Branding for Non Creatives: Crash Course Full Keynote (2024)

[@HectorGarciaCPA]

This was an amazing talk. Had the privilege to experience this live!

[@thefutur]

We appreciate you having us at your event!

[@MikeManalacCPAwww.MikeFromAcco]

@@thefutur This is awesome, as a CPA and longtime fan of Chris, I was shocked to stumble on this video of Chris at an accounting conference. Great job lining that up Hector! I may take some visual notes (sketchnotes) and share it with you and @thefutur , lots of good stuff covered here! 👏

[@Radiance230]

I would love to attend your next event!

[@RoyalAdventuresTheRoyalLife]

Sooooooo Fantastic🎉🎉🎉🎉💖💖

[@YOGAthletica]

Chris, you are so beautiful on the inside. Thanks for always speaking to us and being so insanely generous with your knowledge! 👹

[@alexandrfedorov5722]

This was so good. Friends asked me to make a brand book for them. And this crashcourse clarified many things about positioning. Thank you for all the great stuff you've posted on the KZbin over the years.

[@ChrisESil]

Masterpiece. As it relates to “The Ugly” company, it works because it creates a conflict. The bag says “Ugly”, but everything else about it says otherwise…refined format, “Beautiful in the inside”, vibrant color. It doesn’t comport with a lay person’s heuristics-Ugly things are not supposed to be that happy and be so confident. Pure genius! It appeals to a variety of audiences…specially the ones that want to be confident even though they feel ugly. Let that sink in-the ultimate hook is that inherently most of us want to be that bag…be who we want to be (maybe ugly) but showing the world that ugliness is our superpower…

[@leadgenjay]

Chris Do's insights on branding are incredibly valuable, especially his emphasis on storytelling and distinctive positioning. For any business, crafting a narrative that resonates with your audience can set you apart and foster stronger connections. It's not just about what you offer, but how you present your story to the world that counts. Lovely content.

[@PrashantSharma-tk2ni]

1:04 I really loved it when Chris told her to hold the mic so the other person didn't have to hold it for her

[@rosecallahan]

This was the best nuts and bolts of branding I have seen. Super helpful! Thank you!

[@thefutur]

Glad it was helpful!

[@carloslloga5978]

Excellent conference, as always. I loved seeing The Futur ideas being useful out of the creative market

[@wherewemob]

“wanting confidence is secretly asking for permission” not verbatim but once he said that I’m pretty sure that’s been one of the things everyone has been missing! Appreciate this perspective presentation! Always direct!

[@Hephthehomie]

Gosh darn, THE Chris Do coming through for us people unable to purchase his courses (yet). I'm currently going through a career shift, and if I don't know where I'd be without your content. Thank you again for yet another gold mine of a video. More life to you and the team at The Futur.

[@thefutur]

My pleasure

[@maximilianschwenck]

Wow! I loved it from the beginning to the end!! I made a lot of notes. Thank you!

[@georgewilley9609]

Such amazing content. I took down about 2 pages of notes... Props to Chris for sharing for FREEE!!!

[@davcentdp]

This keynote is even insightful for creatives, as it gave us ideas and strategies on how to brand non-creatives businesses and services.

[@ESTIDESTEPT10]

I had to pause this EXCEPTIONAL video about 8 times to be able to absorb the information. And the examples provided were outstanding (photos, text, color) ! Thank you! 💥💯🙌

[@thefutur]

Thank you 🙏

[@ESTIDESTEPT10]

@@thefutur "Thank you ".."Thank you ".. Hmmm... Is that a "Value-Based Pricing " response ? 🤭🤔🤩 And do to this EXCEPTIONAL video , I have a NAME for my future educational course . Yes, Sir! You mentioned in the presentation that we have to give a name to the service that we offer that differentiates us from the others. So..I have it. Thank you!🙌🙌🙌

[@thefutur]

You’re welcome, best of luck!

[@AZODi]

Learned a lot from this, thanks Chris. I thought it was just me who gets exhausted after 1 - 2 hours of coaching!!

[@andreasmuller2593]

🎯 Key Takeaways for quick navigation: 00:00 Marken *sind das Bauchgefühl einer Person über ein Produkt, Dienstleistung oder Organisation, nicht das, was man selbst darüber sagt.* 00:12 Branding *ist das Management von Eindrücken, um die Wahrnehmung von anderen zu beeinflussen.* 00:43 Wichtigkeit *von Berufswahl und Selbstfindung, illustriert durch eine persönliche Geschichte aus der Highschool-Zeit.* 01:12 Die *unerwartete Karrierewendung vom Buchhalter zum Kreativen, ein Beispiel für die Unvorhersehbarkeit von Berufswegen.* 01:27 Die *Notwendigkeit von Geschäftsfähigkeiten in der kreativen Gemeinschaft, basierend auf persönlichen Erfahrungen in der Musikvideo- und Werbebranche.* 02:07 Die *Verbindung zwischen Kreativität und Unternehmertum und die gegenseitige Bereicherung beider Bereiche.* 02:22 Die *Bedeutung des Verständnisses von Branding, sowohl in kreativen als auch in nicht-kreativen Berufen.* 03:01 Diskussion *über die Definition einer Marke durch interaktive Teilnahme des Publikums.* 03:41 Die *Wichtigkeit der Unternehmenskultur und deren Einfluss auf die Marke.* 04:39 Diskussion *über die Bedeutung des Logos und der visuellen Identität einer Marke.* 05:23 Die *Unmöglichkeit, Gefühle zu kontrollieren, aber die Fähigkeit, sie durch Konsistenz und Präsentation zu beeinflussen.* 06:05 Die *Rolle der öffentlichen Wahrnehmung in der Bildung einer Marke.* 07:00 Die *Bedeutung des Managements von Eindrücken und der Authentizität in der Markenbildung.* 07:43 Die *verschiedenen Aspekte einer Marke, von der visuellen Identität bis zu den tieferen Werten und Überzeugungen.* 08:27 Einführung *in das Konzept der Positionierung und ihre Bedeutung im Vergleich zu Wettbewerbern.* 09:09 Positionierung *als die Art und Weise, wie man im Verhältnis zu Konkurrenten im Bewusstsein der Kunden existiert.* 10:07 Die *Kunst des "Reframing" und dessen Bedeutung für die Positionierung einer Marke.* 11:02 Strategien *zur Unterscheidung von Wettbewerbern durch geschicktes Umdenken ihrer Stärken.* 11:56 Die *Analyse des Wettbewerbs und die Identifikation ihrer Kernmerkmale als Teil der Positionierungsstrategie.* 13:05 Verständnis *der Positionierung in Bezug auf Wettbewerber und die Erstellung eines einzigartigen Markenangebots.* 14:27 Die *Bedeutung der Authentizität und des Festhaltens an der eigenen Markenidentität.* 15:22 Die *Wirkung von Werbekampagnen auf die Wahrnehmung und Positionierung von Wettbewerbern.* 16:21 Strategien *zur Differenzierung von großen, etablierten Marken in der eigenen Nische.* 17:16 Die *Wichtigkeit der genauen Definition von Wettbewerbern und deren Merkmalen für eine effektive Positionierung.* 18:13 Die *Rolle der Preisgestaltung bei der Positionierung und der Schaffung von Wert.* 19:08 Die *Bedeutung von Selbstvertrauen und die Herausforderung, sich selbst als hochwertig zu positionieren.* 20:10 Persönliche *Erfahrungen mit Preisgestaltung und deren Auswirkung auf die Wahrnehmung von Wert.* 21:58 Die *Strategie, hohe Preise zu setzen, um die Nachfrage zu regulieren und die eigene Positionierung zu stärken.* 23:08 Die *Bedeutung der Einstellung zu Preisgestaltung und Kundenbeziehungen für den Geschäftserfolg.* 24:02 Definition *von Marketing nach Seth Godin und dessen Unterschied zur Werbung.* 25:12 Die *Wichtigkeit, eine Marketingstrategie zu entwickeln, die auf langfristigen Beziehungen und Wertsteigerung basiert.* 26:34 Die *Erstellung einer Marketingstrategie, die die gesamte Kundenreise von der Bewusstseinsschaffung bis zur Konversion umfasst.* 27:47 Die *Bedeutung der Kundenbindung und die Schaffung von Erlebnissen, die zur Weiterempfehlung anregen.* 28:44 Die *Rolle des Unternehmens in der Schaffung und Erhaltung von Kundenbeziehungen.* 29:11 Die *Bedeutung der Kundenorientierung und die Schaffung von Werten, die Kunden ansprechen.* 30:10 Nutzung *von ChatGPT zur Erstellung von Kundenprofilen und zur Unterstützung bei der Zielgruppenanalyse.* 31:04 Die *Wichtigkeit des Verständnisses und der Ansprache der Kundenbedürfnisse in der Markenstrategie.* 31:49 Die *Bedeutung der Selbstwahrnehmung und des Vertrauens in der eigenen Markenpositionierung.* 32:47 Diskussion *über die Herausforderungen der Selbstw* Made with HARPA AI

[@minhtuannguyen3913]

I really learn so much from this one, appreciate Chris Do

[@aceovkeyz]

year of the rebrand 🙏🏾

[@thefutur]

Yes it is.

[@yourbrandstrategist9735]

I watched that series too! You basically use the “staying on the planet” and “for yourself/community” instead and you’re done! 💁🏻‍♀

[@SmartSara1199]

Amazing! Love what you have said and how you deliver the message ❤

[@quantum.spectrum]

Brother you are doing such a good thing to the society by providing such valuable information. Helped me a lot in building my brand

[@maximilianschwenck]

I learned so much from this one. Awesome.

[@CarlosmGarciajr]

Thank for being at our REFRAME event Chris! Hope to have you again at reframe2024 🎉

[@zaphandar]

thanks for posting this, this was helpful

[@theGaryRuddell]

19:31 "There's no time limit?" Let's go, Do!

[@CivilianAdams]

“I’m celebrating you” ❤️

[@digitalandsocialtrends]

Every video Chris 🔥🔥🔥. Most paid courses dont have such depth

[@iniwarunglogo]

it's really valuable. Some of them sometime hide something but Chris ... just throw it freely.

[@kristyboxx]

What a stunning video totally pack with mindblowing informations about what it actually is to have and be a brand. Love your content Chris, thank you :)

[@anikobranding]

Loved this Chris. It’s great to watch how you interact with non designers and non creatives and explain things in a more ‘normal’ way. I’m currently doing talks with people from different industries and watching this has taught me so much. Thank you. 🙏🏼

[@wiewiorka_ojoj4167]

Fantastic discourse. Thank U Chris ❤

[@thefutur]

My pleasure!

[@thankjeb]

SUBSCRIBED. Wow.. thank you so much.

[@thefutur]

Welcome to the Futur

[@SHOEMAKERFILMS]

Great video. Love all the work that Chris Do and the Futur are doing!

[@thefutur]

Thank you we appreciate that!

[@MatthewCicanese]

Thank you for having Chris on, @HectorGarciaCPA. Thank you, Chris. 💙

[@sofianealloui]

Im not believing that we are getting all this knowledge, even if it wasn't for free I couldn't believe that there's something as the futur and sir Chris. Thanks a lot guys ❤

[@thefutur]

We are on a mission to change education.

[@OfficialBagBaby]

This is golden.

[@Daniel-yl5fi]

I'm in 20 minutes, I just wanted to reflect on what the blonde Lady with the hat the audience says about being premium as an accountant. I think paying a premium for an accountant who can save me a sh!t ton of money on my taxes is worth it. I'd rather pay my accountant a lot of many then the government. It's a win-win situation.

[@chia3805]

🙏🏼ahhhhhh soooooo gooooood, as always ❤🙏🏼

[@hadassahegbd]

Without further ado, let's welcome Chris Do😂

[@RandomVideoCircus]

Just the video I was looking for!! Awesome Sauce!

[@thedesignergamer]

I really enjoy content from creative professionals geared toward non-creatives. The content gets back to basics and really broken down to it's simplest elements. It's really good to deconstruct all those complex ideas I learned to make sure I really understand them. PS: My graphic design bible is The Non-Designer's Design Book by Robin Williams. And she payed me $0 to push her book. 😁

[@ufarmvideo]

Chris, also I catch myself that Hello Im' Ugly is reframed Hello Kitty. Even the type font is similar. By the way appreciate for the help you are doing to me)

[@CryptoGrit]

Wow love it, especially the stories and how you summarized everything!

[@souljahsplatz]

Love this brother chris! lots o learning

[@selectsbyeyerie]

Beatiful amazing,thank you .

[@africanboyflyasabird2511]

Powerful it's time I start selling brand strategy.

[@thefutur]

Make sure you can deliver and understand what you're selling.

[@heathershaw1200]

Outstanding.

[@SurvivingWithFanty]

I started trying to make a brand, let's see how it works out! ^^ Thanks for the video I'll be making notes

[@thefutur]

Make sure to share them in the comments!

[@SurvivingWithFanty]

Okay there are about 5 important things to know from this talk before the key points: 1) The brand - a person's gut feeling about a product, service or organisation. 2) Branding - which is impression management, how we influence people's impressions of us. 3) Positioning - which is the space your brand occupies in the hearts and minds of the customer RELATIVE TO competitors. * Who do you stand for? Who do you stand against? Believes? Values? + you must behave in a consistent way. 4) Marketing - "The generous act of helping others to get what they want" -Seth Godin * Sell to the people who actually want to hear from you instead of interrupting strangers that don't. * Meet them, give them value + when they consistently get to know you keep adding more and more value (permission marketing) * Create a customer journey map, but don't stop at the conversion, go for the advocacy: How can I give so much delight that they are compelled to tell other people.. It's about sharing the experience that resonated with them. 5) Purpose - "The purpose of a business is to create & keep a customer" - Peter F. Drucker So when we want to design a message that has the right feeling in line with our brand we start with: 1) What is the n1 value proposition 2) How does the brand sound? What is the tone? 3) What does the brand look/feel like? 4) Pick the best 2 of tone/voice & look/feel and find images that match those feelings The point is they are selling you a feeling (f.e. the upcycled peaches are not pretty on the inside but the message is) So what is the strategy? 1) Turn weaknesses into strengths (trash to treasure, and guilt to gold) 2) Write a compelling story using the 3F's (Facts, feelings & fun) 3) Personality - be relatable (people don't fall in love with corporations, they fall in love with personalities (- Yo Santosa) I hope someone find these notes useful and I wish you luck with your brand!

[@thefutur]

Thanks for sharing this is a great recap/takeaways

[@Gal_Moran]

Freaking amazing talk

[@raymondyunizar]

Thanks!!!!

[@increditors]

That Alexander Mcqueen's neckless is awesome 🔥 And I hope you don't raise you coaching rates this year. I'm gonna finally book a session 🚀 The recent videos like this (workshops) are amazing. I watched them all and the value is above what you've produced before. Hope you do this more ❤

[@thefutur]

No plans to raise rates. But don’t wait too long.

[@MarkT923]

Great presentation Chris. If you haven't read the book Obviously Awesome by April Dunford, I recommend that book when it comes to positioning. Great work and I wish you and your team all the best in 2024

[@thefutur]

I’ve read it.

[@Gard]

incredible Chris

[@emilpelari5710]

I almost don't have time to watch any new episode you put out on the channel 😅, but hey... A BIG THANKS for all this value you share!

[@thefutur]

We appreciate you taking the time to drop us a comment.

[@Jahton.]

❤❤❤❤

[@abilitybusinessgroup1989]

Right on time!

[@christcoreheaven777]

All I have to say is: I N C R E D I B L E 👏 You are a beast man; I learned a lot from you! Continue to rock!

[@Sketching4Sanity]

Love

[@thesmallestatom]

Thank you Chris. I know you don’t know me personally, but I am really indebted to your personality and your videos. Maybe one day I’ll get to meet you. God speed.

[@thefutur]

Looking forward to that!

[@RonnieMack-b7h]

Every video Chris . Most paid courses dont have such depth

[@johnkenney501]

"Price does communicate position"

[@Giverb.DoGood]

Amazing as usual. Do you have the name of the man with really great ChatGPT prompts for user personas?

[@thefutur]

Yes. Dave Katague

[@jpalczewski]

Hey futur … I’m picking up what you’re throwing down …. Thank you for it all ….. Side note about Harley’s ….. don’t want to leave you with egg on your face … Harley’s are loud for safety reasons , as so cars hear you coming … Thank you for adding to KZbin university :)

[@Ooooopppsss]

Nice I see you’re testing thumbnails! How’s that working out for you? How many thumbnails do you try to make and how much time do you invest in generating different thumbnails?

[@thefutur]

Very useful tool.

[@AngieConfidential]

People think they can "do accounting" without the proper training and certifications. If you're so qualified, why don't you have your CPA?? This is why REAL accountants are undervalued in the industry. Many states don't even let you call yourself an accountant without being licensed. It's like going around telling people you can do their heart surgery, but oh by the way, I have no medical degree and I'm not licensed.

[@chrisscreven1931]

Idk about this one. The average salary for a cpa in my area is about 60k starting out. That’s above most median wages. Definitely above designers at 40k

[@HectorGarciaCPA]

This does vary by state

[@halsteadlaserengraving372]

Like how everyone with a DSLR is a photographer.

[@horngainz]

Same as personal training/coaching. Y’all devalue coaching OR commodities coaches because you think you can watch YT videos, join a gym and pump some iron. Easy. Right? Wrong.

[@angelam.1416]

​@halsteadlaserengraving372 even worse. I saw an ad for a mobile photographer, aka take pics with your phone! So disrespectful to photographers!

[@rosetofilms]

I've heard Chris mention this Chat GPT plug in for building a customer profile. Anyone happen to know what it's called?

[@thefutur]

Glasp

[@PashaParoh]

💭🏆

[@Maximiliankovic]

brilliant, beautiful. You look really good and young :D

[@thefutur]

Thank you so much 🙂

[@Maximiliankovic]

I thank You, I have saved this and will watch it on repeat while working on something cool. And share with friends. Really like how slides are smooth and used inside video, reminds me how I edit Google App Campaigns presentation for my colleague in 2019, seems like its just intentional but it just warms you when you finally see similar edit for the first time especially from my NO.1 favorite channel/brand and persona :) And also made me smile when You commend on women accent it reminded me how I similarly did it here on KZbin just some time ago (by commenting). but the exact same voice & accent I would say :) (patterns) :D

[@Pbdave1092]

Here's a thing about Accounting... You can't do anything you want UNLESS YOU HAVE A LICENCE. Get your licences people. Renew them with the proper number of CPE credits.

[@MrInsider33]

the fact that his sweater matches the keynote hahah

[@hijjhggffffgu]

Please add the time codes

[@justanotherguy1357]

mad value

[@kaboomVX]

14:38 7-Up should have gone.. 7Up - Yours truly🤣🤣🤣🤣

[@EndyPenddyyy]

so its like when actors get awards and thank everyone else for the actor is just the vessel in which carries the process that was put in to make the "product" aka award winning show

[@EndyPenddyyy]

the actor is the logo but the cast, crew, etc are all the "BRAND"

[@ermz13]

interesting take I can see the dots connect 👍🏽

[@lovishgoyal8912]

What plugin is he talking about at 30:00

[@TheRebrandLab]

Wondering this as well

[@Iniiaki]

Haha he throwing facts, and then doing this 57:00 . He make the 3F's in one act 😂

[@cymaked]

Someone is searching for new audiences ;)