lexus NX. My first car was a 1973 ..2002 Inka color. Looking or waiting for a sub compact SUV..Love that color of that interior. ..@@bmwblog

[@bmwblog]

There is an iX1 in Europe

[@SimoneMogul]

That’s wonderful but I’m in the USA. We need SMALLER SUV CARS🚗hybrid and electric. I’m about to give up very sad

[@theanonymousone9668]

I hate when people.who have no eye for what looks good are the main ones who choose to design cars for a living. The large grille is what gives a look of DISTINCTIIN to these vehicles. Why would you fix something that ain't broke??

[@arturnuraliyev8592]

The exterior looks like Jeep Grand Cherokee from all sides, especially from the side and tale lights

[@bmwblog]

Let's not go wild now

[@seansiew5629]

no way buddy, that Jeep looks bland as hell when compared to this

[@mo_0912]

Still trying to take it in. Looks strange, but at least it doesn't look like the 7 series or the iX.

[@thainaaier]

The sedan Vision Neue Klasse 3 looks like a Pontiac, not a BMW ... this Vision Neue Klasse X front end is much better, looking like a classic BMW.... they should stick this front end to the BMW sedans and coupes as well.

[@bmwblog]

Maybe, but what's the point of making all cars look the same? It's better to have unique designs

[@JeremyZ22]

I have an IX M60 and I absolutely love it. Feel like I need to start with that lol I don't love the kidneys on the IX or this. I prefer the way the sedan looks up front. The screen in this is horrible. Why are we going backwards ? Porsche is going full dash in the Macon / already there in the taycan. Caddy has the lyric starting in the 60k range and that has a beautiful screen. BMW is going almost too simple and taking a step in the wrong direction here in my opinion. The rest of the interior looks great. Maybe I won't do orange seats. But I get it. This is for show. The interior lighting is beautiful. Thank goodness for headrests that don't have a plastic hard piece in the middle that hurts the head if the car is flooded and rocks the passengers head back into the seat. 😮 Overall.. beautiful product. Not everyone will like every feature. We will see pricing/performance/range. That will really determine the sales of this!!

[@unowen-nh9ov]

Screen facilitates full windshield HUD & can be ignored.

[@JeremyZ22]

@@unowen-nh9ov I saw that which is also a really cool feature... Visually though if I were looking at this car and comparing it to other high-end luxury vehicles that one center screen feels kind of boring. If that makes sense...

[@bmwblog]

I don't think the orange seats and the overall seats will remain the same

[@JeremyZ22]

@@bmwblog agreed. Just a great way to make things "pop" and even if they do have an orange seat option. They will have other color combos as well.

[@RehneDo-lb6yt]

It's not longer a luxury brand any more, atleast to many including me

[@jimf7654]

Great..now let’s make this affordable 😅

[@bernard-francoistaylor4205]

I'm so tired of the grille discussion. Every time I hear or see it, I automatically hit the dislike button. There's so much information missed because everyone is obsessed over the grille. There's features people have that are never discussed because of this grille bs

[@bmwblog]

Don't hit the dislike button because that simply hurts our video.

[@rkkty6996]

It has small beaver teeth for the front grills

[@madmax1631]

so fking cool man im in love

[@bmwblog]

Finally a good design :)

[@madmax1631]

I never had a problem with the big grills. I love the g80 platform and even the xm @@bmwblog

[@canary_in_a_coalmine]

It’s funny to see a BMW designer laughing about their own inconsistent and weird shenanigans of the past years

[@namechecksout6300]

Design is a hybrid between iX and x5! Stunning design.

[@bmwblog]

It is nice! Agreed

[@paulozavala3232]

Only me who see a very special persons mustasch?😂😂

[@PatrickAdia]

Literally my first reaction 😂

[@unowen-nh9ov]

Only special ed. persons.

[@maaaax..]

Headlights are wayyyy to big

[@christopheperret7196]

Nice design but please keep the Touch Contoller (kzbin.info/www/bejne/jXzQqaWsedqjeas), Gesture Recognition (kzbin.info/www/bejne/Z53bqZ6vlNt9fpY) & Voice Recognition systems in the car allowing navigation in HMI without having to touch any screen (which prevents fingerprints and also increases safety). I don't want my future BMW to have the same user experience as a Tesla Model 3 which requires most of the time to touch the central display !

[@sk93333]

The rear looks like a Jaguar F-pace lol

[@bmwblog]

I don't see it

[@mo_0912]

I see Audi... Q7.

[@sk93333]

@@mo_0912 Q8?

[@unowen-nh9ov]

Next they'll accuse it of looking like tall five door wagon hatchback.

[@kopanokhumalo4344]

This looks more like an I phone 📱.... not good looking but the tch is nice

[@jellyd4889]

Screen and Steering wheel are meh. Silly nose too. But the rest is fine.

[@georgieallabaster6040]

Dress warmly MB and Audi

[@unowen-nh9ov]

Truck maker Daimler & Dieselgate VW.

[@deepakdevellore]

Only a mother can love it , scratch that , even mother cant love its design

[@soneu234]

Another SUV!!! BMW….THE NEW LAND ROVER COMPETITOR….! NO SENSE Z4M FOR EXAMPLE….But X1,X2,X3,X4,X5,X6,X7….!XM…!! And now….New Class of SUVS!!!

[@unowen-nh9ov]

They have doubled volume this century on Spartanburg X crossovers.

[@bmwblog]

No one is buying Z4s anymore. That's the truth

[@soneu234]

@@bmwblog Why not!?you are(welll…were) Bmw….you made “sport cars”….not 30 suvs in your portfolio! Anybody think that a Z4M in 2024 would not be sell!??In USA for example….

[@bmwblog]

We don't work for BMW. So we def don't make the cars.

[@soneu234]

@@bmwblog We know it….When I talk….I refer to bmw….Anyway, we don’t make the cars but we can give an opinion….and we talk about bmw not about Land Rover…It’s true that lately seem the same . No z4 M….and the next year or in 2026….the z4 out….Dont worry guys….the replacement!?A new suv for sure!!!!

[@footballgeorgiebest]

The designers are going to bankrupt BMW

[@unowen-nh9ov]

Better congratulate them on record 2023 b4 they're gone!

[@bmwblog]

Why?

[@MrBigBlue76]

I don't like it at all. Those narrow kidneys looks awful, does not fit into the design of the car. It looks realy weird. Also hate the interior design. Very disappointing.

[@unowen-nh9ov]

So don't buy 1, it'll leave you more time to troll.

[@MrBigBlue76]

@@unowen-nh9ov for sure i will not buy it. I am not fonf of electric cars anyway

[@WallabyWinters]

​@@MrBigBlue76shocker

[@homiixide]

everybody complaining the grills too big and now they’re going back to their roots from the 70-90 that everybody loved so much and now yall complaining. it looks great if its done right

[@seansiew5629]

@@homiixide there are idiots who prefer unreliable car than a controversial design, so be it like they have so much time to waste in the workshop like new Mercedes Benz

[@Gabber10K]

horrible design, sorry

[@unowen-nh9ov]

Your writing is sorry.

[@Gabber10K]

@unowen-nh9ov checked your grammar lately? :D Butthurt for what? Shitty design?

[@ivannagy9668]

Interior is awful. OMG, Dukec you are ruining it big time.

[@Aizman87]

I dont like this at all! And the small grille dont matter if it doesnt have a straight six behind it😢 I will eventually leave Bmw for good if you keep this up. Bmw’s greatest days are over sadly.😢

[@javierjimenez3627]

Ok go out

[@Aizman87]

@@javierjimenez3627 Bmw dokt get it. Im probably one ome of their biggest fans of all time but this is not Bmw anymore.. that says alot!

[@javierjimenez3627]

@@Aizman87 people always will complain, if they move to the right people complain, if they move to the left people complain, I don't understand why is so difficult to understand that we are not in 1990 anymore, we are in 2024, technology move forward, design move forward, I like this concept, a retro modern style, Next gen M5 is not going to have this design language but prolly next gen 3 series will and along with the x5, x6 and pretty sure next gen m3/m4

[@unowen-nh9ov]

Independent century+ old German engineering firm haven't been prospering for 60 years by living in the past.

[@Aizman87]

@@unowen-nh9ov bmw is one of the most prospering brands in the world so you could not be more wrong. But if they gonna make cars like this now they will not continue to prosper for sure

[@bgdn1979]

Where are those sporty BMW exterior lines that have defined the brand itself for last decades. This model seems to be another failure in BMW design, especially the front.

[@unowen-nh9ov]

'Splains their record sales.

[@mateipaunescu]

Is it just me or does the overall shape look like a F39 X2?

[@bmwblog]

Different