Boohoo vs. Patagonia: ultimate greenwashing vs. sustainable fashion ǀ Justine Leconte

Boohoo and Patagonia made major announcements last week: Boohoo hired Kourtney Kardashian as their new "sustainability ambassador" while Patagonia is transferring its business to an NGO. Boohoo is a major fast fashion brand (aka unethical and not sustainable) while Patagonia has been focusing on doing better for years. The contrast between the two is quite representative of the extremes currently happening in the fashion industry. Let's look into it.
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[@Misakigi]

I'm a UX Designer...what a joke. When I inspected the source code, the image is the same size. You're not saving ANY energy. If anything, it takes more battery power and Wifi signal to reload the page with their so-called energy-saving feature. And even if hypothetically you were saving a tiny percentage of energy, it's only 1 website of thousands we look at in a month. From a business and UX standpoint it makes no sense either because a lower resolution photo is NOT what consumers want. We always want more high quality photos and videos. I could keep going but I don't need to.

[@justineleconte]

Thanks for bringing in your expertise. I'm pinning this comment to the top🙂

[@JulieWallis1963]

What’s a ‘UX’ designer?

[@gzapray7203]

I was about to comment that, but guess someone got there first. And yes, you've nailed it. XD

[@Merrybandoruffians]

I actually disagree that it doesn’t make sense from a business standpoint - it’s a great marketing technique to make the user feel as if they’re participating in sustainability without having to do any actual legwork or make any sacrifices. It’s also a great way, low cost/effort way for the company to draw attention away from it’s abhorrent human rights abuses. And I’m sure it only took like 2 extra seconds to code cuz it looks like all they really did was switch out the colors and degrade the image resolution? (I haven’t looked at the source code). An all around 10/10 solution for the performative activist 👍🏾

[@Misakigi]

@@Merrybandoruffians i agree with you. When I said it makes no sense, I meant at the extreme - the principle of removing photos doesn’t actually enhance UX. Ofc they did the bare minimum to trick users from a marketing pov (which is ultimately a business pov) as you more eloquently put it.

[@182Voguelover]

Love this! What kind of marketing genius thought that a Kardashian was the face of "sustainability" 🤣🤣🤣🤣

[@RainbowSunshineRain]

They give us gossip :)))

[@quacasualwomen]

Well maybe their silicone is recyclable?

[@MartaWis]

If Kardashian's involved in any shape or form I'd most definitely NOT buy even if I might have been interested at first. They're an opposite of ethical.

[@LauraJean3]

Not a genius that thought a Kardashian would bring sustainability, but that thought a Kardashian would get us to actually know what BooHoo is. I had never heard of this brand until Justine posted about it. All good info, though!

[@jocmtl]

Is it because she shops in health food stores and eats a “clean” diet?!😂😂😂

[@BornRemaining]

You got me on board with Patagonia's message just by showing me that they teach and encourage people to repair and maintain their clothes instead of just buying more more more. They shouldn't have to because part of being a functioning adult means knowing how to maintain what you use every single day, but the fact that they do when it goes against their own monetary gain says a lot.

[@tic857]

They also have a store where you can buy used items that came from previous users.

[@jen7662]

True, but I’m not a fan of them charging over $100 for a polyester pullover. nothing is perfect though.

[@DaisyMooster]

I live in Burnley, (U.K.) where Boohoo has their distribution centre/warehouse. I don't know if they have more elsewhere but the one here is huge. They are buying up most of the industrial park around them. I think they were permitted and encouraged to locate here because it would bring jobs to the area. Very few of the employees are local, or English. (I have zero issues with this, just stating facts). We also have two units on the same industrial park, and I occasionally walk from my home to the units with my dogs, which takes me through local woodland. Around a year ago I did this walk and was surprised and saddened, and if I'm honest, a little uncomfortable, to see makeshift "camps" in the woods, I told my husband who said "It's the people who work at boohoo, the police occasionally clear them out." That should give you some idea of how the employees are treated and how much money they earn if living under tarpaulins in a wood, with no water/heat/toilets is how they live. I think many of the people working in the warehouses come via labour agencies, as they are "shipped in" at the start of each shift, apart from the people living in the woods. The whole thing makes me determined to never buy cheap clothes, from anywhere BUT also to check companies out before buying anything. Boohoo also own other brands, Karen Millen for example, which does not sell cheap clothes and you wouldn't immediately suspect was owned by a company such as Boohoo. So it pays to check exactly who owns the brands you buy from. Edit: also, if any company is selling anything so very cheaply, it's very easy to work out that they are not environmentally or ethically responsible. If a jacket costs $18, it's made with cheap utterly non-environmentally friendly fabric, cheap labour & zero ethics. It's not rocket science to work this out. I don't think many people are fooled by the greenwashing anymore.

[@sophiesmith8727]

Boohoo own Karen Millen??? Wow I remember that brand from years sass ago, when did this happen??

[@anaalves3658]

People like to " believe" that they are choosing the "right" company/ organization so that they can feel better about their consumption. I include myself, I try to buy second hand clothing as much as possible, but if I can't find ethical and reasonably priced goods I default to the big brands. I don't know any physical stores that are ethical, and I am not a fan of buying online, I like to feel the fabric and try on the product, only things I will buy online are repeats of something I have bought and liked.

[@Nyctophora]

Something illegal must be going on there - I mean, actual, potentially prosecutable illegal - could Trading Standards look into this? People living like hobos while working can't be making even minimum wage. I don't know who best to suggest but there must be something!

[@braria9855]

Greenwashing is more problematic, when a brand asks for the cheap coat 5 times the price and pretends it is green though the company is just asking much more and spending a significant portion from the revenue to market and greenwash

[@abiw9999]

@@Nyctophora there was something a few years back about them not paying properly which goes against UK laws but Theresa may basically said if they fine the company they'll go abroad 🙄

[@tdav3237]

I have worn / used Patagonia for many years, even before being “ethical” was chic….yes, items are expensive but they last 20 yrs. not 20 min. Quality not quantity. Very happy and proud that Patagonia is putting their money where their mouth is and planning for the future. Let’s hope other brands, outdoor or runway, follow their example! Thank you! Justine, for a very thoughtful and informative video! You are the best!

[@Sonicsis]

I’m happy to hear this, I plan to save up to purchase some items.

[@Paulxl]

I'm seriously considering buying from them when I need to replace a columbia jacket I have.

[@BebelovesMacika]

@@Paulxl I thought they are similar. I haven't seen Patagonia shops in the EU, only online.

[@Paulxl]

@@BebelovesMacika There are physical stores that sell their clothing. It seems Patagonia barely has their own stores. They have some mainly in France and Italy

[@chiaralinnea4335]

my boss once told me that she bought a new jacket after her old one was worn out after 15 years! It wasn't from Patagonia but still....making sustainable and durable clothes IS very much possible. Having grown up in a very h&m, forever 21 and co dominated fashion world, I almost forget about it sometimes

[@peacetoall9818]

You are a true fashion blogger. You never bombard videos for the sake of it. And any video you upload will have myriad of information. And it’s just not a clothes haul channel. Nobody would think about discussing these in a fashion channel. So informative and engaging. Kudos Gurl!

[@Juliette5044]

THIS

[@asha.m]

Kourtney is not hurting for money, so you can only imagine how much it took to buy her. Thank you for the insight Justine 💚

[@SummeRain783]

I started sewing my own clothes, at least the simpler pieces. And minimalism really helps.

[@mizpah1993]

That’s awesome. I really want to learn how to sew.

[@Neenerella333]

@@mizpah1993 I learned from my grandma, but KZbin has great tutorials. Start with small, simple hand repairs or hemming a pair of pants. I'm afraid of machine sewing😄, so I do everything by hand. I'm sure you'll get the hang of it!

[@SummeRain783]

@@mizpah1993 there are a lot of KZbin videos you can watch!! That’s how I have been learning. There are also a lot of videos on couture sewing techniques so you can literally get that high-end look for such a low price in comparison by making your clothes with quality stitching. It takes just a little bit more patience but imo it’s so worth it! Since you’re really only going to be doing it a few times in maybe several years if you make sustainable clothes that last you. Even the process of picking out your own fabrics, looking at design inspirations etc is really fun. Plus you know no one else will have this piece you have. It might sound weird but it also somehow got me to “bond” with my wardrobe in a different way. Because I put so much care and effort from almost it’s start to finish that literally love every piece in my closet. I got so into it that I am also on the side working on a “project”. I have been watching tons of Chanel/dior couture videos and learning some of their embroidery and other techniques. So I am working on making something for my mom that will look very artistic and couture but it will take some time. It is fun though as you are sort of creating a wearable art and it’s even relaxing to do something so detail oriented. Sorry for the essay but I really love it and it excites me and I want others to try and feel great too! I hope it works out for you!

[@SummeRain783]

@@Neenerella333 hand sewing is amazing! I was replying to someone else above that it can give you couture without that hefty price tag.

[@JanineSews]

I started sewing my clothes in 2015. It really changes how you look at your wardrobe - only investing time and money into things that you love & will wear for more than a one week trend cycle.

[@justafan3888]

I love this. Education is key to really understanding fast fashion, greenwashing, and where the $ trail runs. Consumer power!

[@thomassheppard1159]

As a Web Developer, that Energy Saving feature on the Boohoo website is rather questionable. It doesn’t state how it will make the website more energy efficient and the screen dimming is purely aesthetic

[@tatjanarohr5429]

Yeah I was also thinking about that - as a UX designer I am not sure if this will make a difference at all as it does not change the settings of the device?

[@kotrynasiskauskaite4995]

As a physicist, I can say that nope it does not save any energy. A running circuit is a circuit. You would physically need to reduce brightness of the display screen in order to save. What a joke lol

[@carochan86]

Would simplifying their website and making it minimalist make any difference?

[@alexandrapillajones6198]

@@carochan86 Nope. Best thing a website provider can do to minimize environmental impact is to go with an ethical server farm with (actually) sustainable practices: they do exist. Given the wide range of customer devices and settings, there's no way a website provider, designer, or coder can really create a "low-energy website." The device you are using to look at the website uses pretty much the same amount of power to display static media content no matter how the website is working "under the hood." You can optimize for performance / speed, but not electricity. (Unless you're talking about swapping out video for photos and text, then sure, your battery will last longer.)

[@gdretired4385]

Thank you for your continued effort in your fight against fast fashion and green washing. I’m 62 and I remember when clothing was made well and lasted for years. Even today, I will only buy high quality clothing (and timeless fashion) that I can wear for years.

[@e.machocolat775]

Completely agree on all points. I continue to open my children's (all adults now) eyes and encourage them to save and buy quality pieces. This was instilled in me as a child growing up my parents would say its not worth buying something that will not even last after a few cleanings, boy were they right.

[@gdretired4385]

My parents grew up during the depression of the 1930s and they instilled the value of quality clothing.

[@jocelyneprovost295]

absolument d'accord!

[@hypatiakovalevskayasklodow9195]

Clothes I get from my grandmothers are so much better than ANYTHING I got in the last ten years, even custom made

[@brifren2]

So true! I still have quite a number of clothes and some handbags that I bought decades ago (even a couple from my parents, from the 60s or 80s) in excellent condition and timeless style. Mostly from France, like me :) I love and take care of them. The cotton, wool and leather, the stiches, the buttons, everything was fantastic, even when it was not very expensive. I also have some bedlinen and table clothes that are decades old, still great, beautiful and in fashion because they are timeless. First hand vintage is perfect, but second hand vintage can be amazing too! It makes me so sad to see what fast fashion sells and you can feel that their products were made in awful conditions for the workers, and the environment.

[@justineleconte]

I wonder if boohoo's sales are going to drop after such a greenwashing campaign (or rise?...), and whether Patagonia will rise after the switch to an NGO. Your thoughts?

[@julieme7927]

I doubt it. Patagonia only makes outdoor clothing. How many duffel coats does one person need. As for Boohoo, people buy from them because that's what they can afford. I'm sure even the teenagers who buy from them would rather buy designer, handmade stuff but even second hand designer things are far more than most of us can afford - even as a one off purchase every 10 years.

[@IEVAKambarovaite]

I really can't see their sales dropping. Sadly!

[@1ndianSummer]

Patagonia clothes are very expensive and long-lasting. I don't think that their sales will increase significantly, because they are not aimed at endless sales growth, which is a good thing.

[@00tsingo]

tbh Patagonia came on my radar only now with their announcement. The next time I need to buy something that Patagonia is offering as well, I'll go there, even if prices are higher.

[@sweetgrasshopper]

@@00tsingo same! But I already have everything I need, even for the Scandinavian winter.

[@Mrs.TJTaylor]

Justine, YOU made me care about this issue. No more cheap fast fashion for me.

[@jiminycricket6428]

Same! The more I look into it the worse it gets, so shocked!

[@tphan3643]

Is there anything the Kardashians won’t do for money and fame? They all already have both and it’s time they use their influence for the good of this planet. Very enlightening video Justine!

[@patriciasauermann3805]

As if .... I can already hear Justine chuckling .... 🤣🤣🤣

[@tphan3643]

@@patriciasauermann3805 😅

[@1983simi]

I have to admit, the first time I purchased something from Patagonia I really gulped at seeing the price tag. And tbh when I was still under 30 I wouldn't have been able to afford it no matter how much I wanted to. Yes, a good piece of clothing lasts you longer and thus is more worth its money, but my disposable income for the longest time just didn't even allow for that kind of investment. I hope that one day there will be some way to provide sustainable at affordable rates as well. It doesn't have to be ultra cheap, but at least it should be in a normal middle class budget (taking into consideration that they don't only need to buy clothes but also pay a rent, buy food etc) Anyway, so in my early 30s I finally afforded myself two Patagonia shirts and a pullover, and before I knew it 7 years have passed and they're still going strong and serving me well. Knowing that Patagonia is basically an NGO now I'll gladly make my next necessary purchases there too.

[@korinaviado3333]

Ok but who names their brand Boohoo?! 😂. Anyway, we really have to realize and understand that we have the power to get rid of these kind of brands with proper guidance, education and awareness. And we have you to THANK for always enlightening us 😊

[@TheBaumcm]

We have the power, yes, but with the rising cost of living and the fact that many companies are expensive but do not stand by their product like Patagonia, often we are over a barrel. I thrift. Problem solved.

[@nw1749]

Welcome back Justine! Thank you for always being a voice for better fashion practices in this industry

[@corkycobon1481]

Thank you for your call outs to the fast fashion brands that are greenwashing. The more info we have, the better decisions we can make with our money and what fashions we should be supporting.

[@ariellisha4539]

I hope the public sees the scheme Boohoo is trying to pull as well as many other fashion brands. I prefer thrifting myself, but I would love to see a video about sustainable brands and why they are sustainable. Thank you for getting the word out and helping educate us; I enjoy all of your videos!

[@janiscommentz7732]

As always, you do your homework! Thank you for your reports. I began watching in 2018 as I was planning a trip to France, but you keep me hooked. I’m a retired teacher and artist, 67, feel I have always followed classic trends in fashion, and live in the Mojave Desert. Best to you!

[@katem3961]

Excellent video! Your research is impeccable. As soon as a member of the K family is mentioned in anyway, I back away, so not interested in ANY of them. Plastic clothes for plastic people. Thank you Justine.

[@alp7928]

Thank you! We need more people like you.

[@SuperAnnetik]

Very well said! Plastic clothes for plastic people! I thought there was something wrong with me at a time that I never cared for anything Kardashian

[@gorejs8396]

Merci, Justine! I've been waiting for this video since seeing your tweet about Boohoo. Excellent analysis & commentary, as always. The contrast between Boohoo & Patagonia couldn't be starker. Thank you also for saying at the end that we choose what to buy, whom to buy from. Buying is voting, so buying from Boohoo means you're voting for throwaway, unethical junk, whereas buying from Patagonia means you're supporting ethical production & real work to combat the climate crisis. It will indeed be interesting to watch how each company fares after these announcements.

[@e.machocolat775]

Thank you Justine for your continued effort in keeping us all in the know. You are being heard loud and clear. merci beaucoup

[@kotozbik]

I love how informative and well researched your videos are, thank you!

[@pumpjackpiddlewick]

This is why we love you. You tackle head on the fashion industry and help us know who to really bypass (or at least do our very heavy duty homework on) and who to consider. It is seriously and very much appreciated. Merci beaucoup! PS. Patagonia have been around for years, so their ethics prove they are a company worth supporting. But are there any fast fashion companies that have also managed to hang in there, though there is no reason they should have been able to, and how have they done it if they have? (Primark?) And who are the primary buyers of fast fashion today? (I am sure you have probably said, but would love a repeat.)

[@DoeRaeMe]

This is VERY interesting to see, also very sad! Thank u for putting to work in for this video Justine, and making us all aware❤

[@KateinBlack]

I don't really see how Patagonia is a sustainable brand. It is ethical maybe but it uses a lot of synthetic fibers and it isn't very sustainable in a long run

[@LeoDeGrand]

For real I just had a quick glance of their website since I never shop there and nearly all their fleece products are polyester! It even mentions on the product page that the due to the nature if the fabric it will pill over time so presumably shred lots of microplastics.

[@juliekonigskind6434]

So glad, that you are back Justine :) I have been missing your weekly videos! You are one of my favourite KZbinrs. Thank you for letting us take a look behind the scenes and understanding more about fashion, dressing well and finding our personal style. All the best to you ☀️

[@numsidumsragitsch]

I love that you did that little pause, after the boohoo anouncement, so we could all laugh and catch our breath before going on. Well done!

[@peaceknot]

Love your channel. Always such top notch elegantly worded videos that are worthwhile and educational.

[@danielsimionescu298]

Awesome video! Literally just heard about Patagonia’s new company structure the other day. Thanks for bringing awareness!

[@cjdflkj]

Patagonias quality has gone downhill. I also don’t trust trusts, usually it’s a way to avoid paying taxes and maximizing profits

[@joannetank7971]

Bloomberg did a great article showing how much is being saved in taxes by this change in ownership

[@sophianachtigall3598]

I love how you share your knowledge about common problems from the fashion industry. And I would like to hear your thoughts on Lily Silk. They are now everywhere, and that sometimes is a bad sign.

[@milsc1367]

I love videos like this. You always give us such great information. Thank you.♡

[@krc5210]

TY for all the information u have provided over the years. It has changed the way I shop, either higher quality pieces or thrift shops. Hope all is going well w your house and cooler weather has begun in ur area.

[@schwesterleinfuchs]

Thank you Justine, I always learn so much watching your videos.

[@Joshifying]

Thank you so much for breaking down these developments Justine. Your videos really teach me about a world I do not know much about despite how much I enjoy clothes.

[@mbelieve9919]

Thank you for continuing to post content on these topics.

[@soniaspf9705]

I just looked at Patagonia site and I found 80 Euros for a baby fleece rather hefty - if you don't have a lot of dispensable income where would people go when their ever growing children need new clothes? Poorer areas in Europe don't have thrift shops like the US . It is a dilemma when many families are at the moment in the heat or eat predicament. It's not only people following fast fashion who buy at the likes of Boohoo or Primark but the poor.

[@anas.6870]

The difference is your Patagonia fleece is going to serve you for years, and not fall apart after the first wash. I've had my (Jack Wolfskin or Vaude) trekking clithes for YEARS. Even with intense use they don't really 'die.' But of course you make a valid point, it's always been like that, people with money can have great quality clothes and shoes and never spend anything in years, and people with less income need to buy new fleece or shoes every month😕 We need to support second hand and vintage.

[@myriamolortegui2441]

I understand buying affordable clothing for babys and children. They grow rapidly and need new attires constantly. However, affordable

[@myriamolortegui2441]

However, the pressure from the law and the market (specially us, the customers) forces the fast fashion industry to offer affordable but ethically produced clothing

[@samikaysays]

Leena Norms has a video on shopping lies you're told in your twenties and I think it would be worth while viewing for you

[@anas.6870]

@@rosewildwood7307 it's true, there's no perfect solution, buying less and taking care of what you have and sharing between friends. I've gifted or sold for a symbolic sum a lot of my clothes to friends and acquaintances, I think sharing /swapping clothes is a viable option. If there's a will, there's a way, as they say. Let's be honest, we all have more clothes than we could ever ever need, most of us wouldn't have to buy a single thing every again😏

[@verity4013]

All of your videos are so informative. I can't tell you how grateful I am to find some informed and intelligent information about the fashion and the industry. Thank you so much!!

[@GildedButterfly]

Thanks for this video Justine! Side note, love your nail polish color!

[@cindland]

Yay. Welcome back! Love your content.

[@teachmotivaterepeat9712]

Love your videos! Thank you for doing the research and presenting the issue in a clear concise way. After watching your channel, I made a decision 2 years ago to only buy pre-loved clothes and household items and never regretted this decision.

[@lizfromsydneyaustralia5609]

Thoughtful well- researched content as Always... thank you Justine... so good to have intelligent content!

[@josibc3524]

This is great. Thank you for the information about the component in the pants. We definitely need more education around these topics. Great work.

[@alicia.r]

Great idea to talk about Patagonia, this news need to be more known ! ( focus on the positive)

[@razzmatazz1974]

Still, Patagonia has sued the actual Patagonia inhabitants to stop using the name of the region in their products since its now trademarked, also has tried to stop local producers from obtaining the Denomination of Origin certification (eg: Patagonian lamb), so for me its a no no. I think its just a greenwashing move and something to pay less taxes since NGOs are exempt

[@magspies]

That's not true, unless you are conflating Patagonia locals with an American pro-marketing company and a questionable multinational bear company.

[@criss4457]

Do you have any refs or news from when this happened? I wanna know more about it

[@onoff_solutions]

Thank You so much for bringing awareness into these matters!!!

[@pilarguerrero12874]

I have learned so much from your channel. Thank you so much! For years I have brought my clothes second hand and I feel proud to teach this to my nieces now. I learned this from your videos and news like this makes me happy, for changes are taking place so quickly! Great video, Justine!

[@mafer2651]

I get always upset when I shop with my husband. The clothes for men are much better designed, the materials have more quality and the last more. Even wenn we look for busic items in the same brand such as black pants or a V-Neck black wool pullover. Why we cant have better products for women?

[@galynasemenko5414]

Thank you so much for bringing this topic up!

[@Lumenum]

as always, thank you for fantastic content, since I found your chanel I've been more mindful in choosing where to shop.

[@geniej2378]

Looking for sustainable fashion is a nightmare because of greenwashing campaigns (and that's their aim too). I feel encouraged that young people are opting for second hand fashion as a more sustainable option. I found Patagonia when I was looking for a rain jacket and really love the company ethos. Even their emails are mostly full of travel blogs instead of apparel advertising!

[@donnathompson5951]

I wish I could give this video two thumbs up. American (and global) consumers need more informative videos like this. THANK YOU for keeping us informed on these issues.

[@eliv.7062]

How interesting to compare two big brands' decisions and put light on their true colours. Great research!! Thank you for sharing, Justine!! As a consumer, it's good to find out and learn about trademarks' ethics. 😍

[@saarap.7782]

Great video! Thank you for discussing this Justine. This move from Patagonia makes me want to support them (but I have no current clothes needs, so just sharing these news onwards).

[@anishahuemer1728]

Can't tell you, how much I love your messages, your shared ethics in your videos!! Thank you so much,Justine!!!!!

[@AniaBumba]

So nice to see you again! Excellent video. I would like to learn about more companies like patagonia.

[@alwaysenough5965]

You are a brilliant and love your content and education!!! Thank you for sharing and educating me!!

[@julieberg8820]

Thank you so much for bringing this up. Keep on shouting about the greenwashing and consumer betraying, it is so important! 👏👏👏

[@cate9472]

You opened my eyes few years ago with your video about the movement "who made my clothes". I completely changed the way to make shopping. Thank you!

[@danarzechula3769]

I always learn so much from your videos thank you

[@dianerowell6509]

Your critiques are valuable. Thank you for explaining all the details of your industry 😊.

[@pmorganworkshop]

This was an excellent video. Thanks so much for keeping the information coming.

[@sweetgrasshopper]

Love your videos. Thank you for educating us 🙏

[@minounah]

YOU ROCK!! Keep these videos coming. They are so important!

[@sarahrebeccawarren]

I have wondered how much impact companies like ThredUP have on the environment. Could you speak more on the online thrift/consignment businesses? I have tried to buy more items from places like this when I can and I just wonder how much better it actually is, and what hidden drawbacks there might be. Thanks so much for these videos! It’s intriguing!!

[@kscriv4636]

Great idea, I’ve thought the same, we have Thrift+ here not as big as Thred up but I have wondered how they compare.

[@angellas.1314]

She actually does have a vid on this topic. You should search her videos for this topic.

[@NikaRunsAndBakes]

My struggle with thrifting -- grew up doing it since that was what we could afford a lot of the time -- is that so much of the thrift store clothing is no longer high quality. I get frustrated, for example, when trying to find a nice sweater at the thrift store when everything is acrylic/other plastic fiber. Another downside to the rise of thrift stores is that its popularity inflates prices of goods that were initially intended to provide a clothing source for folks who couldn't afford new clothes from stores. Now, it is almost cheaper to purchase clothes from FF retailers instead of the thrift stores. When the FF clothes wear out, they end up in the donation pile, thus "polluting" the thrift stores. The best thing about thrifting is that you are saving a garment from the landfill. It would have otherwise been thrown away, unless you purchase it and wear it.

[@maggip.1963]

They have huge facilities to store all the inventory and of course they have to ship everything so there is a significant footprint but these are still second hand items so no production waste and no poor labor practices in other countries. There is probably enough clothing on ThredUp to clothe all women in the US for the next 25 years. I just made that up but something like that is plausible and if it means more of these fast fashion brands closing their doors THAT would make a great impact 😃👍

[@chatalola96]

thank you so much for making this video

[@annescholten9313]

Thank you for keeping it real, fashion wise.♡

[@annescholten9313]

And I am a happy subscriber!

[@annehodgson]

What a great segment, Justine! Thank you. I'll share in my business English classes - if I may???

[@caitopotato5519]

I love Patagonia clothing, however I live in Patagonia (Chile) and they are unfortunately nowhere near affordable for the vast majority of people here.

[@jessicaschimmel7398]

would love your take on Lanius and Ekyog (German and French brands)! Thank you for all the info.

[@tessmoleski916]

Justine, you are my favorite Super Hero! No one focuses on the ethics of fashion like you. I am grateful to you for your continued push to raise awareness of how our money is spent when we make a clothing purchase. Bless you and thank you.

[@maryannmorris4795]

You are the only person with a fashion expertise that I follow, understand, respect, and find incredibly informative and inspiring - thank you/ merci:)

[@justineleconte]

Wow, thank you!

[@Ganes42]

Once again fantastic video! Making changes can be so easy. I’m a student so I definitely don’t have the money to buy only from brands which show responsible behaviour towards people and environment. But still I haven’t bought anything from H&M etc for ages. I buy second hand and always check the materials wether it’s polyester or other nonsense and the few things I do not buy second hand like underwear etc, I buy from sustainable brands. Saves me lots of money and I have food conscience about it.

[@nanaholmgren3895]

Thank you for this video! Hadn't heard about "Good on you" before.

[@sheilaj5818]

We need more articulate and intelligent people like you. thanks for this.

[@piraloumagus]

Thank you for sharing Justine!! ❤

[@glockenrein]

I just went to check out Patagonia’s website. 1) it’s very expensive 2) no plus size clothing 3) why do they feel the need to print giant “save the planet” designs on half their stuff? I’m always on the hunt for plain stuff without big prints, stripes and polka dots is enough for me. I’m willing to save up for high quality clothing but if it doesn’t fit, there is no use in buying it and I prefer if I like the design…😅 I’m doing my best, I buy a lot of stuff second hand and I always repair my clothes for as long as possible and recycle it properly; but sometimes I buy fast fashion because it’s all I can afford and I wear it long past what is considered fashionable and much longer than it stays in good shape for, it’s not exactly fast for me.

[@Sonicsis]

Sadly plus size fashion is very underrepresented. I’d send your feedback to the company itself.

[@hypatiakovalevskayasklodow9195]

I hate prints too, and I am also “plus size”. Only second hand and custom made, there is nothing better for us. Wrap skirts and dresses, stretchy trouser waists , and good to to (my waist fluctuates A LOT during the day)

[@JulieDeuxFois]

Plus-size is not sustainable🤷🏼‍♀️ Patagonia is for alpinists... not too many of us chubsters do that

[@hypatiakovalevskayasklodow9195]

@@JulieDeuxFois fashion designers have a secret kink for us and they want us to walk naked, that’s the most sensible explanation 😄

[@jenniferjen5422]

Try MarlaWynne clothing, she has some elegant plus size designs with not too much patterning. I see paisley is 'in' at the moment these busy prints only look good on tall models!

[@anca6652]

Thank you, Justine! Excellent educational video. I've learnt new things from it.

[@wheredepony]

I love the way you consistently bring attention to this topic! I had heard about Patagonia; Boohoo was new to me. Thanks!

[@ladykadiijha]

Amazing video as always 👏🏾 ❤️

[@carolhathaway5168]

This is brilliant! Thank you for educating us all!

[@emiliebaudat4650]

Thank you for the video 😊 Very interesting as usual 💚

[@adalix3954]

Thank you Justine for being so clear, so convincing and so concerned! Je continue en français parce que j'ai honte de te dire qu'il y a seulement 5 ou 6 ans je ne m'intéressais pas aux questions d'environnement ni aux question de durabilité. Non pas que je me vautre dans la fast fashion (j'achete tout en seconde main, ayant à Paris pléthore de friperies à disposition). Je te suis depuis longtemps maintenant et tu as su me convaincre sur ces questions ainsi que sur les questions d'exploitation humaine. Bien à toi, chère Justine !

[@justineleconte]

Merci pour ce commentaire 🤩🤗

[@nicktahaafe5186]

Great info thank you we enjoy your video and learn a lot from it 👍🏽👍🏽

[@mjl5497]

Thank you for educating us on a deeper level about the fashion industry

[@jamiegibson2595]

Justine, I appreciate your educational videos so we can be consumers who care about sustainability. Thank you!

[@sissel4151]

Thank you again Justine! Well researched again

[@teresaquenneville5303]

Love having this information. Thank you!

[@saraisalgado6188]

Hi Justine! Thank you so much for always keeping us informed and educated regarding responsible companies in the fashion industry. It has really helped me be more conscious about what clothes I buy. I am from Mexico and I struggle to identify good, ethic clothes companies to buy clothing. Do you have any recommendations from Latin American or global brands available down here that are ethical and sustainable? I really appreciate any tips! Thanks

[@crashofthemoons]

As a software developer, making the colors lighter on a webpage does absolutely 0 to help save energy 😂😂😂😂 so ridiculous

[@Amy-601]

Exactly what I was thinking! Just another gimmick, using highlighter & dark themes. If people really wanted to reduce the energy consumption, they’d focus on stopping or reducing bitcoin mining ⛏, that draws a lot more. But I guess we’re in way too deep to stop 🛑 that! Fellow s/w engineer 👩‍💻 here! - Amy

[@cmkristi]

Hi Justine. I love your channel and I love that you are focusing on this topic about greenwashing. Can you make a video about Carlings?

[@karenley7356]

Thanks Justine for this valuable information! I have always loved Patagonia and their core values. These types of videos are so important in helping consumers make decisions about where to spend their money.

[@loriwalter368]

Thank you for your intelligent response and ethical stance. Keep educating us and making people aware. I, myself, needed to know this to make better decisions.

[@annabells658]

Thank you so much for such high quality review of the issue! The mentioned business structure of Patagonia was very helpful and illuminating. I greatly appreciate the real example of a successful business,i.e. Patagonia, that is stakeholder (rather than shareholder) oriented. To solve for sustainability , we need alternative business models :)

[@dorotaazzopardi8718]

Justine, I love your reviews. Helps me to be a conscious consumer.

[@christelschmidt7468]

Thank you Justine! As always very informative and living in Vancouver, I see why I see a lot of Patagonia here,

[@knitsnbitsbynomadicreative5861]

Always love your channel as a small knitting business owner it is very important that slow fashion totally not a good way to live sustainably.

[@lucysmith7658]

So stoked about the Patagonia announcement! Fantastic step forward for the industry!

[@cinditrautmann7228]

Your hair looks beautiful! Such volume!