How To Build A Brand, Not Just A Business ft. Chris Do |

In this episode of The Dept. Omar talks with branding expert, Chris Do on how to build a strong brand for yourself and business. Chris is a multiple 7-figure entrepreneur, author, content creator, Emmy-Award winner and consultant. He is the #1 educator online when it comes to branding and being a creative entrepreneur. The lessons and tips he shares in this episode can be implemented in your business or brand instantly. If you want people to be apart of whatever it is you want to do, this is that episode!
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[@neduoddlem]

To whom ever is reading this I hope you build a brand that outlasts you

[@OmarEltakrori]

money!!

[@YouTubeOrganicMarketing]

PREACH!

[@DocHopeQuotes]

That's what I need to see 👍

[@premiertrvl]

thanks

[@lizlewis]

Oh wow! Felt that. 🔥🔥🔥

[@PraiseGodall]

To whom ever reading this ;The next days & beyond of your life will be filled with jaw dropping blessings! 👍🏽🙋🏾‍♀💯✌🏾🙏❤ ✨

[@cometrew8850]

Blessings to you too🎉

[@KingChozen]

Amen 🙏🏿 blessings to you too

[@PraiseGodall]

Amen 🙏 Thank you JESUS 🛐 May God bless you all the days of your life. 🎉@@KingChozen

[@PraiseGodall]

Amen 🙏 Thank you JESUS 🛐 May God bless you all the days of your life. 🎉@@cometrew8850

[@ACLSTL]

Much love

[@jacentwamala]

Love that this is a real conversation. You didn’t edit out the tithing and pay what you can discussion. Very authentic

[@susanknight9144]

Loved the 10%\ pay what you can convo

[@creeksideimages]

100%

[@nk-kf3xs]

Lol it is a command/rule if we going by the bible but some treat as a suggestion which there in lies the misalign😂

[@RoyalAdventuresTheRoyalLife]

I love the no edit!!!

[@Get-Vertical]

Awkward part of the convo but you can see where the spiritual beliefs misalign- none the less cool to watch and I think it’s good to argue a point as an interviewer.. that’s what makes viewers that align with your stand point return

[@austinlargusasimplerealest6446]

As a Pastor and a Preacher, I study comedians. They are the best at learning how to understand a room. I also ask actual questions in sermons and allow the congregation to respond. Preaching is so much more exciting and thrilling when we realize it should be a dialogue.

[@scottsmith8689]

Same here. Preaching for 30 years and I study comedians... same reasons.

[@DavidMFosterIII]

Exactly. There is a correlation with comedians and pastors . I’m studying to be a pastor . You got to know how to make people cry , laugh, feel ,reflect and more.

[@melaniegenuinely]

Wow allowing questions during Sunday Service…that’s awesome!!!

[@austinlargusasimplerealest6446]

@@melaniegenuinely We call them "Selah Questions". We put a question on the screen and do 2 minute small discussion groups to encourage deeper thought and consideration into the sermon. We also do reflective questions where we pause for each person in the room to sit in silence and consider. In the SF Bay Area with about 70-80% millennial and Gen Z, this is where our church grows closer together

[@melaniegenuinely]

@@austinlargusasimplerealest6446 I love it!!! If I was in your area I’d definitely be visiting 😊

[@mwilkmedia]

Not gonna lie, this might have been the most important thing for my career that I've watched all year. Maybe all time. I got so much value by just listening to this conversation. Insane how much I feel like I could change in my own business practices by just shifting my mindset a little.

[@OmarEltakrori]

Let’s go!!

[@dansaber4427]

​@@OmarEltakroribrands are really about pop art. Carnival tactics for something you don't need

[@marcelmarshall4240]

What’s insane is that this entire social media scam has not been figured out by most people. None of you have any real talent or content…all you do is use KZbin to TALK about creating the content/products you really do not have. The simplicity of the scam is so obvious…because WHY on earth would SO MANY people be online telling OTHER people how to build a brand? Nike is not going to give a brand tutorial to help Reebok. Mercedes does not have a channel speaking upon how to do what they did to be Mercedes. It’s an obvious scam for views from people who have no idea how to create anything but a KZbin channel, and con the youth into watching giving them false hope. No one who knows how to truly build a brand is going to share that secret because it would create competition. I am amazed at how naive people are. It’s insanity.

[@toyam7645]

So much value in this video. I’m grateful to have come across it. It wasn’t what I was initially searching for. Changed so much for me. ❤

[@CleanWithDarian]

When this man said he was 51 years old, I almost choked 😂 I definitely didn’t see that coming. Great interview though!🔥

[@RissaKai]

Exactly! 51 where 😂

[@jacentwamala]

Haha I’m with you! 😂

[@whatifoundout]

Looks 26-31, the skin/face, energy everything

[@freshandabove]

Seen a video of him skateboarding in his office..

[@Valarijean]

I came STRAIGHT to the comments! Like daaaayyyyumm Asian don’t crack too?!?

[@koltonbarney]

In my 11 years of entrepreneurship, this might be the most impactful and truly inspiring hour and a half I’ve ever listened too. Some how I’ve never listened to Chris do, but I’m glad I found him now at this stage. What a breath of fresh air amongst all the bullshit out there

[@LocalBusinessOwnersStory]

Keep grinding🔥🔥

[@Slightlyhuman444]

Also I love how the host leads the convo, and doesn’t let the guest get away without the answer!

[@simplehomeschoolideas]

I love this! And I love that you kept the 10% part showing vulnerability but also as Chris said, showing a part of each of your true personalities. You didn’t both agree but worked through the conversation thus making you both relatable. BOOM!

[@NsureU]

Very authentic guest and I have no idea who he is and he just answered so much for me! Congratulations on the branding success such an inspiration Omar! Love you bro and miss seeing you at church

[@OmarEltakrori]

Appreciate you!!

[@user-bl1cl2vq6n]

You missed how he just took you to the next level. The subscription idea he even told you how to do it and you changed the subject?

[@FriendlyPharmacy5]

This is one of the most authentic conversations I have ever heard on the internet and the absolute best I have heard from Chris Do, and I have been following his work for years now. Thank you both. Well done.👏🔥

[@OmarEltakrori]

Thank you!

[@michaelsantiagoart]

Thank you for including the 24:30 - 26:00 minute mark. LOVED the realness of that moment. Still watching the rest... but had to comment on that because I loved the entire engagement.

[@mateneokoye]

This was really good. Thanks Omar and Chris! It took me two days to get through this because I kept replaying it. Chris, your break down of branding was the best explanation I’ve ever heard. Thank you.

[@techextranet]

0:00 - Introduction to The Branding Department and Chris Do's background 0:07 - Discussion on the essence of branding beyond visuals 0:18 - Importance of personal connection in branding 0:25 - Building a strong personal brand through self-awareness and acceptance 0:38 - The relatability and natural aspect of showing genuine self 0:49 - Tips on starting to build a personal brand through video content 1:00 - Introduction to department interview series and Chris Do's accomplishments 1:26 - Discussion on Chris Do's social media presence and entrepreneurial success 2:07 - Chris Do's influence and growth before and during 2020 2:47 - Modern concept of branding and its consistency over time 3:45 - The impact of personal behavior and associations on branding 4:10 - The balance between organic and intentional branding strategies 4:55 - The shift towards authenticity and personal connection in branding 5:45 - Discussion on creating brand-building content 6:00 - Evolution of personal branding over time 7:06 - Importance of video quality in personal branding and its evolution 9:00 - The significance of self-awareness and acceptance in personal branding 10:05 - Recommendation for personal brand building through self-discovery 11:03 - Discussion on charisma and its relation to self-comfort and authenticity 12:03 - The foundational similarities and applications differences between personal and corporate branding 13:06 - The importance of culture in corporate branding 14:58 - Discussion on the impact of poor customer experiences on brand perception 15:09 - The role of pricing and value in branding and sales 16:25 - Discussion on service-based pricing models and value proposition 17:36 - Subscription model for service-based businesses 18:01 - The importance of selecting the right candidates for success 19:16 - Discussion on Chris Do's early creative work and business challenges 20:08 - Continuous self-investment and learning in business 21:44 - Future plans for investment and impact through education 22:27 - Discussion on AI and its integration into creative work 23:14 - The shift in education delivery and the importance of adaptive learning 24:00 - Plans for transforming art education with technology and innovative models 25:36 - Discussion on the value of acknowledgment and appreciation in communication 26:01 - Chris Do's approach to public speaking and engaging with audiences 27:20 - The impact of cultural expression and authenticity in public speaking 28:06 - Thoughts on personal acknowledgment and the future of education 29:01 - Importance of sales skills in addressing clients' needs. 30:01 - Evolution of service offer pricing based on value. 31:28 - Transition to focusing on expertise and training in services. 32:00 - Scaling business offerings for better profitability. 33:04 - Shift from fixed fee to subscription model for business growth. 34:34 - Benefits of recurring revenue in subscription model. 35:05 - Success story of a one-person business with significant revenue. 36:42 - Investing in self-improvement to enhance business success. 38:01 - Learning from others' experiences to improve business outcomes. 39:00 - Adapting sales strategies from various industries. 40:23 - Developing a personal brand to attract business opportunities. 41:10 - Cultural influences on basketball and parallels in business. 42:00 - Authenticity in engaging with audiences. 43:25 - Role of AI in enhancing business and creativity. 44:17 - AI transforming education and learning experiences. 45:34 - Demand for versatile content creators in the creative industry. 46:12 - Concept of an academy to train and place creative professionals. 47:50 - Integrating AI tools into creative workflows. 49:15 - Using business success for broader impact, especially in education. 51:02 - Vision for transforming traditional education models. 52:50 - Building a business for positive community and societal impact. 54:20 - Personal fulfillment from impacting others' lives and careers. 56:21 - Reflections on the importance of expressing appreciation.

[@VashyVashy]

🙏🏿🙏🏿🙏🏿

[@KathrineLouis]

Chris Do is such a GENIUS!!! I’ve been following him for years and I don’t know if I ever learned more from anybody else. PERIOD. CONGRATS to this amazing interview!! ☺️👏🏻👏🏻

[@devisinggood]

LOVE the differentiation between retainer (blocks of time) and subscription (value).

[@joelandrean8054]

It takes real energy to have a conversation like this. Thank you for sharing this with us

[@alessiajoy2906]

I love Omar's humility & "I'm here to learn" demeanor.

[@StephaniePerry]

Saying "Who asked that stupid question?" in response to your question and then saying "I think we've lost the art of rhetoric." is wild. Thanks for what you do Omar. You're a very good interviewer.

[@OmarEltakrori]

That means a ton!

[@TamarahTravels]

yes the pivot was real @@OmarEltakrori

[@FOXYPOT]

He also said not to "talk at people" but has this underlying condescending attitude towards you. That was so not cool. Omar, you did great! Keep pushing fam.

[@SpeterMan3]

I think you missed the joke there

[@PascalBachmann]

Chris Do's insights are always game-changers.

[@dancenwhinefitness995]

Chris Do has Superb integrity! It feels good to see someone out here like him. I'm feeling his energy and knowledge 💚

[@matthewweimer5861]

I watched this while I was cleaning my kitchen. It was a very enjoyable and worthwhile hour and 23 minutes. Thanks to Chris and Omar!

[@samuelshowunmi1579]

Thanks for dropping this, so powerful and this have just helped me to niche down as a brand designer... We learn daily.

[@brandonpowell2732]

Chris Do embodies authenticity. As you've mentioned, it's about perceiving a person for who he truly is, much like the essence of branding where one captures the emotions, sights, and sounds associated with a person or thing. There were moments when others misunderstood me, assuming I was disrespectful. However, it's important to realize that I am a complex individual who, while often kind and pleasant, also has another side that emerges when faced with pressure and overwhelm. My goal is to reveal the genuine me - a person actively working on managing emotions and navigating the delicate balance between strengths and weaknesses. As I build my brand, I am simultaneously working on refining and embracing the true essence of who I am. So I let people think I was a crazy person who had ADHD and Learning Difficulties but struggled within myself to slowly try to keep everything together while still living with my parents. Thank you, Chris Do for explaining this really do appreciate this.

[@DigitalInkling]

This interview was so informative, great energy overall, keep up the growth and great work looking forward to seeing more.

[@MAVERICK_UG]

This message reached me in Uganda 🇺🇬 thank you Omar and Chris Do.

[@CrystalKittyK]

I’m late to the party but thank you for these delicious gems. When Chris shared his dream about reforming Art Center…I teared up a bit…I essentially share the same dream. As a privileged, neurodivergent, African American, I had the option to go to college…and I HATED IT. I HATE school, but I love to LEARN. For all the different learners out there, I would love to create a digital space where I can share all the knowledge I’ve gathered from various classes for FREE. So much respect for these gentlemen, and huge thank you Mr. Do. 💯

[@OmarEltakrori]

thank you for this comment! as someone who went to school traditionally all the way up through college, I can say the same thing! I love to learn, but didn't like school

[@simplehomeschoolideas]

Just watched the second half today. I LOVE the analogy Chris gave of basketball and black Americans. They bring that swag to the game 🔥 😂 (and every other aspect of culture, if I may 😏). Observing from the UK 🇬🇧 And that last part about Our Heavenly FATHER being pleased and acknowledging YESHUA 🙌🏾 WHEW

[@aubreyquinney5157]

Absolute fire, thank you so much Omar for hosting this convo and sharing it to the world, you’ve just increased the speed to my growth

[@drwho7878]

Chris is awesome, your brand is a reflection of your values and sense of worth! I live for the long-term game and not short games that are characterise by feast and farming. Omar, this is my 8th video of your series, keep the flames blazing🔥🔥🔥🔥!!! With love from down under..

[@EchoMooreLofi]

Wow!!! that is one amazing conversation. I love the concepts that Chris brings here, but I love more the easy ways he breaks them down.

[@mariajosequesada9831]

Wow! Thats one hour and twenty three minutes of pure wisdom! Thank you guys so much for this powerful message!

[@higguma]

No exaggeration, my jaw dropped when he said his age. Fuck man you're killing it.

[@evelyniziegbe8951]

Love the vulnerability and how he covers like a dad gives so much knowledge with joy! Staying here 🙌

[@petrathefisherofmen]

I love this conversation…much value and branding all through this..Chris is hilarious and I love funny people so you got me!

[@augustosaenz]

Wow!!! My two favorite influencers together in an interview! I am a graphic designer and photographer and have been following both of these guys who are killing it in their respective areas of expertise!! Amazing!!

[@IntuitiveCoachTheresa]

Such a great perspective, loving these conversations so much, thanks Omar and friends for sharing with us so generously, God's prosperity pouring out on the saints in this season!! ❤

[@neteruhathor]

I just found Chris today and have been binging his content. Now I found you! Love today!❤

[@ItsMsRegardless]

This man said he's Fifty-freaking-one! Mind blown🤯. No wonder he has such great advice.

[@TonytheCapeGuy]

Tithe basically means a tenth, but it should be "a tenth of what you produce", not necessarily a tenth of your money. The principle thing here is the acknowledgement that your success is not dependent on you, or your money wise-ness, but on God's provision. It started out when God told the Levites to only work as a priest and gave them a billion duties to perform, and so they relied on their community to support them. So the tithe went towards taking care of the servants, being the priests, who couldn't take care of themselves otherwise and relied on the tithe. Somewhere along the way greed, but it's a touching idea. XD The idea was that a portion of your production was set aside to take care of those who are serving your soul, or more specifically serving God exclusively by serving you.

[@kalinbroadie8555]

Thanks for the consistent value!!!

[@JustCorrections]

Great episode Omar! So much value in the information shared! Thank you both!

[@luckyloop7503]

I think this is the best talk w/ Chris Do ever recorded.

[@OmarEltakrori]

Appreciate that! Could you let me know why?

[@luckyloop7503]

@@OmarEltakrori I feel that it was a very honest talk, it seemed like watching friends discuss a topic. Chris seemed to like the atmosphere a lot and shared a lot info (even getting into real numbers, which I find is rare). When you mentioned that you think you're audio and video quality is the reason for your success, I actually felt that it is because of you as a host. You're a good listener, and can lead a conversation in a direction that is very informative while still making it feel casual and funny. I feel that a lot of talks are either info or casual and this was really the perfect mix for my taste. Definitely gonna watch it a few more times !

[@adamsasamoah5929]

First time seeing Chris in the chair being interviewed. He does the questioning. Powerful well of insights. Thanks.

[@DanOrtizcreative]

No gate keeping from Chris, This was a knowledge bomb of greatness.

[@atwrtk]

So much value in under 1.5 hrs. Wow. This is pure gold. Period.

[@OmarEltakrori]

💰💰💰

[@olayinkaowoyemi4950]

This is the third video I have watched on this channel and it’s been so much value!!! Thank you so much Omar❤️

[@OmarEltakrori]

3?! Thank you you’re the best

[@enioluwaodunjo]

I loved every part of this interview. The Roasting, Slangs, Gems & Insights. Thanks for Inviting Chris 🔥🔥

[@OmarEltakrori]

👊🏼

[@Moraima_Buonafede]

So so good, huge fan of Chris Do and his team, this conversation was so authentic and real Loooved it!!

[@thefutur]

Thank you

[@Myxlpltx]

From the Art Institutes to "I see you", you got me in the feels Chris . Thanks Omar and team for this vid.

[@OmarEltakrori]

🤝🏼

[@4LifersUnited]

Loving this podcast so far !!!

[@WilleneBusinessLifestyle]

One of my new favorite channels! As someone working on building my personal brand even more, I’m glad I’ve got hooked to your channel Omar! And I just love Chris! I lol how real he is when explaining brands and personal development! Amazing combo! 😎✊🏾

[@OmarEltakrori]

I appreciate that!

[@WilleneBusinessLifestyle]

@@OmarEltakrori 🙏🏾😊

[@Doofito]

Dude I’m in such a flow state listening to this conversation

[@lanishea1984]

The value in this video is incredible.

[@user-gd7yx2kb7r]

Im coming in on this conversational speech and the first characteristic i notice in their attitude is their enthusiasm -which emits from their smile as share to the viewer

[@KarlBrisard]

Such impactful interview, no fluff just real. It gave me a lot to think about and apply to my life and business. Thanks!

[@albertocristino]

i like how i have to reflect on just about everything i'm doing after watching any conversation with Chris.

[@starterpvck2043]

That ad was perfect Omar, I was just thinking "Wow, how does he get his videos to look that clean!"

[@drantonikachanel]

Valuable content here. I recently just learned that there are brand strategist out there who charge thousands of dollars for this type of information. and you just delivered what I needed to hear for free. Thanks.

[@joemiller9856]

This is such a great conversation! Why? Great insights but ..also, Chris being real leading the conversation to be real, authentic and honest on both sides. Omar, I enjoyed getting to know you “in the real “ in this episode. Well done! Thanks guys.

[@deannas2279]

Appreciate you using the word “Insecurities “ this has become a camouflaged word being called “Imposter Syndrome “ but bottom line its called “Self-Value” situation is so many folks don’t understand what the basic process to do to build this into a strength! Outstanding content and real!

[@OmarEltakrori]

Appreciate it! Chris was amazing

[@amiralamb]

So glad this popped up into my recommended feed!

[@Leo._O_]

Such a fire episode... Thanks Omer for bringing Chris

[@thefutur]

🔥

[@notyelling]

Incredible conversation. Thank you!

[@Peoplelovegoodquality]

Learn so much from this interview so much information i can use for my business. THANK YOU!

[@JasmineMershon]

Beautiful interview! Very insightful & Inspirational!

[@xzavions]

Great catch on asking the question about revisiting his knowledge on business acumen after saying he was terrible at it initially. Dope!

[@SamAbery]

top quality content! great questions and a ton of value from Chris!

[@OmarEltakrori]

🤝🏼

[@user-sq7iu3er4j]

Excellent interview. Thank you for drawing out the insights.

[@biznezzacademy]

This is by far one of my favorites!!!💯💯💯🔥🔥🔥

[@sidehustletosuccess]

I really appreciate this interview. Building a brand with only one employee is a lot for one person to take on. Love the authenticity and realness that people do want to see behind the scenes more than the product or service.

[@IonFisticanu]

Lots of value and amazing ending! That Bible line was strong.

[@OrangeNomad]

This is one of the best interviews I've watched in a long while. Thanks for this Omar!! I've been following Chris for the last year, and have learned so much about how to transform many of my former mindsets.

[@thefutur]

Omar is a natural. love his energy and realness. such a fun conversation.

[@OmarEltakrori]

Glad you enjoyed it!

[@angeladurham6655]

This conversation right here! Wow!

[@wairimuesther3337]

I'm so glad KZbin recommended this channel. Such a beautiful discovery. Thank you for this interview with Chris....also how is he 51 yrs old!????????? No way!!! Love from Kenya 🇰🇪

[@sherillemarquez6407]

Wow this was powerful. I’ve never seen this guy before, but his authenticity is palpable. EVERYTHING he is saying is truth. The moment I made a decision to stop hiding and playing it small bc I was so afraid to share my story of having a child w cancer while 6 months pregnant at the same time then several years later i found out my husband was having an affair, all these opportunities came my way. I had no idea what I was doing, but I knew in order to make an impact for my clients and the people that need me I had to step out. Thank you for this bc it’s a video I will go back to when I’m doubting myself or fearing being vulnerable. 🙏🏽🙏🏽🙏🏽

[@OmarEltakrori]

WOWOWOW! Thank you for sharing that Sherrille! Being who you are called to be is so important!

[@sherillemarquez6407]

I’m such a fan of you, your guests and your show (I’m a subscriber). Thank you for replying and your encouragement. It means so much! 🙏🏽

[@thebritneylashaun]

Thoroughly enjoyed this video! Great discussion and input from the both of you. 👏🏾👏🏾👏🏾

[@OmarEltakrori]

So glad!

[@BoWestcott]

….🥰😁….”go to a therapist….love your broken self…etc”….such brilliant branding advice 🙏🏻🥰…thank you…that really landed 🙏🏻✨

[@livingstonlee]

Fire interview Omar. A lot of knowledge on this one. Keep it going bro

[@creeksideimages]

Love this! Love the realness! 🎉

[@baileyann8916]

So much wisdom and gems in one video! This should have a million views! Thank you for having this conversation!

[@OmarEltakrori]

Appreciate you!

[@Libertyloadedwellness]

This was so valuable. What a wealth of information this exchange provided. Thanks for the fire to do work. 👌🏽

[@6randonslens]

This was insanely insightful, super valuable conversation here. I learned a bit more about how to reframe the retainer client and explain it in a way that's not overly technical and it gives the client more peace of mind when explained this way.

[@juliofeliciano8627]

Just Wow!! Great info! 👊🏾💯

[@Bornawesomejay]

This interview with Chris was🔥🔥🔥

[@Valarijean]

This is sooooo great. I learned so much! I will be implementing the knowledge towards my business and personal brand

[@goshniiAI]

When I came across "the FUTUR" channel in 2016, I was just another 🇬🇭 Ghanaian Kid 🇬🇭, and I am exceedingly thankful for all the difference he has made in my life. Hearing that gave me goose bumps. @Chrisdo I'm grateful for the platform, thank you @Omari, With KZbin and all the knowledge you guys share, we learn a lot every day. Your personality is inspiring.

[@OmarEltakrori]

Appreciate you!

[@Citytohomestead]

Great great great pod!!! So much game in this one.

[@Solblanca23]

I love this. you kept it real especially about tithing. Keep up the great work Omar!

[@misscuan.]

Loved this episode! Appreciate the knowledge! ❤

[@iamshaneofficial9888]

bro first David Shands, now Chris Do?! Christmas came early this year 🔥

[@d.o.nmuzic3802]

Amazing! And.. an amazing ending 👏🏾👏🏾👏🏾

[@whoisrussell]

let’s go! one of my new favorite channels

[@G.O.O.D.Ventures]

I followed Omar to learn from his studio setups, but dang, did I stay for this content. Props to you, Omar!

[@OmarEltakrori]

Thank you!!

[@DreamwalkerTenesha]

Loved this episode.😊 You did great Omar! 👏🏾

[@YouTubeOrganicMarketing]

Loved this conversation between two KZbin titans.

[@RyanHoltz]

Chris is the man! And he knows good fashion. I have that DSQUARED ICON hat too! Great interview!

[@RyanHoltz]

And branding is simply how you make people feel 😀

[@lms.l]

Thank you! Moving along and gathering as much information. ❤ This was very helpful and motivating!

[@OmarEltakrori]

Forsure, thank you for tapping in!

[@DIZZLEBOI44]

Brilliant conversation 👏