performers vs artists | bts, the kpop framework and the mainstream music industry

[@p3nth3sil3a7]

The tragedy of what Kpop companies have been doing ever since BTS broke the mould is that instead of letting their idols do as BTS, they force them to BE like BTS. And that is the very opposite reason why BTS became this big. They were who they were and acted accordingly. You will never get "the next BTS" until one of these labels LET their artists be who they are and LET them act accordingly. That is the mould to use, not set an external songwriter and producer to create "Life is Still Going on" and all the other shenanigans.🤦‍♀

[@tatamelbavlogs5561]

You know why Bts is big simple they are sharp and very Confident on stage there voice is not like from nasal . And there style is neat and make up very attractive Period Humble

[@celine77789]

@@tatamelbavlogs5561 did you even watch the video

[@HailToTheMeep]

This is why kpop will never make it in the mainstream. What they wil do, however, is continue to ride the coat tail of BTS. Which ever way direction they chose to do.

[@jamuntae]

companies refuse to let go of control. even if they know its what they're supposed to do, they don't trust their artists. bighit trusted the bts members especially namjoon and yoongi.

[@NanciBK]

There will never be a next BTS, period. There will be other big artists, but they will be themselves, not "the next BTS." Just like, despite comparisons, BTS is not The Next Beatles. There will never be a "next Beatles."

[@merylgorge636]

This really explains the phenomenon as to why most BTS fans are not K-pop fans! I have tried watching other groups and while they all have positive attractive qualities, the system keeps them sort of like robots. While BTS accepted being Idols, they never let that define or limit them. BTS has a depth of artistry on many levels and now we even see it in their individual albums that are so totally an distinctly different...because they are all high level artists.

[@NilakshiAriyaratne]

I agree. I listen to multiple genres, multiple eras and multiple cultures of music but I had zero interest in KPop till I randomly saw their crosswalk performance after I watched Harry Styles performance. I have never been this obsessed with a group..😅😅. I commented on a post that BTS was the best in KPop and was basically laughed at ! I mean I am sure each and every Kpop group is very talented but none really clicked for me. I guess I am not a Kpop fan but a BTS fan.❤ . I am still discovering their music and I love how different each song is. Its like peeling layers of an onion, to discover the next song. ! And I think there is genuineness in their personalities, their lyrics that hook you in. And I am glad how they are discovering their own musical identities now !

[@ashleytran161]

💯 right on guys💜💜💜!!

[@elizabethbrown5065]

I only listened to BTS. I’m not a kpop Stan. Sorry

[@Bang...9900]

@@elizabethbrown5065 lol I left k-pop years ago and now I only stan BTS

[@fermented_cabbage7268]

Something that I think doesn't get talked about enough when discussing BTS's international success compared to other kpop acts is the importance BTS has put on live concerts since the beginning of their career. Sure, all kpop groups do great live performances but those are often limited to Korean music shows and year-end award shows. Concerts and especially tours are much less common within the kpop industry. Then, there's BTS who did the Red Bullet Tour in Fall 2014 and Summer 2015, travelling throughout Australia, the US, and Latin America. And a lot of those international shows sold out extremely quickly. This international tour and the other tours that BTS has done is a major part of their international success. Like it was said in the video, many kpop acts are often focused on performing for a camera rather than the audience which makes sense for televised music shows, but not for concerts. A good performance is not just stage presence, but also knowing how to connect with the audience, and that's something that BTS really excels at and has been excelling at since their debut. It's also part of the reason why their fanbase is so large and so devoted. There's a very strong connection between ARMY and the band, and that connection is really fostered through BTS's concerts.

[@shweta7796]

You’re right. I remember BSH PD saying this somewhere that he was developing BTS as concert artists. He wanted them to make their own music and be great performers. That’s why their company arranged tours for them from their 2’nd year as artists.

[@natashambulo3510]

Actually I think they have a lot of those(other kpop artists) do thier detriment. How do you have a tour before you have enough songs? And even a follow up immediately after

[@shweta7796]

@@natashambulo3510 They should release albums instead of singles. They can also do covers of other artists and keep the concert short. They can do a fan service segment in the middle, if they’re a small act, they can actually interact with their audience in fact that a great opportunity to develop the bonds of Artists with their fandom. Of course you have to care enough about it, put in the work, put forth your genuine self etc.

[@tjohannam]

To me, BTS are the perfect mix of idol and artist: polished yet personable.

[@blackpearl6189]

Well said

[@tjohannam]

@@blackpearl6189 Thanks 😊

[@sherryjyj5910]

The way i see it is that BTS started in a kpop idol group, but they outgrew that box a long time ago. And i don't think that even they themselves or their company realizes that. Each time they went on international platforms, they had to improve so that foreigners would stop looking down on them. And improving they did!!!

[@BrilliantHuman]

But they still broke the mold in many ways, even pre-debut. Releasing songs to YT written by the members and being very much themselves. I'm thinking of the song they wrote about being trainees at Christmas and even criticizing, tongue in cheek, Bang PD for making them train during the holiday. From the very beginning they've had the trappings of a kpop group, training, choreo, MV, fandom name, light stick, fan chants, etc but they were still, as individuals, very much a part of the music they released and the concepts/story they told. 💜

[@vixxexo6855]

They are still kpop idols and will always be. The west don’t even see any difference between Monsta X, Stray Kids and NCT. They believe every boy band from Korea must be BTS. Also Bigbang started writing and producing their own music way before BTS.

[@michealogboru9578]

​@@vixxexo6855So did seo taiji so stfu with that BS

[@michealogboru9578]

​@vixxexo6855 The West and GP sees every K-pop group as BTS. They will always be in BTS shadow

[@michealogboru9578]

@@vixxexo6855 Multiple korean groups and artists have written songs way before drugbang existed. It still doesn't change the fact that 99% of the K-pop artists don't write their own music and have no musical identity, Bigbang was only big in a few asian countries, China, Japan, Korea,Thailand, veitnam and a few others, while BTS has a huge fanbase in every single continent, that why the GP think every pretty asian is BTS,the only kpop fandom the GP knows is armys that why armys always takes the blame for every worthless kpop fandom toxicity.....

[@Reignbeau98-nt9oz]

All members in BTS are what I refer to as "My Forever Artists". They are the total package.

[@jooniemoonie1531]

In honesty, I feel like that so many K-pop artists are trying to follow the same path as BTS, especially with many entertainment companies are trying way too hard to create the “next BTS”, rather than letting their own artists to be their true self. Just like yoongi has once said, “there’s no next BTS”. No idols will ever be in the same place or achieve the same goals as BTS, when they’re not being their true self. Is time for all idols to start following their own path and express more of their true identity, instead of trying to follow BTS’s path.

[@RoseSkeleton]

Yes! I’ve noticed that too! Buts its more like they want to be ambitious, to be on top, and especially i’ve noticed that they want to be loved. And I get it, bts is so authentic and loving that its amazing to see them shine so naturally. But bts only can achieve that with their authenticity (you can only be loved for who you are) and because they were meant to be on top. Its bts’ destiny to be on top. And thats a hard thing to be honest about, that maybe some idols or most idols were never meant to be popular if they truly were authentic.

[@ilovewritingessays2017]

Stray kids is definitely doing that by creating their own unique musical identity, and considering how they are practically the second most popular boy group out right now, there's definitely a positive correlation of between artistic expression and success.

[@machinelearner108]

I think most idols are following their own paths. The next BTS just means like the next commercially successful groups. But if you look at those next successful groups they sound and behave nothing like BTS.

[@machinelearner108]

@@ilovewritingessays2017 but at the same time, the next most successful after bts is black-Pink and perhaps twice, who are polar opposites to bts

[@Angelictigerjin]

The issue is There is No Next BTS and what other companies fail to see is they can't recreate BTS. What other companies want/NEED is a next Army...

[@Lihanhans]

Now i finally get why I couldnt let BTS get away even if I want to. 20:08 I get it now. This is the reason for my addiction to be having almost 20+ different playlist just for BTS discography and their solo works. I always ask myself everyday how the hell have not bored myself to death yet listening them every single day on and off work, back and forth to workplace..like how? even i did listening to others and enjoy it i cant seem to shake off my addiction to listen to one of their song even just for a while. that is the reason. them and their music has never been so different. thats what makes the 7 of them the most unique to be in that one team. 😊

[@PurplePhoenyx_7]

Same.... everytime i hear songs like spring day, film out, euphoria, inner child something urges me to make another playlist for the songs which give me similar kind of serenity💜💜

[@javinnelaureen]

You are right. Me, listening to many of their songs and knowing what they went through to even compose the song, makes me feel, this is a friend of mine and he is telling me about his life... How can I shut him down?? Even though I already know the story, he is telling it again and needs to be listened and I am here for him again because I love him. I have never experienced something like this with any other artist. Similar sensation, only when going to theaters to listen classical music, my favorite Beethoven. Nothing better than listening to a good orchestra play Beethoven, oh my God.... Well, let me tell you, for me, BTS is as good in my life as Beethoven... And I adore Beethoven!!!!!!!! 😊

[@goeienacht]

BTS are forever expanding and changing while still keeping the quality and passion consistently high. It’s actually insane.

[@Yoonji9212]

True. 98% of music I listen since I started my ARMY journey is BTS. I have 9hr Spotify playlist with a lot of artists that I love and I didn't listen to this since 2020😅 I listened few songs but I listen mostly BTS now and I'm happy with that lol.

[@KriszKovacs]

Same here, listen to them during commute time, I have the in the background during work and actively searching for live performance contents of BTS on youtube. I also noticed that songs or artists I used to like loose their appeal, because it lacks the depth, the lyrical message, the visual candy and the backstory - what I do get by BTS. Get to know BTS discography is an incomparable experience, where apart from the song you get like 1000 layers to it, it is as mind-blowing as it is remarkable.

[@Illi_Amperd]

I discovered BTS as a music lover, someone who heard one of their songs and wanted to explore their entire discography (I usually do this when I like a song by an artist). However, I ended up connecting on a deeper level due to their message and innovative aspects I'd never seen before. I vividly remember exploring their content and being impressed by each video, performance, and lyrics. It was like opening the door to a new world. It was like having good music with an extra layer. I've grown up consuming music from various artists; I don't limit myself to one artist or genre. I simply need to enjoy the music and message (I always read song lyrics; I feel good lyrics make a song more enjoyable). So, I agree with this video's points: K-pop is meticulously crafted, but as someone interested mainly in music, not the K-pop industry, I struggled to connect with other K-pop groups. Although they're captivating and some have catchy songs, I feel they lack soul and musical personality. I don't mean uniqueness, but rather the division between the Idol and their interpretation. I'm not saying they're bad; they just don't spark my interest in their music or urge me to support them actively. What struck me about knowing BTS and deciding to support them was inevitably becoming immersed in the K-pop world. It was surprising to see debates in the K-pop community about superficial aspects. Conversations about lyrics or songs are rare among fans; visuals, fashion, hair colors, gestures, trends, and dances dominate. Some performances can feel robotic. It's not inherently bad; it just doesn't captivate me. I'm not interested in discussing hair colors or fashion (although BTS drew me into the fashion world). I feel BTS leveraged K-pop characteristics and incorporated them into their art. They're not a K-pop stepping stone; they utilized K-pop as a tool. With their musical talent and K-pop's rigor, they captured the attention of people outside the K-pop niche. They attracted fans who don't necessarily enjoy the K-pop industry. We shouldn't be judged for that. We simply don't enjoy everything surrounding that industry or find the typical K-pop sounds appealing. Liking only one group isn't problematic, especially since BTS doesn't sound like typical K-pop. They're musicians who created music based on their vision, not fitting into K-pop standards. Yes, they're presented as a K-pop act, but they've explored various genres and sounds. That's why K-pop fans might clash with BTS; although labeled K-pop, they don't follow the industry's standards and rules. They're artistically free and make genuine music.

[@saroar.]

How does this masterpiece have only 5 likes? It deserves thousands.

[@anju5124]

I love the way you explained it all. ❤

[@BM-ur4je]

You should have 1K likes!! I've been saying virtually the same as you but parsed over time & space as I noted that most of my lengthy dissertations garnered low responses. Sadly a few well stated "reviews" like this one ought to dominate among serious fans. Well done & thanks.

[@Justrmla]

My girl is spitting facts again

[@seulgi.gyu.yoongi.jongseong]

I just want to take a moment to appreciate how you phrase express your thoughts so eloquently. So many of us share the same thoughts but not everyone can express it so perfectly. I've noticed that over time you have just got even better. Thank you for your top quality video essays. You're truly one of the pillars of the Borahae family/fandom. 💜

[@lasandrasweatt6138]

Kpop wants perfection and Bts gave us authenticity like Yoongi said you aren't meant to be perfect but real, BTS are artist/performacers all they had was a passion for music and Bang PD told them to tell their stories and we as fans related to the storytelling the connected with Army like what was mentioned in the video the cute performances, outfits are a plus but the connections and power of music is what got people loving BTS. Until these K-pop companies let this artist have creative control and talk about real like issues and experiences it's going to keep being just cakey music and doing those annoying fairy endings after performances.

[@Exophoenix4Bangtan]

Who eles loves her videos!! I clicked so fast.

[@elenaengongacolon9551]

I never clicked so fast on a video 😂

[@teresasalivapardo231]

Facts! Been waiting for a video😅

[@elainesalvador8011]

True statement 😂

[@marijkesanistam380]

Same here 😂😂

[@javinnelaureen]

Me too, as soon as I opened my eyes, before 5am!!! 😮

[@dontmentionme-x4s]

same here😂

[@charmedines]

an important part of Art, that's sometimes forgotten is the message it conveys. I really believe ART was made to present the artists' messages in a beautiful, imaginative, special way. so if the piece of art doesn't have a message and is just nice, is it really art.. I love that most of BTS songs have a message behind them, personal or societal... I just hope they don't forget that in their future pieces

[@abbyj4108]

As a big fan of musical theatre I never really thought of K-pop acts like that but it’s such an interesting comparison!

[@Tae_Vear7]

I mean, BTS have been the Artists from the pretty long time, especially all the artistic liberty they have, Everybody doesn't really get that. And being Artists, BTS have proven it. And as it was said, ‘composer doesn't only compose’, ‘dancer doesn't only dance’, That's so raw an unique to BTS. You see all of the members doing everything, You see all of them trying it and not forgetting to know and learn about it and then pull out the art, experimenting is amazing especially for artists, ans I love it. I love how they put out different things. Especially this solo era of BTS ans their own perspective, genres, messages and ART, everything was such a big rollercoaster ride that I enjoyed with happy screams will forever be memorable. Non sound the same, non out the same, all were different and unique ans so beautiful. I loved it so much.

[@Lavenderboraot7]

BTS are exactly what i perceive as artists, they are passionate in what they do, they bring benefiting messages through song and this reflects how they truly are, they also express feelings and are able evoke them through song. This is what being an artist means to me and i know someone would disagree with me, but i stand firm on what i say.

[@NehaNisha-tc8ty]

Only few can actually describe BTS and you are one of them who sees them beyond their cool dance moves and of course their beauty.

[@elj5195]

I literally scream for joy any time I open KZbin and see you posted a new video. And then I immediately send it to my 2 sisters so we can all freak out about how excited we are and then watch it! I love everything you do!

[@nomore3278]

Just imagine a world where every artist produced their own stuff, on the one hand rly good because then you can fully see what they are representing. On the other hand you wouldn't need producers, dance choreographers etc. anymore. This was such an interesting thing you pointed out like ballet dancers or orchestral musicians etc. don't choreograph or write their songs but are extremely talented individuals that mostly trained rly hard for it. Also taking for example JK's album, it wasn't self-produced but he had his plan and he decided which songs would go into the album and in which order so that there's a story that listeners follow while listening. What I want to say is that people have talents in different fields, producers are good in producing and are often not artists, but does that mean they shouldn't use their potential for people who can perform amazingly on stage? In the end BTS is one of the few exceptions who have everything on their team and using all of these individual talents made them create a whole universe of amazing content that people can connect with and that's one of the reasons why people love them so much and why they are where they are today.

[@shockofthenew]

I want to add some extra thoughts to this video. Overall I agree with the factors you outlined about the kpop formula and how BTS differs from that formula, but I think it was a bit over-generalised. Although you acknowledged there are some exceptions, that was glossed over a bit too much, and because of that we missed part of the explanation for "why BTS?" The point I want to emphasise (and stay with me here) is that there are other artists from the kpop system who also write and produce music, and some of them do write songs that represent their own experiences and come from the heart, it's just very rare. I think the difference with BTS is: Quantity, Quality, Freedom. To explain what I mean in more detail - Quantity. There are other kpop artists who write some of their own songs, but often their production credits will be limited to just a few songs, so self-written music doesn't become a major part of their career identity. There are also a few artists (e.g. Big Bang, Seventeen, Stray Kids, (G)i-dle) who write a lot of music, but that's rare enough to make these artists very much an exception to the rule. However quantity is also about the number of members contributing. In some of the groups I listed before, it's only one member who does the vast majority of creative work, so the group as a whole feel more like performers. BTS are very unusual in that their concept from the beginning was for all members to contribute creatively. At first the rap line were the central trio who wrote and produced, but over time the other members took the initiative to learn, and began contributing as well. Even the members who didn't start out writing lyrics were always creatively involved - for example some of their solo songs on Wings were written by RM, but he explained that he based the lyrics on long conversations with each member, so he could write something based on their own thoughts and experiences. Also they've always decided on album concepts as a group, and always had the final say on what to release. Another example would be the album BE, where each member took on a different role, and they managed the entire creative direction from start to finish. Quality. This is obviously entirely subjective, and I'm not saying other artists don't have good songs or quality lyrics. There are other songs written by kpop artists which I think are genuinely really good. However for me BTS have a discography that massively stands out from the crowd. The level of depth to their lyrics, the subject matter, the poetry, the way language is used... of course it's all subjective, but their music reached me on a level I've very rarely found elsewhere in kpop. With other artists there may be one or two or four or five songs that really reach me at that level, but with BTS there are hundreds. Even their fun songs have so many levels to them. Then when you get into their concept albums, the way they develop themes over the course of years, layered metaphors that link between multiple songs... I'm just obsessed with their lyrics. They massively stand out from the crowd to me. It was their lyrics (and the way they deliver those lyrics) that motivated me to fight as hard as I have for them as a fan. And it's that inspired, passionate support from fans which brought them to where they are. Without that none of this would have happened. Freedom. I'm not saying BTS have complete freedom in every aspect, they obviously work within a company structure, and discuss as a group how to make their musical output cohesive and marketable, so they will make compromises at times. But there doesn't seem to be an overall limiter on their artistic freedom. If a particular song doesn't fit on a BTS album, they can rework it for a solo album or release it on soundcloud. And when it comes to solo work they can really do what they like. They swear frequently, have highly explicit lyrics, political lyrics, address mental health in an uncensored way and so on. Not to mention freedom to experiment musically according to their individual tastes (e.g. RM's latest album being highly alternative). Again, they're not the only kpop artists to ever do this, but it's very very rare, and the only examples I can think of where kpop artists reached a similar level of freedom happened when a former idol was working outside the 'idol' system (e.g. G-Dragon or Bang Yongguk or HA:TFELT). So to sum up... I think it's important to acknowledge that there are a few other artists in the kpop sphere who make their own music and express themselves, they deserve praise and recognition for that. Of course in the eyes of their fans they will also be 'the best', and I wish them well for the future. But BTS are the only artists I can think of who (in my opinion) hit all three categories above at a very high level. A very high quantity of original output, at a very high level of quality, all highly authentic and with artistic freedom. This is their 'unique selling point'. And then, of course, they combine that 'unique selling point' with all the other elements a good kpop group has - dance, vocals, rap, stage presence, music videos, style, charisma, humour, teamwork - all at the very highest levels. They tick every box. For me that explains why they are 'The Ones' who made it to worldwide fame.

[@Naomis]

Yes! You put what I've been feeling but couldn't quite put words to it. I felt this when watching some other kpop groups. The idols didn't feel connected to their music, so I, myself, couldn't connect to their music either. There are SOME kpop groups that I feel the connection with, but it's few compared to the amount of Kpop groups there are. I feel very connected with BTS' music, emotional even. Another great video!!!

[@em5522]

The comparison to a musical was pretty apt to me. Bc I generally will connect more with the performance, itself, first and foremost (and sometimes, only) rather than the person performing for musicals. It becomes more of what can the performer bring to the role rather than being excited abt the performer, by themselves.

[@JoonieDimplesObssesed_ARMY]

I first started as a kpop fan as well, and BTS was the first group I got to know about. I was just seeing other kpop groups, but BTS was the one group that connected to my heart. I felt like their songs give very sincere feelings that connect to people. They also have cheerful songs, but BTS made me say "BTS is my home, they are like my family." that no other kpop group or even artists ever made me say anything like that. I was always an ARMY and never a kpop fan because just seeing another group is different than actually feeling the true heart-to-heart connection and admiration that I feel about BTS. 😌💜

[@ilovewritingessays2017]

8:51 Thank you for saying this. I've seen so many people single out and drag kpop idols for this practice when they aren't the only ones that do so, and have even more justified reasons to do it then other kind of artists.

[@eileencritchley4630]

Bangtan put their heart and soul into their music it's something extra special they took parts of kpop and made it more real rather than acting a part it's just more alive and that's partly because of their heart and souls are expressed in their lyric's, composing, producing, singing, rapping story telling, dancing and interactions on stage which are ain't always choreographed. It's less well 'Plastic Barbie doll'. Plastic Barbie Doll' is fine if that's what you enjoy. Yes I can appriecate what other's do but it's not as alive to me if one can understand what I mean. I'm someone who has been on stage most of my life both acting and of course singing and playing in a band. That start at the age of 15years old. I can compose music I can lyric about something real to myself. I'm a musician and vocalist so I understand art performance soul. I can get lost in my music in a way eg allow myself to really feel what I'm singing i can have fun on stage be emotional on stage because of what I'm singing playing. That's what Bangtan do their music is them it's part of their soul and mind they are sharing with us.

[@saroar.]

I've always enjoyed reading your comments, but I didn't know that you were a musician and performer. Your statements are always so deep and well-researched! You're a really nice person 🪐

[@eileencritchley4630]

@@saroar. Oh thank you that's so kind of you. Some time's my written word can be a bit hard to read when my dyslexia kicks in and also when I'm touching typing and try to type my thoughts as quickly as possible. 💜💜💜

[@saroar.]

@@eileencritchley4630 thank you too! ARMYs like you, crystalsnow1138, boracitymagazine, ARMY_STREAM_TEAM, etc. make me appreciate BTS' music even more 🙌

[@butterflysuki7772]

I really like how you describe it. I’m an opera singer, and I’ve trained like crazy to do my job, but I don’t write my own music. That doesn’t mean I don’t have artistic expression and connect to my characters and music. But my genre isn’t for that. It’s a “Performance” genre. All very well said!

[@healingthrumusic5291]

I feel that BTS members' ultimate goal was to become artists while the rest of kpop remained in the idol bubble. As you said it may be related to the freedom to create the company has given instead of being controlled.

[@utkarsharohit4928]

Oh i LOVE YOU FOR THISSS !! the way I have been screaming about this since forever !!! It's the way BTS makes music as the extension of their own self is the main nd big reason why all armys are sooo attached to BTS music nd then as well..nd ofcourse they're perfect in everything else they do as well !! I just love how clear you worded this !! I wanted this conversation out these in our fandom nd eventually in k-pop fandom too lol. Aa we all know they are always in our business!!! Thanks for putting yet another amazing video ❤

[@leilanacroese3240]

Top notch again. Apobangpo, Borahae and let’s get it. 😊💜💜💜💜💜💜💜💗

[@LizbethOT7]

Girl just on time!💜

[@MorganSabido]

Yes, well said!! Being a performer is still admirable regardless of how mainstream a particular type of performer is. So while I'm a fan of BTS and their artistry I can also still respect all the performers of the k-pop industry and recognize that they are two different types of musical acts that do share a lot of overlap, but where their differences lie is what brings BTS their mainstream appeal.

[@gretchend6823]

Really appreciated this presentation! Thank you! 💜

[@whatreallymatters571]

Ive been saying this sense i got into kpop, i was interested by the newness of the formula of kpop but after a couple months it got old, BTS was able to grow in ways that majority of kpop groups just don't even get too. As someone whose been a fan from their beginning and around the same age as JK when he debuted, meaning i was growing up with them, ive been able to witness them going from regular koop perfomers to artists and heck two of them started as artists right out the gate which probably made the path so much easier for the rest of the members. We all know how JK is inspired by RM. Many groups dont even get the chance to survive long enough to experience that kind of freedom and the other ones grow complicit in their popularity and don't grow beyond that. I also feel its clear to see which idols actually love music and performing and which ones are there for a job. Not everyone is gonna be an amazing singer or rapper, or dancer but they love being on stage and peforming and thats fine for me too, not everyone is meant to be an artist but im glad we are getting past the phase in kpop where everyone was being called an artist, it undermines the work that idols like BTS put into their artistry.

[@cakesyouth]

It's interesting that you mention that the kpop formula got old for you for other groups. I never experienced that with all the other artists I listen to but I kind of had a similar thing with bts. Not the kpop formula but the fact that (and this might have been bighits doing) bts at some point felt so focused on making it in the american music spaces that they kind of lost their original charm to me. When they released songs fully in english (dynamite, etc.) that didn't feel genuine to them as artists, that's when they kind of lost me. They didn't feel like the bts I initially started liking and their solo work has since felt way more like them then what the group put out. I don't know what it will be like when they all return from the military but I hope they don't fully convert to only doing what brings in the most money. Because at certain points, it just felt too much like they were only selling a product rather than making art and I don't know how long that will work for them before they inevitably burn out. Of course we live in a late-capitalist society but that doesn't mean they need to only make stuff that makes the big bucks, it felt like bighit/hybe were pushing that too much. And I know for a fact in the long run neither them nor us would be happy with that.

[@cloverblues]

grinning from ear to ear eveytime boracity uploads :)

[@sincerelyyours-sz6lg]

A huge yes to everything you've stated! There's so many wonderful artist and no disrespect to anyone but, to me, BTS are the complete package! You name it, they've got it!! I've grown to not only be impressed by their many talents and their beauty but I honestly care about them! Their personalities made me want to truly get to know them all, individually. Honestly, I've never known any artist such as them! I'm completely amazed and always in Awe of them! As long as they remain active, in what ever capacity, they can count on my full support! Thank you, Boracity💜

[@randomness-zr1gv]

this is such a respectful video . kpop artists are no doubt very hard working . they give it their all to survive in that industry and i respect them for it so much but this video shows the exact reasons why i could never connect with other groups there as much as i have with bts . 💜

[@Tenpast4am]

They do such a variety of things, showing a range of expression, emotion and speed. It is impressive to see a group have so much explosive power in their music at times, and sweeping vocals at other times. And, the dance is just wow.

[@VAngel876]

Again you have done another great video. BTS has taken being musical performers and artists to another level and we as their fans are here for it. We continue to be fed by BTS and their music to not only shape our playlists but to continue to color our lives and our growth with their lyrics. Their music taught us how to learn to love ourselves and then love others. To build each other up and in doing so build ourselves into stronger more self aware humans. They helped us cope with the pandemic and the loneliness that set in and then encouraged us to find our Muse, ask for More after and find the Right place to be even at the Wrong time. It helped soothe our Layovers with some easy listening and that was Golden. We also are constantly reminded they Will always Be There for us. It is the story of our lives and that is what makes a great Artist like Michael Jackson, The Beatles, Queen.

[@flawintheflow8238]

Can I say something, I love you really. These past few days I can't go on social media without seeing the negativity and hate. But you always do a good job not only explaining things with respect but also spreading positivity with your content focused only on BTS. Right now I want to focus only on BTS and nothing else. Thank you

[@kkaepjanggggg]

Your videos never fail to make me understand things better. I remember liking a kpop group's compilation videos because they reminded me so much of BTS, my ultimate favs. I tried listening to their songs and tried so hard just to like them, but I couldn't do it at all. Now I fully realise why I couldn't. There was nothing for me to relate with in their artistic factors. When it comes to BTS, every new release I have so many things to relate to myself because BTS themselves are releasing songs based on their life. I also realised that there will be no other musical act other than BTS where I will find comfort 💜

[@kasiehnin1539]

don't forget to stream I'll be there guys! JIN whole album "Happy" will be out on Nov 15.

[@jangray3419]

brilliant as usual. Your videos appearing make me so happy! Thank you.

[@pickyourfilter6360]

this video makes me miss BTS even more 😭 But ofc I’m enjoying their artistry through their solo projects and I feel like chapter 2 makes understand them appreciate them even more 💜

[@nerinaodistre]

Thank you for defining K-Pop Idol genre in such a wide scope. BTS, 7 young boys from the country with big dreams with a will and ambition to make it in the big city. "We will show them", said RM. Their proof is in PROOF the album. What I'm impressed the most is the amount of trust and faith Bang S has had in these 7 young boys the beginning. With their own sacrifices and hard work, it was their talent that speaks the loudest, the hard and the soft, the anger and the love in their songs.

[@alm9535]

I do understand that there may be an aspect of the idol performance that is similar on the surface to a musical or a ballet performance or even opera. However majority of these idol songs or performances do not have the gravitas of musicals that have stood the test of time especially those that continue to run since their original productions in the 1940s, 1950s, 1960s. Even the impact of the great centuries- old ballet like Swan Lake or the Nutcracker or Turandot or even the classic Nessun Dorma. These productions move people to their core. You'll see audience weeping and giving standing ovations to incredible musical / performing legendary artists like Gene Kelly, Judy Garland, Lin Manuel- Miranda, Patty Lupone, Colm Wilkinson, Mikhail Baryshnikov, Roberto Bolle, Luciano Pavarotti, Jose Carreras, Placido Domingo and many more. These are world renowned and respected artists of these performing arts /genres. Idol music does not even come close to a Gershwin, Rodgers & Hammerstein, Sondheim, Tchaikovsky, Bizet or any of the classical music that have lasted for decades even centuries.

[@Daisemiin]

These videos have helped me to understand that I was always trying to judge any other act against BTS. Boracity has helped me see that was wrong, and I need to judge them as actors putting on a show Its hard to put all this isnt words but I now likesome Kpop here and there because its just a fun song or video not trying to talk about fear or loneliness or miss ng someone. And thats just fine.

[@SamJones01011]

Yet another winning vid, where you explain the context and provide interesting analysis. It has raised a thought for me though; maybe BSH's intention was to bend, not break fully, the parameters of the k-pop industry, thus enabling it to make the leap to mainstream, global music 'genre'? I think in Bangtan he found willing partners who, though young, showed a maturity, and had the talent and discipline to help him implement that vision (tbh, maybe even become co-architects of that vision)? In summary, your vids make me wonder 😉💜😏

[@Onetheten]

Bora i love your videos plz don’t stop uploading

[@OldJeansV]

BTS ARE TOTAL PACKAGE =BEST VOCALISTS, BEST PERFORMERS

[@jacquiround1193]

Stray kids have the whole package too.

[@machinelearner108]

@@jacquiround1193 yeah I think so too. and they actually have a lot of different and unique things to offer which bts don't (nothing wrong with that btw) which makes them an interesting group of artists to follow. and there are other legendary groups as well.

[@sharonlahaye5803]

@@jacquiround1193Not a Stay, but I adore Bang Chan!

[@DummyLang-e3g]

@@jacquiround1193 you know what lack of stray kids? their songs are repetative like 1-3 of their concept are the same and their lyrics are nonsense like no meaning they just do it for ryhme...which is opposite of BTS. thats the difference between them. not hating i like SKZ too.

[@machinelearner108]

​@@DummyLang-e3g I find SKZ lyrics pretty excellent. They've written in depth about everything from climate change to insomnia to lack of musical inspiration to compulsive work. And they have one of the more diverse discographies. I suppose you only listen to title tracks? Here are SKZ genres. Boom-bap? Muddy Water Cypher? Maze of Memories Trap? We Go, Easy Drill? 3racha, Doddle UK Grime? I Got It EDM? Miroh, Victory Song Ballad? Cover Me, Gone Away Jazz-ballad? Twilight Acoustic guitar? Another Day Classical-inspired? Wolfgang R&B? 19, Taste Jazz? Hoodie Season, Your Eyes, Scene Stealers Nu-jazz? Collision Funk? Awkward Silence Rock? Can't Stop, Hello Stranger Nu-metal? Awaken Latin pop? Up All Night, Maknae on Top Trot? Camelia Lady (I.N.) Country? Youthful Dubstep? Freeze Indie? Deep End Drum&Bass? 0325 Bossa Nova? For You J-rock? Night Reggae-influenced? Chk Chk Boom Mainstream pop? Lose My Breath House? Astronaut Trad. Korean instruments? Thunderous, N/S Moombahton? DLC, Broken Compass Bollywood/Jungle? TA Lofi? Sunshine Bubblegum pop? I Like It I will say I find the number of likes on the comment against SKZ very interesting. It looks like BTS fans desperate to clutch at anything to degrade SKZ. Is it that difficult to keep an open mind on an artist when you've heard at maximum, 5 songs from their 250+ song discography? This is the exact thing ARMY complains about when people criticise the English trilogy.

[@sdmk7220]

The difference between mastery of CRAFT and ARTISTRY ... The level of hard work and talent that goes into any KPOP group is astounding and laudable, no question at all. But, in order to reach the level of a true artist, the group must put a great deal of themselves into their music, as well as present music that their audience can CONNECT to on a deep level.

[@jwg5327]

ARTISTS are people who have something to say whatever their medium. When they clearly convey their ideas to us, we are moved even if they are not the best singers, dancers or painters etc. Some sing, dance, act extremely well and move us and they are the great PERFORMERS. They might not have a lot to say but they excel at their art. In my opinion, one is not better or worse than the other. BTS are both Artists and phenomenal Performers and this is still a rarity in KPop.

[@m.k.army7forever]

I just saw that you made a new video and I can't tell you how happy I am😊

[@elenaengongacolon9551]

Amazing as always 💜 I really love how you organize your ideas so well that I understand every single concept. I think you explained the terms very clearly. The examples you gave for the performers (musicals, ballet dancers, etc.), I never thought of seeing Kpop groups in that light. With the amount of discourse on the Kpop internet sphere, where we often see people debate whether an idol is an artist or a performer, I almost started to see it as a bad thing (at least in the K-pop industry). But the way you compared the idols' style of performing with other western performers reminded how much hard work it actually is. Being in the web for so long really causes me to lose touch with reality a little bit 😅

[@JjanMaria]

Respecting what Namjoon said on "K" being a premium label, while also acknowledging that BTS is frm a kpop industry, then I think we should start making it a distinction of K-pop idols vs K-pop artists. As you put it, the mainstream gp expect an artist's music to be the artists's own self-expression (singing/performing their own artistic work) or self-intepretation (singing/performing other people's work w the artist own unique take). Kpop grps could be said to fulfill the category of self-interpretation performers. But, as you said, individual voices is hidden in a kpop grp n even more hidden in the kpop industry. So, to me, when they're performing, they're not performing a self-interpretation, but a general standardised performance per the kpop framework. For me then, kpop grps that don't do self-expression or self-interpretation are KPOP IDOL , while kpop grps that actually do self-expression n self-interpretation should be distinctly identified as KPOP ARTIST.

[@claudiagutierrez6531]

I have come to the conclusion that the iron control that companies put on the lives and careers of idols prevents them from being artists, the level of sadism and need for possession that they have over them Young people are there to study, I suppose that BTS had, has and will have pressures of all kinds, but even in the corset of the K-POP industry, they had people with an artistic vision that shaped them in another way shape is that its producers, arrangers and music video directors are still mostly the same...

[@EvaC3875]

Legends comes once in a longtime. GLAD I'm in the time of BTS.🎉❤😊

[@itsmanishaaa]

I just found myself clapping at mutliple instances of this video. STELLAR storytelling. I wish more K-pop groups were able present their personable experiences through their music, which is exactly what you stated, they're already set up for failure with the system they have in place. Not BTS though, BTS learnt how to connect, resonate and express themselves. The good 'ol advice of "Just be yourself!" applies so much.

[@observer5427]

It is the truth. This is the main reason why I don't like to search or listen for new kpop groups. It is all mechanical, too much emphasis on trends and hence too much emphasis on repetitive 'concepts', this disconnection between idol group and the music they are performing. It isn't about expressions or ability to sing or fashion. They can be great at all of the above and still be boring.

[@Jergard]

I love your views and takes on everything. It is so well thought out and through. And being an old musical and opera singer myself, I hole heartedly agree with your take on that.

[@xiBlaaZeD]

You make my days ..didn’t watch yet but I know already I will love it ..I always learn so much from all you video ..thank for you amazing work as usual 💜💜💜💜💜💜💜

[@janetillaga8776]

No Kpop idols can compares BTS, period! I don't know in next generation or if they get old. This 7's are genius and fate.

[@crystaldragon8211]

I think you summed it up perfectly.. the 'what' & 'how' of BTS that they're studying to reproduce BTs. The kicker is.. they'll never be able to duplicate them. They, themselves, with the openness and foresight of Bang PD, grew this band of brothers and family into something more.. something you can not 'factory replicate'. They clawed their way to the top cause they were kicked out and away from any and every 'popular', 'have to do it this way', or just plain meanness because they were thought of as less than. Who the hell is less than now? Borahae BTS & ARMY .. borahae 💜💜💜💜💜💜💜💗

[@vivid1096]

Another thought provoking and insightful contribution. I honestly enjoy, and look forward to your content so much. Thank you.

[@tannielover2321]

you really hit it out the park with this one. i think you were really fair in your analysis of k-pop and its intentions and strengths, but also perfectly articulated why bts go beyond this. thanks :)

[@DummyLang-e3g]

ONE of the reason that make BTS stand out of all kpop groups i mean all groups in the world its because of their ATTITUDE/PERSONALITY. for example you like the group because of that one song of them that's why you go to concert which is great.. but it is EVEN greater if you love the song plus the members itself right? you got what i mean. 😁

[@NamHar7n]

I love that you ended the video with Yet to Come. Their best moments haven’t arrived yet! Borahae 💜💜💜💜💜💜💜

[@ritikamudabidri7680]

This is very random but seeing you use little mix as an example of a vocal group is making me so excited I simply can’t contain it lol-

[@violetastoykova-jakobson9278]

I am going to quote Big Hit Music's original logo - "Music and Artists for Healing". That sums it up nicely, doesn't it? Until Kpop idols are not allowed to express their definitions of music, art and healing, they will never break out of the mold that has been forced on them. I listened to a lyrics video of "Fake Love" (where all BTS members aren't even present, where no fashion or dancing or choreography can be seen) and it was enough for me. I could feel the souls of the people singing. I could connect to them because they connected to their music, their art, and to themselves (I didn't have an idea at the time that they also write, compose and produce their music, and come up with their own concepts too).

[@KriszKovacs]

My dear Boracity, I just love everything about the content you publish each and every time! You're sooooo good! You have this God-given ability to summarize and explain our thoughts the way we wouldn't be able to express, and it always make me so happy to have found you. As for this video's subject, you make some very good points here and make me think a lot about how I perceive music and artists. I come from a Central European country and in my culture we don't idolize performers, they can stay on a very human level so when I first encountered K-Pop (BTS was and is my first choice, but it got me interested in the Korean music scene), so at first I was very confused by these groups, as they differ so much from BTS. To be honest I found less than a handful soloist and group I follow, but strangely I also noticed that (non-Korean) songs or artists I used to like all my life loose their appeal, because it lacks the depth, the lyrical message, the connection, the visual appeal and the backstory - what I do get from/by BTS. Get to know BTS' discography is an incomparable experience, where apart from the song you get like 1000 layers to it, it is as mind-blowing as it is remarkable. It changed my 2-dimensional approach to a holistic approach. And I am well aware that all this was possible thanks to the creativity and talent of the 7 members and all their supporting departments, like creatives, musicians, choreographers, designers, stylist, videographers etc. How lucky we are to live in the same era.

[@ummetasnimproba2608]

😮This made a lot of sense to me and connected the dots in my mind. Thanks and excellent work!

[@Ltor00]

You are truly right in your assessment. I have noticed that more and more K-pop “idols” are starting to write their own music. The truly popular groups, and I mean the ones who have international followings are the ones that are self produced, and they come from different labels. BTS, Seventeen, Stray Kids, are mainly the groups I listen to. They all have songs written by individual members. There are several girl groups that are starting to break the mold also.

[@boredkueen8784]

The kpop industry learned nothing from bts and instead blindly tried to copy their "aesthetic". Pushing the "i love myself concept" instead of their acts actually learning and practicing self love. Having their acts write two words on a song to boast "self written" instead of actually teaching them and encouraging to pursue song writing. There will never be a next bts specifically because the industry wont stop trying to force the next bts, when actual bts came to be because of true sincerity and authenticity and especially because of passion for music

[@goeienacht]

I’ve been regularly checking out a very popular K-pop group outside of BTS and they have such fun and energetic songs and beautiful vocalists and have a tooooon of international hype around them lately (deservedly so). However, even after listening to their albums, I have no idea what they really want to say, or who they are as people. Conceptually, a theme is told to you, sure. Vlogs and funny compilations are fine, yes, but those are still separate because I can’t connect it to their lyrics/lines; or I can’t connect their lyrics to them as individuals in a way that’s believable or feels genuine. While they have hits, the music doesn’t have something I truly relate to or personally care about on a daily basis, so I’m typically being sung/rapped to about very vague concepts or surface level feelings. For music that sounds so powerful sometimes, it still feels empty or void of...self? I’m not sure if I’m explaining this well enough. Anyway, it proved to me again why I always prioritize/come back to BTS. And will continue to do so.

[@rafaelsmith5737]

Let me guess is it Straykids?

[@swagine]

SHES BACK WITH ANOTHER BANGER ❤

[@Rachael-zu8br]

You are incredibly articulate Bora💜💜💜 I already knew once I got into BTS that they were it for me. My forever artists ✨️

[@komod66]

Thank you for another interesting topic. BTS are lucky to have such an amazing community, ARMY! And thank you BORA CITY, for being there for BTS. Like as one reader said, i too click so fast,everytime you have a new content.

[@mariev347]

THEY ARE TRUE ARTISTS.

[@jinhit0604]

Yes! Agree!! Every point hit the mark. Their music is THEIR music. It belongs to them, and they are proud of it. Especially when i watch the rapline agnoize over their lyrics or how RM talks about the album in detail. Or when the members discuss their inspiration into their lyrics and music. Begin - RM wrote how JK may have felt in his solo track for wings. Jin jokingly but truthfully saying suga eat music for breakfast, lunch, and dinner. They make their own mixtapes on the side, play around with beats like its playdoh, and etc.

[@BoraGurlie]

Yayy bora city came with another amazing video! 💜

[@lejindary-i7k]

Completely and Strongly Agree!!

[@heatherlyncleare1706]

Thank you again for this boracity. 💜🇧🇸

[@catherinewandera8790]

I feel like other idols with no artistic freedom (within their companies) to be authentic, end up expressing their true selves once they leave the company and become solo artists.That's the only time they can exercise independence in making raw organic music. And that's the difference with BTS, they can *still* be authentic and real within the group/ company. Examples: Taemin, Taeyeon, Jackson Wang ..

[@stolas2240]

but taemins music isnt any different than it was when he was at sm

[@machinelearner108]

@@stolas2240 this is true. I think Taemin has always resonated with his music. even at SM he was producing, writing and mastering a lot of his songs. so he enjoyed that musical identity and probably told the producers at his new label to continue with those vibes.

[@stolas2240]

@@machinelearner108 on his latest album of 7 tracks hes credited in writing 2 and composing 3 on his previous album hes credited on nothing. i actually cant find any song that he produced let alone mastered, maybe you can elaborate on that. but all of teamins albums capture his vibes, and his identity and sound, he clearly has a direction he likes and its uniquely him. i would say sm is pretty good sometimes at cultivating a musical direction that fit with their solo artists wants and desires.

[@lisamapu7964]

I’ve been a fan of BoraCity when I was deep in the BTS rabbit hole. I do agree BTS is far from what “Kpop” is today & even from their debut days. I’ve seen some performances from other groups but it doesn’t ignite me to further look into to their music the way BTS did. I have to agree they sound & perform the same not like that but the “gist” of it all. It’s sad because you can see the talent these groups have but I think the freedom BTS had from the beginning to write, produce, compose & create their own music style is what sets them apart from the rest of K-Pop. Thank you BoraCity for another well put together video 💜💜💜

[@Loppare93]

I am always soo happy when you upload new content! Although, I do admit, I usually go back to previous videos because they are brilliant and thought-provoking.

[@6tribes]

another spot on video that gives me something to think about and relish

[@p34rl34rring]

great video essay as always! i’ve been pondering this idea in regard to the solo era as well. despite the members’ reasoning for their career decisions, they too have this conundrum. some members have shown their artistic prowess, writing, composing, etc. while others had fallen into the kpop performer formula. nothing wrong with either option. but as a fan of bts who showed me what an artist in this industry looks like, i hope each member gets to feel comfortable trying their hand at curating their own messages and lyrics in their own official release someday.

[@lala-bh5lu]

When I stumbled to their funny videos, I start to like them and searching about who they are and voila, their magic continues.

[@rkivelover]

The downside is that BTS are now held to both standards - kpop and Western - and if they let down either end they are endlessly mocked and criticised. That’s why everyone was so upset by the English singles - they somehow both violated the Western need for authenticity and the kpop (or at least kpop stan) need for a veil of foreignness. But I’m sick of BTS being held to an impossible standard, and I hope they just continue to do what they want in line with their ambitions and artistic identity.

[@stolas2240]

i also dont think kpop fans would have made such a big deal out of it if their english songs didnt do as well as they did.

[@DanielaMoralesA.]

@@stolas2240 they just hate bts in particular. bts releasing music in english and collabing is seen as desperation for "western validation" but when others did it they called it "smooth transition from kpop to western music" lmaoooo

[@leia_o5397]

In every video you post I always shout: PREACH QUEEN BORA, PREACH!

[@YaGurlSunshine]

So many idols can't even get the experience to truly be GREAT performers because they don't get to do concerts, how can they? It takes them YEARS to build up a large enough discography for concerts because companies don't see the value in making b-sides. They have singles or EP releases, rarely push out a mini-album and if they do release a full album, it's often a compilation album because they aren't going to make that many new songs. They perform at idol shows- which are getting more and more heavily curated and mostly end up pre-recorded or have multiple takes done for the artificial fan cams and even if they don't lip-synch, the track is LOUD because anything less than perfection will get them mercilessly harassed- and award shows IF they're popular enough and that's only a lucky few groups. Outside of that, the only place for them to get experience for MULTIPLE YEARS would be at festivals, and that's only if they can get invited. It's always a little sad to me when a group DOES hold a concert earlier in their career ends up doing a bunch of covers, not because it's something they are passionate about or really fits them as a group or they're bringing their own style to- but because they need to fill out the run time.

[@1800withBTS]

The choreographies do not come close to the intricacies and incredible production numbers of Chorus Line, All That Jazz, Fame, Singing In The Rain, Cabaret, Chicago, West Side Story, Hamilton, King & I, Les Miserables, Phantom of the Opera, My Fair Lady etc etc etc

[@LW13613]

Thank you Bora for this video. 💜 I think some of the commenters need to remember that this channel is called “boracity magazine”. Why would she make and prepare a video about a group other than BTS? If you think you favs’ group is comparable (they are not) because they are self produced (being self produced is not enough, taste plays a role as well as lyrics that are meaningful as well as all the other points Bora presented here), then open a channel and talk about it.

[@elainesalvador8011]

Thank you for your hard work in presenting BTS’s music and talent to us.

[@mehrasasultani5360]

Girl the noise i made after seeing that you posted a new video was pure happiness. I think your videos put me at ease, I'm not biased, bts is really on another lever and it can't be pleaded in a courtroom

[@yolandagarcia2015]

Siempre llega cuando lo necesito!!Gracias Bora!!💜

[@zenefridageralt3531]

Always good contemt girl. Thank you for your hard work and research. For me also is the most significant differ succesful 2nd chapter of members as solo artist. It helped them proove the biggest difference between group succes and performance and them as creative and essential individuals creating a wholesame group full of tallented individuals. What you trully cannot compare with others is also chemistry and authenticy btw them.

[@joannabartocha1815]

I'm so happy I found your channel! Your well planned and thought through videos explaining what I'm feeling so well! This one summarises exactly how I feel about Korean idol industry, it's not for me, when it comes to experiencing music. Thank you so much for another great essay! Borahae! 💜💜💜💜💜💜💜

[@EvaC3875]

Bravo🎉 your video is always amazing and true. More power. Thank you for your effort.

[@rendemihui]

There you go spitting facts again.❤Three days ago, someone asked me if I liked K-pop? And I often get asked if I like BTS. My answer to the first question is not really, but I appreciate it because I understand that it's outrageously difficult to debut and survive in that industry. My answer to the second question is no. I LOVE BTS💜As you said, they're more than K-pop. I'm not dissing the entire Korean pop music industry; it serves its purpose and produces quality performers. But I don't embrace most of it. I like people who stand out for their excellence. There are always some BTS tracks that I haven't listened to recently, so I need to make a new playlist just for those songs. Their discography is crazy extensive💯