BRANDS I NO LONGER SUPPORT | pangaia, reformation, aritzia, everlane

[@jadeelizaishere]

hell yeah, girl. I FELT that point about “it shouldn’t be on us to do hours of research to make sure brands are doing what they should do”

[@melissagold2559]

We appreciate that you do that for us Cynthia! So disappointed with these brands. I really hope they make some genuine changes.

[@jess2533]

YESSSS me too!

[@abciximabzz]

This is foolish and delusional to think that companies will change or be upfront. The only control you have is yourself and what you are going to support or reject. So it is an individual’s responsibility even if it means spending time to do the research. Nobody - no individual, no company, no government, no one owes anybody anything. Change happens through action from each individual and uniting, rarely does it come from people asking for external forces to change. Demand for change comes through unity in action.

[@jess2533]

@@abciximabzz Nobody ever said that we wouldn’t keep doing the research, just that it is frustrating and tiring to do so. But it is not foolish or delusional to want companies to treat their workers fairly and to do better by the environment. This is a serious human rights and environmental issue that ends up affecting all of us. Regardless of your opinion on whether our people and planet are ‘owed’ respect, the fact remains that something needs to be done, and channels like this are putting the word out about it. I see no point in you being so harsh and critical. And your comment is essentially a contradiction; you say that companies will not change without unity in action, right after saying that it’s foolish to expect companies to change. So which one is it?

[@NinaThomas]

I don’t understand how a brand can be sustainable and racist. It just feels like they’re such huge hypocrites.

[@inspiroue]

10000000% lol

[@apseudonym]

why would sustainability have anything to do with racism. of course the two will often coexist

[@user-dc5kc4gl5p]

diane cry-anne nguyen someone that goes as far as caring for the earth surely has the iq to not be racist in normal conditions

[@kathleenpanariti304]

Because sustainability can have a profit-based incentive. businesses and founders can just see it as a way to make profit without actually caring for the ethical reasons behind it. or in the case of pangaia it looks like theyre interested in the science behind it

[@user-dc5kc4gl5p]

@@kathleenpanariti304 yeah, we mean when you’re being genuine

[@toyaJM]

I wholeheartedly believe that sustainability and capitalism can't be mixed. Companies will always be vague and unethical if they become too large because employing people if done right is expensive. I prefer to mix thrifting with artisan shopping at this point because artists care about their craft and usually treat their employees as family. 2020 has been the greatest year about exposing truths I think it has been a wonderful year thus far.

[@inspiroue]

Very well put - the more I think about that the more I believe it too! And yes 2020 is a year of massive change and I do believe a revolution is happening, and YES it will feel uncomfortable but that doesn't mean it shouldn't happen!

[@YaraMel]

Exactlyyyy! As I mentioned on my comment ''there is no ethical consumption under capitalism''. I've also been more inclined to buying fabrics and having my clothes made to measure. Thrifting is also another great way yo shop. 2020 has been epic when it comes to exposing!

[@toyaJM]

@@inspiroue change for some people is definitely hard I always try and think what am I holding onto and how is it serving me? This year with all that has been happening I believe that a lot of people are realizing that their beliefs haven't been serving them and it's so freeing to search for alternatives.

[@toyaJM]

@@YaraMel One thing I wish was that I knew how to sew and had the freedom of time to make my own things which is why I am so appreciative of small artisan shops.

[@voni9357]

amy krahe Actually, the idea of capitalism is to make a profit. The only way to make a profit is to give people what they want. And as the demand for something grows it becomes harder for the whole process to be ethical or sustainable.

[@LuckyUrbana]

I'm so glad you did this video! Bc it's true, as a Black woman who's a fashion industry professional I've seen a lot of unethical behavior, discrimination and unethical practices. This truly resonated. I'm also a writer. I'm working on a story to feature on a site I write for. I'm truly disgusted to learn that these companies are actively and blatantly being racist , but I'm not surprised.

[@inspiroue]

Me too, needed to share and spark this convo here!! And I can't even imagine - I'm sorry you've had to witness/experience it. I'd love to read the story when it's published!! It's sad to say I'm not that surprised either. More surprised at how poorly they're managing it from a PR perspective honestly lol

[@Thisreadingcorner]

Yeah it’s been wild to watch these brands be exposed as they post vague comments/posts. I’m really over the performative elements of “allyship” from people in the wake of these most recent murders, because I know that as a black woman, my interactions with people in real life tell me so much more about their values than their social media. I’m glad to see people use platforms for good, but I can’t wait for the day that actions align. I’m not even a purchaser of much (not thrifted ) sustainable clothing because I’ve been in school up until a month ago, but as I look forward, I’m definitely keeping my eye on sustainable and black owned brands that are actually enacting the values they claim to have. Thank you for using your platform to address this.

[@inspiroue]

Yes 1000% -- it's so important to see this diversity and inclusion in physical stores, in their teams, exec level, and past social media/online commitments. Thank you for your support, appreciate you x 💛

[@fedorah8315]

😂😂 expose them all!!! I been knew Aritzia was racist because everytime I went in there (3 different Montréal locations), I never saw a black person working there and nobody would acknowledge my presence. I would literally be in the fitting rooms for 20 mins and never got service, but other white women had the most amazing customer experience. And I would leave empty handed not because I’m Black, but because my experience was truly disgusting so most times, I never ended up buying anything. But all these brands, just based on their social media posts, you know they are not diverse. I can only speak about Reformation and Aritzia because these are the ones I’ve seen/experienced. Their IG pages are very white and their brands scream “privileged” so I’m not surprised.

[@inspiroue]

Omg I can so relate, especially in the past few years like I'd get ignored going into the stores when the white girls behind me would be met with a "omg heyyyyy let me know how I can help you!!". Literally so gross lol And yes good call out on the white/privileged feeds!! I honestly don't follow brands when that's what I see, and vice versa look for bipoc models/representation when I'm deciding whether to support a brand. I should call this out more in my videos too!! x

[@jesskawazoe4915]

Your experience at aritzia is so sad!! I used to work at aritzia and we had an insanely diverse team. I think (including me) there were 4 Caucasian-ish looking girls and the rest were different nationalities. I will say when I was working there the sales goals were insane and people were like sharks hopping on customers to help to meet the goals. I guess each aritzia is different but that’s really unfortunate that there seems to be a trend at some about not treating customers equally :/

[@sophisticatedwrat]

Quebec is kinda racist though so that might be part of it. No offence to actual nice people in Quebec but yeah... Went to french school my whole life so I've had a lot of experience with people from quebec.

[@felixchen9939]

I felt the same too and I don’t buy their products anymore. Not worth it

[@Selena-tv9ge]

THANK you for holding these brands accountable and not just letting them slip by doing the bare minimum!!! If you have the money and power and influence u need to be using it and not being shady and cutting corners!! Thank you a million times for educating your viewers on this as well 💓

[@inspiroue]

Just trying to do my part in being a conscious and informed consumer, and sharing what I learn with everyone too!! And yes AGREED - really hope to see larger creators speak on this like they have such a bigger following and this is such an important conversation!! Thank you for supporting videos like this!! x

[@debrawilliams2781]

Kudos to you girl for being in the STRUGGLE and doing the work to back it up. Already subscribed.

[@inspiroue]

Appreciate hearing this 😭Aren't we all just trying to be better consumers, trying to make the best and most informed decisions with who we buy from and support?!

[@debrawilliams2781]

@@inspiroue Yes, indeed!

[@PlantBasedBride]

Thank you for this. I have been removing so many brands from my list of who I support, a list that was already tiny. And I so agree about your point of how frustrating it is for all of the onus on conscious consumption to sit with the consumer. Brands have become so adept at green washing and hiding their unethical and unsustainable practices behind aesthetic pictures and a good slogan, and I’m honestly sick of it.

[@ashleighe8290]

"Vote by our dollar" 👏🏽✊🏽👌🏽🤎

[@inspiroue]

10000% yess 👏🏽👏🏽

[@riannatripp6594]

Ashleigh E ditto. If you don’t like what companies are doing, whether it being racist, unethical you have a choice as you righty says vote with your dollar/pounds

[@YaraMel]

It's really tricky to care about sustainable fashion , support certain brands only for them to disappoint us. Either because of the green-washing or racist practices. I read somewhere that ''ethical consumerism is impossible under capitalism'' and to some extent I agree. I'm starting to believe that sustainable fashion will always come with a hefty price tag ie: Stella McCartney and Mara Hoffman. As a fellow advocate of slow fashion, thank you for taking a stand with this video. Sending love!

[@fedorah8315]

Teanna Empowers has a video about how sustainability is elitist and often excludes the black community

[@inspiroue]

I know right - it's so upsetting and disappointing. I so agree with that statement - there needs to be massive shifts in standards across the industry that are somehow also held accountable/regulated. And yes I do believe that it comes at a higher price! We only think its so much more extreme because it's compared to low prices that shouldn't have existed in the first place lol Thank you for your kind words and support x

[@inspiroue]

Ouu I'll def check this out!! Fashion is definitely political, and I agree sustainability often does exclude the Black community (really liked the campaign Elizabeth Suzann did on Instagram). It's so important for everyone to recognize how related BLM, marginalized communities, systemic racism and sustainability are - it's all connected!

[@YaraMel]

@@inspiroue Exactly! Fast fashion created an unrealistic benchmark! xx

[@selty]

I think as well capitalism puts onus on us to do all the hard work as workers and consumers. Apparently carbon footprint was a BHP invention! How can we possibly be responsible for these companies actions? I agree its so hard and they make us feel guilty...

[@tse7677]

Just canceled my Pangaia order! ❤️

[@cleanuponaislefive]

TSE I did too! And honestly I’ve had such a hard time finding an alternative-curious if anyone has

[@jewels5381]

i did too girl!!!

[@islandgirl1818]

You truly deserve more subscribers! AGAIN YOU ARE AHEAD OF THE CROWD CYNTHIA!! First it was SUSTAINABLE CLOTHING, now HUMANLY ETHICAL BRANDS! Love it! 👍🏼🥰 Now watch others follow 😅

[@inspiroue]

😭💛 thank you for saying that and for your long lasting support, seriously appreciate you!! This is just such an important conversation everyone should be having so I hope more people join in soon!! haha x

[@judykuo5760]

this is so important. fashion brands are so often 'sustainable' and even 'ethical' (i.e. contracted factories are paid a legal wage) but are STILL anti-union and shut down their own workers' efforts to get better pay and conditions.

[@inspiroue]

right?? disconnect between 'ethical' factories offshore vs workers at warehouses onshore even.. a good thing to pay attention too!

[@LanaNoHandle]

Although your point is valid, the chronology isn't. Those accusations of Miroslava Duma are quite old now. She paid the consequences 24 hrs after making racial comments on her instagram account a few years ago, and then immediately had to step down from Buro 24/7, a global online fashion portal which she founded. She issued a public apology. The ventures that she pursued after that, which you are referring to in this video, were founded after those incidents, and she very much shifted her focus since towards sustainability, wearable technology, etc. She also tirelessly campaigned globally, to educate everyone on wastefulness of fashion industry, so it's unfair to bring those into the present and present them as if they happened last week. Your followers will think you have done a thorough research, as opposed to just read her Wikipedia page.

[@milenaarenberg4309]

Good post Lana. I have followed Miroslava for many years and she has been doing a great job when it comes to sustainable fashion. I think she paid for her mistakes in the past. Why should continue slapping her? Also, I found an interesting article of chair Dasha Zhukova sat. The original furnitures made by Allen Jones were white women. That chair is disgusting. www.theguardian.com/artanddesign/jonathanjonesblog/2014/jan/21/racist-chair-bjarne-melgaard-dasha-zhukova

[@keikoh4498]

I found your channel the other day looking for a review on the Pangaia and was waiting to purchase, and now this!! Thank you for this video, now will not be purchasing from them. Love the videos, you have a new subscriber ❤️

[@inspiroue]

Aw thank you for your support x I was so shocked when I saw the photo and controversy. I still love the material science and innovation behind Pangaia, which is why I really hope their founder releases a statement/apologizes and commits to action, that they post a statement and pledge to diverse hiring etc too -- it would be so sad to give up on a company because they don't see the need to address this

[@ElizabethHernandez-th7iv]

Saved me too!

[@aBirdAndHisBoy]

People can change: it's possible Miroslava is a totally different person than she once was. I don't think it's fair to cancel Pangaia for the sins of ONE of their founders. A decade ago when I was in middle & high school I was a pro-life conservative. Now, I'm a pro-choice liberal. I'm ashamed of the things I said and thought back then: I'm a totally different person now.

[@falloutgirl902]

So beautiful to see someone from the Asian community speaking up and walking the walk much love and thanks for the info 🖤

[@2write2sing2dance]

This is good information to know. Thank you for letting us know where not to spend my money.

[@inspiroue]

I agree! It's an important conversation to have and I think the standards we have as consumers will continue to change and demand diversity + anti-racism!! Happy to be able to share and help x

[@2write2sing2dance]

inspiroue Yes exactly! This is an important conversation indeed 😊❤️

[@cloudy6113]

Every time I wanted to get something from Reformation something and I don't know what stopped me. Thank God I never gave them any of my money!! This video just solidified my reason for not shopping Reformation. Just looked up new Classics Studio and WOW they got some cool pieces. Thank you!!

[@inspiroue]

Right?? And yes love what Alyssa sources for new classics - I discover so many brands through her shop!

[@ShattteredPetals]

Omg this is so sad. I literally just watched your Pangaia video last night :( and seeing the stuff about reformation :(((( and now hearing about everlane greenwashing. I already feel like it’s hard to find brands that have my check list. Sigh

[@inspiroue]

I know right!? Sometimes it feels like there's no winning. I do think these brands are doing some good things for sustainability (i.e. Pangaia's material science and innovation, how Everlane makes sustainable options affordable & is the entry brand into the sustainable world). That's why I really hope to see them make changes, apologize and fix their mistakes, and commit to action in the future -- hope isn't lost but until I see those things I won't support and I don't think others should either 😔🙃 sooo torn haha

[@imogenduffy]

Omg same, and ordered a Pangaia top straight after ☹️

[@inspiroue]

Imogen Duffy which I get though because sustainability wise they are so cooooool 🙃😔

[@alynawalji7006]

I love the tea! More please (would be interested to know about Everlane). I really appreciate you acknowledging the overlap between sustainability and racism... that comment about toxic sludge 😵😵 Thank you so much!!

[@inspiroue]

Hahaha 'sustainabili-TEA' good or bad title 😂 And ok I'll do more research so I have a more fully formed opinion (I feel like it'll still be a pro/con debate for Everlane) and have it up soon! And yes the intersectionality of sustainability and anti-racism is so important!!! x

[@alexasunshine83]

🙌🏻

[@ShattteredPetals]

Lol Alexa got them post notifications too

[@inspiroue]

haha first comment!! thank you x

[@Androgynary]

Glad you’re finding out about Reformation now

[@inspiroue]

z I’ve never bought from them (cause of duties and the qi pao controversy and their lateness to inclusive larger sizing). But I thought it was cool for others to support, now I don’t 😤

[@Androgynary]

inspiroue oh lol I meant the comment for Alexa since she’s made vids about buying Ref in the past, but I’m glad you made a vid informing ppl!

[@Sasha.Sakurada]

On the pic is not miroslava duma it’s Dasha Zhukova the art collector it girl, plus both of them not racist if you think to seat in designer chair is a racist then something wrong with you

[@inspiroue]

Yup noted that it's Dasha in my pinned comment & description, still doesn't take away from the fact they thought sitting on a Black woman as a chair was ok. If I think that's racist does that mean something is wrong with me?

[@pruimah]

inspiroue I think you dont get the point, designers makes things with a whole perspective behind it. You don’t know what conversation there was or what it was about so you also have to be carefull to call someone racist that quikly. That’s called judgement. Yes the designer chaur seems to me heavy. Put maybe that was the point of the artist and it was to seek attention for it.. you just don’t know the whole story so the doubts are okay but don’t judge to fast.

[@lovelyquills5752]

Thank you for posting this! I was about to make a purchase from Everlane and started digging before submitting the order. You inspired me to intentionally dive deeper into some other brands I've been supporting. 🙏🏾💕

[@aBirdAndHisBoy]

People can change: isn't it possible Miroslava is a totally different person than she once was? I don't think it's fair to cancel Pangaia for the sins of ONE of their founders. A decade ago when I was in middle & high school I was a pro-life conservative. Now, I'm a pro-choice liberal. I'm ashamed of the things I said and thought back then: I'm a totally different person now. Also, having a mostly White (and Asian) Board doesn't automatically make a company racist. Conversely, having a Black/POC Board doesn't shield a company from racism.

[@aBirdAndHisBoy]

Also, the #PullUpOrShutUp challenge confuses me: are they implying that companies with Black/POC Boards can't be racist? Are they condemning companies with largely White Boards as automatically racist & implying that they can't be BLM allies?

[@brittlashawn]

Was about to drop a few hundred on clothes and came upon this video.. Thanks!!

[@indigo_blue_s2830]

So just to clarify, the woman sitting in a black woman chair is not Miroslava Duma but Dasha Zhukova (but the photograph was published in the magazine Duma started).

[@vanessaashleyokeke]

Thanks for the informative video! We definitely want a full video on Everlane!!!!

[@kiokiry]

Just a small note about Pangaia's founder Miroslava Duma. She was diagnosed with a fatal lung condition and was told she has 7 months to live. That's the reason why she closed her insta profile and not active publically.

[@Sukidesunya]

Thanks for this-- I'm really sad about some of those brands because I love their clothes, but there definitely needs to be an intersection of racial justice as well as ethical labor and true sustainability because in the "real world" all of those things are inextricably related. Social and environmental justice cannot be separated!

[@inspiroue]

Couldn't have put it better! I still hope to see statements/commitments from these brands because I believe in change, but otherwise will not support. Founders influence companies top-down in terms of what's acceptable. Plus they get the biggest 'cut' of the profit so they directly influence/benefit from our support too.

[@Najwa421]

Thank you for taking the time to do this, we know capitalism is driven by profit but consumers have more power than they realize. We should always aim to take the time to evaluate the brands we support and vote with our wallet. Accountability is important because silence should never be acceptable.

[@inspiroue]

1000%! We have so much power as consumers and I believe we can shift entire industries by making more informed buying decisions!

[@nikaolvas3991]

So why do you mention that Miroslava is russian but you don’t mention nationality and background of other people?

[@inspiroue]

I cared about Pangaia the most and did the most research on the founder (Mira) for this video, including her other companies and her background (from google/wiki). I would've mentioned this for other companies if I did as extensive deep dives too!

[@3ssential]

I LOVE your videos! This video must have been difficult to create emotionally. I am glad you are opening up about brands you will no longer support after self-reflecting and supporting BLM movement. It is wonderful that you are being accountable for previous mistakes (brands you supported in older videos) and moving forward in a more positive direction. I'm glad to be your subscriber and proud that you have grown individually and looking forward to seeing your channel/videos evolve as you continue to educate yourself and your subbies about ethical / sustainable / ally brands. - xoxo subbie from Toronto, Ontario

[@inspiroue]

Aw thank you 😭 I own up to my mistakes and acknowledge I'm constantly learning so who knows if something I said/supported months ago is still good! Haha so it def wasn't as tough as my anti-racism resources video for sure -- appreciate this consideration 💛 And yes me too! So much to learn and share over the years, glad I can help and be a part of everyone's ethical/sustainable journeys too x

[@Lilli626]

Thank you for sharing this😊! Yes we should all be more aware of the brands and companies we support from now on and i do believe the founders do count in these assessments because they are essentially the face.

[@inspiroue]

Couldn't have said it better!! 👏🏼 we can only do better from here!

[@mealover4]

thank you so much for such a passionate video! I learned so much from this, & I agree that the intersections of fashion, ethics, eco-consciousness, & anti-racism are so important. I appreciate you! sending love from nyc! xx

[@inspiroue]

I'm honestly so happy to hear it was a helpful video - and yes so important!! I hope to see more people continue to talk about that intersectionality! Sending you love and light back x

[@StephanieGrace19]

If you feel negatively on Pangaia you should really take down your Pangaia raving review video. This will prompt people to buy more of their pieces. Good day :)

[@inspiroue]

Sooo I think leaving my review up but linking everywhere I can about why they're not worth supporting is better? I've gotten a lot of messages from people thanking me cause they find out by finding me through my reviews. Good day :)

[@o0o0o0oops]

Something to think about.. if you are for fashion sustainability and ethical issues, please consider going vegan and cruelty-free in your fashion choices. Better yet, in your lifestyle. Any fashion requiring the skin or fur of animals are neither ethical or sustainable. The process is often cruel and taken from slaughter bound animals. That alpaca wool sweater is not so stylish and amazing that an animal need to suffer for it. Leather process are highly polluting to the environment as well and animal agriculture which also brings people their leather/wool/suede/calf hair products/lash extensions is also the leading cause of climate change. Why limit yourself in any way when fighting for justice?

[@ericajean9817]

Love this video. Pangaia seems questionable as to how they’re handling it, they respond to a lot of comments on their preorders and never even acknowledge my comment when i asked about their founder so I’m holding off ordering from them for now. Hopefully they make a statement in the future.

[@inspiroue]

Yay glad you do 💛 And yup lol seems to air on the 'lets vaguely respond until this goes away' kinda vibe which is NOT what I want to see. I really really do hope they speak on this because I love their tech/innovation, but sustainability isn't worth supporting racism (in this case, lack of anti-racism)

[@avoblue]

Thanks for this informative video. I made a mention of Pangaia’s homophobic/transphobic founder on their IG page and my comment was deleted. Such a shady company and I am glad I am not spending a dime on them.

[@inspiroue]

Glad this could be helpful! And omg no way. They responded vaguely and then ignored my msgs on IG (have it in my highlight) - not looking good

[@azu9996]

That picture is Not Mira Duma,

[@inspiroue]

oh damn it isn't -- CORRECTION, "Dasha Zhukova's feature on Buro 24/7", a photoshoot led and backed up by Mira Duma for the websites she owns. The IG apology is private atm, but based on article below, she backed it up with excuses (aka not really an apology). Thank you for the callout!! Racism on Mira's part still implied. here's an article: www.refinery29.com/en-us/2014/01/61052/miroslava-duma-racist-chair

[@rundalina]

Thank you for your thoughts and research. I think unions are tricky. First, I’ll say that my parents were teachers in Ontario, so I was always pro-union and still am in some cases. But I worked for a company with unions that in some cases supported appalling behaviour by employees. Remember they have leaders that are human with flaws just like business leaders. If you have a racist union leadership for example, they will act accordingly and protect the status quo of a predominantly white work force if that exists. And there is evidence the police unions are some of the strongest resisters to positive change because their first priority is to protect the workers’ jobs. I’m not saying this is the case with Everlane at all (I don’t know) but I’ve worked for plenty of companies that have great working practices without the need for a union. Also, unions charge a fee that the members need pay and in some cases you have no choice to be a member.

[@inspiroue]

Thank you for your support! And good perspective on unionizing - I didn't even think to consider the cons/things you listed, and I do agree that tons of companies have great environments without a union. In Everlane's case they fired teams after hearing their intent to unionize which is where I think my disgust lays (combined with their brand statement of 'radical transparency' tied to ethical labour lol) x

[@3ssential]

Just wanted to add that I also agree in 'vague' statements from big brands (Pangaia). Although it is difficult to draw the line, I find that founders of organization play a heavy role in shaping the existing policies/culture in depts/organizations/companies/brand. CEOs of companies often have appease shareholders that have largely invested in the company. So if the shareholders have such a heavy hand in the values and investment of the company, it will definitely trickle down to what the CEO, upper management, middle management determine as priority/culture/value/ across the entire organization.

[@inspiroue]

Yes totally!! Plus (I think I commented this somewhere else) founders and exec levels influence top-down the behaviour and values that are accepted/expected - which is why I think it's important to add diverse voices there and also pledge commitments to how they'll do better vs this vague messaging!!

[@miguelmorales9288]

WE LOVE AN INFORMED QUEEN 🌙💜 Thanks for the info & vid!

[@MichelleMidori]

I haven't watched a single video of yours except this one, which happened to be in my suggested vids - your passion and energy pulled me in. Glad to have found you.

[@inspiroue]

Aw thank you, appreciate that x

[@foxtrotml4540]

When I looked into everlane when I heard of them, i think they didn't allow 3rd party audits. They weren't a company I could trust back then either. The handful of companies that I somewhat trust, I can't go to their factories and verify fair wages. I have stuck to buying from companies that seem to have their textile factories in the US, CAN, Italy, or Turkey. But even that is not a guarantee. F21 apparently had factories in US and paid workers under minimum wage. F21 was sht in many ways tho, but it proved that it's somehow possible. So I just rarely buy clothes now, and it honestly feels great- no more buyer's remorse.

[@90syi]

Fashion industry makes it so difficult for ppl to dress fashionably guilt-free while not going broke😩 damn it

[@m_najm15]

Omg so true at my boutique it’s hard when it comes to pricing things and still making a decent living honestly why none of our products are over $100 yet still amazing quality lol *cause they LOWKEY should be listed over $100 but me and my sister are not money hungry just trying to live off of something we love doing*

[@blessedwithcolour]

i feel you, the frustration of when you think you've found a sustainable brand and then find out it's green washing or racist , it's just sad

[@inspiroue]

ikr lol the ultimate betrayal

[@hawiiankiwi]

I never really heard if reformation until I had white friends (I am half black and Japanese). There outfits were so cute and I looked at the website and really liked the outfits. I have been just looking at the site but never bought anything and I was really considering but I got a weird vibe while looking on their site for a while. From that suspicion, I decided to see why do I feel like that. And looky here. I knew my suspicions were something to look into b4 I spent a lot of money on things I probs would have regret over. Thank you for bringing to light for me.

[@LordLex]

It sucks man, in recent years I’ve really learned a lot about the importance of sustainability in the fashion industry and was ready to invest in some pieces from about two thirds of the companies mentioned

[@inspiroue]

Ugh its so sad -- hoping the ones with actual cool sustainable science like pangaia do better because I don't want to cancel brands, just hoping they commit to actual change yknow? It's been a lesson to spend more time finding small BIPOC owned sustainable brands though cause those I can trust easier haha x

[@sarahshoxx]

Bottom line: a new shirt or dress means far less than the mistreatment of workers and polution of the earth! We all need to slow down and research the companys we are giving our money to. I dont care how rich or poor you are, our money makes a difference. Look at how the workers are being treated and how much the company really cares about the earth and people in it. The new trend is corperations pretending or using the word "sustainable" to trick customers. The treament of people and the earth should mean more to us than a stupid new pair of shoes that no one could give a shit that you are wearing. Do something that actually matters then you will LOOK COOL.

[@inspiroue]

Yes exactly!!

[@bonnieyuen3068]

when sustainability becomes a marketing tactic...

[@inspiroue]

yup 🙃

[@AnimexAngell]

Thank you for posting this!! One of the issue with pushing for unionization is that this may drive a business to further outsource to countries of cheaper labour, as have happened to countless American businesses, which is worse imo. There is no question that fair wages should be paid to employees, but finding the balance between fair wages, sustainable processes, keeping Americans employed, and still being profitable is a tough balancing act. Your video brought light to some big challenges that these sustainable brands face, and it'll be interesting to see how a company like Everlane would deal with it going forward.

[@kamrynfoster4689]

Just for reference: Miroslava Duma was caught saying the n word on multiple occasions and when it was brought up to her that it wasn’t right she did not understand. I did not realize she was the owner of pangaia but now I know why I never loved them.

[@inspiroue]

wow, not even surprised!! thank you for sharing - more reason not to support. I can’t believe she’s still private and silent on Instagram 😂

[@elzabethstewart]

I know this video is semi-old, but I used to swear by Everlane. Then they just kept excessively releasing new styles. I’m not sure they’re doing much to prevent over-production.

[@Cravenn5]

Totally subbed❣ I was obsessed with your black kitchen which I'm doing this week. Going to pick up the items tomorrow and you're consciously awake 🫶 Blissful!

[@evabernatova4311]

Their new campain with Naomi...sorry I am from Europe a didnt know Pangaia and the first impression was...ok owner is from Africa, but after I saw your video...there is something else...these campain with Naomi Is telling me...you see? We are not racists! So so bad Pangaia!!!!

[@theamethyst93]

Wtf...I’m black and I’ve never seen that Pangaia photo. Wtf is that??!!!! I’m honestly shocked!

[@diamondbolton2944]

There is so much intersectionality at play, not just within the fashion industry and it’s tiers (luxury, fast fashion, sustainable), but complex ties across all industries (agriculture, banking, education) where one culprit stems to a branch of of other injustices all being passed over because nobody wants to be left holding the root of the problem. Resolution for some of these things may intercede outside of the fashion and business itself, into personal freedoms. For instance what if Dumas’ business genuinely reflects her equating a true depiction of her brand. What’s right won’t always be popular and there are contrary people and brands with large enough followings and influence of people exactly like the them. Forced change is sometimes no win at all when it’s done for business purposes and not a genuine foundation of a brand. My takeaway is focus on true brand pioneers will build overtime instead instead of inauthentically equipping larger brands to continue to takeover the spaces. Everything is not so simple to resolve when a individual racist remark is tied to a connection of relationships and businesses competition scales tied to banking industries propagating their own problems. However, like your doing, that doesn’t mean there shouldn’t be attempts to resolve things.

[@kerricontreras7496]

Reformation needs to reformat there non existent customer service team. Their a joke, no consideration for the customer, no communication, inconsiderate & frankly un trust worthy. 👎🏾👎🏼👎🏻

[@stoner2000.]

I really want to start buying from sustainable brands, so I'm really glad that I found this video while doing my research.

[@TediRae]

Honestly people should do their own research on certain brands and if it’s a company they want to support. This “All companies need to do exactly what I expect of them with no effort as a consumer to change habits” is a huge cop out. We as consumers have the ability to force companies to change. Not “companies should change their habits and consumers don’t” they get away with it because of that type of consumer spending and habits. People want to be led by leaders and corporations. And putting pressure and expecting accountability from these businesses with little accountability as a spender is ignorant. Do research. Form your own opinions. Vote. Make decisions based on facts and what’s best for your own families. Don’t support companies and policies that directly violate our rights.

[@didubo508]

I know this was made a while ago but I want to thank you for not only spreading awareness but also providing some other brads to look to. I just looked at new classics website and I am loving what I see. Unfourtunately, being able to buy from sustainable brands will almost always be a privilege because of their costs, but that is a sacrifice I am willing to make because fast fashion is cheap for a reason that I do not and will not support

[@inspiroue]

Aw thank you! Appreciate you x

[@zaeem.ul.hassankhatri8335]

Hey what is something about Pangaia you left it.. as far as I know they are very keen about sustainability and environmental concern

[@applecat8934]

While I do think we should support small biz (always) and aim for companies that have sustainable practices it’s my opinion that sustainability and the values that relate closely to it is not completely achievable under capitalism. At the end of the day these companies benefit, and to some degree sustainable lifestyle and shopping is a lil classist. I know you’re great at addressing this I just simply wanted to share my thoughts!!! Thank you, you do the work that many of us don’t usually do..

[@abciximabzz]

Is there more evidence against Aritzia than statement made by one individual on Instagram?

[@apseudonym]

you know there isn't

[@shibistars]

Do you have brands you will continue supporting? I really love Reformation style of clothing and I was wondering if you could recommend something similar?

[@inspiroue]

So far, I trust my smaller BIPOC owned ones like New Classics (who source brands so I do think they do pre-qualifying there too) or larger companies like Girlfriend who've made statements... nothing similar to Ref off the top of my head but will keep you updated if I find! Highly recommend looking through sites like Garmentory -- I feel like it helps you find indie/smaller owned companies in various styles. From there, I'd still comb through IG/site to make sure they're committing/doing enough anti-racist work

[@PrestonKentDesigner]

I really appreciate you doing this video as I have just watched your review video on Pangaia. I was literally about to purchase one of their hoodies as they just restocked the color I have been looking at. If I didn't see this updated video I may have went ahead and purchased and would have regrets. If you have another brand hoodie that you recommend please share. Thanks again for the update

[@inspiroue]

Thank you, glad it can help! Would check out Kotn and Mate the label for their sweatsuits but I haven't found something innovation/design wise I've loved as much (which sucks :( )

[@user-xk8dj9xd2d]

Frank & Oak should be named before all those brands.

[@inspiroue]

In what way? Would love more info

[@Butterfly-fd6pr]

Well geez... I just ordered a bunch of stuff from Aritzia 😕 I didn’t know any of this.

[@inspiroue]

It's so tough 🙃 I think we definitely have power & you should voice your opinion in an email attached to your order # demanding an apology and anti-racist salesfloor tactics & treatment/hiring of bipoc!!

[@thesustainabilityenthusiast]

Didn't know that about Pangaia and have recently been seeing their ads in my feed..!! love that you are calling these brands out- glad to have found your channel :)

[@katiesaeri2126]

Thank you for holding these brands accountable! While I do believe Pangaia needs to hire more BIPOC into senior positions, one of the five women you in the pic you described as "five white women," Jasmine Mullers, is Asian. Whatsmore, while researching the brand, I found out that Jaden Smith is an investor of the brand. So while it is not his responsibility to hold them accountable, it is empowering to know that a young BIPOC does have a seat at the table at that brand. Can't say the same for Reformation though smh

[@jessyca9833]

👏. 🙌. 👏 🙌 👏

[@katherine.roesler]

yes girl, you said this so well, and thank you for this video and all your videos xx i am going to add this to my list of checks as well

[@inspiroue]

Katherine Roesler aw tysm girl 💛 yaaa just uploaded a vid of all the questions I ask now x

[@shainadlee]

Just found your channel Cynthia as I begin my true slow fashion journey while working toward finding my personal style. The stress, the heartbreak, the climate anxiety ... I thought I was working toward suistainabilty by choosing to shop with brands like Reformation and Everlane. So, this kills me. But here's to becoming informed, staying educated, and striving for better XOXO

[@inspiroue]

It's such a whirlwind!! It has been a couple years now so I'm VERY curious how much has changed at Ref and Everlane x

[@marcmusa8199]

well said the things you're saying align with my vision for my brand. In this time I will make sure I take my time to do it right. Marathon!

[@StephaniesCrazyDayz]

thank you for this video it was so informative. I've been checking out some of these brands recently but i feel like i haven't seen many other ppl talk about this so thank you!

[@locatingtexasrealestatetea552]

excellent video! i hope these brands see your video. I'm still mad about how though the founder of Ref stepped down, she appointed her equally as racist friend as CEO which must be stopped. as @defundracists said on insta, things won't really change until the other 3 toxic people leave. Ciera (store manager of their Melrose location) who talks down to her associates by calling them fat, sluts, ugly, etc. Kaci and HR knew about this yet didn't do anything to get rid of her.

[@inspiroue]

Omg I saw that Yael stepped down but didn't know the CEO appointed was also racist!! Agh that makes me so mad -- and yes agreed definitely think Ciera needs to be let go, and some changes need to be implemented in HR too

[@TheTjlovessoccer]

"It shouldn't be on us to do hours of research to make sure brands are what they should do" THANK YOU FOR THIS!!!!

[@julilamani3976]

So if we "canceled "sustainable brands and fast fashion, what should we do now? An average consumer buys clothes due to their quality and pricing, not because of diversity in their teams, lets be real. Who knows that brands that show some statistics on ig arent as bad as the brands you mentioned? Diversity shouldve been a priority a long time ago and not realise that now, imo.

[@inspiroue]

Not about cancelling as I mentioned, just holding brands accountable. And it's not just diversity on teams, it's everything together that represents how much or little they value inclusion/diversity/etc. I think the mindset should be 'buying for circularity, sustainability and ethics' instead of 'buying for quality and price'.

[@RayChill997]

nevernbought from these brands and now wont either thank you for this video please carry on doing videos informing us about these issues i do buy from zimmerman once a year

[@krisbreeze6324]

capitalism hurts my head

[@freyan8239]

I was wondering what you think of kotn

[@chosenhighheart]

As of this week I stopped all fashion/Lifestyle blogs. It was going that direction before these events but now.. Most of them were just out to make a buck selling crappy gifted clothing by some of the brands mentioned. On top of the phony "rage" they felt for recent events meanwhile promoting other forms of hate and false promotion / links to things that contribute to the problem. My time is far too precious to waste on phony people. No more.

[@inspiroue]

I feel that - lots of performative allyship and hoping on bandwagons while fully missing the point/not doing the work/acknowledging privilege from a lot of these accounts. Hope you don't see me in this category 😅I just wish to see more creators care about these things like it still blows my mind big youtubers haul from fast fashion brands like its nothing

[@stylish.thrifther]

That's why I Thrift Everything

[@inspiroue]

Yes!! I thrift most things but sometimes I try for months to find a specific style/shape/size and that’s when I opt for new from a good brand

[@LetsChatWithB2023]

Excellent video!! Subscribed!

[@HarperPolo]

Oop im seated 🪑

[@alexcreamer6699]

I am shocked about Pangaia!! OMG I was about to purchase from them!! THANK YOU!!

[@inspiroue]

I was too - hoping they’ll address (I have a story highlight on IG with updates) cause I do love their material science 🙃

[@No1PlutoSupporter]

I was JUST looking at everlane bc I literally found them yesterday

[@inspiroue]

ohhhh I haven't seen much action/commitment to real change from them still and it makes me sad lol almost as if ppl have forgotten

[@No1PlutoSupporter]

@@inspiroue yeah I also don’t believe the brands that posted around the height of the protests but haven’t followed through with their actions or commitment months later it’s disappointing

[@macaroonenthusiast]

Very important info, and glad you are helping keep us informed. Ethical fashion is tough, and it gets exhausting keeping up with everything, but it's still important to do what we can. Exacerbating that is the fact a lot of thrift stores are 1. Raising their prices, and getting more picked over. 2. A lot of thrift stores aren't terribly ethical (value Village/savers is walmart owned, Goodwill had some corruption in the leadership and underpaid disabled workers, and a lot of religious thrift stores are linked to organizations/churches that are anti-LGBTQ and promote problematic things like missionary work) Like many things, it is complex and exhausting but important. If we aren't perfect at it we can't get too down on ourselves because we live in a flawed system. It's just about being better, and trying our best!

[@inspiroue]

Happy to hear that - trying my best to share what I learn as I learn it! And yes completely agree - there's no one perfect solution and I think taking as many steps as we realistically can with who we support/purchase from and in any aspect in our lives helps and makes an impact! I know right?! Cannot believe thrift stores charge 10x more for stuff now that they still get for FREE - and yes I've never thrifted at Salvation Army because of their homophobic past, and still have iffy feelings towards for-profit mainstream thrift shops like Talize/VV. Couldn't have put it better! Any and all steps in a ethical/sustainable direction matter! Because imagine all of us collectively changed one small thing - that makes such a big impact (watch the Patriot Act ep on fast fashion for more -- to anyone reading and curious!) x

[@chosenhighheart]

I find buying directly from the source the best way. Individual sellers on ebay, poshmark, etc just trying to pay their bills is the best way to go IMO.

[@Meems23]

Thank you for this! I want to be more conscious about supporting ethical brands, this was a very informative! I will definitely be purchasing from the “brands you love”

[@Meems23]

New subscriber as well!

[@inspiroue]

Aw thank you so much for watching and supporting!! 💛 someone asked me to do a video on brands I support so it will come soon!!

[@kellyma3087]

love your content and I can see that you have passion for true sustainable fashion! btw I would like to see that video about everlane!

[@inspiroue]

Haha you mean anti fast fashion! and yes working on that!! more tea keeps coming out so it’s delaying the process, like this post sharing racist/discriminatory corporate culture that was shared today: instagram.com/p/CBumdTjjmHt/?igshid=ai2t648e3v06

[@kellyma3087]

@@inspiroue YESS omg that typo tho... Thank you for sharing!!

[@oneski420]

I hate that it is such hard work to be a healthy, happy and hopeful human. The norm is overweight, mentally ill and damaging! "Oh, you want to be physically healthy? Better spend all you're free time working out, cooking and meal prepping, because there's no affordable alternative outside you're home. You want to have emotional and phycological strength and resilience? Well firstly, it really helps if you're physically healthy, so get that in check. With your now very limited left over time and money, start paying for drugs and psychiatry, buying books and propping up yet another billion dollar industry predominantly benefitting white men!(Self-help). And lastly Hope, you don't want to bring harm to others and you just want to feel good!! Better be physically and mentally healthy and with the time you used to spend sleeping, meticulous research every detail of every company and determine who is the least evil!" Imagine how insane it would be to try and enact any of these atrocious practices that have just been "grandfathered" in and are the "norm". McDonalds just decides they're going to start using child labour, for 60+ hour work weeks, the kids all sleep in a room in the back and get payed $10 a month!?

[@malvikasridhar2339]

this is basically why i just thrift everything . i do like girlfriend collective but to be honest can’t afford it.

[@inspiroue]

I feel that - thrifting is still my number one! Still have mixed feelings about large thrift chains that are for profit (Talize/Value Village), like I wish the money they made off donated clothes went to something good, besides us saving some clothes from ending up in landfills 😂 still one of the best sustainable shopping options though don't get me wrong!! And ya I feel like not buying as much lets me save more overtime to invest in 'sustainable' pieces too

[@malvikasridhar2339]

inspiroue yes i try to frequent my local family owned thrift store but not everyone is lucky to have one near them. it is difficult but i think as long as we are doing our best and educating ourselves that’s all we can do!

[@muiawat]

Russian money is shady already ... love this conversation u are continuing! Thank u

[@inspiroue]

Hahaha you said it!!! And thank you for being here for this type of convo - I hope it continues and I hope more people (esp large creators) join in!! x

[@elsao1690]

Thank you for making us think.I will definitely think differently about how I spend my $$$.

[@haticek.4261]

OMG pls do the everlane video PLSSSS

[@inspiroue]

Working on it!! Too much tea haha check out this post shared today on their discriminatory corporate culture like wowww not shocked but still: instagram.com/p/CBumdTjjmHt/?igshid=ai2t648e3v06

[@alinapan3108]

Everlane now sales at Nordstrom rack (I am talking about $19.90 sneakers and $29.90 wool sweaters), How can one say that they're a sustainable company when they have such an overstocked production scale???

[@cecilbundick3073]

I agree in terms of company's being sustainable and supporting unions. I'm only going to comment in regards to your feelings towards Everlane. Most people in my demographic (late teens). Most people my age buy from brands like Hollister, H&M, Express, Adidas, Nike, and many others. These brands themselves do not pose a noticeable level of interest in being sustainable, atlesat not in the way Everlane does. Each company is different and I think if I had to pick. company to support for the long term it would be Everlane. I believe they do more good than bad and although their views on Unions may not be what we necessarily want to see in progressive America I think there is ALWAYS room for improvement. I mean look at Everlane's beginnings. They didn't start out with the transparent pricing strategy, it was something that kind of evolved. They didn't start out with producing organic items, but now they do. I think every company has their flaws. I truly believe Everlane can and will eventually push the boundaries even farther in terms of becoming a much more sustainable brand but we have to realize that it takes time in order for that to occur over time and discontinuing support shows that you don't necessarily care in regards to them changing it just shows that you only care about one thing. so, be open but I also see where you're coming from.

[@hippie_muffin]

Hi, thanks for a useful video! Wanted to throw this one bit of information about supporting brands founded by Russian based companies. Paying them also means supporting the ongoing Russian aggression in Eastern Ukraine( I know that it is hard to make perfect ethical choices, just wanted to mention this in case you want to put this criteria on your list as well🙂, cause supporting war isn’t quite ethical as well if you ask me (

[@selty]

I got an ad for Pangaia and thought it was too good to be true so I googled it... and YOUR VIDEO came up haha! Thank fuck I did. Subscribed!