Bourbon Boom & Gloom? It's Not Over Yet. Here's Why...

[@WhiskeyTornado]

As a fellow Whiskey Tuber, I’m so tired of the “bourbon boom is over” videos. This is the first one that actually has substance. There’s a reason you’re my favorite channel. No need for anyone else to do one. It’s been done to perfection! Cheers bro

[@rondrapkin1343]

Really good episode. Covered all the pros and cons. Thanks!

[@TheMashandDrum]

@@WhiskeyTornado thanks Lance. Glad you enjoyed it. I got sick of them too so I spent a good week putting this one together

[@scottmattern482]

I think you're not reading between the lines when the big distilleries have cut back labor and production right before trump took office. We have been warned and promised a trade war and all countries have listed bourbon as something that will be tariffed to oblivion. I'm not sure why so many people are afraid to admit reality or are ignorant to what's really happening with the industry. Perhaps it is the fear that if you say anything negative about daddy trump, his entire cult will try to cancel you.

[@Josh_Stringer]

This is a really well-balanced and researched take by an actual expert. Its just like most things, people have overreactive hot takes on both sides. The truth on most issues, like this one, is probably somewhere in the middle. Someone said to me, "if you want to know today's real news, wait two weeks." With bourbon, if you want to know if "the boom is over," wait and see. In the meantime, enjoy what you enjoy.

[@StevenScone]

This video and Whiskey Weathers are the only 2 that really hit the right points. I'm also a channel and wouldn't touch this subject. Thanks for these channels that really have their finger on the pulse. LOL. Gummy parties....🥃

[@slbdrinks]

Amazing video Jason!! 👏 Kudos to addressing this issue with honesty, clarity, and vision. Well done sir!

[@TheMashandDrum]

Thanks fellas! Appreciate that coming from you guys.

[@cpftank09]

My issue is pricing. 5 years ago a fantastic bottle could be had for $40-$50. Now those types of bottles are $80+ with many over $100 and they’re no better than they were before when they were cheaper. Those bottles have become a luxury for the average person and most of the time I don’t think the juice justify’s the price, there are some exceptions of course.

[@MadisonPours]

Weller products are a great example. As is van winkle

[@cpftank09]

@@MadisonPours I’m Weller fan, but in my area (NW IA) it’s almost impossible to find and is marked up when I do find it. I’ve been lucky enough to try som Pappy’s and Bombergers, amongst other rare allocated whiskeys. But IMO, I’m don’t think the price is worth the bottle. I consider bourbon/rye as a consumable item and it has to perform to its price point. $150-$200 (or more) ain’t worth it to me for many bottles. It’s a tough market right now for sure.

[@chriskososki9931]

Its a strategy by the distillery and price gouging by the distributors.

[@b.stone01]

The 10yrs after the cigar boom ended, wound up delivering IMO some of the best, most interesting blends and cigars that I have ever had. I’m looking forward to seeing a similar time for whiskey.

[@TheMashandDrum]

Great point!

[@contilla]

I said it in 2023 but this is a 100k+ channel! This was the most concise and accurate round up of the current times i've seen. cheers!

[@whiskey_weather]

I thought I did a good job with my video this morning and then Jason crushed me in 10 less minutes haha

[@Speciarii]

I am still shocked JC has not reached the 100K+ milestone. I reference this channel every chance I get.

[@JackBass9]

I really hope the bourbon boom is over. I hate that prices have risen to stupid levels.

[@deangood6682]

that and more available allocated bottles.

[@phillyhotspur4939]

Bro. This was an insanely well thought out and intelligent recap. And I’ll just summarize via my simple mind that your biggest takeaway is that the Bourbon market will be just fine. Cheers Jason

[@jacobdybwad7151]

As someone who turned 21 a year before the pandemic and drinking bourbon since a couple months after that, it's been ever evolving for acquiring bottles and chasing what everyone else wants. I consume lots of whiskey content on KZbin and podcasts, even going through the backlogs. I've found lots of joy in seeking out bottles that are more available (and local craft distillers) than the highly allocated bottles that rarely are seen on shelves. I go to raffles when I can and will stand in line just experiencing the stories that are shared with the people around me. I try to stay positive about all the experiences and know that this hobby is supposed to be fun and enjoyable. I look forward to being a lifelong bourbon drinker and enthusiast, and seeing what the future holds. Thank you Jason for this video and reminding us of what good the future will hopefully hold for American whiskey!

[@javirios9234]

Spot on Jason! Couldn't agree more. I do hope the prices start declining a bit in the near future and the quality gets better. Cheers!

[@joshuabunkers1494]

Nailed it! Best news ever for those of us looking to enjoy a good pour of bourbon.

[@ClintLocklin]

I can relate to the boom being over or at least slowing down substantially. I was a very low level collector prior to the pandemic, but during the pandemic my hunting and collecting got kicked into high gear. I now have so many bottles that I’ll likely never drink and taste so similar that i rarely buy any whiskey anymore. I’ll occasionally pick something up if it’s allocated or harder to find but only if i stumble upon it. I built a whiskey room during the pandemic that i still enjoy with friends, but mostly drinking through my current stockpile. I have another friend that was collecting and has now stopped as well. Neither of us regret collecting and have had fun but the excitement has tapered off for both of us.

[@RuckusOutfitters]

Likewise, and the hunt has become a bore, it’s always just the same stuff on the shelf as stores, even big chain grocery stores, hide the allocated stuff in the back for their buddies. It’s taken the fun out of it. Even creating a relationship with a store manager in hopes of them saving you a bottle takes the fun out of it since you didn’t really hunt it up, it was there waiting for you…

[@ClintLocklin]

@ I’ve became a fan of really aged rums, Cognacs and Armagnacs as they have such different flavor profiles. The beautiful thing about these three spirits is that they offer excellent value given the age of many are 25-50 year aged for $100-$200. Again, I’m a bourbon guy at heart, but getting to walk into any Total Wine and pick up a 30-40 year aged Armagnac at retail, which is under $200 any day of the week is awesome!

[@jpii8468]

I'm doing "No-Buy 2025". I have 175+ bottles, so even if I drink 1 per week I'll still have a ton by year's end.

[@2ASHKENAZI]

Catching slogan, I like that-- NO BUY 2025!

[@trooper5157]

Yup, you said it. There's a lot of middle aged guys with boxes and boxes of bourbon stashed (away from our wives eyes) at home and if you look at it often enough, you realize you gotta start enjoying it and can't keep buying a few bottles a week/month. Our bubble's burst, and with them, the market.

[@ClintLocklin]

I’m basically at the place. I can’t possibly drink what i have in the next decade and other friends who collect are in the same boat.

[@trooper5157]

@@ClintLocklin Secondary is quickly crashing, for sure. I don't flip for profit but I picked up some EHTBP that used to be a semi unicorn bottle but its too hot for me to drink so I tried to sell it to friends - for what i paid - and even they're not interested. Ooooph.

[@ClintLocklin]

@ I still love bourbon and actually picked up Midwinter’s Act 12 a week ago as i enjoy it, I just don’t actually hunt anymore. I had to face the reality that I could never finish what i had and i don’t flip or trade bottles. I’ve given neighbors probably a dozen bottles over the last 6 months that i knew i wasn’t going to drink and wanted someone to use it.

[@MadisonPours]

I'm now finding allocated products on shelves. Today I saw blantons 375 in box, store pick Caribou Crossing, tons of WSR, Bookers etc

[@d-averion5011]

Spot on Jason!! Thanks for sharing. I said the exact same things in a conversation yesterday. Kudos and Cheers 🥃

[@czrs85]

I personally haven't purchased much lately except some exceptional store picks from local stores. I have been drinking through whatever inventory I have and especially lots of rare breed. When the prices go down I'll purchase again.

[@CGsYTChannel]

There will still be a strong core demand for bourbon. You are right that the flippers are hating this down turn the most. I'm already seeing Buffalo Trace products more readily available on shelves, that I haven't seen in years! There will be some unfortunate situations with job loss and places closing down, but I think the end result will be better for the bourbon enthusiast!

[@xryannightmarex]

Man am I'm glad this is finally the conversation. I'm looking forward to the day where I can buy a bottle of E.H.T SB for under $100 without having to buy $200 worth of store pics just to have the opportunity to buy the one bottle I want, which is already $30 - $40 overpriced. That to me is why the "bourbon boom" is ending because we people are just tired of it. Plus hearing stories that stores are starting to get Stagg Jr. bottles in from 2 years ago meaning they were sitting in a warehouse to purposely drive up demand or how stores have to buy pallets of fireball just to get a bottle of Bland-tons...that kind of nonsense.

[@nixondutes3550]

So glad you made this update on Spirits. This is good knowledge.

[@blove932]

My first bottle of Pappy was found at retail in a local mom & pop shop. Don't know if it'll get back to that, but one can hope. I'd settle for Eagle Rare being a shelf staple in PA at $32 again!

[@whiskey_weather]

Good stuff my man! I’m in pretty close line with you on everything. Cheers brother!

[@markbrooks6788]

Great video and I totally agree with contilla! I've been a bourbon guy for 45 years and I agree with you on older and better bourbon becoming available for us folks that actually enjoy drinking and sharing it.

[@crellis13]

Great explanation Jason, well done.

[@cowtowncustoms2110]

A couple things that have killed my buying habits are. #1 PRICE, Prices are getting stupid and #2 is that when I find a bottle I like and I finish it, I want another one. The same everything bottle (besides price) just does not taste the same? I can only think it's overproduction and they are using younger barrels and just don't care!

[@claddaghguy4852]

Jason this video is spot on! Your ability to provide holistic overviews on topics, bottles reviews and trends is fantastic and really appreciated. You bring historical perspective, facts and informed commentary which is so refreshing. Selfishly I'd love to see you and The Whiskey Tornado do a cast together. You both contribute a lot to the Whiskey Tube community through your casts and charitable work.Keep up the great work and have an awesome week. 👍

[@bagadonuts78]

Well done Jason!! Cheers 🥃 😎

[@jeffwinbush5039]

I'm not surprised the bourbon bubble burst, but we're a long ways off from bottles either plunging in price or unicorns suddenly becoming duties. The economy has been tight and as a guy on a fixed income, I don't have the kind of bucks to spend on bottles as I once did. Maybe there will be consolidations to offset the labels that don't survive. I would expect stores to shave back their shelf space for bourbon, but Jason hits all the right notes here. Bourbon isn't going anywhere and it might not be an entirely bad thing if the explosion of labels (and hype) eased up.

[@chriskososki9931]

Buffalo Trace is starting to release more allocated bottles at the distillery to wheel people back in !

[@robertlee6781]

Jason, this was a spot on discussion. I have lived in KY most of my life. The legacy distillers will weather this better than the last time. Compared to the 70s and 80, they have better financial backing now since they part of larger organizations. Will they slow down, yes but they are not going away. I also agreed with your observation about brands that have a social media backing. Evernorth and Pursuit are much more than the liquid. They have the goodwill that their founders provide. They are also nimble in that they can provide more quality experiences with their whiskey and their physical locations, as well as their get togethers.

[@bobbriante2385]

Great take on the market. As a true enthusiast I look forward to more stable pricing and greater availability of some of my favorite staples..

[@camdenhochgesang6554]

This all seems like a good thing to me. Thins out the pretenders and prunes the over abundance of new craft distilleries that aren’t good enough to hold up. The quality distilleries that produce good products will be fine. I’ve been seeing the middle level bottles that were previously unobtanium all over the place and I’m loving it. The market had just grown way bigger than it ever should have. Sucks for people to lose jobs, but that’s the up and down nature of any free market.

[@lilbump406]

Great episode, Jason. I stopped chasing bourbon long ago. I look for good bourbon/whiskey currently on the shelf that's at a fair price. Trust me, there are some sleepers out there on the shelf. I'm digging the Green River stuff.

[@humboldtharry1289]

One of the best bottles I have bought was a cask strength store pick single barrel. May have to get another !

[@alexmayer9556]

Excellent job putting this together. Seems like a reasonable take on a correcting market. With production ramping up at some of the big distillers the past couple of years, what they have 10-15 years from now will be really interesting.

[@jaypenha5352]

I have also been switching to Rums. There are some good sippers like Doorly’s 12 yr that have plenty of oak and vanilla notes that can run with the best whiskies. Most aged rums are barreled in ex-bourbon oak barrels anyway. They take on similar characteristics at half the price. Having said this…..I still love my smoky barrel char tastes I get with my bourbons. You can still find decent sippers at $30-50.

[@KenBassler12]

Grest take on the industry! I have more bottles that i want so i not purchasing much at all. I know what i like/want to drink and an consuming and not replacing the rest! Hopefully prices will drop on some items as well!

[@RK-ow1zg]

It’s not over from the perspective of somebody hunting for allocated bourbons. I do think, however, that it is over from the perspective of somebody looking to open or invest in a new distillery.

[@BigBadJerryRogers]

Exactly. So this has no effect on the average consumer and everything is going to be the same there as you said. What we want to see is the allocated stuff back to MSRP and more available. Then this is worth talking about.

[@RK-ow1zg]

@@BigBadJerryRogersI wouldn’t say there’s nothing good in it for consumers. All this 4 year MGP distillate and craft whiskey that isn’t selling now won’t be dumped; it will continue to age. In a few years, we’ll have more well-aged bourbon at reasonable prices. Some of them will turn out to be very good.

[@timgargis7565]

Well done! Great commentary on the current situation. Cheers!

[@whiskeyriffslounge]

Great video and love the perspective

[@janandrichk2600]

Great episode. Lots of good information as well. I fall into that category of people who enjoy bourbon but have tired of chasing the elusive bottle and find myself passing if a bottle I find is either "over-hyped" or the cost doesn't justify the expense.

[@TheJohnbortle]

I've been enjoying whiskey since the late 80s and will continue to do so. I agree with you on almost all your points. The market correction has arrived and I think the NDPs sitting on overpriced barrels will be the hardest hit.

[@EricTaylor-w8p]

Thanks for sharing your knowledgeable opinion.

[@victorsommo1822]

100% agree Jason saturated market. Also what I see at liquor stores, tequila has moved closer to the front of the store and bourbon middle and scotch back. Tequila has pulled many bourbon folks to that spirit for sure. Their priciest offerings are the anejo tequila aged in bourbon barrels. Cheers!

[@cartermayfield]

I see some things I agree and disagree with in this video. For those claiming that bourbon is dead… a major retailer declared on Christmas Eve that they would be doing a major drop on Dec 28th and a line formed on Christmas Eve for a drop to take place 3 days later. Clearly some people still want bourbon. Some people say that the bourbon bubble has “popped.” Please. As long as you never ever see BTAC on the shelf and WLW sells for $1200 and KoK sells for $1600+, we are still in full bubble territory. That said, it will be a while until we see high aged product sitting on shelves. There is a sea of 10+ year MGP sitting in warehouses, but this is not the stuff Greg Metze distilled that we were drinking just 5 years ago. We have a few years left before the expansion stocks hit the shelves. In the meanwhile, a lot of people I know are switching to Tequila and other agave spirits. If you are sitting on a bunch of whiskey stocks expecting them to be valued in the stratosphere, sell out or drink up. Old Crow, the Buffalo Trace of its day, underwent a distillery expansion in the late 50’s and early 60’s just as Americans started drinking vodka. It was catastrophic. Old Crow Chessman is the last vestige of quality whiskey from that famed distillery that is now a bottom shelf brand owned by Beam Suntory. There are a lot of warnings from that era. We aren’t there yet, but the one thing consistent about America is that appetites change. Bourbon has seen ups and downs before.

[@brineshrimp8603]

Still can’t get a Stagg Jr at retail The boom ain’t gone yet lol

[@jasellsrealtygroup_boston]

Agreed. When I can buy a Stagg Jr for $70 ill admit the boom is over

[@BigBadJerryRogers]

That is all most people care about, and we're going to be saying nothing is over until that day comes

[@mikecrow565]

Whether it’s a blind or whiskey news in general, this is one of my favorite channels. Keep doing what you do, and I’ll keep watching! Good stuff.

[@mttech1995]

Couldn’t agree more with your talking points, especially about the ‘special releases’. If they (big boys) would limit those to like you said to a couple a year rather than 1-2 a quarter, I think it was be more beneficial! Love your channel man!! Cheers 🥃

[@ctowen5222]

100% correct - tired of the chase, tired of the surging prices.

[@kutlasshighproof]

Great video! Probably the best of the bourbon boom videos. Definitely enjoyed watching it. 🥃

[@bourbonbeachTV]

I started my Bourbon journey a year ago and I can see the difference....Way more hard to find stuff is no longer hard to find.

[@TheDrSpEd]

Excellent review and analysis!

[@bourbonapprentice]

I don’t believe in the bust. But I would love to see pricing and availability improve

[@durzagon88]

Great observations. Went to a Garrison tasting last night and the presentor said Garrison will be reducing its prices to be more competitive with the market. I think we will see this alot more.

[@jasonczfan8658]

I’m still looking for stuff but I now have too much stuff so certain things like ECBP and Larceny BP will be on my pass list. I won’t hunt anymore and will not even consider paying crazy secondary prices

[@G0by0ne]

Jason I believe you are on point. In addition, COVID happened and everyone was locked inside, what else were we going to do. I am happy that prices are dropping and hoping that quality will be on the rise. As you pointed out, for us bourbon nerds, I think this will be awesome for us. Just this year, I see Angel Envy cask strength, MWD, and others sit on the shelf or get marked down. Happy New Year too 🎉

[@stevenkochendorfer2759]

I'm admittedly a pandemic bourbon newbie, but I'm in for the long haul. This channel was my bible then and still is. Thanks Jason.

[@TheMashandDrum]

@@stevenkochendorfer2759 thanks man. Appreciate that.

[@JustinMazin]

Fantastic video and great take on it all! 🥃

[@brianritchey7597]

I went Blackband distillery and asked if sales are down and yes they are. They are gonna start a single barrel program soon.

[@ChrisSmith-ec6qp]

The market can do what it wants. I just got into bourbon, and I plan on enjoying it.

[@WhispyWoods.]

Great insight 👍

[@AdamH-Ohio]

Awesome video. Appreciate your insight 🥃

[@TheMashandDrum]

Thanks for watching!

[@msutton01]

Great overview!

[@IndyGuy65]

Great informative video Jason.

[@jonwilkinson1188]

Very, very well said. I hate to see people in the industry lose jobs, but some shake out in the industry will be beneficial.

[@dans713]

Great review!

[@tonyborrello]

Not surprised, but Jason you killed it! Great breakdown as usual…you’ve reached S status in this lane

[@xxMalakeixx]

💯 On point and exactly same thoughts I have across the board

[@barrelvinewhiskeyandwine]

Great episode

[@kennywallace6986]

The cost here in Louisiana keeps going up. That's my reason for slowing down on new purchases.

[@trooper5157]

"Floor whiskey". Yes, yes... so much of that. Talked with friends and we're ALL in the same boat - too much bourbon stocked up at home and now wondering when or even if I'll be able to drink it all.

[@trooper5157]

PS. Who else thinks that Tequila / Mezcal are the "next big thing"?

[@michaeledwards4107]

On point Jason C.

[@dunny2124]

Great summation JC, well done 👍

[@honker1307]

Great episode Jason.

[@jasono.1629]

Great topic 👍. My opinion is it’s overall a good thing for us bourbon drinkers cause many craft distillers who put out 1-3 year aged crap at $75 will be gone. And the legacy distillers will put out more higher aged and allocated bottles at cheaper prices. It’s already happening here in CA, Blanton’s Straight From The Barrel is selling for $190-$200 at independent liquor stores. A year ago I hardly saw that bottle and if I did it was +$300. Maybe ECBP will return to greatness again at 130+ proof and 12+ years, and Stagg and Weller bottles will be available on the shelf again for $100 or less, and we all get to drink bourbon like it’s 2010! 🎉

[@twentyfiveyears5010]

Great video. Super enlightening. Anecdotally I've seen more emphasis on tequila similar to what bourbon went through--more brands, premium positioning, etc.--so I thought that might have taken sales away from bourbon but Google tells me that every category of spirits is down in the last year or two. Curious to see what happens in the next few years. And the fact that you--the most informative WhiskeyTuber out there--do not yet have 100,000 subs is a travesty of justice and affront to humanity!

[@kirklandeche937]

Sadly, there are many people who are loosing their jobs due this market atmosphere. I'm like you, I think that the market will rebound, and I hope that the producers and the consumers will all be the beneficiaries of this. Great show as always! Cheers! 😊

[@thomascrompton7775]

Totally agree. I'm not done with whiskey I'm done buying. I'm sitting on 200 plus bottles.

[@Mazimo]

Great content jason. I found the Doom and gloom around bourbon sales slowing to be odd. Selfishly I saw it as a positive because my whiskey habit is now going to be cheaper and hopefully easier to get some more sought-after bottles that I haven't been able to over the last 5 years. If there really are that many fair-weather whiskey fans, peace be with them and let the rest of us who plan to stick around enjoy the fruits of the big players labor

[@nicksinderson3302]

"Drink, share and enjoy", the definition of my whisky journey.

[@natestrings673]

Here we go! Perfect night cap

[@rtrascal3431]

I wonder if all this news will also create an artificial lull in buying if consumers pause buying to wait for prices to drop. Could be a whiplash effect on demand curve for a bit. The current market isn't sustainable at these prices so I'm welcoming the correction and the bandwagoners can go chase the next thing.

[@JonathanWayneAndress]

Love the content man! Keep it comming. Almost to 100k! The mic is a great touch! Turn that mic down just a hair to remove the distortion. Cheers bud.

[@SHHDADDYSWORKN]

Yeah the hype for the overall enthusiasts are slowing down, because people are educated and know what they like now. Stuff/allocation will continue to be expensive for a couple years, and once young product gets matured it will pick back up again I imagine. So about 5-10 years another boom will be back.

[@derekbeauchamp5721]

Couldn’t agree more on everything you touched on. Could you imagine the look on Jason’s face if he got asked to a gummy party? Would love to hear that interaction

[@GLENBECKHAM]

Couldn’t agree with you more! Appreciate all the thought and effort you put into this video. Cheers 🥃

[@ianreynolds494]

Best breakdown I have seen anywhere. Think you nailed every point. Here's to more great affordable available whiskey.

[@jasellsrealtygroup_boston]

Jason, aka the news anchor, dropping the hammer! Nice job.

[@timdt1792]

Great video.

[@Posterharpua]

I got in seriously around 2017, and I have no intention of stopping bourbon consumption, however, since 2022 started, I began really focusing on consuming what I have and basically stopped buying ANYTHING new for 2 years. Prior to that, I was easily spending 3-5k a year on bourbon. If I'm just one of many who behaved this way, I could see how that could be a huge shock to the market. ultimately, we'll see good bourbon on the shelf for perhaps even pre-pandemic prices.

[@testuser55]

Good video. I have to wonder how this impacts the investment Buffalo Trace made in doubling capacity? I have already seen the impact here with Buffalo Trace and Sazerac Rye on the shelf fairly often and have run across Weller SR and Eagle Rare a couple of times. I am hopeful especially for Buffalo Trace products, that more of them become at least occasionally shelfers for more and more people. ECBP and Larceny BP used to be pretty hard to get, but last couple years they have been pretty widely available (at least in my area). So Heaven Hill stuff is more available. I am good with some LEs that are still very hard to get, like BTAC and HH 18 etc. But those products that were intended to be shelf products I would like to see return to that at least in more capacity than it is now. I am also at a point, where $100 is my cutoff unless its something very special. There is just too many $100+ bottles that are good, but underwhelming for the price. Too many good, easy to get sub $100 out there. Can't say I have chased much, but finally learning the lesson everyone preached, and that is most of these bottles are just not worth secondary prices and many are also not even worth MSRP!

[@toddtipton2857]

A market correction was way overdue

[@Brad-ic4bp]

Been waiting for you to talk about this in a video (I don’t usually watch livestreams)

[@SamsWhiskeyBar]

Great video as always! I hate that people have lost jobs but as a consumer I’m looking forward to the market correction. Hopefully that correction will correlate to the resurgence of quality and availability over quantity and price.🤞

[@williamharvey124]

I hope we reach a point where shelf bottles make it back to shelves.

[@Joey_Brown]

Great job with this Jason C. Keep up the great work friend.

[@ChicagoBulls1984]

Great content. Not sure if you are using some kind of a video filter or if you are output is mismatched between HDR/SDR but your videos look washed out like the black levels are greyed out compared to any other content I watch. Not sure if that's the intent, just something I noticed.

[@TheMashandDrum]

@@ChicagoBulls1984 yeah it's a filter I use. I like the look but you are the 2nd person to mention it.

[@dsharton]

Good points Jason. Like you said, people losing jobs are the ones taking the hit here

[@johnrodgers6049]

I think the industry has to be happy that they had such a long and strong run. It never goes up perpetually in any industry. Maybe this bubble is deflating, but the bourbon will keep coming. It will be interesting to see where and when the market levels out.

[@Lawyerboyleslie72]

The amount of people needed to fall out of bourbon for Pappy to be back on the shelf unnoticed is not ever going to happen.

[@enricojaun2880]

Probably true, though bt's billion dollar ramp up may put a lot of other stuff on the shelf.

[@umami0247]

I see many NDP going out and even some online services because of prices. Won’t mention what online service is currently offering a EC for 109 then you have to pay shipping that’s a pass for me. I’ll wait for the release from the distillery and get it for 75-80. I know I’ve made adjustments to my purchasing of bottles and what I’m willing to pay for a bottle. I’ll certainly continue to get my available bottles that are priced fairly and always on the shelf but will not be looking for overly priced limited releases and I refuse to buy anything over 100 anymore. I believe the big producers will start to see a reduction in sales of bottles priced at ridiculous rates. Just my thoughts but I’ve seen drops at my local store just sitting for weeks now. 🥃🥃🥃

[@MrCleveland]

Still too many flippers. I’m in the Raleigh, NC area and the flippers are all over FB groups here. The 🥔 bottles are still going 🔥!!

[@johnwayne524]

I’m excited for a market correction. I’m tired of average whiskey being 60 bucks and new, uninteresting limited releases being 100. It’s made me go back to the daily sub 40 stuff and I’m enjoying it. I’ll get back in the game when the secondary market chills out

[@rmactvc]

Tired of chasing over $100 bottles that don’t taste ant better than the $50 to$70 bottles