Brains and Brands | How Neuroscience Is Bringing Accuracy to Business

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According to HBR, “Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ behavior, but how is it used? and what results can we expect from this new field?
We'll learn more about it in this video.
Resources
. Neuromarketing: What You Need to Know by Harvard Business Review
. 15 Powerful Examples of Neuromarketing in Action by imotions