Branding Yourself In Artist Alley!

How do you get noticed in artist alley? In a see of artists exhibiting at comic cons or anime conventions how do you stand out? Here's some of my tips on how to grab the attention of con-goers!
If you happen to be in Phoenix May 24th through 28th 2018 I will be a guest at Phoenix Comic Fest. I be at tables 1410 and 1412 in artist alley. stop by and say "Hi"
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Here's are some of the art supplies I use:
Prismacolor Col Erase Pencils- amzn.to/2r698Zo
Kuretake Sumi Brush Pen- amzn.to/2rfqVdU
Zebra Fude Brush Pen- amzn.to/2qG5aXD
Uni-Ball Signo Gel Pen- amzn.to/2r5PAoa
Copic Markers- amzn.to/2qg5CLf
Bristol Paper- amzn.to/2r6tT7k
Winsor & Newton Series 7 Brush: amzn.to/2vrJAEV
Deleter Black No 5 Ink: amzn.to/2uy2D3M
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CHECK OUT MORE VIDEOS:
Art Advice (tips for artists): bit.ly/2ifC0u3
Mad Genius Hall of Fame: bit.ly/2tCRTQ5
The Artcasters (Live Chat): bit.ly/1MGTPFZ
100 Days of Making Comics: bit.ly/1vRHlpo
Beyond 100 Days of Making Comics: bit.ly/1kFTi0x
100 Days of Making Comics 2: bit.ly/2kIPnRQ
Fan Art Friday ( fan art Sketches): bit.ly/1GSOBL6
Pro vs. Con ( How to Convention): bit.ly/1XZvKCz
Mad Props: (Prop Building Tips): bit.ly/1MGUqHD
Sketchtime (Original Sketches): bit.ly/1WM0HHP

[@Onthegoart7790]

You continue to blow me away man! We appreciate all that you do and the great info you always provide for us! Good luck with the show! This is so creative and inspirational!

[@ScottSerkland]

Thank you, so glad to hear that. The show is going good so far. I’ll do a recap video when it’s over.

[@SashaFitzgerald]

Your display is amazing! Thanks for sharing!! 😁

[@ScottSerkland]

Thanks Sasha!

[@1972kokomo]

Excellent booth, Scott! It is concise, fun and very you. The old booth was creative but this one is more to-the-point. Good luck at the con!

[@ScottSerkland]

Thanks Renee, I think so too, I'm anxious to see what a difference it makes.

[@M_Emeritz]

This setup looks fantastic! I'd be instantly drawn in! The black works especially well to pop all of your products forward too

[@ScottSerkland]

Thanks Mike! That's pretty much my goal!

[@lwashington326]

Thanks for this video. I am in the process of re-branding my booth and your tips will help a great deal!

[@ScottSerkland]

Awesome! good luck! I would love to see a picture. I love looking at how other artist lay out their booths. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; -webkit-text-stroke: #000000} span.s1 {font-kerning: none}

[@tiffcreates]

The booth looks great. I like the gallery wall. It does help with branding.

[@ScottSerkland]

Thanks Tiffany. I think it really helped with the convention. I all do a recap video soon.

[@GrandaComics]

Great stuff... You gave me a LOT of ideas

[@ScottSerkland]

Awesome! Glad it helped

[@inkiwell]

Great set up, Scott!

[@ScottSerkland]

Thanks Dede!

[@mlmattin]

Your display looks awesome! I definitely like the streamlined/black/white look. You want eyes drawn to your art, not the display itself. Good luck at the con, I hope you sell a ton.

[@ScottSerkland]

Thanks! Me too!

[@hokostudios]

Oooh, that velcro setup is clever! I was gonna say though, make sure your portfolio is obvious and accessible. You've got a lot of text-driven stuff and you might lose sales from folks who can't get a closer look to appreciate it. Heck, I had to move to front row and advise the staff at the Otafest feedback panel to increase the font size in their spreadsheet since I literally couldn't read what they'd written down. Anyway, I hope you have a good weekend, man! The display is looking really sharp!

[@ScottSerkland]

Thanks Eska, That’s great advice and something I am definitely implementing for this show. I have all my work in a portfolio as well as on the wall and if time permits I am going to build an easel to prop up the portfolio so everyone can see it. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; -webkit-text-stroke: #000000} span.s1 {font-kerning: none}

[@keemanmoneearts]

Fantastic setup

[@ScottSerkland]

Thanks Keeman!

[@keemanmoneearts]

It's my pleasure

[@CasperHog]

Thanks for making this series, so much great info. I still do understand how you have attached the velcro to the backdrop. Is the fabric hanging as a curtain on the topbar, so the velcro straps are looped around the bar, hanging as well? or is the velcro glued to the backdrop fabric? And how do you adjust all this for different booth sizes? (Hiding excessif fabric and keeping a straight canvas). Maybe there is enough for a hole new video on this 😉

[@ScottSerkland]

Thanks for watching, I’m glad you got something from the series. There’s a number of ways you can do the Velcro. I had slots cut in my curtains where I could push the Velcro strap trough and wrap around the crossbar. You could also sew a strip of Velcro to the top of your curtain and attach the vertical strips to that and place your art on the vertical strips. Just be sure to use industrial strength Velcro if your prints have heavy frames.

[@tjduprey]

I miss the willy Wonka look but I totally get maximizing the table space. Definitely look forward to the after con review. It will be interesting to see if sales increase.

[@ScottSerkland]

Even though I’m super excited about the new direction, I will miss the Willy Wonka style, but I’m not abandoning it altogether, That look will still be a big part of my videos, website etc. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; -webkit-text-stroke: #000000} span.s1 {font-kerning: none}

[@Spectissa]

How did you get the framed prints to stay up on the fabric backdrop? It looks amazing!

[@ScottSerkland]

Thanks! I used Industrial strength Velcro. I stapled on side of the Velcro to the back of the frames a used the other side to connect one frame to the next in vertical rows. The top frame in each row looped around the top of the backdrop using Velcro as well.

[@Spectissa]

@@ScottSerkland Thank you so much! I'm hoping to do my first table next year and would love to add that extra lil bit to my setup! :D

[@tjduprey]

I think your strange things characters would totally sell if you wanted to add one single element of fan art. And it would complement your regular line. But I respect the no fan art policy.

[@ScottSerkland]

I’m sure the Stranger Things art would do really well, but I really want to focus on my own original ideas, but it is tempting. If I ever found myself in a position where I really needed to make money fast to make ends meet I may consider doing fan art. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; -webkit-text-stroke: #000000} span.s1 {font-kerning: none}

[@dcobbs1]

Good information and good booth ideas, but Dude you took 6 minute to get to your points. shorten your video so that more people with view it. constructive criticism.

[@ScottSerkland]

Thanks, I definitely appreciate the constructive criticism and I know that sometimes I can be a bit long winded. The problem is there are two types of people who watch my videos, those who are here for quick tips and those who actually care about what I'm doing. I have to ask the question who do I cater the videos to? The casual viewer or those who are invested in the channel. It's a balance. Sometimes more view aren't as important as the right kind of views.

[@Candorsmayhem]

I'm not a casual viewer, but you're not respecting my time when you don't prepare your material in concise manner. Additionally the implication that only casual viewers would care about their time is silly.