Brand and Marketing | Pranayna Kc | Ep 115 | Daraz | Head of Marketing | Anup Ghimire

Welcome to the new season of The Doers Podcast, where leaders from across the business spectrum share ideas about how to help build your organization whether working in the non-profit, public or private sectors you will hear tips from emerging or recognized leader that is sure to lighten or inspire.
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Guest: Pranayna Kc
Head of Marketing at Daraz
Linkedin: / pranayna-kc-44kc
Host: Anup Ghimire
Founder and CEO at Viewfinders
Linkedin: / anup-ghimire-9366aa5a
As always, we're a new podcast with a lot to learn so send us your thoughts, comments, and suggestions either by email ([e-mail])
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[@rahulshakya2261]

Is it only me or is Anup really a guy who asks on point practical questions? Regular watcher of this podcast only because of the host!

[@pranaynakc]

He is good isnt he! Kept me on my toes.

[@mayaupadhyay2167]

True..

[@Theproductive_Abhishek]

mind blowing. thanks cause i got chance to learn a lot. i am 17 and i got more optimistic to break the traditional matrix about learning. being so young is diffucult to understand these things . i believe aahile navayeni ek din ma bujhney vaye paxi feri full video herna aauney xu.

[@pranaynakc]

So glad to read your comment. I hope you keep learning and growing. You got this 💪🏽

[@sujandhakal2587]

Great video that will motivate lots and lots of people. I just want to suggest or give my point of view in making daraz or any other e-commerce more to the consumer of Nepal. The most important things that you guys need to build is the trust of any consumer. I usually check darz for price but I have never in my life purchased anything mostly because of the trust. It's not only the responsibility of the daraz but all the brands to take experience online built something like Amazon. Also I have heard about Blinkit a quick commerce which can be implemented in metro city like Kathmandu vally and Bharatpur etc. You have been in market for really long time to gain trust of any consumer.

[@narensingh7847]

Thankyou for such a wonderful podcast❤❤❤..

[@bipinbhurtel3024]

What you do to solve your problem is self realization and what you do to solve peoples problem is business.

[@nabin_neupane]

Amazing!

[@kiranrai7764]

Amazing episode. Btw Dokodeals started affiliate in 2021.

[@amulbaidya1326]

This is a good one :)

[@rajendra-2023]

KZbin, Tiktok, LinkedIn, Facebook, Instagram are very different platforms, and they have different effects on the consumers.

[@AbhishekGupta-dk2ho]

Daraz affiliate marketing is a big No No. Every conversion commission is capped $10.

[@bipinbhurtel3024]

Mimetic theory, also known as mimeticism, is a philosophical and sociological framework developed by René Girard. It posits that human behavior and desires are largely influenced by imitation or mimesis. The theory argues that individuals imitate the desires and actions of others, leading to a competitive dynamic where people strive to obtain the same objects, positions, or relationships. This emulation can result in conflict and rivalry as individuals seek to surpass or possess what others desire. According to mimetic theory, imitation is a fundamental part of human nature and plays a crucial role in shaping social interactions and cultural phenomena. It suggests that individuals are not born with inherent desires, but instead acquire them through the imitation of others' desires. This process of imitation can lead to the formation of social norms, collective identities, and hierarchical structures within society. Mimetic theory also introduces the concept of scapegoating, where conflicts and tensions within a group are resolved by blaming a single individual or group for the problems. The scapegoat is seen as the source of social disorder or unrest, and by punishing or expelling them, the group restores harmony and cohesion. This mechanism allows societies to maintain stability and avoid self-destructive violence. Mimetic theory has been influential in various academic disciplines, such as anthropology, sociology, literature, and psychology, and offers valuable insights into the dynamics of human behavior, social relationships, and the origins of conflict and violence.

[@sadikshyapoudel-fv9nz]

i feel so glad to watch this episode after Ananta cause ananta sir wala episode chai ekdamai patience vaera herna sunna pareko thiyo . Here this one goes on ekdam dami flow ma.

[@pranaynakc]

🎉 glad to read this 🙏🏽

[@trillionairemindset2830]

I watch and follow lots of international channels I didn't know this kind of Nepalese channel is there for young entrepreneurs ❤️😋

[@pranaynakc]

Absolutely! Anup is a gem!

[@oopalthapa6981]

Who can be the best marketing person , I am looking for someone. Can you help my guys. Thank you

[@norbu7554]

Very inspirational

[@pranaynakc]

Very grateful

[@jenighale7132]

🌙

[@tseringlama4254]

I loved it

[@pranaynakc]

🙏🏽🙏🏽

[@buddhas_gambit]

Let's get real..

[@manishbasnet1605]

Loved it!

[@pranaynakc]

🙏🏽🙏🏽

[@VivekSingh-cy2wg]

Insightful

[@pranaynakc]

🙏🏽🙏🏽

[@purupokharel488]

Informativ podcast!! Sanjog koirala lai bolaunu paryo

[@sudipmaharjan3460]

GUNNERS

[@pranaynakc]

💪🏽💪🏽

[@melinakhadka5028]

❤️

[@pranavpradhan1342]

Bro, you need to work on your marketing. The content is good but k ho yo view. Sushant pradhan and Gupta started long before you. Time to raise your game seriously!

[@pusparazs]

yes sahi ho

[@aalokmallik7995]

Jeevee is already there mate

[@itsmeadii259]

Invite her Again 🔥🔥🔥

[@pranaynakc]

Waiting 😂

[@sadhanasapkota8975]

Please invite her again hehe 😄

[@pranaynakc]

Will he though 😊

[@user-sh3sc9sl6p]

Why why English

[@heemalgrg44]

We all should stop listening to that Pranayna aunti living rent free

[@pranaynakc]

As I advice - if my words don't help, absolutely do not listen 🙏🏽