Bob Iger Teaches Business Strategy and Leadership | Official Trailer | MasterClass

In his 45-year career in media, Bob Iger has never shied away from change. That quality has served him well at The Walt Disney Company, where he’s helped one of the world’s most beloved and established brands evolve without losing any of its magic. As chairman and CEO of Disney, he’s helped shape the company’s strategic vision and guided it through some of the boldest moves and biggest acquisitions in media today. In addition to the acquisitions of Pixar, Marvel, Lucasfilm, and 21st Century Fox, he helped expand the company’s content across new and diverse platforms, embracing direct-to-consumer technology.
Learn more about Bob’s MasterClass at mstr.cl/373JwyE
During his tenure at Disney, the company has been widely recognized as an industry leader, landing a place on “best-of” lists in most major business publications. Bob himself has been named one of the “World’s Most Powerful People,” a “Top Gun CEO,” and one of Institutional Investor magazine’s “Best CEOs” for four years total so far.
In Bob’s MasterClass, learn the Disney CEO’s strategies for evolving a brand in an age of disruption and leading with integrity, courage, and optimism. Through case studies and lessons from Bob’s 45 years in media, learn the strategy behind some of Disney’s boldest moves and biggest acquisitions, including Marvel, Pixar, and Lucasfilm. Bob will teach you his take on the art of negotiation, risk management, and evolving a brand. He’ll also share his core tenets of leadership and teach you how to embrace change and take smarter risks so you can reap greater rewards in your company and career.
In this online class, you’ll learn about:
• Risk management
• Focusing your company strategy
• How and why Disney acquired Pixar and Marvel
• How to evolve a brand
• Anticipating what consumers want
• Leadership characteristics
• Effective time management
• Managing industry disruption
• Navigating complex deals
• The art of negotiation
More from MasterClass:
• Sara Blakely Teaches Self-Made Entrepreneurship: www.masterclass.com/sbk
• Anna Wintour Teaches Creativity and Leadership: www.masterclass.com/awi
• Howard Schultz: Business Leadership: www.masterclass.com/hs
About MasterClass:
MasterClass is the streaming platform where anyone can learn from the world's best. With an annual membership, subscribers get unlimited access to instructors and classes across a wide range of subjects. Each class features about 20 video lessons, at an average of 10 minutes per lesson. You can learn on your own terms - in bite-sized pieces or binge it all at once. Cinematic visuals and close-up, hands-on demonstrations make you feel one-on-one with the instructors, while the downloadable workbooks help reinforce your learning. With MasterClass, you can stream thousands of lessons anywhere, anytime, on mobile, desktop and TV.
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#MasterClass #BobIger #business

[@masterclass]

Bob Iger Teaches Business Strategy and Leadership is now streaming on MasterClass mstr.cl/2CKW3Jo.

[@ChristiaanNdoro]

This first part didnt age well given whats happening today, but it definately was a worthwhile Masterclass

[@Khawkins614]

That's right when you start a company you should sell it to Disney

[@kiran-thetributechannel]

Steve Jobs sold Pixar lol

[@leocross8578]

Bob Chapek should buy this

[@bloodrunsclear]

'I'm going to cover a number of subjects' Any of those going to be your controversies?

[@LordJagd]

Which controversy?

[@bloodrunsclear]

@@LordJagd Look up ‘Bob Iger controversies’

[@LordJagd]

@@bloodrunsclear Can't really find any major articles on this, can you just say a few examples?

[@muradfataliyev1345]

I can't get it. This man is Bob over then who is Robert Iger?

[@thorengebretsen5132]

People really soesn't understand what this man has accomplished. He is probably one of the best business men in the world, and people are hating on him because of some star wars movies he did not direct. He is teaching business strategy and leadership, not how to make movies...

[@the4universes207]

No, he didn't his job to check to the Lucasfilm was making the right decision in star wars.

[@thorengebretsen5132]

@@the4universes207 How the f*** would he know what to check for? hes not an artist.. he is the CEO! his job is to employ the right people to make the right creative decisions. He got JJ abrams, its JJ and kathleen kennedy's fault. stop blaming the worng people.

[@Moloch187]

Do you understand what he accomplished better than Nelson Peltz?

[@thorengebretsen5132]

@@Moloch187 Jesus christ... just because you read about Nelson Peltz's opinions against disney last night in your bed, doesn't mean Bob iger hasn't accomplished alot.

[@Moloch187]

​@@thorengebretsen5132 He accomplished a lot of what has put Disney on this path that has made this even an option.

[@cowetascore8476]

I wouldn't want to learn how to tie my shoe from Bob Iger...

[@mancal5829]

Well, if it isn't the Ghengis Kahn of Disney executives!

[@tabularasa7350]

the man who Broke Disney, the peak pretender, the investor scalper itself.

[@khalled2419]

Wym? He left Disney in an incredible place, then came back after chapek ran it to the ground

[@tabularasa7350]

@khalled2419 chapek was never really in charge he was just a scapegoat to make Bob look good, but that didn't last.

[@waltersobchak8080]

@@khalled2419 Leaving your company with the same debt-to-profit ratio without any prospective properties or products coming out is not leaving a business "in an incredible place"

[@John83118]

This piece is enlightening; akin to a book that enlightened readers on similar matters. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Author Name

[@leptonsoup337]

And for Bob's next Master Class, he's going to describe how he pissed off a Disney Princess (with badass MMA skills). Talk about risk taking! What next? A master class in how to drop a few billion USD on some IP only to shit the bed and roll around in it for a few years?

[@user-rk2sz5bu8g]

1:16

[@Espiritas]

I LOVE ELON!

[@laei6391]

Damn that dislikes is so low I mean It's not his channel so ok

[@user-eo4lz8oe7q]

I don't know whether Bob has these people in life... but in 2024, it's good for Bob to gain assistance from 1953 or 1957 or 1954 or 1959. You would need help, don't do everything alone. Be careful in April & Sep lunar calendar, all things are fine 👌

[@mikexf1647]

Teaching me how to ruin the biggest unsinkable media corporation of all time bob?

[@hksqhksq]

bo burnham brought me here

[@TravirusTheKing]

Yeah I get learn about how to destroy a franchise. after buying it.

[@ghosthusler]

Bob Iger teaches Wokeness

[@hi-five4960]

Finally, the right white man for the job

[@Jason_from_cal]

​@@hi-five4960he's really burning the company down

[@bruceleemichaud6327]

Elon Musk, has entered the chat?...

[@ZekeAxel]

Just absolutely kill the Star Wars franchise for woke optics, kowtow to China and throw around popular buzzwords.

[@TheRealTestFry2024]

Or stop lying.

[@SunwardApple]

😂 ain’t no way this guy is giving advice, bro created and exasperated Disney’s current problems.

[@davidpar2]

BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

[@trashhold]

Masterclass in wokeness

[@phillipgonzlez8635]

What a joke ... everything he bought turned to shit....

[@DA87i]

Marvel says hi and Pixar literally carried on with the same leadership team as before 🤷🏻‍♂️

[@LordJagd]

@@DA87i Pixar got way worse and Marvel just sucks

[@mattrb8101]

@@LordJagd marvel doesnt sucks lmao. ur opinion is stupid unpopular

[@chillin1661]

@@LordJagd lmao sure pixar had bad movies but him As President Brought Wall-E , Ratatouille, Up, Inside Out, Soul. Also If Marvel is trash How Is It The Highest Grossing Movie Franchise?

[@blessedspear2642]

@@chillin1661 Haters gonna hate. That was Martin Scorcese's burner.

[@cingizceferov174]

Bu Disneydi oğurlayıb adından istifadə edib sayt yaradiblar ustrlikdeki Robertin adından da istifade edibler

[@markangelodioneza7497]

i don't want to be greedy like you your ruined all marvel franchised movie