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At the end of Sørfjorden, an arm of Hardangerfjorden a three-hour drive by car from Bergen in Norway, amid high mountains, waterfalls, and deep fjords, is a small industrial town named Odda. Here, the metals company Boliden is currently making a major investment to expand and upgrade its zinc smelter. The aim is to significantly improve productivity of the plant and further increase the output of zinc-mainly used to prevent rusting and prolong the lifetime of metals-while maintaining the smelter’s world leading environmental performance.