Brand Positioning | Brand Repositioning | FMCG Marketing | Sandeep Ray

In FMCG Marketing, brand positioning and brand repositioning is an important decision and activity that determines the life and of a brand. Brand positioning is done during launch but after a long period some brands might need a makeover to stay relevant or gain more market share, that is the time when a brand needs to be repositioned.
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[@deepaknimbalkar1600]

Your content is so unique.no gas no copies only knowledge.

[@SUV-zg1ye]

very good and unique way to understand

[@ravidigambariah3036]

Your presentation is much much better than reputed college lectures that I have heard !

[@AnitaSharma-f9u]

nicely explained, thank you from Nepal

[@binduhansika8466]

Worth watching.. i ll include all these information in my answer sheet, wherever possible..

[@rameshbabubhairi7584]

Ur my ever before and never after online GURU...

[@NaveenKumar-sg3vi]

Very useful topic please make more videos on fmcg retail like how to arrange stocks with planogram and show arrangement images thank you so much

[@tarikrizvi7245]

Sir I think that you worked hard so your communication skills very nice

[@shambhupokhrel1647]

Excellent presentation with clear examples. Thank you sir..

[@skilltowill]

You are most welcome

[@amardeeplomte9707]

Sir आप अच्छा काम कर रहे हे मुझे इस information se bahot फायदा हो रहा है

[@skilltowill]

For more updates about the FMCG industry, join the group - facebook.com/groups/182735129694554/

[@everestar100x]

Hi im Dr Osama Sheikh from amravati, Maharashtra aoke videos bohot helpful h thanks alot sir

[@sohanughosh]

This was a well explained video. Thank you.

[@skilltowill]

Glad you enjoyed it!

[@sayedhossainfishan3848]

Thank you sir . love from Bangladesh

[@abdulhaleemghori7322]

Nice dear sir Regards , From Karachi Pakistan

[@kanikabhardawaj3721]

Really very nice video sir.the concept is creating brand positioning of u in my mind

[@skilltowill]

Thanks

[@sarindomdas8375]

Very impressive sir

[@tpofindia]

Hello, Sandeep .Could you please make a video on how to decide brand name as well? Thanks and regards Saurabh

[@muhammadarshad8541]

Well briefe . . . thank you Sir.

[@Measyourstylishneha]

Nice explanation sir

[@shahryar1673]

I buy paperboat only because they don't have preservative, comparatively lower sugar and highest fruit content (40%)

[@Smaira0221]

Soooo good so helpful thanks

[@shashisinghal9043]

very well explained

[@skilltowill]

Glad you think so!

[@mohdozer]

Sir, Paperboat is a different Product all together. They have created a new product which was not available in the market. Same goes for Fogg. The product is different. No gas. Now as per the product they obviously have to communicate in that manner only. I think the better examples could be coke and thumbs up. Surf excel and tide. These are not different to one another. They have created just by positioning themselves in a different manner. If I'm buying Fogg I know it contains no gas. When I'm buying surf excel I'm not sure as a consumer how it is different from tide. They both wash clothes. But I'm aware of the message they communicate...like for surf excel Daag achhe hain, for tide whiteness. Agar main surf excel kharedunga toh it doesn't mean ki mere kapde mein brightness nahi ayegi. But agar main Fogg ki jageh koi dusra deo kharedunga toh mjhe kam spray milenge. Toh yahan Product hi different hai.

[@skilltowill]

Thanks for sharing such wonderful examples. You are right. In this video we have discussed brand positioning irrespective of how unique the product is. Even if the product is very unique, but not positioned correctly, it might not do that well. I remember launching Lipton Ice Tea, when I was in HUL - the product did not do well because of various reasons, one of them was it was not well positioned in the mind of the consumers. Consumers knew it was healthy but was not clear when to have Lipton Ice Tea - was it a substitute for Cola or some re-hydration drink or some energy drink??? Something similar happened to Blue, an unique flavoured water launched by Danone Narang, later Narang group separated from Danone and relaunched the brand as Ocean with proper positioning and Virat Kohli as the brand ambassador. To Sum-up, uniqueness in a product does not guarantee proper positioning in the mind of the consumer, it has to be positioned properly.

[@mohdozer]

@@skilltowill Absolutely correct sir. Consumer has very limited mind space and a brand needs to be clear what associations it wants to built for its consumer. Crystal clear positioning and communication. Great example of Lipton tea. Thanks a lot sir. It was great having such insightful discussion with you :)

[@HD-od8zi]

​​@@mohdozer Glad to see your comment, sir. I'm Hemant Dwivedi, currently studying at IMT Nagpur, and watching this video for the CB group assignment regarding positioning. I found your comment very helpful, and when I looked at your profile picture, I thought that the image was taken in IMT 😅 and when I searched on LinkedIn, I got to know that you are our alumni. It's a small world, isn't it? 😊

[@SonuYadav-qt3ez]

Well explained with examples

[@skilltowill]

Thanks a lot

[@ayshaaktermrs9611]

Very good sir

[@ningtoulunggangmei2226]

SOOOO good sir thanks a lot

[@skilltowill]

Most welcome

[@crafttymum]

How to study consumer report and from where we can get it?

[@nihalsundi1928]

Sir apki positioning kya h?

[@harshalisharma3709]

Most useful video

[@skilltowill]

Glad you think so!

[@prasunkumar1119]

Thanks

[@uditkumarshaw1396]

too good

[@Arunverma-et4og]

Sir prodact manger interview hai kese mange kre

[@techchand5770]

it "is" impressive

[@sunnybhasin7374]

Is it better to do MBA IN MARKETING OR CMO COURSE FOR 10 MONTHS.

[@k.sanjeeb1568]

Best one 👍👍👍👍👍👍👍🥳🥰😍🥰🥰🤩🥰😍🥰🥰🤩🥰😍

[@skilltowill]

Thanks

[@umakantkamble5639]

Nice video sir

[@skilltowill]

For more updates about the FMCG industry, join the group - facebook.com/groups/182735129694554/

[@farhanazim7455]

sir, can you help me to write brand positing of a spa offering massage, facial and aromatherapy

[@skilltowill]

Unfortunately I dont have any experience in that domain

[@kkaushikdas1049]

I am kaushik from wipro consumer. We are unable to establish our Santoor brand in kolkata metro area. Repeatedly our products getting flop except handwash. Sir , my question is how to increse off take from retail???

[@skilltowill]

There are many parameters that impact placement and offtake like - right product in right outlet, category visibility, secondary visibility, retailer communication, market intelligence etc. To sum up - You have understand the root cause of failure and address that.

[@shahryar1673]

As a consumer I'd say: Dettol has the biggest share of mind for their positioning - kills 99.9% germs. Which highlights it's product usp. Lifebuoy has tried to replicate that. Palmolive has positioned themselves as the luxury exquisite handwash for upper class. Santoor has not positioned itself in any particular way I believe. Which would make consumers choose it over a Dettol placed in a sku beside it.

[@jenishrathod8658]

When i here lays i think Air ... nothing else

[@family2696]

What is Rebrand???

[@skilltowill]

same as brand repositioning.

[@PranjalNamdeo]

conzumer🤣🤣

[@harshalisharma3709]

Sir really u r the copy of Ramayans ram,,,,

[@harshalisharma3709]

Ap Ramayana ke ram lag rahe hai

[@skilltowill]

Ha...Ha....aisa comment mujhay kabhi nahi aaya....:)