Sauce Walka on Streaming Revenue & Why He Didn't Sell His Catalog to Empire

[@bossup6207]

He smarter than ppl think… it’s always the artist like him that b really gettin that bag

[@ray63705]

True you’re definitely right bro that’s why a lot of underground trap artist have a lot of money cuz they used the trap money to invest in their own music

[@thedarksideoftheforce6658]

He does pimping also.

[@DozierDoinWork]

Check out his interview on million dollars worth of game… he break down the whole music business 🔥🔥

[@twinpyramid5985]

He’s been in around the music business since childhood, born into the game! Proud of his success and business acumen💯

[@double0double0]

If yall would take some time to do a little research then you’d figure this out yourself. 900k monthly listeners on Spotify is a pretty penny and that’s just 1 revenue stream off 1 DSP.

[@thurman390]

Sauce the smartest rapper. He speaks well about any topic.

[@KennieDubbMusic]

Such a smart hustler man…. Sauce got me looking up compound interest and maybe many of you already knew what that was but I enjoyed learning on that.

[@JoshuaFante]

He takes good care of all his ppl, they stay loyal to the soil and dude makes $ in his sleep because of this, he's smart enough to make it the long way not the fast wrong way

[@drewdrewson1384]

thank you kev!!!! Please keep asking about streaming revenue. Its the most interesting content for how the business works in modern times.

[@1beatsbytdot]

Fax !!

[@drewdrewson1384]

@@1beatsbytdot what I find hard to understand is DJ Paul (who owns his own music, makes beats for everyone, and owns a big percent of 3-6 mafia (who get sampled a lot)) always claims there is no money in streaming

[@DueceSpice]

WHATS THERE TO TALK ABOUT?YOU GET PEANUTS BECAUSE OF THE BUSINESS MODEL BUT IT CAN MAKE PEOPLE WANT TO SEE YOUR LIVE SHOWS WHICH IS 95% OF ARTIST REVENUE..

[@DueceSpice]

@@drewdrewson1384BECAUSE ITS NOT..DO YOU KNOW HOW MUCH A STREAM PAYS?SAUCE IS DOING WHAT MOST ARTIST DO AND JUMBLE NUMBERS FOR A INTERVIEW..YOU CAN LOOK UP HOW MUCH A STREAM PAYS FROM SPOTIFY AND ITS ALOT OF FACTORS WITH THAT..

[@DueceSpice]

@@drewdrewson1384THE BUSINESS MODEL FOR STREAMING WAS CREATED TO BE BAD UNLESS YOU ARE THE BIG 3 RECORD COMPANIES WHO OWNS THE CATALOG..THE STREAMING COMPANIES HAVE TO GIVE THE BIG 3 RECORD COMPANIES OWNERSHIP IN THEIR COMPANY..

[@tarrellsmith3260]

Hearing Sauce say he was hanging with Famous Dex is crazy if you been around from the beginning of Sauce career😂 Dex the only one that admitted he stole the Sauce, so I can see Sauce forgiving him

[@javimontana817]

Naw fr mf started calling irv twin then made drip from my walk 😂

[@kebokev7519]

Alot of rappers stole sauce whole swag and persona

[@tarrellsmith3260]

@@kebokev7519 I know my guy. I’m from here and saw his whole come up. The “Wack to Wack” diss so underrated😂 Like that shit up there with Kendrick diss to Drake but he didn’t have the following he has now to push it back then

[@frandavis1990]

@@tarrellsmith3260 dex was doin the dance and hanging with rizzo rizzo. Still shocked he went with rich a year later

[@DozierDoinWork]

@@tarrellsmith3260facts cause he smoked Drake on there with facts & the commentary at the end had me weak AF… day 1 fan

[@frandavis1990]

Been rockin with sauce since 2014-2015, on sauce!

[@DFWFOODNETWORK]

Twins done did it againnnnn

[@frandavis1990]

@@DFWFOODNETWORK the kid that did is still my anthem to this day lmao

[@HTOWN7131]

White bitches in the benz ​@@DFWFOODNETWORK

[@glosaiyan9109]

@@DFWFOODNETWORKWE DONE SHOCKED THE WORLD AGAINN 😂 💯

[@SanfordNson]

That's why i love H town we give nothing but game we aint tripping do you. Sauce dropping sauce

[@Jonathon1031]

I love the way the music business is structured. You can really get rich as fuck owning music if you know what you’re doing

[@brandonlewis5920]

It’s so refreshing seeing a rapper on top of the business side

[@CurserTV]

I respect his grind. Never listened to his music

[@Showmewhogreater]

Man,much raspect to this brotha,don't ever say Sauce ain't give you the Sauce😤

[@alexvswrld]

True

[@brentransome579]

Appreciate the interview… support

[@dandedie]

Can’t get anymore motivational for an upcoming artist than this shit, thanks

[@ChocoB-ui9qb]

Sauce dripping game fr 💪🏿

[@TAZS]

5:52 this is the key and probably explains why you don’t hear stories of sauce arguing with his artists on line, everyone is eating well on his label, that’s amazing 👏

[@dedricreid]

I learned a lot listening to this. Some extra sauce dropped on this clip.

[@ShoeCrewTV]

Texas artist mostly have their business right credit sauce for getting that mail box money that's the goal for life.

[@StretchEmOut]

KEV STOP TALKING OVER THE GUESTS GOT DAYUMMMM

[@sidbass3733]

I am blown away by this man’s intelligence. Honestly, no joking.

[@CashRuleTheMatrix333]

Never Heard Of Grandfather Clause Thats Some Shhh Ouuwee

[@ashleybanks-wm4cg]

That's how Gucci got 30 Million for 1017 Brick Squad

[@mosese1172]

this actually made me reconsider content creation as a whole

[@4evaworldwide]

sauce walka always dropping gems

[@SunniMerlot]

Kev breathing on the mic like Big Perk on the show with Stephen A Smith

[@drewdrewson1384]

I'm convinced this is the stretegy that Curren$y is applying to his career

[@TrillfigerOnDaBeatBoy]

Spitta been doing this since like 15 plus years ago even before the streaming.

[@abdulx549]

nah spitta been doing this for 20 plus

[@TrillfigerOnDaBeatBoy]

@@abdulx549 20 plus years ago he was with cash money

[@silentchaos14]

It's what every independent artist with a record label is doing lol

[@Ywonova]

The blue print

[@DemarioDon]

Great content love homies approach to business something I’ve been trying to master

[@miskwainini]

Stream his music. He’s not working for Khazars, he cares about his craft, he cares about his culture, and he cares about his people. Super solid.

[@RyanFoster-p5s]

Dude is on top of his shit,smart guy please give the game to some of these young bulls out here

[@JAYYSMUSIK]

Wow this was a gem 💎

[@GuapoStash]

This man beyond smart

[@midasthehighest]

Perfect clip for musicians 🗝️💎

[@datfyer1970]

Damn sauce been pulling up everywhere 💪🏿💪🏿💪🏿

[@aleiterful]

Been listening to him a lot the last few weeks. His music is actually fire if nobody has really checked it out I recommend it

[@country-gb7fk]

People make Empire look bigger than it is

[@aarongdukey]

Sauce head is bigger than music. He’s applying it to music when that’s owned already. It’s owned by everyone who plays the music. He needs to have a company that people go to in exchange for their needs or entertainment to surpass the millions and into the billions. And that’s not a label. The labels provide the music, they don’t play it.

[@PoeDaddyRay]

Keep building

[@aarongdukey]

@@PoeDaddyRay you right

[@PoeDaddyRay]

@@aarongdukey I’m talking bout keeping typing , wanna hear more

[@ericg.201]

Tory Lanez was targeted for this exact reason. IYKYK

[@aarongdukey]

@@PoeDaddyRay where do people go for music, KZbin Spotify Apple Music SoundCloud. And these things are driven solely by ads and promotion from artists putting their music on there. These guys can partner with Techs and coders to create sites and apps and their fame alone would drive people to use them. Usually you hide who created the sites or music platform so that there’s no bias in using it. They definitely have enough money to do this. It’s just that the companies that be don’t want that competition. And they NEED these artists to survive. Whether it be music, visual art like movies and shows, or just straight up live streaming. They need these people. But the artists feel like they need them. If Jay Z made a music streaming platform, he’d have success in it, but why hasn’t he? Same thing for any actor or directo. Look at what Tyler Perry is doing. Having a channel and recording studios and sht. It’s most likely an unwritten rule in the game that you can’t do this on your own will or accord. They’ll prolly get rid of you for even trying to do so, like Tory. Even making your own label commercial is risky.

[@Noname-kw5wj]

Realest artist out there no gate keep in no capping pure culture and support 💚🏆💯👌🙏

[@biscaynesupercars]

Sauce smart af and watches Invincible. Legendary!

[@Sinmatic1981]

He did. Goood show last year in boston classic

[@JoshuaFante]

This dude right heres a good dude and deserves all his success honestly. You ever seen how he treats his ppl? They all eat GOOD. Live in nice houses, and get paid really well. Hes all about that especially after the way ppl treated him in past. Real man right here, is he a little crazy? Yea but its a good crazy lol. Nah good dude all around.

[@Frankygotdatbag]

Empire really got most the realest artists fw them.

[@biscaynesupercars]

I love relevant business and numbers talk like this

[@TaurellFussell]

Can you interview some one on film ownership and streaming revenue

[@H8Magnet]

Sauce giving the sauce!!!

[@FryHndrxxLive]

Thanks for this I’m 30 so I still have hope 🎉

[@monelewis44]

I can listen at sauce all day

[@BIGBOOM2077]

Sauce really broke down the game. New artists need to reeeeeeally get up on this good game. This is BEAUTIFUL to see. Who else is big bossin' like this? ❤‍🔥❤‍🔥

[@fresh2354]

Shoutout to Sauce for giving out the game 💯

[@Moneythedon]

Okok Sauce bruh been growing on me lately ⏸️

[@darancescoon9651]

He just gave a masterclass on making money in the music business.

[@kingkemet2527]

Damn sauce got 50 artists and sauce may come off as ignorant to a lot of people but really smart as hell

[@fresnoniiji]

this aint an interview this is straight chopping game

[@3-dreticle826]

Ooh wee!!! 😂 Luv sauce mayne from the city bro

[@biscaynesupercars]

That’s residual income and that should always be the goal. Getting paid in your sleep

[@nukebomb816]

Salute to Bootleg Kev salute to Sauce Walka I have a independent grind invested in myself have over 30 videos.. I hope i can catch a break one day

[@iamaquastonethrone77]

I this guy! He’s good for hip hop

[@bishopblack1477]

🤘🏿🤞🏿 ONE OF THE SMARTEST CATS I'VE MET

[@leemajor601]

Sauce Walka is that dude, very wise cat before his time!!!

[@cjbrown420]

Too $hort biggest song came when he was turning 40 with Blow the Whistle, sauce definitely still young in the game drippin on Boyz

[@joejoeseesingtons]

Lil Uzi on Bootleg is crazy!!!

[@TheIzziShow]

I understand where he’s coming from but if you’re a new artist coming out today right now you should have a balance your most commercial songs on streaming services albums should be direct to consumer at least for the first year after dropping the payout on 1 million streams is less than $3500. I’ve done the research and that’s if you’re not on a label if you’re dope, you’re super fans will buy your album if you can get 1000 real fans to spend 50 or more dollars on you within a year that’s great money if you out here independent and like I said you most commercial songs are still on streaming so if one of them takeoff great but I stand by this direct to consumer for your actual albums

[@deonm8448]

He definitely gone talk as long as you listening

[@lighthouse022]

Protect Sauce Walka Man

[@katomane6116]

Ngl… this my dream 😂😂

[@RickRijuanaPro]

I like business mind Sauce

[@corytrappint.v.2841]

I’d sign with Sauce in a minute

[@DADA02able]

" I love the boys"?.....Nooooo Diddy😅😂😂😂😂😂

[@emanuelsanders6788]

What it’s called tune core ?

[@nikolaisprinkling]

Are those nunchucks? 🤪👑😎

[@Dizzy808]

sauce given sauce

[@undergroundrasta443]

Damn sauce I didn’t have a clue you were 34

[@stackarack]

Bro looks young af thought he was like 27-29

[@CxFlashBacks]

10:30 walka so high he just snitched

[@ParallaxOfficialTV]

Dropping game

[@SupeDupeTV]

Great game right here

[@Gzuphosdwn]

Sell to empire and its goodnight

[@TheOthole]

Real Boss

[@HighwayMerc]

Respect

[@rightnearthebeach]

I don’t know if Kev washed his hands after he came back from that piss break. I was looking at the hands and idk bro.

[@theadskipper2928]

Damn I almost forgot about Omni man. That mf 10x crazier than homelander. 😅 Good talk.

[@Tootruetootrue]

Sauce Walka has the kind of money 💰 you THINK your favorite rapper has

[@jaytv8549]

How much does a machine cost

[@hoodooking1133]

If they dont have record anymore what the hell are labels distributing 😅

[@americanshottas]

Selling to empire = 💀 Smart move

[@AbouTto_]

perfect

[@seymourintl9155]

Sauce own his artists catalog. What do his artists own ?

[@SunniMerlot]

When he does a video it’s like 49 dudes there. He got all them lol

[@jdwool08]

He said it’s 50/50 on that

[@deucethahaterhurter7219]

🤘🏾Town

[@cryptowalk1387]

But if most of the catalog is worthless, what’s the point??

[@marcelmarshall4240]

That’s what I am saying. How much can his catalog be worth? I need this to be broken down even further. It takes BILLIONS AND BILLIONS of streams to make real money. I would not think all of his artists COMBINED…including himself..are not getting that many streams. I wonder if this is a way to distract from how most rappers REALLY make money. Those songs are not going to generate income like that. Take Bad Boy. Puffy gave back the publishing after it was not worth anything…and those songs were MAJOR hits. No way he is getting that kinda money if Bad Boy artists songs are dried up..in terms of streams and publishing.

[@InternationalMoneyBagz]

That's why he ain't sell it . Another part of ownership . A method to the madness . Now puff is signed .that make a difference ...sauce ain't telling everybody everything

[@26155101]

I can’t name 2 sauce songs

[@dylanroberts1139]

And he still got more money than you 🤣

[@MarzMindset]

⚡⚡⚡⚡⚡👁️🪐⚖️🦉

[@Therealbrucedeal]

I knew he was smart… but wow. Bro talking game

[@DJ-cx9jv]

OOOOOOOWWWEEEEEEEEEE

[@stnkmstrtape9543]

Am I the only one hearing Kev’s heavy ass breathing all the way through the convo?!? Does that foo have a health issue or something?

[@brianturner4760]

It's possible but his music not worth that much

[@TaylorBTheKidd]

Oouuueeeee

[@neighborhoodjay503]

That’s not a lot bru loll

[@neighborhoodjay503]

2,000 tracks in 10 years is crazy, dude rich

[@smhunney8266]

He aint that good of a rapper

[@VicDamoneJr82]

🧢

[@kenmariaBoss]

This guy has never released anything worth buying so he's not supposed to be talking about catalog, his catalog is worth 590k

[@SRT_DRE]

🫏🫏Donkey Of The Day🫏🫏

[@MnplyTV]

U a hater I feel for you brain 🧠

[@DominicWilliams-r4x]

Hater

[@VicDamoneJr82]

No lies detected

[@Username137-e8d]

@@VicDamoneJr82no lies detected stfu before I smack your lame ass for saying that