Brand DNA Event - Virgil Abloh + Samuel Full.

[@omaraps94]

This man wasn’t a gate keeper. Open book 🙏🏾✨

[@888worldsomewhere6]

Im so glad i found this. Open book for sure. Are you working on clothing brand as well ?

[@DJNAIJB]

Let it all go 💯

[@Fonzwav]

He wasn't?

[@mrb5994]

Breakdown of the video: + Find a personal narrative to amplify your work. Give it a authentic identity. + Find a inefficiency in the industry that you are able to utilize. + Have a wider skillset. Do not focus on one particular aspect of the business. + Try to reverse-engineer garments. You will learn a lot about the construction and small details. + You should be able to take your brand identity and conceptualize it in different forms. ( Like a house, a wallet, a garment.) + Be able to elevator-pitch your brand where you can concisely summarize your ideas. So someone else can clearly understand it. + The name of your brand should reflect all the elements and identity to it. You should try to stay true to these micro-elements. There is far more in this video, it is worth it to watch. :)

[@skeche]

thanks

[@notadoctorshh6544]

thanks

[@itsmethecmp]

Hero B!

[@charliesav4902]

thanks for this, amazing summarization skills

[@Thejour689]

Thank you for summarizing this informative discussion, I appreciate the innovative. 🙌

[@IAAMJAAH]

I just want to say I come back to this video at least once or twice a month. Still learning from this man… thank you Virgil.

[@magickonchshell]

Sad I found this channel so late but so happy it exists, rip legend 🖤

[@Lftt447]

D

[@kobbibanks5999]

Come back to watch this every 3 months, countless gems from V and Samuel Ross

[@AlanKingny]

So many gems in this. Love it

[@online6348]

this video is the best thing that ever happened to me. Im so grateful and happy that Virgil made his manual and offered all of this for free.

[@opioo.4998]

I'm really glad that this is the first point Virgil recommended to be written down as a note because just last night, I was thinking about the exact point - how Virgil identified what I termed as "a dysfunctionality in the current fashion industry" and then capitalised on it to ascend in the industry while filling the unfulfilled need which in this case was the exclusion of Street fashion in the mainstream fashion industry... of course this is a domino that's linked to several other things. In this video, he calls it an "inefficiency" . I thought about it as a "dysfunctionality". They are one and the same thing, if you think about it. Thanks Virgil, you'll live forever in history,in our hearts and memories.

[@alicemiriah]

Had no idea he had a KZbin channel until right now. Glad to have found it!

[@KevinLi_]

29:30 scrapines is where the diamond is made from 31:00 32:40 U gotta be able to elevator pitch your brand. In Less than 15 words U should be able to summarise Ur brand to someone. Someone outside of yourself got to understand the idea of your brand that's why being concise is key The name should tie back to the brand Yongang, it should tie back to courage and shit color for braveness? The font is about bravery, and shit. This lays a solid foundation for your brand and that's very important 41:50 best piece of advice from Virgil is being able to throw your ideas into the trash and restarting 47:40 49:40 what seemingly doesnt make sense will prepel you forward. 53:30 building brand identity ,separate to the hoodies and shit. And living the brand 57:20

[@BLACKDISC]

Been going through all these videos/website resources that Virgil gave out and it's completely shifted my future. Thank you for everything.

[@germansantapop7598]

timestamps for myself for useful info: 17 minutes, ~20/21 minutes, 31/32 minutes. Damn. This is one of the best interviews with virgil out there. Samuel had some great knowledge too. This shit made my day, especially the parts about the business side because that is really ignored in a lot of discussions about clothing brands even though its at least half of the whole pie. Thanks for uploading this!

[@Coincidence_.]

Listened to this more than 10 times and I leran something new everytime

[@Journeyingwithbrandilyn]

This is GOLD!!! Rip Virgil the GREAT, thank you for this information. This really helped me fill the gaps ❤

[@spazgang5497]

WISH U WAS STILL HERE BROTHER

[@ehdriel4178]

shoutout to Diving for asking that question, honestly is the reason why i watched this video. Gave me so much clarity, thanks to everybody involved

[@nakayaisidore7237]

So much knowledge I have gain by watching this video .

[@user-ob9zo9cr4c]

miss this guy, legend

[@beardzbrothersleathergoods]

Listening to everything this brother ever said , we must listen to the leaders in order to learn .

[@PartyMartyProductions]

Life lesson when someone is speaking, listen not just the words but everything involved. Think, out of the two kids who had the privilege to speak to abloh both of them missed by not having an end goal. they had good visions, but incomplete ideas. When they spoke you could get the concept but you weren't 100% in. I bet 1 of the kids in this class who didn't speak had everything they needed to go live. But instead of wasting 30 sec they just absorbed. If I was in this class I wouldve said 1 sentence to describe my brand. The two students didn't have a signature brand, logo, or even a complete idea just a hook and I truly wonder if they ever took the concept to creation. Someone who didn't speak up, did take their vision live, someone who is listening now or reading this comment, will take their vision life, but of course some will view, they will talk about their ideas, this video, or what they learned without ever applying it. As he said less is more, how will you apply it.

[@Ashleyfosterltd]

Thanks for showing us the blueprint

[@urielgaytan1318]

Find who you really are it can get very deep

[@littleabin1]

Wow wow wow I can't wait to give this a listen. 🖤

[@s.luciano353]

Great content Virgil forever an OG

[@niklay33]

Rip brotha🌹

[@obnyou]

Thank you for this. God bless.

[@horsesound3199]

so missed, I hope his wife will continue this chapter of helping people and educating abot fashion and disigning.

[@killuavie4132]

A Legend for ever

[@El-kd8kl]

I cant believe this information is for free!

[@oshiomanicholas4097]

Divine thank you so much for you question it`s the highlight of this video for me. as soon as i heard Virgil`s answer i snapped i could relate to everything thing he said can`t wait for my brand to be out there RIP Virgil

[@ENUFbyMNT]

This was soooo helpful m. So many gems.

[@kristianbansil6998]

Great conversation, can't wait for more from this channel

[@Taskforce1]

💎 starts around 17:30

[@Dulzothegreatmusic]

Divine looking divine

[@zazi4681]

R.I.P

[@bruvablake1056]

Forever thankful V

[@luckymike4163]

sooo much content ......love it

[@travisthornton5726]

Can anyone share how they chose the colors for their own brand and why they chose them?

[@dusturbator]

What a great and helpful Video

[@mariaelizabeth.m]

First of all RIP Virgil, the second, I am wondering how to break through the borders of the industry for a talented 3D designer? Because I know one, the one-man army but it's so hard to go in.

[@thisfeatureisstupidxo]

Connections ! Connections ! Connections ! Reach out to people who may need your expertise. Share you work . Network !

[@skyfyre]

When I was young I applied for an internship with a web design company. I spent all my time on my website designs and focused in hard on making the best designs. I ended up not getting the internship. I talked to the company owner the next year and asked why I didn’t get it. He said it was between me and another person but the other person sent them tons of emails asking about updates. Ultimately she SHOWED way more initiative then me even though he said my designs were better. Basically, what I learned from that is you can’t be afraid to look stupid or bold . Boldness, courage, and initiative works on entrepreneurship!!! I learned my lesson. The other person SHOWED more courage and boldness than me. It was evidence to the company that she was more hungry and willing than me

[@dondada3754]

Thank You

[@GiftofGods1]

This was amazing!

[@dresswithdominance6200]

Virgil's YT about to take off 🚀

[@iconicshani3899]

Rip legend 🥺

[@xxway2frostyxx151]

Love this

[@SandisLukins]

REST IN PEACE V.

[@Its_MLLOS]

Would love to have a conversation with this gentleman’s

[@5324man1]

R.I.P King 🥺💚🤍

[@tafm4426]

THANK YA

[@tctv845]

Virgil 4 ever! 2022

[@jrgh1fp]

Rip king

[@imnotbat]

10:00 don’t really know how that’s a bad thing but i can see how it probably can be perceived that way. or how it maybe even is that way. It’s probably coming from a artificial way of wanting to see yourself go up instead of a deep and genuine love for progression. the people are gonna come regardless that won’t matter if you aren’t really in love with evolving and getting better at what you have a passion for so what i have to do is yeah promote or whatever but don’t fall in love with being the center and gaining eyes i think? idrk but i think he is trying to highlight how genuineness is better and more fulfilling than the artificial social media shit

[@LouisLou161]

What I‘m perceiving from Virgil‘s talk is that no matter what your goal is, wether it’s making money or wanting to tell a story. There is no literal guide. And wanting this guide is the wrong way. You just got to be true to yourself and your goal and everything else will come eventually if you try a lot and learn from your experiences

[@JunkyZice]

RIP VIRGIL

[@vio5705]

For what school did they do this lecture?

[@ElaYemane]

Really enjoying this 🤍✨

[@madblessings]

❤️

[@ambiance4192]

How can I find the brands of this Students ?

[@888worldsomewhere6]

This is amazing learned a lot

[@yunak.]

love

[@alexanderwebster200]

31:30 gems

[@rorikho3634]

What's the brand at 57:05 ???

[@21stct.a.c.xyztsela28]

Corteiz

[@StadiumHandz]

21:30 - 25:15 34:00 - 46:00

[@kaylagreen1889]

she really just

[@jordihc]

8:40 🔥

[@andyriches2533]

W

[@amid-pro]

🙏❤

[@zaire17]

33:50

[@oy3ah2025]

-OY3AH! ⭐ ⭐ ⭐ ⭐ ⭐ .5

[@IMFUZZY.]

🤎🤎🤎🤎

[@michemiche1764]

📴⬜

[@DoFeedThePigeons]

Virgil and Samuel come from privileged backgrounds

[@mrb5994]

That is absolutely not true. You should take your time to actually look into Samuel's and Virgil's background. Samuel Ross literally used to do FREE graphical work for Virgil Abloh just to get on his radar, and he worked hard to get to where he is. There is a reason why Bernard Arnault made the conscious decision to appoint Virgil as the creative director for Louis Vuitton.

[@DoFeedThePigeons]

@@mrb5994 prove it you fish 🎣

[@mrb5994]

@@DoFeedThePigeons How do you feel now when you are looking back at the messages you wrote? I hope you realize that Virgil has inspired millions.

[@Bandstand]

@@mrb5994 Their comment derives from jealously. Virgils impact was so massive it’s able to get under people’s skin who look at the world in negative ways. Really incredible stuff

[@DoFeedThePigeons]

@@mrb5994 I won, he lost, I’m here, his not lol 😂

[@DoFeedThePigeons]

Hey Samuel why are you playing the victim when you know that there is no problems here in the UK is it for the fame?!

[@botbot3698]

No problems in the UK???

[@DoFeedThePigeons]

@@botbot3698 no race baiting will work in the uk you fish 🎣

[@wunderluster]

Babe you ok?

[@DoFeedThePigeons]

Why is Virgil racist??

[@botbot3698]

?????????

[@DoFeedThePigeons]

@@botbot3698 you obvs have never seen racism if you think this whole video isn’t racist

[@novelenterprise]

@@DoFeedThePigeons can u elaborate?

[@_ryanpellegrini]

22:30 : BORING ASF, that's not design at all. don't include human creations to something that nice as proportions.

[@DoFeedThePigeons]

Virgil is an elitist

[@kuya5000]

35:38