Branding Mistakes for Evil Mega Corporations

[@manuelcasavilca9935]

When Vanderstrike said: "Your corporate villainy should no extent so far as to ignore the existence of serif fonts", I really felt that.

[@catswellthecat7855]

Lol

[@raeplaysval]

not*

[@raeplaysval]

extend*

[@whelkschance]

It's not kidnapping, it's surprise selection for an exclusive membership. Great line, nicely done.

[@BinglesP]

Timestamp is 1:53 👍

[@JacquesDeLeon]

Came here to say that. Glad I wasn't the only one who saw it's brilliance. 🙌

[@janjohansson2567]

Oomii 100% stole the logo of Sopra Steria, a french software development company :D One of their slogans are "The world is how we shape it". Too good to be true.

[@LinusBoman]

I guess they made their logo by taking circle in Illustrator and moving one anchor point to create a Pringle shape too. Evil minds think alike. ;)

[@strangnet]

And, apparently someone watched this and though: "Hey, I'm gonna call my AR company Oomii"

[@ColinHuth]

This video is 40% snark, 40% design education, 40% social commentary, 40% humor… I don’t know how Linus makes the math work out that way, but I guess he’s just an evil mastermind too?

[@magnushmann]

...I don't think that's how percentages work...

[@PlatformNo14]

@@magnushmann that's the joke

[@magnushmann]

@@PlatformNo14 True. While my comment was meant as complimentary humour, I see now that I clearly didn't properly read the second half.

[@zeebeezoey]

5% pleasure, 50% pain, 100% reason to remember the name.

[@magnushmann]

@@zeebeezoey Air, water, fire and dirt Fucking magnets; how do they work?

[@xenon8927]

This is unironically a good advice for writing an evil megacorporation in a story

[@FeatureHistory]

Oh yes, love me some late stage capitalism branding guides!

[@simiaki12]

Late stage? We're just getting started!

[@tylerpixel]

The brand platform of the companies too needs reworking! More critical race theory and marxist undertones to really subvert everyday ordinary people and incite the minority communities.

[@NeostormXLMAX]

should give brutalist communist designs a taste too

[@Forcoy]

@@tylerpixel Disney on its way to say they support LGBTQ whilst simultaneously donating to politicans against abortion and now sodomy.

[@KamilHenri]

Binus Loman really freaked me out for a second there, I felt a lot more comfortable once Linus came back

[@aftershok1289]

I loved this. I honestly forgot that wasn’t your native accent until you broke character at the very end!

[@ThinWhiteAxe]

Ikr? I only noticed how good his accent is bc I consciously remembered it isn't his accent

[@BLiu1]

Yeah it was pretty spot on!

[@endersquid1132]

This video was alot of fun, it was like equal parts entertainment and education, just the right amount of each

[@wezyap]

As the CEO of a small EMC startup dabbling in bioengineering and bottled water, those branding tips are worth more than my stocks in the Chinese cotton industry.

[@rbarty]

Brilliant stuff. I'd love to see an Evil Corporate Logos Ranked follow up video!

[@agustinvenegas5238]

Oooooooh yes yes this is a great idea

[@khazermashkes2316]

Yes please!

[@Vits117]

The Oomii bit at the end was the cherry on top of a deliciously crafted black forest cake of design and humour with a side of social commentary. Linus, you absolute genius!

[@slena]

this video is like it’s straight out of the “sorry to bother you” universe. great movie and great video!

[@LuvzToLol21]

One huge asterisk to add, these rules on branding and typography don't apply if your target demographic is PC gamers. Asus, MSI, Razer, Gigabyte, Acer with their Predator line, etc. All of these companies feature aggressive logos with black and gunmetal galore and the buyers eat it all up.

[@BrooksMoses]

Likewise if your target demographic is DoD procurement officers.

[@GibusWearingMann]

Honorable mention in the logo department to Aperture: they somehow made a circle pointy!

[@Madamoizillion]

This video gets a coveted spot in my Liked videos. Reminds me of a list many years ago, it was called something like the Supervillain's Manifesto? Anyway, it had stuff like "The control and survelience room in my evil lair will have desks that can directly view the door and other points of entry." Etc.

[@WorldsBeyondImagine]

The Evil Overlord List!

[@rjakobi]

For the past few months I've been working on a comic which has several evil competing corporations, so let's just say seeing this video has CERTAINLY given me much to think about. Props and thanks.

[@KakosIndustries]

We feel called out.

[@calicodavis1511]

Hey, at least your logo isn't angular!

[@GabrielGabster]

and you don't have Corp in your name 👌

[@DiAngeloghostking]

To be fair your audience isn't the masses, it's other EMCs and general businesses. I'd say kakos is shootin straight.

[@KakosIndustries]

@@GabrielGabster does Industries not count?

[@KakosIndustries]

@@DiAngeloghostking Evil B2B

[@LieseFury]

I've been playing a lot of Wipeout recently and all the car brands have this aesthetic locked down. I don't know if evil megacorp was the intention but with names like Auricom and Mirage it's hard to shake the feeling that some of these companies are selling bottled water.

[@ClockworkN]

There's some real world truth to that. One of the largest most influencial brands in motorsport is Red Bull, an energy drink.

[@TornaitSuperBird]

car brands? ...bruh, they're racing teams. Regardless, I agree with you wholeheartedly. In-universe it's confirmed that Auricom does more than just racing stuff. The other teams not so much.

[@LieseFury]

@@TornaitSuperBird They manufacture the cars, the flavor text in 2048 confirms this.

[@alabaster1913]

I was thinking of Quirex and Piranha all the way through this .

[@littleblackcatcreations]

Yeah mitsubishi are everywhere, if you do any form of art you have used their stuff at least once , fineliners, posca, mechanical pencils ect it's weird to think about, not to mention valtswagen make sausages as well as cars the scifi dystopia writes itself.

[@simoncaine9515]

This has a strong "Dr Horrible" vibe. And I'm here for it.

[@aaronmread]

Hi, Fantastic satire and social commentary at the same time. Do more like this in addition to your Logos and Letters works pointing out stuffs that we may have missed or overlooked. BTW: Love the "Chapple" reference. Regards, Aaron.

[@colinmeneghini1390]

I concur. Please, Linus. More typography/branding/graphic design satire Please! Fantastic writing by the way.

[@kikivoorburg]

This is great! Teaching us about design and typography while simultaneously giving some solid social commentary, nice work!

[@neoqueto]

I'm a sucker for hard-tech industrial typography, I mean Eurostile/Microgramma is such a classic to me, but I'd love to learn how to properly work with serif fonts someday. Because I can't design anything other than hyper industrial futuristic shit that communicates "WE ARE SOULLESS ROBOTS; HOSTILE PRESENCE DETECTED; SENTRY SYSTEMS ONLINE"

[@Croz89]

Eurostile/Microgramma just looks so good on a spaceship, it's hard to say no. Plus it's very readable so looks great on signage!

[@hedgeearthridge6807]

If it's any consolation, the only fonts I ever see on the factory floor at work is Arial, Courier New, TNR on the really old documents, and in rare cases TNR that has been photocopied so many times that it looks like Courier New. It's why I got into typography, the industrial world has brilliantly smart people who don't give a rip about typography. "This page is important, so I'll make the entire thing Bold. There, job done."

[@fernandosacchetto5215]

Buy-N-Large from the movie Wall-E may not have the most inspired branding, but at least it's very far from any evil megacorporation clichés so I give it props for that

[@Posiman]

I was thinking; Why can't I think of a single fictional evil corp that uses actual modern design like this? My bet is that they are scared of accidentally getting so close to some actual company logo, they'll get sued.

[@malikfaisal416]

Is Buy N Large from Wall-E considered evil?

[@gnomebodyknows]

this was brilliant! would love to see you comment on propagandistic ingame advertising in video games like bioshock, dishonored, cyberpunk, etc - or the visual sarcasm & wit of portal ii

[@scout8145]

I loved this, but as an American, the final ad felt like a pharmaceutical commercial to me lol. Especially the very abstract logo, emphasis on the brand name at the end, and the sped-up disclaimer. But perhaps that says something about how weird it gets when you’re allowed to advertise prescription drugs directly to the public.

[@lkbergen]

Oomii are great. I have no bad words to say about them. I have been a customer for so long; I tried order new workboots after the pair that I had for the past 20 years were no-longer safe. Oomii sent two determined representatives who removed my legs at the knee cap, no long facilitating the new for new boots. Such efficiency! Thanks Oomii!

[@WorldsBeyondImagine]

Everything about this video was fantastic- the satire, the design principles, the case study, the filmography, everything!

[@Uptomyknees]

fantastic video. like truly fucking great.

[@therighttrousers343]

Nestlé out here with the slogan Good Food, Good Life.

[@YetiFell]

Whoa, this is probably your best video so far. Had lots of fun watching it!

[@PaulFisher]

Blackwater, who you may remember from their profiteering and atrocities during the Iraq War, nailed this with their rebrand to “Academi”.

[@peanutinc.7670]

First off, excellent video, I loved it. Second off, don't give them any ideas, the algorithm doesn't know what sarcasm is.

[@selhan5208]

This is gold, here, take my engagement point.

[@annamari007]

As someone who's currently putting together a fashion style poster for a fictional evil corporate I'm beyond greatful for this video. Very well done, Linus.

[@king_trout]

You do a VERY good American accent.

[@ThinWhiteAxe]

Just what I was thinking

[@SRene-ee1xu]

Did not even notice until he mentioned it at the end

[@joelalexander8644]

Love the change of pace! My fave vids are the logo ratings from London councils/Aussie brands but totally respect that you’re innovating, great content!

[@jeff__w]

That was one of the most brilliant videos I’ve ever seen, perfectly executed! (And “accent work”?-I thought you hired some voice professional specializing in North American accents.)

[@room34]

This video could have been titled "Comparing the Branding of Evil Mega Corporations in Movies with the Branding of Evil Mega Corporations in Real Life."

[@paintspot]

No need to apologize for that accent work! As an American, you nailed 99% of the accent you were going for - the only word that gave it away was "asbestos"! :D -Paintspot Infez Wasabi!

[@IONATVS]

This makes me think you should do a review of the logos & branding for the “Big Ten” AAA Prime Megacorporations from the cyberpunk TTRPG Shadowrun. IMO they are better than a lot of fictional brands, but not *great* and with a lot of *aggressively* 80s and 90s cliches that work towards the settings’ cyberpunk aesthetics, but some running counter to their stated-in-lore brand image. So lots of good and bad to analyze.

[@stellaluna6421]

getting major Evil Overlord list vibes. Great job.

[@eggsbox]

"let me know if you enjoyed it" linus i literally just cried from laughter into my fucking hamburger

[@MakotoIchinose]

This is actually a good world building idea for me, building an evil mega corpo enemy for my post modern game project. In game, it would be a satirical kind of evil mega corp, with sinister in-universe soft toned marketing through the TV commercials, billboards, news tablets and in-game internet (or rather DeepNet) Several people defected and established a movement to fight against the evil mega corp, but the rebellion has resulted in a few bloodbath incident. Under their mission to "enlighten mankind in information highway", using their networking platform, the evil megacorp successfully censored out any "misinformations" about past rebel incidents and failed attempts at rescuing child workers. Wait, this is somehow similar to Metal Gear Solid 2's plot....

[@pravaris]

The video title was so inviting, I simply had to click it when I saw it in the recommended section.

[@secretscarlet8249]

I want more of Dave Vanderstrike's consultations lol.

[@JonMarkDeane]

I think you enjoyed making this slightly too much. We should keep an eye on you.

[@ecMathGeek]

This video is CRIMINALLY underappreciated.

[@inkiadhaider3929]

Branding in 2021 explained in 6 minutes.

[@SleepyPossums]

This was hysterical, I loved it so much. Had a perfect combo of poking fun at simplistic villains while also educating on brand awareness!

[@QuantumOfSilence]

Great North American accent, man! I love these kind of gimmicky videos; wouldn't mind them occasionally on the channel. Good work!

[@justDaisyMae]

my partner & I watch all your videos & we thought this one was hilarious :)

[@sprytist]

Man, I'd love to see your take on Omega Mart and Dramcorp branding, I think there's some great stuff there!

[@thedeparted8390]

So glad I found this channel

[@InMused]

This is superb work on som many levels, Linus.

[@C6KSystem]

This was actually really useful for my short story. Helped my brand stand out!

[@raymondocdol8626]

This is pretty great. The parent company of the company i work for has Omni in its name and I have always wondered how that got chosen, of course the subsidiaries have much friendlier names.

[@hindigente]

Best video of yours yet. I've been watching your videos every now and again, but this is what made me subscribe.

[@marijanashum3671]

Almost whole video I kept in mind "Okja" intro, gosh, this film is awesome.

[@bunbun2181]

This was absolutely ridiculous and I loved it! It really makes you understand how bad these kinds of things can get without you even knowing it

[@AbsolXGuardian]

This video caused me to realize that the Abestergo logo is basically the Ubisoft logo but pointy (it's also the logo for their game engine, part of a long running joke that has become less funny now that we know more about the working conditions at Ubisoft). I am curious now how their logo compares to 1930s chemical and pharmaceutical companies, as that's the context is was created within in-universe. They've gone from being Abestergo Chemicals to Abestergo Pharmaceuticals, and then Abestergo Industries when they diverfied with departments like Abestergo Entertainment. But the logo has been the same ever since it was created to better facilitate Templar support for the Nazis. (Abestergo being a Nazi collaborator is pressumably public knowledge, given the state all the other irl companies that did the same thing are in today)

[@mikecairns3060]

This is such a great video. And there's some titanfall in there! Unexpected bonus.

[@OMGmyFACE]

Man, I could do with a whole series of this.

[@erickdavid4257]

splendid! please keep these coming

[@Jolicosmonaute]

We loved it, Linus!!!!

[@portaltaker]

Randomly came across your channel when the London logo videos were recommended to me! Instant sub! Also, unsure if this is intentional but the whole story about people queueing up for a factory tour only to be slaughtered upon arrival is very similar to a short story by Roald Dahl called 'Pig', traumatised me as a child but stuck around enough to be reminded when watching this XD Probably wasn't intentional but a fun little detail.

[@henrycolestage4249]

That was great! Gave it a like...(now listening for the faint echo of jackboots down the hall :-0 )

[@CXT14GamerMouse]

No joke, I think this was your best work yet. Right on brand, some depth and really fun. Thanks :)

[@valentinbiehl9095]

I love what you did with this. 10/10 KZbin Content. Informative, Funny and not bloated (you could probably have pushed the 10:00 mark, but didnt. cool.) I love that you fit all those tedious Movie Tropes in the video + the very obvious RealLife Brands.

[@joelRmontfort]

Woah, new to this channel and was totally convinced that was your voice, with maybe a compressor, but certainly not a pitched down American accent! Well done!

[@kyanhhoang9029]

This kinda inspire me to make a branding concept for the CIT in fallout 4 haha. “Mankind - Redefined” is a cool slogan btw

[@buttershy_]

musk was taking notes from this

[@QwertiusMaximus]

Evil Mega Corp CEO: Our logo colors should be white, black, and red. Henchman: Umm sir, I think that look too much like Nazi's logo. Evil Mega Corp CEO: Oh... do you think they'd mind?

[@RamadaArtist]

So my take away from this is that when I start setting companies with Neo-Art Nouveau styling I should be extra wary of them.

[@skillganon606]

I'm 90% sure what video I watched that made this little gem come up. Does this mean the algorithm finally works?

[@msc1361]

Just for fun, I prefer your longer videos - exceptionally well produced and interesting :)

[@khazermashkes2316]

My brand Freedom Smiles is selling highly breathable fishnet masks for people who are forced to comply with tyrannical government regulations. What would be the best colors and font for our logo? A lot of our competitors are using red, white, and blue and Times New Roman, and we want to be visually distinct to the discerning virology skeptical consumer.

[@Mr_Yeah]

IMHO your brand is all about connecting your customers to nature and removing all the barriers. Your corporate colors should be pastel green and blue. Giving the natural blank white state just a little personal touch is the message you want to deliver. One suggestion from me for an icon is two big green leaves pointing up and angled to each other like a flower opened up to the sun. Between the leaves is the wind icon known from weather forecasts in blue pointing up. The whole icon should look like an exotic flower that awes everyone. The wind icon should be lines and curves only. And the leaves should also be filled with streaks only, so the whole logo should look breathable and drawn like in a Zen garden. Speaking of which: I'm not a font expert, so I can't give you explicit fonts. But the corporate name should be in a font that even allows someone on a lonely island with a stick to write it perfectly on the sand. All in all, a corporate identity connected to nature and wind, replicable by even the dumbest people on Earth, so your CI becomes a viral hit.

[@oppositelcr]

Comic Sans

[@2357y1113]

How hard was it not to laugh while reading the script and filming? This was hilarious! 😂

[@98407re]

Fascinating. In my humble opinion, your accent was quite well done!

[@HalfOrcFighter]

You should do a remake For the umbrella corporation seeing that it's almost Halloween and they're known for accidental accidental releases of re animated individuals

[@kill-quest]

Yes Linus! I didn’t know how badly I wanted to see this video until you made it, and you knocked it out the park! 🙌🏻

[@uHnodnarB]

“Remember the brand names are fake, but the principles are real” Navient: *stares in navient*

[@katscandance]

Your videos are my new hyper focus

[@robosklegs]

Great. Now I want to set up a Evil Megacorp. Linus, you'll be one of the last that I send to the bone factory ^_^

[@samuels1123]

A fun idea as a quick fix is to just push your old business to the background, and run a front with these new tricks, avoid the expenses of uninstalling when you can just bury your mistakes, try for instance 'Darmagon Industries' which definitely wasnt copied from Lego Ninjago, its so generic people start getting invested with simply the question 'what is this', its perfect for being pushed to the smallest font in the bottom of a website in the bottom of a website in the bottom of your main website where you have a real evil corporation. Better yet, fold all references into some dusty archive in a basement which definitely isnt conveniently miswired to combust with the push of a button in the main office of the intermediate building

[@rosejuliette9180]

I can't believe how close the new Facebook logo looks to Oomii's

[@blairimani]

This was totally and completely iconic

[@CineMiamParis]

Lol. One major oil & gas corp just got a facelift. It's now all Gotham Rounded and warm rainbow colors, and a logo that could sell crayolas. Nice job, Linus.

[@ThinWhiteAxe]

OK but can we talk about how good his American accent is, no need to apologize

[@Taverius]

**furiously takes notes**

[@TheLetterbomber]

This video was shockingly enjoyable, I'd love to see more like this. The accent was great too!

[@acksha]

You are 100% my favorite creator on KZbin. You make me wish I had gone into design!! 😩

[@JyrkiPelaa]

As a hobbyist graphic doodler, font nerd, and film and game culture enthusiast.. This was awesome! I had to smile aloud couple of times. Now I gotta get some snack an watch it again. :D

[@rattyeely]

This is your best video hands down

[@satubock]

Come for the graphic design, stay for the comedy.

[@thalesvondasos]

But if the evil movie corporation doesn't have a scary design, how am I supposed to differentiate it from our real world, very much not evil corporations?

[@jameshu3722]

I CANNOT STOP LAUGHING!!! That was so great, thank you so much.

[@chienbanane3168]

Honestly I'd love too see some more in depth look on fictional brands and branding. I remember when I was a kid being so fascinated by Wip3out's intro and all its animated logos.

[@peteryates308]

This made me want to rewatch the Monkey Dust sketch where a marketing constancy rebrands cancer.