Branding is Dead. Let me explain...

www.youenjoylife.us

[@brittanymeiling1]

This is really inspired. As someone who has worked in the traditional media industry struggling with fitting into the brand box when it comes to marketing my content, I can relate to your rebellious feeling so much. I’ve walked away from my career bc I couldn’t stand the way content had become. This is a refreshing view that gives me hope about authenticity, and the flexibility to change. One thing I still wonder about is the role of subscriber numbers in all this. And is changing it up so often inhibiting subscriber growth. If it is, it might throw a wrench in the idea that you don’t have to be bound up in a brand. Regardless, I deeply respect your commitment to authenticity and your rejection of the marketing chains we’ve all been given.

[@RorysRamblings]

Hey mate have been following you and your brother for a very long time. I woke up to the world ten years ago and i wasn't sure what to do. I left Australia and i lived in China and i felt so free, travelling and doing what i wsnted. Now i feel like ive swallowed the blue pill. Resply trying to do what i want and just be myself.

[@clairewyndham1971]

If you play a word association game of the word "brand" I don't think there will be anything positive pop up. To be branded is to permanently be identified as being owned or under the protection of someone else. Cows are branded. I'm not an animal nor have I ever sought to be protected by anyone. But, for me, I think that I rather enjoy the "non branding" aspect of my life. I have interests just like others, but my interests don't limit me to JUST to my interests, as even at 69, I am still learning about ME. Something that interests me today might not intrest me a year from now. Who knows? Example: I love to cook. For me, as a youngster, I cooked food to stay alive. But, as I travel along, I cannot say " Oh man, if it's Italian food, count me in!" . I can't be "branded" as to being an Italian food lover to the exclusion of all other foods. Rejection of "branding" undoubtedly has been the reason I wasn't able to earn my degree as fast as I wanted! Regardless of the subject information, I found myself wandering ..kind of the " ok, this is groovy, but hey! What's that all about over there?" I like to think of my learning and being "non branded" ( for lack of a better word) like a small stream in the woods. I float along like a leaf..and sometime the leaf gets hung up on the shore here and there, but starts floating along when it finds something propels it. The leaf keeps going of course, but, the many stops here and there can indeed stop the leaf, or a gentle breeze can move it along. No, much to the unrelenting input of my daughter, I can't be nailed down to being identified ONLY as one type of person nor do i ever see that happening. Take care- Peace

[@jasonyates3311]

I figured this was your mindset ever since splitting from Brothers Green; didn't even realize the barefoot stuff and etc. had "gone viral", you're just a cool dude to me

[@gohabs9]

'no-brand' is the new brand.